TWELVE PRESS TELEPHONE 5-1111 ATLANTIC CITY PRESS, SATURDAY. JUNE 29. 1940 PRESS TELEPHONE 8-1111 Brilliant Premiere Tonight Welcomes Beautiful Cinema Theatre •Doctor Takes A Wife' Gay, Giddy, Infectious Infectious laguhter is the delight-| tor Takes a Wife," hectic hilarious. ful product of the contagious comedy happy new hit at the to be found in Columbia's "The Doc- Theatre. With Loretta Young CONGRATULATIONS CINEMA THEATRE Jos. Fabi CONCRETE WORK CONTRACTOR All Concrete Work and Excavations on this outstanding building. Other theatre concrete jobs by Jos. Fabi were the Hollywood Theatre, Rialto Theatre. Astor Theatre. Office and Yard Res: 2814 Denny St. 114 N. Brighton Ave. Phone 5-0035 ALL WORK GUARANTEED Cool-Comfortable Air Conditioning in the Beautiful Cinema Theatre by American Heating and Ventilating Company 1505 Race Street, Philadelphia, Pa. Congratulations TO THE and to Cinema Theatre Mr. Harry 1. Waxmann General Manager of Cinema Amusements Co.. Inc., whose vision and energy has made possible this beautiful new theatre. We are proud to have played a part in the construction of the new Cinema Theatre. All electrical installations byBRAUN ELECTRIC CO. MORRIS AND SUNSET AVES. Dial 4-6905 Success to the CINEMA THEATRE DAVID SUPOWITZ ARCHITECT Theatre Specialist SUITE 600 246 SOUTH FIFTEENTH ST. PHILADELPHIA, PA. Outdoor Advertising done as usual by SHORE POSTING CO. B. BURNS 1128-30 Drexel Ave. Phone 4-1859 Structural Steel Work on the CINEMA Theatre by P. Stewart 609 N. Illinois Ave. Phone 4-6085 pearing in her first all-comedy role and appearing to greater advantage than ever before!-with Ray Milland As her dashing co-star, and hilarious. a splendid supporting cast which inCinema cludes Reginald Gardiner, Gail Patap- rick. Edmund Gwenn and Georges Metaxa, "The Doctor Takes A Wife" is a sure cure for the blues! Important to the -splitting effects of this gay, giddy new comedy is the delightfully delirious story which the players present under the accomplished baton of Alexander Hall, whose -paced tempo made memorable such other fine Alms as "The Amazing Mr. Williams" and "There's Always 8 Woman." Miss Young's metamorphosis from ravishingly radiant leading lady to riotously unrestrained comedienne is a spectacular highlight in a spectacularly hectic hit. As a young author who writes books in praise of spinsterhood. Miss Young brings to the screen an entirely new conception of herself, as an actress, and of career women in general. And fireworks result when America's favorite spinster suddenly "marries" a young doctor to whom all women are poison, with the fond exception of his own fiancee! Milland, as the young doctor. is forced by circumstances to bill and coo in public with the "wife" he has taken, holding for more private moments the battles between them. As though this glowing picture of felicitous domesticity were in sufficient, it definitely is -to evoke 8 new high in audience laughter, the Cinema Theatre's comedy has additional complications, all of them delightful. Gardiner is seen as Miss Young's publisher and would-be husband who, to protect his lovely author's name and reputation, forces her to "marry" a reluctant Milland. He then sits around and does his best to smash the "marriage" because he wants to marry the girl himself. Gail Patrick is Milland's fiancee, she provides additional complications. while Edmund Gwenn, as Milland's decorous father, earnestly believes his son is married. and happily, and wanders about with "bless you, my children" attitude which materially enchances the ABOVE THE RICH WALNUT wainscoting that provides the finish of the lower portion of the side walls of the Cinema Theatre the plaster finish is of warm tint, and the decoration includes a large mural panel on each side. hilarity of the comedy. Add Frank Scully and Gordon Jones to the cast, aS A pair of slap-happy football players who idolize the doctor and his "wife," and you have a germ of the general idea which makes "The Doctor Takes a Wife" one of Columbia's most enjoyable comedies. Aleen Leslie's original story was brought to the screen by George Seaton and Ken Englund. When rough weather permits no boat to put out from shore, ighthouse keepers often receive their supples by airplane. Congratulations THEATRE for THE The artesian well for -conditioning the new theatre was drilled by A. C. SCHULTES Artesian Wells Water for Test All Purposes Holes Woodbury, N. J. We Wish To Extend Our Heartiest Congratulations to HARRY WAXMANN on the opening of the new CINEMA Theatre New Jersey Messenger Service 250-52 N. JUNIPER ST. Philadelphia Interior Decoration of the beautiful Cinema Theatre by Philadelphia Decorating Co. 1331 Vine Street Apex Sign Co. extends best wishes for success to the Cinema Theatre We Constructed the Marquise for this Beautiful New Theatre darkened auditorium, and eliminate unnecessary groping for seats in the dark. The interior design of the new theatre makes use of a barrel vaulted ceiling, brought down the side walls with ingenious effects, preserving to extent continuity of surface. coloring of the plaster, has been contracted by a wealth of gold and silver foil artistically distributed, yet cunningly softened avoid the hardness metal itself. The side walls of the auditorium are further embellished by large panels, murals running the length of the sides. The lower portion of the side walls is finished in a rich walnut wainscoting. The entire decorative treatment of the auditorium is a succession of novel effects preserving a general geometrical harmony. The fixtures are of aluminum, both direct and indirect lighting, and etched glass of delicate shades permits a beautiful, soft effect. It is interesting to note in connection with the decoration of the auditorium that Martin Miller, of Miller Studios, who executed the plastering contract, performed A remarkable feat the entire work of plastermpleting new theatre in the record time of one week. One of the many distinctive features incorporated in the Cinema, is the system of air conditioning. Cooled in the Summer by being drawn over sheets of water supplied by the artesian well that provides about 450 gallons of water per minute, the air that is distributed through the theatre from overhead ducts is filtered and reaches the auditorium absolutely pure, and is completely changed every seven minutes. In this way the air by means of the well is properly humidified according to nature's fashion, assuring patrons the ulticomfort during the hot Summer days and nights. No expense or pains have been (Continued on Page Thirteen) by MODERN HEALTHFULLY the new Cinema Theatre, reproduced facade. Finished in Ivory, chromium and aglitter with lights at night, will avenues. Stores flank the generous tonishing changes that have taken place behind the boarded front has been had by the passersbys, while the architect and contractors have been busy erecting the theatre. The entrance is a glittering expanse of Ivory, chromium metal and plate glass extending across the building. The visitor will be immediately struck by the realization that in design and decoration from the paneled lobby doors to the furtherest reaches, novel and distinctive treatment not to be found elsewhere, gives the Cinema Theatre an inescapable individualism. Most noticeable is the unique design and structure of the marquee. Radiantly lighted by flourescent and neon lighting and also by a new gold illumination, the latest in theatre construction, lends a charm that is definitely an attraction. Shaped in a semi-circular design, something entirely new, the marquee will prove to be the cynosure of many eyes. Built-in display frames with lumiline bulbs for even distribution of light will be a great aid in displaying the current attractions in a smart manner. Completely new in every detail, the theatre offers patrons features that are distinct innovations. While the beauty of design has been A prime factor, the management has concentrated on features particularly designed for the comfort of its patrons. The seats and their arrangement assures perfect visibility and comfort to patrons. There is Stage Draperies for the Beautiful New CINEMA THEATRE by AMERICAN DECORATING COMPANY 1331 Vine Street Philadelphia Congratulations! to the CINEMA THEATRE AND ITS DIRECTING GENIUS MR. HARRY I. WAXMANN May your every dream of success be fully realized! You are to he particularly commended for giving all possible contracts to Atlantic City institutions. ALL CARPETS SUPPLIED BY THE Seaside Furniture Co., Inc. Under Personal Management of GEORGE FOGEL. 1834 ATLANTIC AVE. DIAL 4-0288 PICTURES CONDITIONED above, accurately presents the and plate glass, the marquee is provide an outstanding landmark on entrance lobby. ample room to allow others to pass into the aisles without annoyance to those already seated. of a natural wood, act as beacon lights to those coming into the Congratulations TO THE CINEMA THEATRE AND TO HARRY I. WAXMANN ELECTRICAL MATERIALS SUPPLIED BY KAY Electric Supply Co. 1615 ATLANTIC AVE. Dial 5-2149 Welcome to 'the Cinema Theatre From a Neighbor Friend Pat Gallagher 1813 Atlantic Ave. PARK & FURNITURE CARPET Co. 1821-25-27 Atlantic Ave. WE had the Privilege and Pleasure of Furnishing the LOUNGE AND Rest Rooms For the New CINEMA THEATRE Congratulations and Best Wishes for Continued Success apthe New Cinema Theatre To Open Today This evening when the lights are turned on for the first time in the unique and magnificent marquee of the Cinema Theatre, the brilliant illumination will signalize the opening of Atlantic City's newest and most modern playhouse. For years devoted to entertainment purposes, the theatrical tradition of the site on which this new theatre stands, is perpetuated in a structure embodying the latest strides made by science in modern achievement calculated to provide, down the minutest detail, comfort and enjoyment of the Cinema Theatre patrons. Notable figures in State and city, social' and political affairs have signified their intention of being on hand, while a delegation of leaders in the film and theatre industry will come down from Philadelphia and New York for the occasion. To all intents and purposes this will mark one of the most outstanding events of the year. But slight conception of the as- Congratulations TO HARRY I. WAXMANN on the opening of the beautiful CINEMA THEATRE We Welcome Them : as Neighbors. Value Hardware & Supply Co. 1805-09 Atlantic Avenue Miller Studios complete their Eighth Atlantic City theatre job in one week • Also Executed Work on the Hollywood Astor Palace • Lyric • Warner • Virginia • Colonial Congratulations I. AND ITS CINEMA TO WAXMANN THE GENERAL NEW THEATRE MANAGER JOHN SYKES CORP. ESTABLISHED 1901 • ROOFING SHEET METAL • SIDING ROCK WOOL 300 N. FLORIDA AVE. DIAL 4-1224 Most Modern Streamlined Comfortable Seating in the New Cinema Theatre by AMERICAN SEATING CO. Snellenberg Building Philadelphia, Pa.
