C. W. Matheson

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Clipped by aklostan

C. W. Matheson - a - a - AUTOS OF TODAY BOON TO WOMEN Fingertip...
a - a - AUTOS OF TODAY BOON TO WOMEN Fingertip Steering and Easy Braking Cited by Graham Official The proof that the automotive industry has succeeded in producing a mechanism that is as beautiful as it 1 efficient is the ready acceptance of the modern car by the women who are concededly better judges of beauty than are mere men, according to C. W. Matheson, general sales manager of Graham - Paige Motors corporation. "Of c'urse," said Matheson, in a recent interview, "only ' men could drive cars at first, because one had to posses the strength, co - ordination and mechanical ability of a steam shovel operator to crank the engine, manage the controls, and stop the car. - ' "With the coming of electric starters and hydraulic brakes, brute strength was no longer required, and women came into their own as drivers. "The beauty, comfort and style of present - day cars are neither feminine nor masculine. Their beauty is that which results inevitably when a group of artists, either men or women, combine their talents to produce one coherent unit reflecting their skill and good taste." to of to is

Clipped from
  1. Reading Times,
  2. 26 Jan 1932, Tue,
  3. Page 28

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  • C. W. Matheson

    aklostan – 13 Mar 2014

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