Detroit Free Press from Detroit, Michigan • Page 10

Real Estate Building 10 SUNDAY, AUGUST 15, 1943 PART ONK Builders9 Official Hits High Cost of Homes; Suggests Remedy Cozy Brick Bungalow in Redford Livability Is Great Asset James Analyses Current and Future Realty Trends Sales Advertising Women's War Jobs Typified in Eureka Ads Codes, Taxes, Financing, Major Items Cut in Monthly Cost to Widen Purchase Base to Low Income Group, The prices of new homes built under Federal requirements are considerably. higher today than a year or two ago, asserted Donald A new advertising series dram D. James, of Walsh, James Wasey Detroit and Birming atizing the role of women in war work, will be started this month by Eureka Vacuum Cleaner ham Realtor firm, in discussing Saturday current real estate trend. This change of price, he said, is reflected by higher labor whose production facilities are en tirely engaged in manufacturing gas masks, light-weight signalling devices, and precision electric mo tors for aircraft and machine-guns, Seven on Parkslde, Muir-land, Fairfield, etc." He cited several reasons for thfs market. People who built these homes originally, possibly have been transferred in business, or their families have grown up, married and left home, so that there is "too much house" for those remaining.

Some of these houses have been offered for sale for some time past and have sold recently because of the acute shortage of places of any description in which to live, he said. "These same conditions have existed to a great extent in Birmingham and Bloomfield Hills, regarding the houses priced from $12,000 upward. There has been a very active market in these homes, and very little, or no price increase. "In my opinion, the demand will continue for some time after the war." and other war material for the Army and Navy. f-i i f' While the series is personalized around typical women in war jobs yee" mtttriSj ljSiseaateaajsjBeJiejpeW nj- and material costs.

"Most old homes under $10,000 also have had some increase in price, due chiefly to the lack of good homes for sale in this price bracket," James pointed out. "There has been an unusually strong market in homes ranging in price from $12,000 to $50,000. These prices, of course, are- far from reflecting true values or costs. A great many homes are being sold in such districts as Sherwood Forest. Falmer Woods, and the area between Six and Held Essential Homes cost too much.

The lowest income groups cannot buy the lowest priced home which embodies the American standard of living in design, comfort and equipment, according to Webb H. Coe, treasurer of the Builders' Association of Metropolitan Detroit. Maintaining that the experienced builder is producing a "proven low cost product under prevailing wage and material costs and under government regulations and restrictions, Coe declared Saturday that the solution of the problem lies either in at the Eureka plant, representing over 70 per cent of the company's employees, the advertisements are designed to interest women in war work, and aid the government's campaign to recruit more women This cozy brick bungalow with brick garage, located at 19295 Dalby, north of Grand River three blocks beyond Seven Mile in Red-ford Township, has five rooms, colored tile bath, natural fireplace and full basement with gravity warm air heat. It is offered by Melvin F. Lanphar Co.

Typical of the group of new homes built by Louis Rose at Kelly and Liberal, five blocks north of E. Seven Mile, this four-room bungalow at 16401 Liberal will provide the buyer unusual comfort and livability. It has a recreation room. to "free a man to fight by taking a man-sized job." The Eureka ad -WPB WORRIED- vertising is handled by Geyer, Cor nell Newell agency. Treatment for Liquid Gas Tested raising the economic level oi those groups which lack reasonable purchasing power or lowering costs which are beyond the builder's control.

He commended the Detroit De Small Business Given Suggestions by Babson BUILDERS! SEE US FOR ALL TITLE VI MORTGAGES Older Home Demand Seen on Increase Will Home Building Restrictions Be Eased? Charles K. Stone, Clorox distrib utor, reports that extensive tests, including many on human sub partment of Buildings and Safety Engineering for its speedy cooperation in amending its building 603 and 608' jects, have been made by Clorox jP 1 technicians, uni code to meet WFB minimum standards, which threatened to V. BY COL. HENRY H. BURDICK Free Press Real Estate Editor RESUMPTION OF PKrVATE HOME BUILDING, as dis versity i tists and inde stoD all nrivate construction of war housing, but severely criti cized officials of outside municipal HANNAN 300 LAFAYETTE BLDG.

CAD. 7700 pendent research chemists establishing the tinguished from out-and-out war housing, may come sooner than ities in the Detroit Metropolitan anticipated. Significantly, the first real relaxation on civilian value of Clorox, materials restrictions is in the direction of home building. area for delaying the war housing program by "exacting the last of the familiar Jam bleach and their particular pouna or nesn. household i the property and provided his wife and family would help.

To this they all They have stuck to their trade. In fact, his wife, who is a very attractive woman, served Mrs. Babson and me today. It was 14 years ago when Carl started this venture and it has been a real success. The store is still very small, but he has had a good living out of it and made enough more money to pay for the entire property and build up a real bank account.

He doesn't sell very much during the hours that the big grocery super-markets are open; but after they close, he does a big business. He also has an exhibit of curios in his store which attracts many "Housing costs can be substan BY ROGER W. BABSON GLOUCESTER, Aug. 14. I am again down here at my old home city for the day.

I had lunch at a little store owned by an old school friend, Carl Crittenden. His case so well illustrates certain good opportunities and safe inflation hedges, for average people, that I want to tell his story. Carl was a poor boy, but of good habits and had no trouble getting a job when he finished school. His first work was driving a horse and wagon for Bickford the wholesale grocer. The pay was only seven dollars a week.

Then Carl worked for a fish concern and finally became a clerk in a shoe store. He got married thirty years ago and started to raise a family. He saw, however, that he would never get anywhere clerking in a shoe store. I I most effective tially reduced by establishing minimum code," Coe asserted, With an active market for existing homes in Detroit, induced by curtailed new residential construction, demand for larger houses in the older sections of the city, already a market feature, is expected to increase during the balance of the year, according to Walter L. Henderson, vice president of Homer Warren Realtor firm.

"The larger homes are always the last to sell," Henderson said Saturday. "Many of the older houses on the market this year represent sound values. They were well built at a time when quality materials were plentiful; they are roomy and comfortable. And they are so reasonably priced that the purchaser is often better off to buy them at today's low financing cost I I agent for neu Don't Wait BUY SCREENS code which sets up clearly defined I tralizing liquid 1 mustard and The increased pressure on war housing caused by the physical loss of housing units and the demand for homes for newly-established families, is said to greatly concern WPB. The normal loss of housing through destruction by fire, flood, storm and other causes, plus the normal wear out seems to be about 200,000 units annually.

Unless replacements are made, there appears to be little hope of catching up on the housing of war workers. With the easing of the critical materials situation, WPB is standards of health and safety, administered and enforced with the jjewisiie war AND gases. The tests least possible degree of interference with modern building prac STORM WINDOWS in ONE combination tices." TAXES INCREASE COST He cited two tax items which in reported by the National Association of Real Estate Boards to be "ea Jnvaatifat nusco 111 crease costs and over wnicn me builder has no control. One, he people. Most of my boyhood Gloucester friends are complaining about the said, cuts all purchasing power and mulling over the idea of allowing private enterprise to erect some 200,000 houses under $6,000 in value, with possibly an additional 75,000 houses valued at from $6,000 to $12,000.

the other limits the amount which TRIPLE SIR VICC WINDOWS Combinirioa can be spent for a home. If total taxes, which in 1939 and man to rent a place. "Many buyers have discovered when they select the older home that for the same, amount of money a newer home would cost, they can get an extra bedroom or two, a den, larger rooms, landscaping, storm windows and sometimes even carpeting and drapes." SONS IN SERVICE NO. 17 There appears lo be a special 1940 were estimated at from 20 to 25 per cent of the cost of every Storm sasb Scree and all in one unit Interchangeable io 30 seconds. niche in the armed services into which each enlisted man or show that it is essential to render immediate treatment, also the speed of the detoxifying agent in neutralizing liquid gas.

'Agency Changes Name XV. B. Doner, president, announces the change in name of Fink and Doner, Detroit advertising agency, to W. B. Doner and Co.

The agency will continue to occupy its present quarters in the Washington Boulevard Building. At the same time announcement was made of the addition to the staff of Charles F. Rosen as an account executive. Rosen formerly operated his own agency, and prior to that wa with Brooke, Smith and French. New Window Display Free Estimates: Liberal Payment Plan product, could be cut 10 per cent He wanted a little business of his own.

At first, he thought of starting a shoe store; but at that time the big shoe manufacturers were opening chain shoe stores of their own. Carl had sense enough to know that he could not compete with them. He, however, did believe he could make a go of a small combined grocery store and lunch room provided he lived on officer is fitted under the efficient sys- through local, state and national government economy it would be rorresnondinelv reflected in the tem used to find his special qualifications MECHANICAL HEAT COLD. Inc. 7704 WOODWARD MA 7260 For example, Robert L.

Deuel, 26 year cost of every home. In Detroit the old son of Realtor Harry L. Deuel, after' direct tax rate amounts to approx I raduating from Royal Oak High School imately 30 per cent of the total cost of the average home, he stated. and Wayne University was employed in public relations work for the Michigan Beet Sugar Association working out of Saginaw. In this capacity he apparently developed a degree of administrative Next to cost of construction, cost of financing Is the major item over which the builder has no control, Coe stated.

"It is believed that this Item could be cut substantially without cutting the net return to the large suppliers 1924 EXPERIENCED in financing REAL ESTATE LOANS new and old residence! anphabL Public to View Converted Home Sunday Detroit property owners and labor unions, but Carl is not. The more these unions reduce the hours that the chain stores can be open, the better Carl likes it! The higher the wages the chains are compelled to pay, the more profits there are for Carl's family because he can get higher prices for his goods while his expenses remain fixed. But here is the point I want to drive home to readers. Carl lives over his store. He owns only one piece of property and this serves him both for a home and place of business.

He follows the custom so prevalent in Europe where even the bankers live over their banks; the lawyers live over their offices; and the owners of great department stores live adjoining their business property. Now, I make a forecast which readers should remember: The small merchant who lives in the restricted residential section and has no help from his family and must drive every day to his place of business may be doomed. It may continually be harder for him to maintain both places and compete with the chains and "big business." He is handicapped inmany ways. The small businessman, however, who lives with his store, factory or office has a real future. He cannot be licked by New Deals or Old Deals or Labor Unions or anything else provided he has a good wife and will keep out of debt.

ability that was utilized advantageously after he enlisted March 24, 1941. Following officers candidate training in Carlisle, he was commissioned a lieutenant and assigned to an administrative post in the Medical Corps. He is of money used to finance home purchases," he declared. A new Gallagher Burton window display is winning the approval and admiration of retail liquor dealers. Keyed to the theme, Co-operate at Home." Alf Carle-ton Ebbeson, advertising manager of William Jameson has woven a story into the displays that helps considerably in these days of rationed liquor to lighten the dealer's burden.

He susgested adoption of a war workers will have an oppor Breakfast Dinette Suites Direct from Manufacturer to You at Manufacturers' Prices nor ffnm Detroit's lancet! manii'ar. turer nt breakfast and dinette furniture and save money. Sea our lane factory display room of hundreds of individual pierea and rnmhlnatinns. Many will match your present incomplete lets. We make modern style sets.

Pnnean Phyfe style. All of these ran he had solid oak, solid maple, or solid walnut. Any of our sets ran be had In any rolor desired. CLOSED SOfDAIi PEN EVENINGS TILL 8 3D Industrial Furniture Mfg. Co, 17910 Von Dyka at Ntvorfa TWinbrook 1-9020 LIEUT.

DEUEL standard foreclosure law designed tunity Sunday to see a converted residence at 4105 Wabash, which only for low equity, long term has been remodeled under the Gov financed homes, which would re- ouire onlv 30 days to obtain pos session of homes financed by now serving in the Mediterranean theater of operations. GENERAL PUBLIC ACCEPTANCE of the pay-as-you-go plan of income tax collection hag led to the suggestion that further application of this principle to the home owner's schedule ernment Lease Program into four apartments to house war workers. An "open house" from noon to 6 p. m. has been arranged by the War Housing Center and the Re loans running 25 years or more REAL ESTATE LAND CONTRACTS MORTGAGES Lafayetti Bldg.

CAdillac 6310 and in which the principal balance exceeds 75 per cent of the original Ohlmacher Joins Meldrum Fewsmith loan. Legislation could be obtained, he said, to permit loaning institutions, conditioning Section of the Home Owners' Loan Corp. to enable interested property owners to see what housing can be created by form- H. H. (Hod) Ohlmacher.

including commercial and savings banks, to use up to 75 per cent oi their available mortgage funds in erly of Detroit and, more re-cently, New York, has joined the creative and copy home loans up to 95 per cent of would remove most of his accumulatmg worries. Writing in the August issue of the Directors' Digest of the United States Savings and Loan League, Robert E. L. Hill recommends that home buyers provide out of current income ahead of time for upkeep as well as for the original cost of the home. On such a plan, he points out, an owner gets a much more realistic picture at the start of how much home he can afford, whereas it is customary for four or five years to pass before he is aware of what repairs and upkeep means to his pocketbook.

utilizing residences and buildings which are not presently being fully used for housing purposes. Robert Calder, architect, made full use of spacious rooms in providing one and two-bedroom units. appraised value. MONTHLY COST STRESSED staff of Mel drum and Few. Coe laid particular emphasis on the month-by-month, cost to the home buyer.

He submitted typical smith. FORD TEXTntEP A New Ford Tixfortd Asphalt STAGGERED EOGK PROPERTY-MANAGEMENT Building good tenancy into rental property haa never been so important as now. Through our system of selection and checkup we eliminate to a large degree undesirable tenants. This is one of more than forty services rendered by our firm in the management of income property. SMITH-BISSCHOP CO.

"Income Property Analysts" 310 STROH BLDG. RA. 3666 DETROIT. 24 MICHIGAN tables showing total costs ana monthly costs under current terms ROOFING Tgggya HA8 THE "The lending institution can estimate the average annual cost and conditions and also showing a lonffer amortization period with Cleveland ad-vertising agency. For many years Ohlmacher was vice president of Brooke, I th, French of maintenance and repairs, Hill asserts.

"This figure then can be divided into 12 equal payments and added to the amount needed for loan amortization, insurance and property taxes. When these needed repairs arise, the funds already have been accumulated appearance or a wood-grained roof but at nominal cost. Asphalt! will last 20 years. First payment In 43 days FHA. terms.

This prica Ohlmacher lower interest and tax rates. Under present terms, the purchase of a home is limited to incomes of $1,400 to $1,800. The second table widens the purchase to On 24x26-Fi. Horn. in the Detroit and Dorrance.

Inc office For the past year, he has incomes of $1,100 to $1,400, and a third is adaptable to incomes of Includes labor and material complete. Call LENOX 7137. Our entimatnr will call with Tariety of richly textured colors and blends. caiT.rTktr.aruM Terms ej IkjkiicmiAUPP rAAwaArVAe4 $1,000 to $1,300. "Apply these interest rates and amortization periods to the postwar homes under $6,000 and the problem of a home to fit the income of every wage group will be largely solved," Coe concluded.

to take care of them." REALTORS, ARCHITECTS! BUILDING CONTRACTORS and material dealers and manufacturers will relax Tuesday at two of the nearby country clubs. The real estate men will their annual golf outing at Birmingham Golf Club, while the architects, builders and traders will go to Orchard Lake Country Club. In both instances a dinner will follow the day's games. THE NEW HIGH reached in volume of money borrowed for home purchase during the spring of 1943 approximately five billion dollars is an indication not only of the increasing interest in ownership of real estate, but also of the higher prices at which properties are changing hands today. Even discounting the up ejiiimiiiaiiiHiiiiiiiniiiiimiiiiniiisiimiiiaiiiiiiiiiiiiniiiiiiiiiiiiniiiiiiiiiiiiniiiiiiiniiiai I WHEN THE RAINS COME "Ifs Better to Be Safe Than Sorry" a RE-ROOF NOW with Genuine celotex Asphalt Roofing 5 Installed by been in charge of the production of wartime training films for the Loucks and Norling Studios, New York.

Allen Appoints Wolfe The appointment of Ralph L. Wolfe and Associates. as advertising counsel for the Allen ventilation engineering and manufacturing organization, was announced last week by B. K. Paget, Allen sales manager.

An augmented program of trade publication, direct mail and sales training activity is already under way to dove-tail with the Allen recently announced plans for jiew product development and the improvement and extension of its manufacturing, testing and distribution facilities. Get Hoover Prices First PR. 4121 ward trend in money paid for each parcel of real estate, however, loans have been made for the purchase of more different proper SHOP TODAY SKILLED INSURED MECHANICS We Also Install INSULATED BRICK SIDING ties so far this year than in any similar period since the 1920's. The estimated number of loans is 93,000. ASBESTOS SIDIN6 Announcing Restrick's New Bureau of HOME IMPROVEMENT All home improvements should be planned right.

To help you plan, our bureau offers free booklets of ideas regarding the part of the house you wish to improve. No obligation of course. Just call Lafayette 0500, ask for the "House Doctor" or mall coupon to inform him you want ideas on insulation, porch repairs, adding room, etc. Illustrated booklets will be sent immediately. If yoa with to do the work yoaraeir, Instruction booklets will help you.

Should you deaire an estimate, a qualified contractor will be recommended to eliminate eotUy after-boildins trouble. Our bureau your bureau, and the "House Doctor" await eaU. "SINCE 1884" RESTRICK LUMBER COMPANY 1 4400 Wyoming LA. 0500 Cash and Carry Repair Specials! flDIIIC Streamlipe Flooring, Sanded, 17 UKUWC Finished. Ready to Use, per t.

I J-l Buy Now While They Last! A dtiXf Prices Per Lin. Foot From 2C SHEATHING J60 BALSAM WOOL FLOORING Prices Per Thousand $90 VixS SIDING SnetfsW. $80 Siding SAVE 35 ON FUEL THIS WINTER FLINTKOTE WALL PLANKING 5 U. S. G.

BATT INSULATION GUTTERS CONDUCTORS FULL F.H.A. TERMS On Both Material Sales and Applied Jobs. We Also Install Walks, Driveways, Garage Floors and Rat Walls GENUINE CERAMIC KITCHEN AND BATHROOM TILING PHONE HO 0388 OR VISIT OUR WAREHOUSE SUNDAY WEEK-DAYS MON. and TUES. If A.M.

to 2 P.M. A. M. to 6:30 P.M. Until 8 P.

M. ROOFING SPECIALS 80 LaRoche Leaves Young Rubicam Chester J. LaRoche has resigned as chairman of the board of Young and Rubicam, New York and Detroit, advertising agency, to devote full time to his duties as chairman of the War Advertising Council. The Cpuncil, a semi-official agency, was organized shortly after Pearl Harbor to channel war information to the public through newspaper, radio and other advertising. Since its inception an estimated $250,000,000 worth of space and time has been devoted to the war effort.

helps. Qualifies Walter S. Phelps, of Detroit, has been awarded a War Bond prize by The Ohio National Life Insurance Co. in recognition of his qualification for membership in the Builders Club, the company' oldest honor organization, 90 90 Lb. State Per Boll 2 45 Lb.

Smooth Per Koil 167 Lb. Hexecoa Most Colon 5 ROCK WOOL INSULATION ILOVVM INTO WALLS mni C5UWGS Rock Wool Insulation expertly blown into walls with modern equipment by experienced workmen. FREE ESTI31ATE No Monty Down Payment a low I S5.0O Mini. Na I anent anlil ot. lat.

I 3 til 1 REROOFING AND BALSAM WOOL INSTALLATIONS Rave money, save fuel. Insulate for summer- and winter, free estimates eall Respect 4121 NO MONEY DOWN 6 G5 NAME i Thermal Insulation Co. 14571 Mtyen Road HO garth 8600 "Lire In yrar-ronnd ettmfortThcrmallta your home! ADDRESS I nniaHiiiiiiiHiDinirmiHininiiiiiiiiiaHiiiiniiiiniiiiiiiniiianniinimntmiinininiiiinir,.