Clipped From Carrol Daily Times Herald
j demonst.rat ions them to buy a TV Commercials More Acceptable Than Those of Radio When M.\Y/, of 1,164 viewers report that TV commercials or had influenced product not, previously purchased, it's new. The research that produced this ;and other interesting facts about ; TV commercials was done by i American Management Counsel I for "Look Here," the television 'advertising column appearing ! weekly in the New York Herald- Tribune and the New York Daily News. Three page questionnaires went to 2,000 members of the TV "i'rilics Club," organized by the writer of the column, to serve as a gauge of TV viewer reaction to programs and commercials. One of 1 tie first, things dis- eoivp -d about. TV viewers:- they jump at. the chance rjf being ciitics, says Broadcasting Magazine 5S.2'; of those receiving questionnaires, replied to them and 51.tie; w-rofe additional comments. I 10 you prefer radio or TV commercials the viewers were asked. They replied: TV 90.5% Kadi., .'US Until 2.SJ Neither 1.3 \o answer 2.4 months vear. •ir.o yea r. The owned sets less than owned sets less than owned sets more than survey showed that Sunday and Tuesday nghts, program piiference required dial changes by viewers every half hour or hour.