C. W. Matheson

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Clipped by aklostan

C. W. Matheson - the make The motor cars exhibited at automobile...
the make The motor cars exhibited at automobile shows this year reveal a greater amount of factory equipment--equipment that previously had to be purchased as accessories --than durinor any previous shows In the history of the industry. C. W. Matheson, vice president of- the Oakland Motor Car company, points to this development another prop? that cars today 1110.1^.^ ^ti CLIIUI..U^I jyvwyi. m.~^. ----. are selling ,at lower cost .than f n n r vears. making at TJio company's to Detroit such as last enr- type, any time in the ' four years. . Not only is 'the average list price of 'an. automobile lower, takijig makes into consideration, but the actual reduction is greater because of the extra equipment included. . "Particularly on closed models is the tendency toward more fully equipped car? noted, according to Mr. Matheson. He points out at the Neiv.-Y.prk show considerably more than' 'SO per cent of . models displayed had windshield cleaners, approximately 6S per of them being automatically operated. . '(Snubbers. sun visor, transmission lock, rear view mirror, dome light and heater', are some of the other features of equipment to be found on a large percentage of cars.. today, particularly the closed m'odeis. "This development has come about mainly in the last "-years," says . Mr. 1 Matheson. 'my opinion, it is. significant.'because it shows a sincere effort on the part of the motor car manufacturers to effect a saving for the owner, by removing the necessity for purchasing extra equipment at a" higher price." five

Clipped from
  1. The Ogden Standard-Examiner,
  2. 05 Apr 1925, Sun,
  3. Page 14

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  • C. W. Matheson

    aklostan – 13 Mar 2014

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