NY Fashion Week - 1st
assigned of three F. E. weeks at was Fall Fashions Are Shown in New Press Previews Are Held for Style Editors By DOROTHV ROB ' New York, July 20 W--Complete W--Complete with spotlights and" soft music, New York's fall fashion openings \vere oil to a speedy start today, as 50 fashion editors representing newspapers throughout throughout the United States gathered to learn and the] itates gi 'n to tell .1 Mrs. America what she will be wearing wearing next season. The gala press reviews, which wilt continue throughout the are a distinct innovation in the American dress industry, where up to now no advance fanfare considered necessary. This Â· year, however, the New York Dress Institute decided to smash precedent precedent and give the nation's fashion press Â· an advance peek at what's cooking on the fashion front. What's cooking is bound to make headlines on every main street. Mrs. America has been curious about the much-discussed "body basic" silhouette, and here it is--a hew and streamlined with no* hint of skimpiness and look of- the day after tomorrow. The girl who dares- step out full skirt this fall will be definitely definitely a back number. In the. first of the week's showings, Fox-Brownie went all out for the Chinese influence, startling the assembled press a group of short, bespangled dinner dresses in daring color combinations, worn with beaded ornaments ornaments worn "bangs" fashoion on the forehead, in the best Chinese tradition. The house also showed a series of well-tailored wools, in _vivid color combinations and black, with much surface ornamentation. Other showings scheduled for the week include: Anthony Maurice Samuel Blotta, Jo Copeland, Rcntner, Clara Potter, Kass. Ben Reig. Ciare McCardell, Nettie Rosenstein. Â· Hattie Carnegie and. Traina-Norell.