Carmel Sells itself, 2002

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Carmel Sells itself, 2002 - states to lure businesses. By Bill Ruthhart...
states to lure businesses. By Bill Ruthhart One of the best ways for a city to attract new businesses is to effectively market itself. At least that's what Carmel Mayor Jim Brain-ard will tell you. The second-term mayor has developed the use of glossy booklets, videotapes and his own personal tours to help recruit businesses, which are increasingly wooed from community to community in a highly competitive recruiting atmosphere. Carmel's competition? No one in central Indiana. Instead, the city battles other affluent suburban communities attached to major metropolitan cities across the nation. "Our competition is other cities like Carmel," Brainard said. "Cities like Dublin, Ohio; Eden Prairie, Minnesota, outside of Minneapolis; George- . town, Tennessee, outside of Memphis; and Dunwoody, Georgia, outside of Atlanta. "Those are the competition, not Greenwood, Plain-field or Noblesville." Brainard and the city have not always had the proper tools at their fingertips. "When I took over as mayor, the only visual presentation we had of Carmel were a few postcards that had been made several years before," Brainard said. "We do a lot of things to promote the city, but the most important thing is to stress the very high quality of life we have here." That, he said, is the city's No. 1 business attraction. "We do a number of things to attract businesses, but Carmel is a very easy sell," Brainard said. "Companies are attracted by cities that provide a high quality of life. We have a good school system, good library and parks, and we have clean, safe neighborhoods. Those all make Carmel a quality place to live." Twelve businesses have made Carmel the home for their world headquarters. ITT Educational Services is the most recent to make the move to CarmeL ITT announced its decision this summer, and its headquarters are under construction amid other corporate buildings at 126th and Meridian streets, the city's Hamilton Crossing locatioa "Our employees will benefit from the excellent amenities in the greater Carmel area," said Phil Frank, assistant general counsel and director of real estate for ITT. "A good school system, many good options for housing, a nice mix of retail development and an address on the Meridian corridor ... led to our choice to pick Carmel." Phil Frank, ITT real estate director i V. : v - ' k it vV v r . Cv v- rxc 1 ? . ? - . x? Ji) ,'1 v ' V i - ; U -f-m .. Karen Oucey staff photo New addition: Cement mason Willie Brown sets the grade of the floor at the construction site of the future world headquarters of ITT Educational Services in Carmel. The city, which has increased efforts to recruit companies, "is a very easy sell," its mayor says. "A good school system, many good options for housing, a nice mix of retail development and an address on the Meridian corridor, which is shared by a number of prominent businesses, all led to our choice to pick CarmeL" And that says a lot, considering ITT has institutes in 28 states. Sometimes clinching a deal can come down to a personal tour Brainard gives company officials from the comfort of his SUV. "We'll just hop in the car, and I'll show ' them everything in Carmel," he said. "We'll go to the library, the schools, parks, different-scale neighborhoods. I just want them to get a feel for the community, because after that, Carmel sells itself." Call Bill Ruthhart at 1-317-444-2606. Companies with world headquarters located in the city of Carmel Twelve businesses ing that have their world headquarters in Carmel: Baker Hill Conseco Delta Faucet Haverstick Consulting ITT Educational Services MacMillan Publish Midwest ISO Oak Street Mortgage One Call Communications SePRO Standard Management Thomson Consumer Electronics Source: city of Carmel

Clipped from
  1. The Indianapolis Star,
  2. 23 Oct 2002, Wed,
  3. Page 21

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