Detroit Free Press from Detroit, Michigan on December 23, 1973 · Page 35
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Detroit Free Press from Detroit, Michigan · Page 35

Detroit, Michigan
Issue Date:
Sunday, December 23, 1973
Page 35
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jp mm mm pgr ana Sweet Fight nr.. ) Ur l Qqmb imML PacEiaqesI yW7 Continued from Page 4C dents questioned whether we should be feeding the cereal with milk," Caster said. "I pointed out that milk by Itself was such an excellent food, that no matter what you put with it, even cereal box-tops, the rats would do well. "We had an extra row of cages so we tried feeding a group of rats a mixture of 25 , percent box top, dry skim milk, sugar and raisins. To no one's surprise these rats did about as well as half or two-thirds of those fed breakfast food cereals and water." No Standard Ratio The cereal companies Kel-logg's, General Mills and Quaker Oats said they had n o standard grain-to-sugar ratio for their cereals. Kellogg's said it keeps calories per ounce constant by reducing cereal-grain content as sugar is added. Its nutritionists establish its cereal formulations and fortification levels, a spokesman said. General Mills said its cereals are formulated to meet the wants, desires and needs of the market. Quaker Oats said its cereal standards are spelled out in the lab, not in a general policy statement. A consumers' group in Buffalo which is currently fighting General Mills' testing of a new pre-sweetened product . there, says it is about to write a standard of identity for cere als and ask that the FDA re quire cereal manufacturers to meet the standard. "Then they couldn't refine grains, remove the nutrients in the process, and add back nutrients not naturally there," said Eleanor Williams, a pro fessor at State University College at Buffalo. Attacking Commercials Television advertising of sugar-coated cereals has also been the target of consumer mortar fire spearheaded by the mothers of Action for Children's Television. ACT wants all advertising taken off children's TV programs. Last March, as the Senate Select Committee on Nutrition and Human Needs opened hearings, ACT filed a petition with the Federal Trade Commission (FTC) against several companies, berating their "unfair and misleading advertisements" of such products as Sir Grapefellow, Cap'n Crunch, Vanilly Crunch and Froot Loops. The FTC has taken no action on the ACT petition, and probably won't now that it has formed a committee, which in-cludes ACT and Robert Choate, to devise new rules for television advertising to children. The rules will cover advertising products high in sugar content as well as toys and other products, an FTC spokesman said. There will also be regulations on the number of ads to run in an hour. When the rules are drafted, probably by the end of January, the FTC will attempt to have such groups as the National Association of Broadcasters and advertising associations ratify them. . These are the minor consumer successes. Right now, however, the cereal companies say they have no intention of reformulating their pre-sweetened cereal products because no one has yet proven to their satisfaction that sugar hurts. Gerber's of Fremont, Mich., the country's leading manufacturer of baby food has taken a more cautious tack. For the past two or three years it has ceased to add sugar to its carrots and creamed corn. It is also in the process of looking at all its products with the idea of cutting back on sugar. "We're doing it, not because we think sugar will cause dental caries or impair infants' future health," a spokesman said. "There is no evidence to back that up. We are doing it because many people are convinced that sugar is bad for them." With hackles raised on both eldes, there are mutual accommodations occurring" among the combatants almost daily, even though there's no telling now who's really right. "T h e current situation is that a number of individuals both in research and ascon-sumer advocates have begun to raise questions about the amount of sugar consumed, in particular by children," said the AMA's Dr. While. "The question that is of interest to me in this regard is, these are calories that come along with no nutrients and they put a burden on the rest of the diet to provide nutrients in the calories remaining." Where Economy Originates USDA GRADE '"-"Super-Right" Quality 10 to 16 lb. Sizes 19 to 24 Pound Sizes lb. All Turkeys Sold at A&P are Government Inspected AND ... . USDA GRADE "A" To be assured of the finest look for both seals 'Super-Right" Mature Beef oand$tea!& Cer SOLD AS STEAK ONLY "Super-Right" Mature Beet Rinnp Rcxmt Boneess Kozissene Roast re A . J luper-Right" Fully Cooked 87 (w "Super-Right" Quality Shank Portion Wafer Ik Added USDA GRADE "A" "-." tr 3 ib, t 2)ib. Potfo ChopA Cut hem (7tl 'a Pork k yz r ton. jy (rniix 2 16? "SUPER-RIGHT" Pork Sausage ... lb. Roll Qp Armour Butter Basted or Swift's Butterball 70 (a 76 id. sues Jnffl .f Sri 76fo22 lb. sizes Twin or Flaky ! Jig." JANE PARKER Si us SIZE .A Calipvua FOR 48-SIZE VJhiJtC 0t41li II Tomatoes 1 y Florida Tangerines I J AnjouPcars II M Monte' In Natural Juice SLICED CRUSHED CHUNKS 1-lb. 4-oi. Cans OVER 23 FRUITS AND NUTS LIGHT BATTER 29 3 ffl9 lb. sre J 112-lb. Size lb. Ring 49 Comp Selecti Ant . . & Candi AUNT JANI'S PA AiP'S $WI$$ STYLt p m A&P FROZEN Fm Sweet Pickles ....... 59 Loo Wit Yogurt . . .... .5 Z $1 Coffee Creamer ....... - 38 WHOLf KERNEL OR CREAM STYLt .h, Qf, 6010 LABEL M f FROZEN DESERT TOPPING ! A&P Grade "A" Corn ...4:.07c Frozen Squash . 1. "V 15c A&P Handi Whip . ..... .-45 PACKER'S LABEL J QCC 0M 5 C C Ap fRESH f Mandarin Oranges .... J " oj Maraschino Cherries .... J5 Egg Nog ......... . '-. 67 A4P FROZEN I WHITE, t-INCH ' ... p. SAVE ON - m1m Sliced Strawberries . . . . . 3 l Paper Plates . . . . 65c G-E Super Flash Bulbs . . . Jks 1t9 A&P FROZEN Broccoli Spear;, Cauliflower or Brussels Sprouts pkgs. j laxwdl Heme 2 '88 lb. can J j HEAVY DUTY Foil i 1 . ..- I 3 ft T. lb. bag Keep the Holidays Happy- Drive with Care! . irS; j 1 1

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