C. W. Matheson

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C. W. Matheson - Distribution Is Without Parallel Declares C. W....
Distribution Is Without Parallel Declares C. W. Matheson. Over 9,500 Machines Are Marketed in Month Of October . In the ftmt three months of its ««is tence the Chrysler-built new DeSoto six has reached a production and distribution volume unparalleled by any other car during the same period In the entire history of the automobile industry, according to figures released at Detroit yesterday. In October better than 9500 DeSoto sixes were produced and cUs- tributed. The figures for the three months «true the car was announced last August, and for nine days production in July, are as follow's: July • last nine days» » August ................................ jtomber ..................... Bei) ten October .. 744 cars ..5055 cars ., 7836 cars . .9562 cars whole tn- productlon to “No new car in the d us try ever attained a r- ---- , and sales volume equal to that of the DeSota six during the three months period immediately following its announcement," said C. w. Matheson, DeSota vice-president in charge of sales, commenting on the record of the newest Chrysler-built car. "The rapid expansion of DeSoto six production and sales is all the more remarkable when it is remembered that not only is the DeSoto six an entirely new car. but the dealer organization which markets it is also entirely new. These two f&clfi coupled with its tremendous success make the DeSoto six. without exaggeration, the sensation of the automobile world. “The ever-increasing production volume of the DeSoto six has been gained, by utilizing every recognized means to speed up production without sacrificing the high standards of manufacturing practice upon which the success of Chrysler- built automobiles is founded "Factory expansion has been under way ever since the announcement of the DeSoto six in order to provide for the tremendous demand for the car, a demand which operate the A pos* officer is dirt we confidently foretold months ago. Millions of dollars have been ex IIU4W V/i ut/isw. v, . ~ . pended on factory expansion during the past three months and still further expansion la now in progress. ‘Notlilng save widespread and outspoken public approval could elevate a motor car to the commanding position which the DeSoto six has attained in three month» Merit alone could have won such unparalleled popularity. The DeSoto aix lias set a record for all time and as it enters the fourth month of production it is supported by a host of owners who rate it supreme in motor car value." is

Clipped from
  1. The Lincoln Star,
  2. 25 Nov 1928, Sun,
  3. Page 18

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  • C. W. Matheson

    aklostan – 13 Mar 2014

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