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Swanson-14b - ; ^ _ Swan.on, Who Hi .'_ r V _ . . Ju.t Leaded...
; ^ _ Swan.on, Who Hi .'_ r V _ . . Ju.t Leaded a Gorf eont Apartment Far Above New York City'. Traffic Roar. f (O KY high" is the neweit slogah for ^S residences on the part of New York City's rich society folk, artists and actors. Whereas primitive man (ought refuge in cavei and valley), modern woman craves a cloud-kissed mansion, poking its nose into the realms of the stars. The dizzier the altitude, the merrier the living, is her motto. This is no far-fetched fantasy, but a «ober recital of the case of Height vs. Dollars, for to build, lease or even borrow borrow one of these celestial apartments, one must own a fat fortune. Of all the costly fads that have beset the wealthy, this latest one is far and away the dearest--dear dearest--dear to the heart and hard on the pocketbook. Take the case--a typical one--of Gloria Swanson, the film star. On her most recent return from abroad with her husband, Le Marquis de la Falaise de la Coudray, she was seized with the sky's- Oie-limit mania. Whereas formerly she had been content to occupy luxurious quarters in such "steep" hotels as the Ambassador, and the Gladstone, they now failed to satisfy her upward urge. So Gloria took possession of a large section of the fifteenth floor of the swagger swagger new Park View apartment building at Fifty-eighth Street and Sixth Avenue. Situated at the very top of the great pile of masonry, this heavenly nideaway represented an outlay to the actress of about $260,000, including furnishings and the like. You can get a good idea of Gloria's gorgeous nest by looking at the architects architects diagram reproduced on this page. Originally designed as two flats (though what a plebian word for so aristocratic a settingl), the divided sections are indicated indicated by a white portion and a shaded one. What La Marquise proceeded to do was to order the inner wall torn'down and twelve rooms thrown together. In this sweeping gesture there was no suggestion that the lady was looking for publicity. She put a stern embargo on photographers entering her sky parlors, and it was only with difficulty that the diagram of her retreat was secretly secured. secured. Consider the cost of Gloria's little scheme. Not only did she sign a five-year lease at $15,000 a year, but she pays annually annually $3,000 for the exclusive use of a private elevator, which is shut off from all other lifts on the premises. Then there wrH be the upkeep of this, witji three uniformed operators to salary and tipl In order to insure having everything as she wanted it, La Marquise bought tho leases. Architects were especially engaged. engaged. The walls were stripped of fittings, fittings, ruthlessly banished for the new Swanson one». The skylight of ing, opalescent glass lets in light spreads over exquisite tables and chairs, many of them brought from Marquis's native France. A spinet, certified certified as having belonged to Marie Antoinette, Antoinette, u among the pieces. While Miss Swanson Is quietly in her new quarters, let us peer into lives of other celebrities who, fired the same ambition, are soaring skyward-and- find that it Is not a cheap Job". Florenz Ziegfeld, Jr., notable producer revue and musical comedy, appears one of the wealthy men who has under the 1925 fad's spell. When his new theatre, at Fifty-sixth Street and Sixth Avenue, is completed, those in the secret say that the will perch atop of the edifice a paradise such as the world has never seen or heard of before. . Details of plans have not been officially made public, but it is a foreordain'ed theory that Mrs. Ziegfeld (once known to the ment-loving public as Titian-haired Billie Burke) and little Patricia, her daughter, wilt find themselves in a sumptuous setting. The rooms will be huge. Mi.i Cora Clark'. Beautiful the Hndion Hirer and

Clipped from
  1. Hamilton Evening Journal,
  2. 19 Dec 1925, Sat,
  3. Page 17

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