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 - th and years he all each thing i con si Aus an...
th and years he all each thing i con si Aus an By EUGENIA SHEPPARD NEW YORK -,The current heroine of the not-tbo- glamdroiis medium-price coat and suit industry is a red head who was once a bailer-, ina with the Ballet Russe: de Monte Carlo. When she danced - t h e can-can in! "Gaietes Parisiennes"- she was billed on the progrrm as Luba Rudenko. Now she is just plain,: though not very, plain, .Luba, designer for Eliet Juniors, and wife of Richard Marks- who : owns the business.-; "It's almost like being in the: theater," ;says Luba, of an industry that many people consider rather, .run of the mill. ? ; : /v.-°. ' .' ' G'oodness knows, Luba is doing everything in her power to.give it v a;litue of what she- calls pow.'Her own showroom qis decorated like a Mexican sidewalk:cafe with scenic wallpaper,, yellow awnings, and marble-topped tables. Her five pretty models put on a highly theatrical show with -the..kind of clothes she designs,' always worn with matching':; Shoes and hats. Even pfiduty, the girls look like the chorus of a musical show, wandering in and out of''the office and dressing room; in - the ^rowroom uniform-navy and ; white phi dotted slips above knee length, over matching bikini, pants; and bras. --: When- Boriwit Teller shows Lufoa's collection in Philadelphia this weekend, the event will fee a real spectacular with discotheque .music, color, machines^ and old films playing on the walls. The Daytom ; Co. in Minneapolis gave her even more of a send-off recently:' Though .they charged admission, 2,000 poured in for "each performance, which had models posed on scaffoldings at different levels and seven technicians working behind the scenes. There's no doubt that Luba, born in Bulgaria of. Russian sian parents, lias a 1 definite European flair. Though she's designing for something of "a mass market, coats and suits around $100, she definitely isn't thinking in mass production terms. Unlike most coat and suit manufacturers in her p r i c e bracket, she , doesn't play it' safe with coats that have big sleeves and deep armholes so that almost any size woman can get into them.' To keep her shapes trim and 1 flat, sh£ alitiost : never allows bust darts. Often her coats look as if they had stepped right out of the pages of the French "Elle" magazine. Of Medium lean fashion where there's all too little pow,. , · Mr. and Mrs. Richard Marks; now live in an East Side penthouse where colored · lights play on a fountain after dark. On week ends they drive to Sbuthanpton in their Jaguar with two dogs. and cat occupying the back seat. The next step is into a Rolls Royce. When she was ballerina Ku- denko,. Luba was o n c sketched by Matisse. He liked her asymmetrical little face which has one eye tilted a little higher than ,the other under -the asymmetrical hairdo that she gets.ln a Seventh Avenue beauty salon. Luba, who is hot news as a designer of medium-price coats and suits, was once a ballerina. The plaid of the pantsuit she wears'was inspired by the title shot of "The Late Show" on-TV.-'- . expertly she copied the Chanel suit which most; American manufacturers flunked,on reproducing. Luba'managed the same exact high armhole and snug, sweater - like little sleeve that's the Chanel trademark. Luba designs most of her own fabrics, and they cover a lot of territory.. The big window pane plaid was inspired by the skyscrapers with lighted windows that herald "The Late Show" on T V. Luba, like all Europeans, is mad for Americana and gets its message faster than the natives do. Almost all the ideas for her present collection come from the Wild West or TV. · About 60 per cent of the collection is devoted to the pantsuit, for .the cause .of which Luba has done a lot. She. pioneered in making it with a long coat and .she* cuts the coat with grace, small at the top, fitted- and flared and with none of those bulk - making darts. The pants, too, are very feminine, cut close to the legs and flaring a little at the cuffs. The clothes. may look young, but "my customers are " 16 to 70," Luba says. Luba first met her husband about 10 years ago the week after Labor Day. When the vacation crowd went back to New York, they were the only two people left lying on the. dunes. They were married in a few weeks .and started their business nine years ago. They do the whole thing themselves without even a salesman. For a while Luba felt repressed, but then she began to express herself more and more as the public responded. Her self - expression has really paid off in an area of Amer- WEALTHY Most patronize a professional the most trusted Compound Most prefer delivery gets the healing us the opportunity 1610 . When Member, The fashion editors first fell for Luba when they saw how

Clipped from
  1. The Daily Times-News,
  2. 12 Sep 1966, Mon,
  3. Page 9

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  • Clipped by Mabalu – 20 Mar 2015

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