1964 Wywiad z W.A. Sheaffer II

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1964 Wywiad z W.A. Sheaffer II - Your Money's f Worth By SYLVIA PORTER Recently,...
Your Money's f Worth By SYLVIA PORTER Recently, I received a gift of two honest-to-goodness honest-to-goodness honest-to-goodness honest-to-goodness honest-to-goodness fountain pens an event which reminded reminded me that I hadn't used anything except a ball point pen in years. A next logical step was the following interview with W. A. Sheaffer II, president of the Iowa firm founded 50 years ago by the inventor of the lever-fill lever-fill lever-fill lever-fill fountain pen. Q., Porter: What has happened happened to fountain pen sales during during the past decade of skyrocketing skyrocketing sales of ball points? A., Sheaffer: Unit sales of fountain pens have been rising too, are up 11 per cent over 10 years ago. Although that doesn't compare with the meteoric 44 per cent rise for ball points, it's! substantial. However, total dol-i dol-i dol-i lar sales at factory prices of fountain pens about $31 million million are off more than 20 per cent from a decade ago. Q., Porter: What are the rea- rea- LEGAL ADVERTISEMENT NOTICE OF SALE OF FRANCHISE NOTICE IS HEREBY GIVEN that TONY'S TV AND MUSIC MART, a General Partnership, has made application to the Board of Supervisors of the County of San Bernardino, State of California, for a grant to it, its successors and assigns assigns of a franchise and privilege hereinafter particularly described; that said Board of Supervisors proposes proposes to grant said franchise and privilege in accordance with the laws of the State of California, said franchise being particularly described as follows : A franchise and privilege providing providing the public of San Bernardino Bernardino County with television and micro-wave micro-wave micro-wave entertainment and reception reception over a wired system, consisting consisting of antenna towers, co-axial co-axial co-axial cables, cables, poles, trees, and wires; and to lay, string, run, construct, construct, operate, maintain, use, repair, repair, replace andor remove the same and appurtenances thereto across, over andor under public streets, highways and rights of way within the boundaries of the County County of San Bernardino, State of California, California, to continue for a term of 50 years. Said franchise and privilege shall take effect from and after the date of granting the same. NOTICE IS ALSO GIVEN that sealed bids in writing will be re-reived re-reived re-reived up to 2:15 P.M. on Monday, Monday, the 30th day of March, 1964, and that bids will be opened at that time; that all bids must be accompanied with cash or a certified certified check, payable to the Treasurer Treasurer of said County for the full amount of said bid. The successful bidder andor assigns assigns must during the life of said franchise pay said County two per tent of the gross annual receipts of said grantee, its successors or assigns, arising from the use, operation operation or possession of said franchise franchise and privilege. No percentage percentage will be paid for the first five j years succeeding the date of said j franchise and privilege. Said franchise will be struck off, sold and awarded to the person, firm or corporation who shall make the highest cash bid tor said franchise. franchise. A bond In the penal sum of $1,-000. $1,-000. $1,-000. 00 conditioned upon the faithful faithful performance of the conditions of the franchise as provided by law will be required from the successful successful bidder within five days after the award of said franchise. Said franchise shall not be exclusive. exclusive. All matters of the sale and issuance issuance of said franchise not set forth herein in full shall be in nccordance with Article I, of Chapter Chapter I, Division 3, of the Public Utilities Utilities Code of the State of California. California. By order of the Board of Supervisors Supervisors dated March 9. 1964. V. DENNIS WARDLE. County Clerk and ex-officio ex-officio ex-officio Clerk of the Board of Supervisors By: Rudolph L. Corona, Deputy NOTICfc OF SALE OF FRANCHISE Notice is hereby given that CAL-WESTERN CAL-WESTERN CAL-WESTERN TV CABLE CORP. a California Corporation, authorized to do business in the State of California California has made application to the Board of Supervisors of the County of San Bernardino, State of California, California, for a grant to it, its successors and assigns, or a franchise and privilege hereafter particularly described; described; that said Board of Supervisors Supervisors proposes to grant said franchise franchise and privileges in accordance with the laws of the State of California, California, and said franchise being particularly described as follows: A franchise and privilege of providing providing the public of San Bernardino Bernardino County with television and microwave microwave entertainment and reception reception over a wired system, consisting consisting of antenna towers, coaxial cables, cables, cables, ladder wire, poles, trees and wires; and to lay string, run, construct, operate, maintain, use, repair, replace andor remove same and appurtenances therein, across, over, andor under public streets, highways, and rights of way within the boundaries of the County County of San Bernardino, State of California California to continue for a term of fifty (50) years. Said franchise shall not be exclusive exclusive and said franchise and privilege privilege shall not take effect until from and after the date of granting the same. NOTICE IS ALSO GIVEN that sealed bids in writing will be re ceived up to 2:15 P.M. Monday. March 30, 1964, and that bids will be opened at that time; that all bids must be accompanied with cash or a certified check, payable to the treasurer of San Bernardino County for the full amount of said bid. sons for this discrepancy? A., Sheaffer: The nrimarv force has been the advance in technological manufacturine which has created vastly im proved pens for sale at moderate moderate prices. Today, millions of adults and youngsters can afford afford to own several pens. Not long ago mechanical writing in struments were considered lux uries and were given mostly as guts. Q., Porter: What improvements improvements have been made in pens? A., Sheaffer: Undoubtedly, one of the major advances in the history of fountain pens was the introduction of the cartridge-fill cartridge-fill cartridge-fill principle in the 1950s. When my grandfather invented the lever-fill lever-fill lever-fill mechanism and founded Sheaffer Pen in 1913, he established established a pen-filling pen-filling pen-filling principle that was unchallenged for several decades. Then in 1955 a new era in writing tools opened with the introduction of the popular price fountain pen that uses ink cartridges. cartridges. Today, cartridge pens account for close to 70 per cent of the entire over-the-counter over-the-counter over-the-counter over-the-counter over-the-counter fountain pen market, against 37 per cent only three years ago. Dollar sales of this type of pen have jumped 35 per cent in this short period. Q., Porter: What new products are on the way in pens? A., Sheaffer: A patent already already has been issued on a fountain fountain pen with a retractable nib, similar in principle to the retractable retractable ball point. When it will be perfected to the point where it can be marketed can't yet be predicted, but with our in dustry increasing its investment in research and development every year, we re certain to create new products and refinements refinements in writing instruments. Q., Porter: industry? How big is this A., Sheaffer: This year, we es timate that U.S. manufacturers will produce more than 900 million million fountain pens, ball points, mechanical pencils and desk pen sets, up from 597 million in 1958 and 225 million in 1951. That four-fold four-fold four-fold growth in the last decade far eclipses the gain in any previous 10-year 10-year 10-year period in our history. The estimated total dollar value value of all mechanical writing in struments at factory prices is around $136 million a year now. This is up from $107 million a decade ago indicating how prices have been cut while production production has been soaring, and underlining the crucial point that the expanding popularity of pens has been due to the fact that we are selling improved pro ducts at moderate prices. Q., Porter: How about the ex port market? A.. Sheaffer: Exports are in creasingly important, totaled $28 million last year, up 12 per cent in one year. Because of Japan's liberalized policy on im- im- Dorts. we exported over $3 mil lion of mechanical writing in struments to Japan alone last year compared with only $528,- $528,- 000 in 1962. Q., Porter: Anything new in the marketing of pens? A., Sheaffer: There have been drastic changes in marketing, reflecting the drastic changes in consumer preferences and re tail prices. Writing instruments are sold freely today in variety, drug, food and tobacco stores in addition addition to the traditional stationery, stationery, jewelry and department store outlets. Drug stores alone now account for about half of the industry's total dollar sales. (All rights reserved) S A 2

Clipped from The San Bernardino County Sun24 Mar 1964, TuePage 25

The San Bernardino County Sun (San Bernardino, California)24 Mar 1964, TuePage 25
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  • 1964 Wywiad z W.A. Sheaffer II

    mkosianowski – 07 Dec 2014

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