Detroit Free Press from Detroit, Michigan • Page 12

Detroit iftcejtes InThis Section American Exchange 14-A New York Exchange 46-A Toronto Stocks 1 7'A Over-the-counter 17-A Detroit's Business -Report Paper SUNDAY, MARCH 30, 1969 12-A Care Corp. wiJiMiiiiyiwi.iiiwiiiitwiijjiiJi mini imi liiiih i i mn.mm IjSSi" film 1: v. Iff Quite a Change In 3 Short Years BY DAVID C. SMITH Removing the Stigma From Nursing Homes HUGH McCANK Pre- Prtii linlnMi Writer GRAND RAPIDS Back in 1960, a young Coldwater dentist searched for a nursing home for his aged grandmother. He could find only one that lived up to his idea of what ft nursing home ought to be, but ft had a long waiting Hot His only choice was to hire two women to give his grandmother (he round-the-clock oare that she had to have until her death.

TODAY, AT Dr. Robert W. Browne continues to practice hie specialty, orthodontics, but he also heads one of the tastwt-growing and moat aggressive publicly held companies in a field that is spreading with brush-firs rapidity "extended heidth care." Dr. Browns is president and chief executive of Oare Corp, The company was incorporated last July and sold shares I J.A;(:fcS.i: 5 TWir' Fr Prui Photo by DICK TRIPP Ford's new. entry, poised to make its move last December.

Since then Oare has been buying up nursing homes in Michigan and other states with the seal, ae one observer put it, "of a one-eyed dog tn a butcher shop." Dr. Browne, for all his calculated seal, is a soft-epoken man. In his corporate headquarters in Grand Rapids Keeler Building, he leaned Ms elbows on Pree Fran bwlneu Editor Victor Posner looked confident and dapper that day In May nearly three years ago when he and his entourage from Miami arrived 20 minutes late for the DWG Cigar Corp. annual meeting at lima, O. Posner's group had been delayed by a train at the Detroit, Toledo and Ironton crossing just north of DWG'a cigarmaking plant In Lima.

POSNER, SHORT AND TRIM, was the man of the hour. Through his family-owned Security Management he had just purchased 42,500 DWG shares as part of a settlement with Allegheny Pepsi-Cola Bottling Co. which had made an unsuccessful bid to take over DWG (whose most famous product was R.G. Dun cigars). So all eyes were on him when he came to Lima to claim working control of the board with seven of 13 seats awarded him for the 17 percent stock interest he had gained in DWG.

It became immediately obvious that Posner intended to use to tha fullest his newly acquired power within the company. He told reporters he would use DWG's New York Stock Exchange base "for either acquisitions, mergers or both." That was three years ago. Less than a month after the Lima meeting, president Robert S. Gordon resigned over "policy differences." W. B.

Doner, president of DWG's Detroit advertising agency, resigned as a DWG averick's Introduction his desk In his unpretentious office and explained what he is up to. "There are probably about public. ll 1 Vv i Dr. Browne ly held companies In this business," he 1 said. "In the next two er three years about half a docen will come to the top.

'Accidentally' Timed Right They'll end np with the vast majority of the Though he wont saw so explicitly, He recalled Chat when the de there is every taUaation thai Dr. Browne means Oare to he traduced during the next 18 months or so) are expected to cision was made to put $71 mil BY TOM KLEENB Pr Prut Avtonwllvt Wrlltr "Th greatest thing have one of the half dozen. i Two months after the company went public. bousht the The Specs turn back the rising tide of low priced cars from Germany, lion Into the Maverick program the company did not foresee sales of up to 1.8 million email 100-bed Martin Convalescent Center In Jackson, Later the same I- going for our Maverick," says Lee A. Iacocca.

"la that It ie Japan, Italy, England and other month It took over the Aurora-Boreatlis, a U2-bed professional countriee Just as the compact coming out at a tim that Is U.S. and imported autos this year end possibly 2 million in nursing zacuiiy in Aurora, m. Falcons, Corvaira, Valiants and absolutely right." ON MARCH 11 (he Waehinston Miatww NuraW Hnim 1n The Ford Motor Oo. executive Ramblers did 10 years ago. While these original Amerl vice president concedes that Wisconsin and Its 100 beds capitulated to Care's acquisition offer.

Five days later Pasadena Manor (120 beds), a Florida Length (inches) 179.4 Width (inches) 70.6 Height (Inches) 62.3 Wheelbase (inches) 103.0 Curb weight 14871b. Engine cylinders 6 Cubic-inch displacement 170 Horsepower 105 Compression ratio 1.7 to 1 can compacts were becoming such fortuitous timing ia more or less accidental-Jthat it is an ever larger and more costly, the near future. Ford at the time had been agonizing over a small car project for more than five years and bad shelved one compact entry, the Cardinal, in 1962 only months before it Was scheduled to go into iacuny, surrendered. At the end of its first 80 dava to rmeraMnn fh naat mr. extra plus that the company had poration boasted a cross revenue tiimn nf 1K.7S million tn not really been counting on when an $8 million annual rate and a total of 1,680 beds, i Import sales rose to a peak of nearly 1 million unite in 1968, an 11 percent share of the total U.S.

market. The first generation compacts obviously the go-ahead signal was given director a few days later. Under Posner, DWG trimmed its 1966 loss to $232,651 from $1,075,537 a year before, but sales dropped $1.4 million to $16.4 million. In 1967, losses totaled a whopping $3,650,353 on just $9,686,853 sales. IN OTHER MOVES during 1967, DWG sold its cigar business at a $1,147,638 loss was delisted from the Big Board because of inadequate earnings; moved its headquarters to New York from Detroit; and became a holding company.

It's not the same company that turned out cigars by I the millions in Detroit, but it provided Posner with his base. If running DWG doesn't keep him busy, he also la I chairman of the NVF Co. which recently elaimed 90 percent control of Sharon Steel Corp. following a tender offer. Adding Sharon to the fold, NVF's annual sales will leap from just over $30 million annually to upward of $214 million.

As a result of Dr. Browne's Initial offensive. Oare now hoMs to the small car project two years ago. But any lingering doubta at WHEN IAOOOCA talk about outpoau in urand Kapids, Muskegon, Holland, Kalamazoo, Jackson and Flint and in Illinois, Indiana, Minnesota, Pennsylvania, Wieconsin, Maryland and Flor. Jda, however, is where the domestic the company about the sales no longer can take on the Imports.

Their sales did increase last year, but only after four straight years of steady decline. timing, he means the Maverick's manufacturers are weakest In potential of the Maverick now April 17 puWio introduction date fx? I IV- a ml have been dispelled. "St would the price range, Dr. Browne may be the general, but where the Maverick will go, the appear that the strength of the in relation to th steadily growing market for smaller ears, he has a rood staff. It includes a mart.

3 small car market now lone U.S. entry has been a single TVs dont plan (with the traere banker, an mehitent a. timtftinA both the present damestio com model of the Rambler. Maverlek) to be satisfied with approaching 20 percent of (he total market," Iacocca said. public accountant, an acquisitions offl-t' Just holding the Imports down to The Maverick (and other pacts and foreign economy models, but principally thei latter.

1 their present share of the mar cer, a former sales director for an in-1 terstate carrier and a former director of American small cars to to THE GREATEST strength, ket." Iacocca said. "It is time a furniture factory. All are stockholders we (U.S. manufacturers) started taking some of these sales ana either officers or directors of the corporation. back." A tall, fresh-faced vounsr man iumyimI HE IS CONFIDENT that what Hermann Bordewyk holds the title of he calls "the high value of the neaa or.

acquisitions and development Maverick package" will more Wold Bordewyk's advanced scouts are cease- lessily out on a kind of predatory reconnaiaance of new terri- Chan offset a price tag which is somewhat higher than that of yrw ii i 1 rr. i -Avh v- fT j3 Ii i'lfl ill many imports. Dealers have been told (hat the new Ford will wi ira, no itjwtu vo we oummaiKi post in Kapias. In response, Dr. Browne and his staff draw up the battle plans.

The latest Dlan ia an almoot arrnpiuit ouinR fnr mn retail at 1,995 plus transporta tion charges and state and local company on 14 additional extended-care facilities. These will yield 1,900 beds. The next battle plan Is the most ambitious to date the caDturins of 40 extenderi-ram alt mnrtA MMM taxes. "Its price is almost exactly the same as the price of the 1960 Falcon (now priced at eight states and containing 8,218 beds. For the fiscal nine months ended Jan.

81 this year, Care's earnings totaled $187,196, or 21 cento a share. About 85 percent of Care Oornonaiilon'a rmMnntm wH. The Grand Prix Of North Woodward BY AL FLEMING $2,283) with a heater added on," Iacocca said, "and there are tots vate patiento; 45 percent receive some kind of financial of other equipment items which aasisuance irom state or federal source. A private patient at Care's Birchwood Manor to Holland pays about $17 a day. now are standard.

The biggest thing about the Maverick is that it ia not a stripped car." DESPITE THE ALMOST ellntanl eolmdntlnn nf Rmm. his fellow entrepreneurs, the whole mchom hmm ui iimum. A long hood and a sloping, chopped -off rear deck give the two-door, four-passenger sedan a sporty appearance. The car vwyMHa Tr A Avll Mtvn4l couldn't find a place in which his grandmother could grow old. He was approached by a physician who also was outraged frtt Press Photo bv JIMMY TAFOYA iv uien-uuiTeni nursing name He asked Dr.

Browne Frt Prw iptclal Writ While driving along Woodward last week, I saw a teenage boy standing at the curb, arm raised and thumb extended in the classic salute of the hitchhiker. Friends have warned me about picking up hitchhikers. "It's dangerous," they insist. "You don't know who you're picking up. He may have, a gun, rob you and take your car." Nevertheless I have a kinship with the hitchhiker, stemming from the days of my youth when I begged rides to and from Wayne State University to save bus fare.

And one summer my thumb and I traveled about Heading for air commuter at Detroit Gty Airport Turn to Page 14A, Column 4 Turn to Page 14A, Column 1 EARN UP TO A YEAR AND INCOME FOR LIFE Small Airlines: Risky Ventures OFFICE SITE BLOOMFIELD HILLS Year WMrtutrity la Join AiMries'i r.wm! iikxmi buikt.ii-.fht fabvlmn jwefltablo fremehiM tptelolty rntauruM Indintry. TMi elameur naiistry hal already modi ntw millionairn, and could mad m'f 1" eompaiiy ai tt htaqrlfy and ability yea wffl ba ompMa kara 4 a bnintii thai pqyi yo Immadiota Ineema plm Ittetima laeama. Prior mtoaranl xptrimea raqaired. Vo i aiaif bora food ratai-Mcai gad tradit (wakav.) and ba obla fa bivafl $10 000 fa full prlca for your aapifal aia pporhmifiaa. yaa ara wlactad, yea may continue praient Miptoymaaf ar raalga after year anih ore preducino ample Income.

Ideal for byestar, a. aire manager caa oWota Plant ready fe build 30,000 iq. ft. bldg. Three floors, elavator, part 120 earl, all utilititi.

Building and Development Owners PARKING LOT MAINTENANCE Shopping Centers Office Buildings Supermarkets Promgt It Dinndtblt 15 Yuri Ixa CIRCLE PARKING LOT MAINTENANCE Uilni Vim fowar Sumwri InlulnhT ri'a VTSSLSf rfidenH0r laferylew and To Fill a Need BY JOHN REITER Pree Prni Wrlttr (First of three articles) A businessman who wants to get quickly from one city to another clutches his briefcase and hops aboard a small airplane at a downtown airport. A dweller in a small city who wants to get to a big- wheeling atmosphere in which city airport brings his lug- airlines have blossomed and gage up to the runway of his within a few months and local airport and climbs on a other hav cpanded rapidly small plane headed for the only to cut back sharply when no vi'i wmmw, rnwna NUMacn and addreti foi MARKETING DIRECTOR IOX I44t. DETROIT FREI PRESS HOLMES-HARMON CORPORATION DETROIT, MICHIGAN 41231 644-7700 ii it 273-9609 i metropolis. losses wuuiueu. ONE OF THE MORE spectacular reversals was that of Commuter Airlines, which has a Chicago-Detroit run among its routes.

Commuter was set up by Paul G. Delman, a Sioux City, Insurance man in the country, and the things I did, the sights I saw and the money I did not spend on gasoline, oil and car repairs will always be remembered. So I stopped my car and opened the door to give the youngster a lift. He was carrying several books and obviously was on his way home from classes at a local high school. "Want a ride?" I asked.

"No thanks," he replied icily. "But you're hitchhiking. Why don't you want a ride?" "This is north Woodward Avenue," he said, "site of the Bloomfield Grand Prix. I only accept rides In Sting Rays and Shelby GT-500's or If I'm in a pinch, maybe a Roadrunner or SCRambler." "What's wrong with this car?" I asked. "It's comfortable and new." "Comfortable has nothing to do with It," he explained.

"What if I get in your car and we are challenged to a quarter-mile drag by a HurstOlds. What would you do?" "I wouldn't do anything," I said. "I never go over 45 miles an hour on Woodward. "I figured that," said the boy, shaking his head ruefully. "No racing stripes, no hood scoops, no dual exhausts, no spoilers, no stick shift and to top it off, you're not even wearing driving gloves.

Would yon please leave quickly I don't want my friends to see me talking to you." I refused to budge. "When I was your age, young man, I'd have given anything to ride in a car like this. In fact there are plenty of hitchhikers around today who'd greatfully accept a lift in this car." "Name one," demanded the boy. "I'll name several," I said. "Runaways, military AWOL's, fugitives from mental institutions, escaped convicts.

They wouldn't turn me down. They'd be happy to ride with me, even if I didn't go over 45." "They can't afford to be discriminating," said the boy, walking away. As I drove off I pondered the sorry state of modern hitchhiking. It is no longer the great institution it one was. Like many things in our society, it has become a victim of affluence.

"If it weren't for runaways, psychos, AWOL's and convicts, hitchhiking might even become extinct," I thought. A lump came to my throat. Oh, for the good old days. We Congratulate Donald W. Runde, C.LU.

Out Man-of-the-Month for February MANUFACTURING COST ANALYSTS -INVESTMENT ANALYSTS BUDGET ANALYSTS Large midwest corporation is seeking analysts to fill open positions on both plant and staff levels. These challenging positions require aggressive individuals with experience in any of the following areas: Financial Analysis, Profit Planning, Flexible Budgeting, Industrial Engineering or Capital Investment Analysis. Ideal background would include a degree in Business Administration andor Salary end fringe benefits and advancement potential for qualified applicants. Please forward resume In confidence to: Box 3514, Free Press 31 4a a mi at pperfaalty Impfeyer THE DEMANDS of these people for fast, convenient transportation have spawned a fast-growing, lightly regulated and volatile industry: the small airlines. More than a dozen of them serve or propose to serve Michigan, including several that are publicly owned like Wright Airlines, Tims Airlines and Commuter Airlines.

The small airlines are distinguished from their big brothers by the size of the aircraft they fly. As long a they limit themselves to planes weighing under 12,800 pounds, they are free to fly when and where they like. They are subject to operating and safety standards set by the Federal Aviation Association (FAA), but unlike the major airlines, they do not need approval of their routes and prices by the Civil Aeronautics Board (CAB). The ease of entry Into the Industry has permitted a free 1964 to connect several small and medium-sized Midwestern cities to Chicago's O'Hare International Airport. Commuter raised about S2 million from a public offering of 1.1 million shares in Iowa and later had a publio offering of 440,000 shares at $4.75 a share to raise money for new aircraft.

In its heyday late last year, Commuter bragged it was carrying 12,000 passengers a month with 112 flights a day connecting 12 cities. Commuter stock was selling as high as $11 a share. But not all these flights-linking cities like Peoria, and Muncle, Ind. were profitable, and other mistakes by management contributed to Turn to Page 14A, Column It is a pleasure to announce that Mr. Runde has received the man-of-the-month award as the most outstanding representative of our organization for the month of February.

The award ii ia recognition of his excellent service to his policyholder! and our organization during this month. You may reach him at The Detroit-Gold Agency 20800 Greenfield Read Detroit, Michigan 48237 Phone: JO 4-5275 MASSACHUSETTS MUTUAL LIPI INSUIANCI COMPANY Springfield. MaMatheMtta OreouM 1SI1 2s1.