Photo, ca. 1920s, of Nathan Becker's store, the Keystone Furniture Company, Allentown, PA!
WEDNESDAY MORNING. JANUARY 17, 1940 KEYSTONE FURNITURE CO. OF ALLENTOWN, TO OPEN POTTSTOWN FURNITURE FACTORY SHORTLY! Former Shuwall Dress Factory at 74 South Franklin Street Now Being Modernized Into Beautiful Furniture Furniture Showrooms; to Be Open to Public Shortly ARCHITECTS DRAWING OF NEW HOME FOR POTT STOWS FURNITURE FACTORY YivRnms J '.t flno nODEP.fl. Destined to become another ture at Lower Prices for to"Land to"Land Mark" lhe Keystone day’s conservative spenders, Furniture Co., of 943-945 ( and budget minded people, the Hamilton St., Allentown, with Pottstown Furniture Factory 31 years of continued success will have assembled a line of and honorable dealings, will in quality guaranteed furniture the very near future open to that is sure to please the moit the public the most moderniz-! critical buyer, offering protec- ed, direct to consumer, factory tive policies that will give the showroom in* Penna. to be consumer a dependable source located in the former Shuwall of ample savings. Dress factory located at 7 4 S. ^ complete line of the Franklin St. at railroad. 1 he country's leading makers in entire building is now in the Bedding and Beds, Studio process o f modernization, and Couches, Kitchen Furniture, upon completion will occupy Washers, Stoves and Ranges, about 30,000 sq. feet of fur n** will grace the floors of this ture display. large showroom. 1 he open- of Model Rooms. in« of MaPlc Cottaf:e wil1 be <• . L 1 . shown as of the o 1 d furnished to the , r-\ .ir. j quaint Colonial Reproductions Last Detail, are to be featured, j M They include Dining Room, of years «°ne ^ also a com‘ Kitchen and Living Plete !il,e °f Nursery Furniture, Furniture, Desks, Secretaries, all series A completely kinds of Chairs, Rembrandt Bedroom, Room, which will be manufactured manufactured on the premises. of unusual and dia- [ Lamps. Occasional Pieces are to be displayed. Rugs from the world’s larg- Hundreds tinctive model* of display of early American, 1 8th Century, Latest Moderns and other types est mills, such famous brands as Alexander Smith & Sons, Mohawk Magee, and others. are to be featured. Manufacturing Manufacturing on the piemises will play an important factor to the consumer consumer because every suite will g a , a be custom tailored to their own \^/atch this taste and desires. fo answer announcements. the demands for quality Furni-j Plans are now in the making opening shortly, paper for future —Advt.