The Racine Journal-Times Sunday Bulletin (Racine, Wisconsin) 21 Sep 1969, Sun • Page 25 Part 1

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The Racine Journal-Times Sunday Bulletin
(Racine, Wisconsin)
 21 Sep 1969, Sun • Page 25 Part 1 - Many men who have served in the Penneys...
Many men who have served in the Penneys department store chain under Alvin F. Streiff, retiring manager of Penney's Downtown store here, have gone on to manage Penneys stores themselves. A number of them were on hand at Meadownbrook Town & Country Club to honor their old boss last week. Chatting with Streiff, second from left, and Joseph Ricdcrer, right, manager of Penneys Elmwood Plaza store, they included Lewis Jagger, a manager at Michigan City, Ind., John Head, a manager at Grand Rapids, Mich., and Cecil Cobb, retired manager of a store at Mayfield, Ky. -jourrwi-Times phoio Alvin F. Streiff to Retire; Downtown Penney Store Manager By DAVID PFANKUCHEN Journal-Times Staff Decked out as he was, in a modish Edwardian gold-buttoned brown jacket and a diagonally- striped gold, brown and tan necktie four inches wide, Alvin F. Streiff did not look like a man about to retire. There in his office he reminisced reminisced like one though, and he is. Streiff, manager of the J. C. Penney Co. store Downtown since 1957, is calling it quits Oct. 1, ending a career with the department department store chain that started started 42 years ago, in 1927 when he signed on with a store at Morris, Minn. Streiff was quick to note how much the Penneys organization has changed, expanded and modernized over those 42 years. Now "Fashion -Type" "We've gone from a chain of 600 'overalls-and-sheets' stores to more than 1,800 'fashion'-type stores," Streiff said. "Why, we're not opening stores any less than 220,000 square feet now. Complete department stores." A visitor to Streiff's office on the second floor of the Downtown Downtown store counted nine photographs photographs of Penneys founder, James Cash Penney, on the walls, desk and tables. "That's not all. I've got a half dozen more in the next room," Streiff said, acknowledging his obvious fondness for the merchandising merchandising pioneer, who observed observed his 94th birthday anniversary anniversary last week. Streiff recounted how James Cash Penney, when he was in command, prohibited Penneys stores from hiring anyone who smoked or drank, eventually relenting relenting to the extent of allowing an occasional puff on a pipe. Believes in Cash And how hard it was on James Cash, who still believes in cash on the barrelhead, when the chain installed credit buying. In the Racine stores, credit buying buying went into effect In 1362. Penneys has national volume of more than $4 billion a year now, and Streiff noted that the company does as much business "on one good December day" now as it did in an entire year when he started with the firm in 1927. As for the Downtown store, Streiff said, with some pride, that since he became its manager manager in 1957, the store has been able to maintain its volume despite despite the opening of the city's second Penneys, a bigger store, at Elmwood Plaza, and the opening of five area shopping centers. Streiff, a past president of the Downtown Association, has seen the city's central business district district deteriorate appreciably in recent years. "I think the less said about that the better," Streiff said when asked about the situation. He noted, however, that Downtown Downtown deterioration has been offset offset some by a number of major rebuilding and remodeling projects, particularly on and near Monument Square. Plans to Teach Retirement plans? "I'm going to start on my second career Sept. 30," Streiff said, with enthusiasm-. "At Racine Racine Technical Institute. I'm going to be a part-time teacher'. Marketing, salesmanship, ail phases of retail store operations. And I'll give some seminars for small businessmen.." He said RTI has agreed to "work me in when I want to work, because we expect to do some traveling." The other part of the "we," of course, is Mrs. Streiff. First on the travel agenda is a 10-day trip "up north" starting Oct. 1, And then a four-week camera safari in Africa in February. The Streiffs live at 352,"? Mary land Ave. in the Village of Elm wood Park. Mrs. Streiff is presently village president, and he is village assessor. Store employes, friends and others have been giving a round of pre-retirement parties for Streiff, and his mother, Mrs. Robert Streiff of New Glarus, came down to Racine for one. "Isn't That Unusual?" "She's 80," Streiff noted. "Isn't that unusual, for a mother, mother, to be on hand to sec her son retire?" Streiff, 60, was with Penneys at the Morris, Minn, store until 1934, then served at a Sheboygan Sheboygan store, five years as assistant assistant manager at Penneys in downtown Milwaukee, about 10 years as manager of a store in Kewanec, 111., and two years as a manager at Gary, Ind. before taking the Racine post in 19,W. His successor here has not been announced. Rom of Swiss parents in New Glarus, Streiff is a graduate of the Koesler School of Design, Chicago. He served as president of the Downtown Association here for three terms and chairman of the association's retail division for

Clipped from The Racine Journal-Times Sunday Bulletin21 Sep 1969, SunPage 25

The Racine Journal-Times Sunday Bulletin (Racine, Wisconsin)21 Sep 1969, SunPage 25
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  • The Racine Journal-Times Sunday Bulletin (Racine, Wisconsin) 21 Sep 1969, Sun • Page 25 Part 1

    erdmann6 – 07 Dec 2014

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