I Auto, Cheese Start Of L. C. Sternberger (Continued from Page One, Section Two) days business netted Sternberger $2. Business wasnt much better during the following six months. One day a friend told him he ought to sell something different. Together the pair invented a new hamburger sandwich, which included a slice of cheese, a food never before tried in such a sandwich. It was very tasty. However, the restaurateur was afraid to feature it, owing to the additional cost involved by use of cheese. When two old customers ordered sandwiches the next day, he tried the new idea on them. It took. The next day an automobile with six passengers halted at the door. The driver asked: "Is this where hamburgers with cheese are served? Sternberger didnt know what to say for a moment. He finally said Yes. The sandwiches went so well the party repeated their order. That started persons to the top of the hill for hamburger sandwiches with cheese. They have been coming ever since. Sternbergers business prospered. From time to time he added features to his menu which attracted more customers. At first the restaurant was known as the Boulevard Stop. Because there wasnt a stop sign near the hilltop, the name was changed to its present form. The first days receipts of $2, compared with the current daily Intake of aproximately deed. Beside the four restaurants, Sternberger has a Janitors supply house In Los Angeles which sells patent articles, and a large commissary in Glendale that sells foodstuffs wholesale to his own chain as well as others. He was born in New York City on February 21, 1907, attended grammar school in Eagle Rock, and high school in Pasadena. His business career dates from the age of 12, when he owned a roadside cider stand. At the age of 15 he owned and operated a grocery store in Los Angeles. Later he had three or four apple stands and a laundry route. After leaving high school, he went to Atlantic City and sold advertising space for the Atlantic City Times. One year later he returned to Pasadena and swapped the auto for the soft drink stand. He has invested more than $30,000 in his business, all from profits. He is single and lives at home with his mother, for whom he recently had built a $25,000 estate in the Annan-dale district. His father, who passed on several years ago, was a successful man in his prime. Sternberger also is interested in a finance company. He is sole owner of the restaurants. And he doesn't Just sit down and wait for the rofits to roll in, but takes part in the management of his enterprises. So much so, that you might, meet him most any time dispensing food at 1500 West Colorado street, Pasadena.