'New X-Ray Shoe Machine Provides Better Fitting In the past, when you went into store to get a pair of shoes, the trick rule, picked out a shoe, put walk around in it. The average person, of according Williams' tor J. E. Hayward, manager Stores, Inc., stepped about the floor, wriggled his toes experimentatively. stood up on the toes shoes and finally decided that they fit him alright. "Frequently, after the customer got the shoe out of the store, he found that it pinched someplace he hadn't noticed before, or was too loose in the heel, allowing the shoe to rub hose, or perhaps one foot fit fairly, well while the other foot was an fit," Hayward said. In order to eliminate this. uncertainty in fitting shoes, the Williams Store has installed one of the new 1-ray fitting devices in its new store at 1015 Willamette street, opening to the public Friday morning. The X-ray machine is one of three or four such machines now being used in the northwest, but Mr. Williams, who is enthusiastic about the idea, declares it is only a matter of time till its use must be more widespread. In the x-ray machine, the customer puts on a shoe and then places his foot in the machine. Through the x- ray process, can observe exactly what the shoe does to his foot, whether the shoe fits his foot perfectly. "The machine will be of particular value to mothers buying shoes for growing children." Mr. Hayward points out. "The child places his foot in the machine and there is an observation glass for the parent, the child and the salesman. "Thus the parent need not depend on the inexperienced judgment of the child in selecting the shoe, but can see exactly how the shoe fits. "X-ray shoe fitting is a scientific method of fitting shoes accurately and with absolute certainty. It will enable the Williams' Stores clerks to say, "These shoes that we sell you are exactly the right size and shape for your foot.' With the X-ray shoe fitting service it is possible to see your own feet inside your shoes." a to BRYN MAWR The College this ENNA "Pick your '5 and*6 our College women from "You need no longer be colleges. told that you have an expensive foot" choice because everything",-stitch180 Sizes and Widths ing, perforations, 1 to 12 AAAAA tO BEE and a touch the shoe department or the shoe clerk measured your foot with it on your foot and told you
