Detroit Free Press from Detroit, Michigan • Page 14

FEATURES FOR WOMEN 14 THE DETROIT FREE PR2TS WEDNESDAY, APRIL 28, 1943 Rambling with Roberta Staff of Tri-Weelcly Co-Operates with Stores 'X 7'mTTr. ti j' i THEY LOOK LIKE THE STUFF DREAMS are made of these sheer gowns. While they have the fragile look of gossamer, they have the wearing qualities of cambric. "3, jf 1 1 5 I I hi Hh- fWWmwywiPWt jiii 11.11., 1 TiPwBnii ijiuijij.im in.j ww 1:1 I "-J it's-. J--- I fa fJjijOSiiiiuawiwiiMiii if ii.iiiMiijvwsmt'';MjW-y!? n-iifm-nimnmm -r'- 1 liiiiiif i 1 ffi fi 1 Free Press Photos by Dick Dilts Faye Pradell, fashion artist, sketches a Detroit store's suit for a full-page ad which ran in the Collegian's recent Fashion Manual.

Betty Ann Danto, a Junior in Education and member of the capable Fashion Board, models the suit. Student-Prepared Ads Make 'Collegian' Pay BY DOROTHY CLOCDMAX The Detroit Collegian, Wayne University's tri-weekly tabloid-sized newspaper, has the most unique and profitably efficient advertising department in the country. Florence Schurgin, business and advertising manager of the paper, is the only college girl in the country holding down such a job. Graduating this June, she is the first woman student to major in Advertising at Detroit's metropolitan university, and believes she will be the first such graduate to complete such a course. "I consider myself an experiment," quips the capable young newspaper woman, who makes student-prepared advertising bring top sales results to Detroit's stores.

This unusual advertising department functions under Florence's orders in an almost professional manner. Before the advertising manager of a store is contacted by one of the student space salesmen, a complete advertising brochure is drawn, up under her direction. Promotion ideas, ad layouts complete to merchandising, copy and art are included, as well as reasons for appealing to the 5,000 Wayne students. Fashion Board Is Selling Point THE COLLEGIAN'S greatest selling point is its merchandising angle which evolves around the Wayne Fashion Board a group of 12 attractive and fashion-conscious young women. The Board meets monthly to promote or ban certain styles on the campus.

Last fall, they successfully launched the baby blanket headgear which caused a shortage in the baby departments of stores. These 12 girls, Hortense Groves, Betty Jane McConnell, Barbara Handel, Carolyn Hegwood, Pat Heath, Diana Pollard, Jane Ann Clossen, Tisch Fiscus, Betty Ann Danto, Frances Von Roden and Ellen Woodworth, watch the fashion magazines and the shops for styles suitable to city-bred collegians. Each month buyers or stylists from the large department stores "sit in" at these clothes conferences. When fashion shows are held at the college, the girls act as models but differently. They choose the clothes themselves to be sure they're campus-correct! In this same way, the advertising copywriters selfcct the merchandise for the ads which will run in the Collegian.

And the excellent results from such personal contact are recorded on the profit sheet of the paper's ledger. Advertising has increased 300 per cent since 1941 when the new policy was inaugurated. 4E for Fashion Efficiency' BACK IN 1941, Milo Ryan, former journalism instructor-advisor to the paper, conceived the student-prepared ad idea. Harold Ahlgren, the new advisor who replaced Mr. Ryan, when he became Associate Professor of Journalism at University of Washington, is carrying on his work with the advertising department.

"'E for fashion Efficiency is our motto," stated Florence, looking up from her ad scheduling. "And we hope to develop our merchandising plan to the point where our advertising will support a daily newspaper at Wayne." Ranked in its newspaper class by the Associated Collegian Press as first in advertising, the Collegian rates third editorially, throughout the country. Ralph Dorazio, class of '44 history major, is their present editor, assisted by Norma Nikrant, managing editor. Awards for Promotion Ideas COLLEGE BUSINESS REVIEW has awarded four prizes to Florence and her competent staff (and her brother Art before her) for smart promotion ideas to build ad sales. Their next scheduled promotion is a fashion show to be held in May with cb-eds as models.

Of the talented Florence's bright future there is no question. At present, she is college correspondent for Mademoiselle magazine, and is considering the advantages of a New York career. In addition to her day and night duties at the paper, Florence serves on the college fashion board of a large Detroit department store. Florence Schurgin, business and advertising manager of Wayne Unversity's Detroit Collegian newspaper, discusses make-up problems with Ralph Dorazio, editor of the tri-weekly. 1.

11 if 1 War-Time Dinner Macaroni Loaf with Cheese and Deviled Ham Green Beans Rutabaga Orange and Lettuce Salad Walnut Cookies Tonight's market list may be purchased for approximately $1.15 and serves six. It uses 10 points in red coupons. 8 oz jar deviled ham (two red coupons) 1 lb American cheese (eight red coupons) 1 rutabaga 1 head lettuce CHECK THESE SUPPLIES: No. 2 can green beans, macaroni, milk, flour, walnuts, eggs, sugar, dry bread crumbs, paprika, shortening, salt, vanilla, French dressing, bread and beverages. Macaroni Loaf 2 cooked macaroni finely diced cheese 1 minced onion deviled ham 1 dry bread crumbs 1 salt '2 paprika 2 fat, melted 2 eggs, well beaten IV2 milk Mix all of the ingredients together thoroughly, turn into greased loaf pan and bake in a moderate 350-degree oven for about 40 minutes.

Approximate yield six to eight portions. STREAMLINERS WOMEN OF THE Parkside Streamliner Unit will prove that the military training and conditioning exercises give them extra energy and endurance when they present a "Gay Nineties Revue," today, Wednesday, at 8:15 o'clock at the Parkside Recreation Center on Frankfort Ave. The revue, entitled, "Fireman, Save My Child," will be presented under the auspices of the of Parks and Recreation for the benefit of the American Red Cross. There will be no admission charge, but contributions for the Red Cross will be solicited. THE FAITH LUTHERAN Surgical Dressing Station produced 152,410 surgical dressings during March, according to Mrs.

Margaret H. Hudson, chairman of the group. The 325 members work every Tuesday from to 4 o'clock, and the average attendance is 200. The station is located at Philip and E. Jefferson Aves.

CIEAMS AND DEODORIZES BOWLS .7 y- tfc -Vj v. "iiiir iiiliiiiii 1 'II iiiiii 1 mi in 1 1 1 11 1 jf ffimmi' i'Tf" 1 iii tiili AFLOAT, A I II T. OK ASHORE Detroit Shops cater to your slightest whim. If you're addicted to flying or voyaging by boat, or a confirmed land-lubber you should head right this way for your needs We know you can't get lots of things for love, money, marbles, or ration coupons. But we've made a pretty magnificent gesture in col lecting items you can buy and enjoy.

Come and see them very very soon! ROBERTA. FEATURED OX THE COVER of Harper's Bazaar was this crea tion we found at MARY ANN'S HAT SHOP! Its a small straw calot crown with a huge felt bow slapped on the back. They're two-tone numbers white with navy or black, lime with navv. black, navy or brown solid, yellow with cocoa and more! 515 Park, entrance Tuller Hotel. SPRING URGE! Now, more than ever you want to get added years of life and beauty from your old furniture! And remember there's more to quality re-upholstering than meets the eye The long experience of Advance Upholstering their skill and reliable values are your assurance of a super job.

Beautiful decorator fabrics. Prices are right, too! ADVANCE UPHOLSTERING FURNITURE 7336 W. 7 Mile Road. University 3-5050. ALL THE ASSURANCE OF A TOP-SERGEANT will be yours in a crisp uniform from Agnes Falshaw's (R.

striking collections. Many styles materials to choose from! 7637 Hamilton, TR. 2-7927. 705 David Whitney CAdillac 4209. MOTHER IS STILL A GIRL at heart.

Nothing will make her happier on her special day than a remembrance from BERG'S APPAREL SHOP. Gloves, lingerie, handbags, handkerchiefs, lounging apparel. Look on therr hand-picked selection now! Open Eve, 7366 Grand River at Lothrop. One block north of Grand Blvd. Open till 9.

Convenient transportation. PRELUDE TO LOHENGRIN! Long after you've become used to the happy feeling of the weddm wm band on your fm- 1 1 ger ana ine souna of "Mrs." in your ears you 11 re member your trip to J. H. Garlick Sons for your engagement and wedding rings. You'll remember how you found that sparkling, quality diamond.

First of all you peeked in the Diamond Imperfection Detector a microscope with special lighting arrangement which makes it possible for anyone to see that a diamond is perfect, or, if flawed, the nature of the flaws! And, then the Diamolite a specially controlled lighting arrangement under which diamonds whose color have been definitely determined in the laboratories of the Gemological Institute of America by means of the Colorimeter! But, come to J. H. GARLICK SONS. They will see that your engagement and wedding rings will be something to remember. Since 1865.

1126 Gris-wold. Members of the American Gem Society. ISN'T IT BETTER to have your face powder blended to suit your skin tones than to say, "Give me a box of powder" and get the wrong shade at that? Maurice, Detroit's original powder blender, removes your make-up, then blends YOUR powder. Powder, rouge, lipstick, always $2.50. Open Monday Eves.

MAURICE, 1552 Wood ward. UNWANTED HAIR REMOVED SAFELY and permanently by Miss Matyas, specialist. French Face Peeling. Makes you appear 10 years younger. Removes wrinkles, blemishes, etc.

COSMIC INSTITUTE, 705 Griswold CH. 7456. 1214 Griswold. "BAREFOOT BOY RAMPS" are impudent and provocative sandals that you won't need a ration stamp to tote home a pair! They've solid leather soles with fine doeskin up- pers! The colors? Blue and wine. Ummmm they lead a versatile life, too, miladies! Wear them shopping to the beach with your favorite sports dresses or slacks! Sizes 4 to You'll wax enthusiastic over the price just S2.S0.

MATT. ORDERS. FRANK SEDER, 1437 Woodward, CHerry is A quarter of the Fashion Board's members (left to right), Jane Clossen, Carolyn Hegwood, Tisch Fiscus and Betty Jane McConnell, pore over fashion magazines for campus-correct clothes inspirations. They'll tell their opinions at a monthly board meeting to buyers and ad staff of the successful paper. If it's a print you fancy, they have it if your taste runs to pastels, delicate in color as a morning cloud, they have it, too.

Yellow, blue, shell pink, dusty rose. Pastels in sizes 32 to 40. Prints sizes 16 and 17! $2.25. MAILOR DERS, FRANK Woodward. CHerry 5500.

ENCORE! LUCKY YOU! Of course you're not going to be able to get these small washers much longer! They were lucky enough to get these! Right in your own wash basin you can clothes or own with this "small washer." It's your salvation! The cup is made of heavy live rubber to last the duration. It's rubber fins enable the washer to operate on the same principle as the agitator on a washing machine. Your hands will be protected from washing chemicals and heavy soaps. 11 inches high. Perfect for bridge or shower gifts.

Tagged at $1. MAIL ORDERS FILLED. Or call CAdillac 2327. GORDON SERVICE 131 W. Lafayette.

CHARM STARTS with a KELLOGG foundation. Every figure type fitted. Monday Eve. by appointment. Kellogg Corset Shop, Tuller Hotel, CLifford 0959.

GAY just right DEBONAIR and for all the events on your calendar. Wear these dresses from FRANCINE FROCKS AFTER-EASTER SALE for your busy round of committee meetings. Red Cross work and defense activities a fnr u'hatpvop jj I fun is included in I nil your program. Pick I I 1 them from 300 new est Spring dresses prints, sheers, wools, pastels and dark materials. Reduced! To $8.85 and $14.45.

Others especially priced up to $35.75. 100 Coats, too! $23.75 $39.75. Others up to $98.50. 65 Suits, $20, $27 and $33. Others to $65! FRANCINE FROCKS, 2565 W.

Grand corner Twelfth. Open 9 to 9. TYler 6-2915. All street cars and busses stop at or transfer to Fran-cine Frocks! HAIR GONE FOREVER! Short-Wave Method removes hair faster. No pain.

No scars. Guaranteed. Edith Eckstat. 1309 Eaton Tower, CHerry 3047. Endorsed by doctors.

IF YOU WORK IN A DEFENSE PLANT your long, long locks are passe. They endanger your very life so why not let Lee or Clayton Conlan coif your hair in a stunning, uplifting Safety Hair-do. One sweep of the brush and you are ready for office or war work! 'N after dark soft and femi-. nine! Haircuts, $1. $10 to $20.

CONLAN'S, 360 Book CAdillac 0929. BE QUICK TO GET QUINK! Give your pen a longer life! It preserves ruDDer cleans your fountain pen while writing. Invest in a bottle today! 15c-25c. Old pens repaired Schalden- brand's, Dime Bldg. Lobby.

CONFIRMATION AND FIRST roMM ITNI ON DRESSES. Custom made and ready-to-wear voiles and organdies. Van S. Children fcnop, 304 David Whitney Bldg. CA.

5773. a Shop in this delightful -IU Williamsburg Shopping 1 4 center, even uahc iuiu I 11 Livernois. VARIETY RUNS RAMPANT women's hats at Fowler's Millinery. You're sure to find your particular "hat affinity in tneir custom department or in their collection from America's Foremost designers. Hats from $5 to $75 Open every evening 'til 9.

Livernois at 7 FOWLER'S, 19164 Mile Road. 1 tn fll, I In rarjpnr vm 7 hah -t II Plan to Use Red Stamps While They Are Still Valid til! I I- VS salt and pepper to taste. Add enough water to make a gravy of the thickness desired. When it comes to a boil, break in as many raw eggs as desired. Cover long enough to allow the eggs to poach in the gravy.

Serve at once. The recipe above was sent to the Tower Kitchen by Mrs. R. S. Randall, of Coldwater, Mich.

The one below is the contribution of Mrs. Alfreda M. Murray, 20975 LaSalle, Detroit. Egg Luncheon Dish 4 2 chicken broth rice butter salt 4 4 6 eggs Dash of pepper Wash two cups of rice carefully. Stir into four cups of boiling broth.

Cover kettle. In about 20 to 25 minutes the rice will absorb the liquid. Turn fire low. Still well-beaten eggs into mixture, adding butter, salt and a dash of pepper. Serve at once.

Serves six. lilti BY GERTRUDE VQELLMIG YOU CERTAINLY have to be on your toes if you are going to keep up with rationing. Point values change rapidly enough to make it worth your time in coupons to read your newspapers carefully. Even the mere routine use of red and blue stamps can become complicated unless you are careful to watch for periods in which they are valid. This week, for instance, your red stamps are valid.

If you have not used up all of your red and stamps they are still good until Saturday. Be sure you spent all you 1 1 meats, fats, cheeses and canned products before the first of the month. These four stamps expire at midnight on Friday, April 30. After that date they are just so much ll 0 DR. smiTi Homogenized Milk.

Every quart contains 400 added units of precious Vitamin Every drop contains equal nourishment. New customers say it's the most delicious milk they've ever tasted. Ask your grocer for thi super-milk today. Or for regular deliveries, telephone Temple 1-7000 or Madison 2980. If Hit Ration-Recipe Contest Recipes UsingMcat or Bacon Drippings THE TOWER KITCHEN, THE DETROIT FREE PRESS, DETROIT, MICH.

I wish to enter the recipes Inclosed with this coupon in The Detroit Free Press Ration-Recipe Contest "Recipes Using Meat or Bacon Drippings." under the new reduction now only one point a pound. Consider them for stewed and braised dishes. Chitterlings are no longer four but two points a pound. Contest Note: When you buy meat, remember that the drippings it provides are valuable foods. Save them to use in flavoring vegetables, for frying and baking.

And fits week, send your recipes for the use of meat drippings to the Tower Kitchen Kation Kecipe Contest Recipes Using Meat or Bacon Drippings. The last day for entries is Saturday, May 1. Ess Recipe from Contest Is ONE OF the most popular unrationed foods today is the egg. Eggs can be put effectively in many dishes used as an alternate for meat. This recipe contributed to our last contest by Mrs.

Kathryn R. Jacobs, of 184 Louise, Highland Park, is one suggestion. Egg Potato Pie 3 to 4 mashed potatoes 4 hard cooked eggs H2 white sauce with parsley added Line a buttered plate with half of the potatoes. Fill with sliced hard cooked eggs and pour cream sauce over the top. Cover with the balance of mashed potatoes and sprinkle with grated cheese.

Brown quickly. Serves four to five. 4 slices bacon 1 onion Flour 1 vinegar Salt and pepper Eggs In deep pan fry four chopped slices of bacon and one chopped onion. Dust lightly with flour, brown it and add vinegar with FIT LIKE NEW! At last! One application cushion plattic make loose plates it comfortably for weeks. Stts ptwdtr utt past! Lasts much longer.

Economical Users enthusiastic. Get Dentnr-z today. At druggists. Sit. Laree sire tube, only Me.

NAME. ADDRESS. CITY STATE. (PRINT PLAINLY) Now, as nerer before, good health is a patriotic duty! Thousands of doctors are serving on the fighting fronts-causing an acute shortage of physicians at home. Nourishing meals will help your family keep well.

And each meal should include milk. Take advantage of the extra catrition in alt est Vitamin IS? rrsr coiorea paper. Voellmig While your red stamps are good this week, they will be valid next week also. In fact, they are good until the end of the month of May. stamps will be valid May stamps May stamps May 16; stamps May 23.

These will all be usable until the end of May. New Values on Meat ARE YOU AWARE that the point values of a few meats have dropped. Just in case you may have missed the announcement made by the Office of Price Administration a couple of weeks ago we are listing them for you. In the sausage field those listed on your point ration chart as group A were reduced from seven to six points per pound. Typical items in the group are pork sausage, wieners, bologna, baked loaves and liver sausage.

Group sausage Items, like scrapple and tamales, dropped from four points to three. Pork neck and back bones art 4 DETROIT CREAMERY and EBLIfIG 1 You don't need to. Bowlene thoroughly cleans toilet bowl end without a brush. If iH Dtrrrhm Sstioml Dshy Products Crporatiem For further Information concerning this column, call RAn-dolph 8900, Line 239. Advertisement.

DOVT MISS THI SI AL TEST PROGRAM. THURSDAYS. 9: JO P. TT) 5500. jSsmJSiSiJISimi.