Clipped From The Danville Register

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Clipped by michele44

 - in Men's Beauty "In the summer," says one hair...
in Men's Beauty "In the summer," says one hair stylist, "we do a lot of trostings; it gives light hair a young, sunny look." The big manufacturers, like Gil- lette and Mennon and Clairol, are into beauty, too, though they are still mainly concerned with hair prepara- tions. Even the barbershops are offering more than a haircut, a shave and a few hot towels these days. Perhaps the most elegant shop in the country is "Jerry, Hairstylist to Men," at Berg- dorf-Goodman's in New York. Jerry lists dozens of famous names among his clients ("and not only show busi- ness; we mainly get businessmen"), and his 11 assistants not only style hair but give facials, hair tints and bleaches. They also do eyebrow-shap- ing and tinting, hair straightening and pedicures. No kidding. Jerry provides a few insights about his work. "In the summer," he says, "we do a lot of frostings; it gives light hair a young, sunny look. Men want to keep up a young image. They're wearing the longer hairstyles, mod ·clothes. Drab hair and wrinkles don't go well with a younger look. We don't · try to make a man of 60 look 25. We just want him to look good at 60." Another specialist is Georgette Klinger, who has'run a women's skin and scalp treatment center for years. Now she has a men's salon, too. "Our women brought their husbands and sons and we decided they deserved their own private quarters. Men ne- glect themselves--and besides, they spend more time in the sun and rough weather. Then they look in the mirror one day and wonder what's hap- pened." And what does Mrs. Klinger do for these self-neglected men? She does cleansing, massage, herbal steaming, and applies creams and masks to tighten the pores and soften the skin. She works on troubled scalps as well. "Most men worry about thinning hnir. We can't reverse a balding problem, but we can help people keep the hair they've got." What seems to be emerging is a whole grooming, industry for men, and the trend, as far as we can tell, is just beginning. With men already into moisturizers, hair tinting, instant tans and hairdressing appointments, can permanent waves be far behind? Maybe they won't even have to say. "My wife made me do it." FAMILY WEEKLY, December 31, 1972

Clipped from
  1. The Danville Register,
  2. 31 Dec 1972, Sun,
  3. Page 57

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