4 july 1965 The Corpus...Times (Cotpus Christi, Texas)
Â« Agency ,Trapped in ^Promotional Coup' By JACK GOULD jji New York Tlmei Newi SÂ»rvlcÂ« NEW YORK-Murray Kaufman's rock-and-roll special last Monday night, "It's What's Happening, Baby!," was purportedly designed as swinging therapy and guidance for school dropouts and unemployed youngsters. Through the lure of the big beat, It was lioped that those with earning or learning problems will get in touch with the United States Office of F R E E JET CAR WASH With 55-GolNMIn Gas Humble, Sinclair Teiiaco Credit Cards Accepted Good ot A|j S location! Economic Opportunity find a new chance for themselves. The Columbia Broadcasting System and its stations donated 90 minutes of air time, and the recording idols of the teenage set contributed their performances. The intricacies of communicating with the younger generation b e i n g what they are, it can only be wished that the program's ostensible goal will be realized. But the thought that the Office of Economic Opportunity had been trapped in a formidable promotional coup was hard 'to down. The show really gave no information on ( h e ' : office's objectives, and Kaufman's plugs for the advantages of continuing education and job training were rendered so:cursorily as to seem litj-le' more than an after- Kaufman said that the Office of Economic Opportunity wanted to hear directly from teenagers on how they thought they could be aideU But the Station Changes to All-News Format Â© Nsw YÂ«rk Times Newi Servlct NEW YORK -- The West- Inghouse Broadcasting Co., which recently turned WINS radio here into an all - news station, will dp the same with its Philadelphia station. Donald H. McGannon, president of Westinghouse, said the station in Philadelphia would begin broadcasting news 24 hours a day in about five weeks. McGannon made the announcement as Westingltouse prepared to exchange ownership of its radio anc] television stations in Cleveland for those owned by the National Broadcasting Co. in Philadelphia. idea of putting a few youngsters on coast-to-coast television to illustrate what suggestion? might be helpful was never explored. Only Bill Cosby, the comedian, really made any point. He outlined the long-range consequences of an inadequate education with such fine humor that he made tha deliberate dropout look foolish. Otherwise, "It's What's Happening, Baby!" was 90 minutes of relentless rhythm rendered by a multitude of vocalists who can be separated one from another only by the initiated. Many were presenter! in far-out settings where they pantomimed the lyrics to their recorded laments. For the stranger in paradise, it was. possible that the man who calls himself ''Murray the K" was the chief figure of interest. Kaufman is the master of the businessman's frug.