Detroit Free Press from Detroit, Michigan • Page 12

THE DETROIT FREE PRESS SUNDAY, SEPTEMBER 4, 1931 PART ONE New Car Sales Make Gain as Signs of Better Business Sentiment Increase 12 WILLYS-KNIGHT JOINS BIG GAME HUNTERS Graham Is Confident Auto Sales Trend Has Turned OLD HIGHWAYS 'COMING OF AGE Road Life Is Studied by Engineers BIG CHEVROLET EXHIBIT AT FAIR Display Will Include Special Features OLD MACHINES BREAKING DOWN Delayed Replacement Buying Is Due -j i iSSm win-ir-i1 "ri" 1 1 -if-; i i )W h-mUTmrcri 'A 5" HJv i mmtmrnf WfmxamerT" i A i'-A IIIMMWililllllliWIiliflftliniffilWiMmMmillltllllllMilMlilllilllifll This "King of Beasts," hanging over the bumper of a Willys-Knight, was slain during the African expedition headed by Mr. and Mrs. Martin John son. The car shown above was one of fleet of Willys-Overland products used by the famous pair during their latest jungle exploration. NEEDLE ROLLERS WITHSTAND HEAT Hatred Spurs Coming Duel of Speed Cars at Daytona Memory of Segrave Fans Irving's Desire to Break Campbell's World Mark WASHINGTON, Sept.

3 Highway building has come a long way since horse-and-buggy days, but only now are engineers able to check on some of their early notions. Chief among these Is their ron-ceDtion nf the life of rnari answer to the question: How long win a mgn-graae nignway last? The answer is being currently provided because, throughout the Country, many hundreds of miles of high-type surfaces art "coming of age." This means that they are rounding out two decades of service, 21 years being the span that engineers estimated should be the life of high-grade highways. Approaching Dead-IJne Most of the Country's high-type roads have not reached the estimated age limit, but those that have passed or are approaching the dead-line are the centr of engineering eyes. Road life Is of vital Importance in highway financing and, today, the experience has been that engineers were not unduly liberal in assigning a 20-year span to high-type highways. In Maryland, for instance, on one of the avenues stretching onto the National Capital, is a Btretch of road just "come of age." Its three sections represents three major types of high-type surfacing, concrete, bituminous concrete, and brick on a concrete foundation, which have been in service under heavy traffic for 19, 20 and 21 years.

All have stood up, with what engineers term a reasonable amount of maintonance, and are taken by the highway fraternity as a speclfis answer to the question of the life of roads. Other examples of 20-year highways are being watched in the uuiury ior iurtner proor tnat engineering estimates were conservative. To the streets around the courthouse in Bellefontaine. however, engineers turn for the Nation's classic example of old pavement. Favement Lasts Long Forty years ago, strips of concrete were laid on streets on two sides of the courthouse, and the streets on the two remaining streets were paved a year later.

All are still in service though the form of paving large blocks or strips -is not recognized in today's highway methods. With old roads barking up the early estimates as to how long the tests of time and traffic would be met, engineers now expect that modern highways will last even longer. Part of this expectation Is due to more scientific methods of building, while a good share is laid to a progressive lessening In traffic effects. While modern roads are carrving more traffic, the increased use of pneumatic tires for heavy vehielei Is subjecting them to less punishment. SALESMAN FOUND BEST CAR BUYER Head 'Big Ten Customer List Compiled by De Soto The salesman, whether his product be apples, a new suit of clothes or a ton of steel, is the automobile industry's best customer.

He is prospering more than any other Individual and he is buying more automobiles. Just how prominently he figures as a customer these days, may be gleaned from a survey made by the. De Soto Motor Corp. to ascertain what classes of persons were buying automobiles and in what proportion. Of De Soto's 10 best customers, salesmen headed the list and were accounting for 25 per cent of De Soto sales.

Here is the order In which De Soto's "Big Ten" line up as a result of a four months' sales survey: Salesmen, managers, clerks, housewives, merchants, laborers, teachers, government employees, Insurance and doctors. ROBERT C. GRAHAM and then be sure that they are brought to the public's attention in the proper way. "I sincerely believe that times are going to be steadily and increasingly better, not only for our own company and its dealers, but for all other automobile organizations who build right and sell right." PLANEKDRIVEN BY ESSEX ENGINE Terraplane Motor Is Used for Power CLEVELAND, Sept. 3 Unique construction exhibited at this year's National Air Races here included for the first time on record an airplane powered by a water- cooled automobile engine.

An Essex Terraplane automobile engine developing 70 horsepower drove the plane from Detroit, where the Installation was made by the Hudson Motor Car Co. to demon strate the high power to weight ratio or the new Terraplane automobile. In contests at the National Air Races the plane, piloted by R. M. Wright, made a speed of more than 75 miles per hour.

Frank S. Spring, Hudson company engineer, who supervised the installation of the automobile engine, said the unique plane bears the same power to weight ratio as the Essex Terraplane automobile, recently christened by Amelia Ear-hart, famous woman aviator. No airplane, he explained, will fly when the weight exceeds 35 pounds per horsepower. Both the Terraplane airplane and the Terraplane automobile have a ratio of less than 30 pounds per horsepower. This power to weight ratio gives the Terraplane automobile the fastest pickup and getaway of any automobile built.

The word "Terraplane," Mr. Spring said, means "land plane," as "airplane" means a plane for the air and as "hydroplane" means a plane for water. MONTHLY N.A.C.C. MEET HELD HERE WEDNESDAY The regular monthly meeting of the directors of the National Automobile Chamber of Commerce will be held next Wednesday, in Detroit. Out of town members will be the guests of the Detroit delegation.

A tinmher of interesting suhiects are down for discussion, in the line of general policies to be pursued by the industry during the next few months. INSPECT TIRES Tires should be Inspected once a week, particularly during summer, to see that the air pressure Is up to the standard recommended by the manufacturer. August Reports Show Marked Increase in Business Belief that automobile sales have turned the corner and that the trend of the motor car Industry will be upward for a considerable time to come was expressed by Robert C. Graham, executive vice president of the Graham-Paige Motors In a statement of his company's August sales results. "We are greatly encouraged by the facUthat the month saw a sharp upturn in sales, be declared.

Orders received at the factory for Graham Sixes and Eights during August were 67 per cent ahead of those for July. Also significant was the fact that August, 1932, orders exceeded those of the same month a year ago by 47 per cent. Retail Deliveries Gain 'Retail deliveries by our distribu tors and dealers show a correspond ing increase, the deliveries for the first three weeks of August being greater than for all of July. All this is particularly siginflcant, because the history of the automobile industry shows that August sales normally run considerably less than those of July." une important immediate result of this upswing in sales will be evident in Graham production, according to Mr. Graham.

we have already scheduled a volume of production for the first two weeks of September that is equal to the entire output originally planned for the whole month, he announced. "There is every indica tion that our manufacturing activity for the balance of the year will be considerably greater than antici pated, which means more work, more jobs and more encourage ment for everybody." General Improvement It is Mr. Graham's opinion that other automobile comDanies will soon be able to report similarly improved sales, but he emphasizes his belief that such results must be earned through giving outstanding quality and value and by proving mis to ine puduc. "When Cannon Ball Baker drove a stock Graham Eight to the top of Mount Washington In July in the fastest time ever made by any car, he gave a convincing demon stration or the power, speed and stamina that Graham cars possess," ne saia. AuiomoDiie manufacturers must build these qualities, plus fine appearance, into their cars, DEALERS HELPED BY ADVERTISING Expense Is Necessary Says Bulletin To their disadvantage, too many merchants, particularly automobile dealers, regard advertising as an optional expense to be shaved down in favor of other expenses, observes tne Commercial Credit in its current bulletin.

'The average dealer. In fact." says the bulletin, "rates advertising as someming ne must do at times to please the factory crowd but as nothing of any real productive value in his business. That's exceedingly too bad, for If advertising had been soundly and continuously used by the dealers as a group, the retail department of the industry would not be today In the very tough spot to which the crumbling process or tne past two years has brought it. "For actually there is no phase of the dealer's business which cannot be helped by good advertising. New and used car, service and acces-J sories sales can all be promoted by its use, personnel Improved and strong personnl policies promoted, banking confidence can be acquired and held along with that public confidence which has such a vital Influence on every dealers long- swing business prospects.

Factory respect can be accentuated and harmonious factory relations promoted. Finance companies' credit lines can be increased and a high credit rating established among creditors in general. "Able advertisers of every class have produced results of that sort for themselves and nothing but his own Inadequate advertising training stands between the dealer and an advertising program that will do the like for him. "Every dealer's budget should in elude an advertising figure from the day he enters business and that figure should be just as well safe guarded from encroachment as any otner item on tne list. EXPLORER LAUDS WILLYS OVERLAND car rertormance in Jungles Praised by Johnson More than 23,000 miles through the trackless wilds of the African jungles without a major repair of any kind, is the latest achievement of a fleet of Willys-Overland cars and trucks, according to Martin Johnson, famous explorer and wild animal photographer.

In his most recent safari into the jungles, which resulted in Johnson filming his great wild animal picture, "Con-gorilla," the noted explorer and his wife, employed only products of Willys-Overland to transport theii equipment and members of the expedition to the haunts of the beasts. "As in our previous expeditions, we selected Willys-Overland cars and trucks for the reason that they have always proved to be strong and most dependable for the rough usage we subjected them to," Mr. Johnson said. "Our last safari through Kenya, Tanganyika, Abyssinia, Uganda and the Congo was probably the most strenuous ever undertaken by motor car. We traveled more than 23.000 miles and not once did these Willys-Overland cars and trucks require any major repairs.

We have one Willys-Overland car that we have used in our African expeditions for the past 10 years and it is still giving excellent service. i "Our two-ton Willys-Overland trucks should have been labeled! four-ton for many times we parked from seven to eleven colored boys; on top of that." I By WILL R. MAOWINALU Encouraged by the improvement noted in retail sales of new cars, automobile dealers in Detroit and throughout the Country are confident a definite improvement is to follow Labor Day and the inauguration of the regular fall buying season in many lines of merchandise. The fact that production last month sank to a new August level is not accepted as a discouraging sign. Proof of this is found in the weekly survey of Automobile Topics.

This trade journal reports that, after an unbroken decline of seven weeks, its index of the retail sales trend for the concluding week of August turned upward, apparently in response to the generally improved feeling throughout the country following higher nock market quotations and the slight stiffening of basic commondities. Dealers generally, the magazine reports, are finding a more optimistic attitude on the part of the buying classes. Supply Held to Demand There are several definite reasons Inr the low production figures of the past month, but because the explanation is obvious, the industry refuses to be depressed by them. The merchandising division Views lata July and all of August as the annual dull season and a natural shrinkage In production is to be expected. In addition, this August found the Kord Motor Car closed and confining its output to the assembly plants carrying on to meet local demand.

Mora Important, and emphasizing the change from the policy of the full years, the car manufacturers are refusing to swerve from their decision to hold production right at the level of the demand for new cars. The result of this policy finds dealer stocks so low as the present time that an Increase in demand will be felt Immediately In both production and merchandising dlvl-aions. That this demand cannot be delayed for any material period is indicated by the accumulated shortage in replacement purchases of automobiles. In the past three years this shortage has assumed huge proportions. The old, cars are wearing out.

More and more of them, each day, are staging their final stop. New transportation must be purchased. Old Cars Disappearing For the first time In the history of the industry the abandonment of wornout cars exeeded replace- nients in 1931, and in a larger degree during the first half of 1932. On the basis of present production It is estimated that 3.000 more cars fiTS -jTrrffftd than are built each day. Many dealers have exhausted their stocks of used cars.

The comparatively few dealers found with large stocks are the thoughtless ones who have been working off new-car stocks at the expense of wild trades. This actual need of motor transportation has satisfied the manufacturers that the hard knots tied in many purse strings are being gradually unloosened and that the fall days will see the long looked-for boom in business. Far from being discouraged by production figures, the industry feels improvement is as close at hand as it Is Inevitable. a Shortage in replacement purchases during the past three years equal to almost three times the prospective retail sales for all of 1932, automobile executives are confident the current Improvement in business sentiment and gains apparent In some other lines will acquire sufficient momentum to release some of the pent-up replacement demand. Such an impetus to automotive operations would In itself contribute greatly to a general recovery In purchasing power, due to the important position of the automobile Industry as an employer of man power and as a consumer of raw Men and Motors Business gains In automotive plants in New Jersey shown by increased orders and resultant addition of employment.

Factory payrolls of Franklin Co. go higher as unfilled orders increase. Seiberling Rubber Co. opens new -warehouses in New York. American Petroleum Institute directors meet In New York this week.

Stutz Co. may enter light delivery field. May acquire control of Pak-Age-Car Co. Henry C. Krohn appointed general sales manager of Continentalize Vaux Co.

Automotive plants in western New York and northwestern Pennsylvania continue to feel industrial improvement. Harry Tipper named advertising manager Forbes Magazine. Formerly vice president and general sales manager General Motors Export Division. New car sales in Long Island, N. show Increase for first half of year.

Bill Introduced In Massachusetts Legislature would put that State in automobile liability insurance business. National Standard Parts Association may reduce membership fee at fall meeting. Olympic Games did not increase business of tire dealers in California. Visitors too busy looking over athletes to do shopping. More than 40.000 car owners in Oklahoma sign Initiative petition seeking reduction of gas tax to two cents the gallon.

Some of New York City taxicab drivers have new racket. Steal gas by syphoning from tank. Authorities believe $100,000 worth stolen during past year. New Mexico officials say gas bootleggers are costing State large sums annually. Motor car deaths in United States increased in 1931.

Total for year was 29,547. For 1930 total was 28,950. Bank checks and gasoline tax led way in July in producing largest amounts of revenue from special excise and miscellaneous levies in new billion-dujiar revenue act. RAILROADS GO AFTER TRUCKING BUSINESS The constantly increasing percentage of truck hauls to livestock markets along the Missouri River has spurred the railroads operating in Western territory to file requests with the various state commissions asking authority to reduce the minimum weight on shipments of live-s'ock up to 260 miles to a level that the managers believe will meet this competition. The new minimum weight is 10,000 pounds.

The most elaborate display of Chevrolet products ever arranged for Detroiters is to open Sunday at tne Company's exhibit at the Michigan State Fair. Three tents have been erected on the fair grounds, which will contain the complete passenger car line, representative truck models. and special exhibits. One tent it to be used for the showing of a continuous motion picture with sound attachment titled "The Triumph of America. This film, based on the fact that every Chevrolet six represents 71 days of continuous employment for one man, traces the major materials which make up a car from their source, on through their preparatory stages, to their final as sembly in the completed automobile.

The firm emphasizes the tremendous influence of the automobile industry on the economic structure of America. Radio-Controlled Car A radio-controlled car, directed by M. J. Francill, who thrilled Detroiters last spring with a variety of stunts culminating in his driving a street car containing Mayor Murphy and other City officials up Woodward Ave. by radio, will be a part of the Chevrolet attraction.

Arrangements are now being made for him to operate a radio-controlled Chevrolet around the Fair race track, preparatory to the AAA races on Sunday, according to U. 1. Smith, Detroit zone manager for Chevrolet. Francill will also milk a cow by radio, freeze a man in a block of ice, and operate miniature battleship by radio control. His schedule of events is now being worked out by Chevrolet officials.

One tent will cover the complete line of passenger cars. A second will contain a wide variety of trucks and commercial cars and an orchestra, which will provide afternoon and evening entertainment. About 35 different Chevrolet models will be displayed. Model coach Exhibit Model Napoleontc coaches entered in the National competition of the Fisher Body Craftsman's Guild will also be on display. Mr.

Smith said, and a Boy Scout will be working afternoons and evenings on his next year's coach entry at a work bench erected in one of the Chevrolet tents. Among the special exhibits will be a cut-away chasis with H. B. Freeman, Detroit zone representative, as lecturer. Freeman, in this capacity, won the annual national award made by the National Association of Purchasing Agents, during their convention here two months ago.

for the most informative exhibit at the convention. An animated exhibit demonstrating the operation of Chevrolet's new stabilized front-end mounting, will also be on display. The Chevrolet exhibit will run concurrent with the State Fair, opening Sunday and extending through next Saturday, Black Is Gaining As Favorite Color Blue, black and maroon colors have recently made substantial gains as automobile finish favorites, according to the September issue of the Automobile Color Index, published In Detroit by the Duco Color Advisory Service. These gains, it is stated, have been brought about largely at the expense of the green and brown families. Blue's margin of leadership over black has been somewhat reduced since August and, although the trend of both is vigorously on the up-grade, black's swing Is decidedly more noticeable.

HARLEY EXPANDS HIS BUICK AGENCY Dealer Will Include Pontiac Six and V-Eight Joe C. Harley. dean of Detroit automobile retailers, who has sold Buick cars continuously here for 25 years, is expanding his business at 3752 Cass Ave. to include also the sale and servicing of the Pontiao Six and V-Eight. A wide choice of Pontiao models has been placed in the big display room and special Pontiac service equipment has been installed in the service garage.

A quarter of a century ago, Mr. Harley was a master mechanic en gaged in supervising the installation of factory equipment. Becoming interested in automobiles, he ie-signed and Joined Buick's Detroit factory branch as a retail salesman. Among the cars which he sold was the 1 Model two-cylinder Buick. After two years, he became Detroit retail sales manager, a position which he MR.

HARLEY held until 1917 when he organized the Harley Buick Sales on Harm! ton Blvd. at Seward. From there he moved to Woodward Ave. near the present Regent Theater. In 1919 he started the first unit of his present establishment on Cass Ave.

The building then was a single story structure. In subsequent expan sions a second story was added and the floor space was increased. The service department is in charge of Joe ttariey, and Henry Bos-quette. FLEET OF 38 NEW CARS BOUGHT BY A. P.

CO. The purchase of 38 new automobiles from General Motors and the Ford Co. has been announced by the Great Atlantic Pacific Tea Co. The purchase at this time, comuany officials said. is indicative of the organization's fath in a gpnetal and early return I to improved business conditions.

Eight Chevrolet six eoarhes were delivered by the Kessler Sales Service Co, New Bearing Adopted by Chrysler A roller bearing type of universal Joint which runs indefinitely without getting hot and without requiring lubrication, is used on the propeller shafts of all Chrysler Eight models, according to engineers of the Chrysler Sales Corporation. Both front and rear universals are of the new type and aside from the adoption of roller bearings are quite conventional. What distinguishes the new universals are the very small "needle" rollers which take the place of the plain bearings on the four arms of the conventional universal. The tiny rollers are only "i-ineh long with a diameter of 1-10 to 1-8 inch. The new roller bearing universal Joints require no attention from the car owner, according to Chrysler engineers, thereby overcoming the difficulties of inaccessibility, neglect of lubrication and the difficulty of making repairs needed as a result of lubrication failure.

Severe road tests were made by Chrysler engineers before the new type Joint was accepted. The car which was used was loaded with lea and was subjected to 30,000 miles of the most gruelling mountain driving. Upon careful examination at the end of this ordeal the roller bearings were found to be perfect, without the slightest sign of wear at any point. EUROPEAN AWARD FOURTH FOR HUPP Cabriolet Roadster Scores New Triumph at Cannes Europe reports that a new Hup-moblle eight has won the highest award in International competition for the best Aerodynamic -body design. Hupmobile's triumph among hundreds of the finest and costliest of French, Italian, English, Belgian and American models was announced in a message to Dubois Young, president of the company, from Ray Loewy, Internationally known artist and consulting designer for the company's 1932 cars.

The cable read: "Car entered In Cannes International Body Contest. Won first grand prize and also Domerque Cup for the best Aerodynamic body design, both with unanamous vote. Loewy's car was the only Hupmo-blle entry in the contest at the popular French watering place, which draws thousands to this annual competition. It is one of the new Cabioilet Roadsters, standard in every respect, except In color and upholstery. This particular car was finished in Concord Blue, including fenders, the only contrasting color being Carolina Ivory on the color panel of 'he door.

The Cannes' triumph is the fourth major European award Hupmobile has captured recently. Silvertown Tire Facts in Booklet Data affecting every phase of the new low pressure tires, entitled "Data on Goodrich Flying Silver-towns." has been published by the B. F. Goodrich and copies are now being distributed. The publication gives information on the following: Tire sizes and cars suitable for them; wheels; effect on gear ratio; disc wheel specifications for Flying Silvertown tires; effect on fuel consumption; effect on speed; clearance; fender mountings of spare tires; wheel shimmying tendencies and methods of overcoming it; pressure gauges and wheel jacks: how to get the Iest service from the new low pressure tires.

Copies of the booklet may be obtained from the B. F. Goodrich Akron, O. AIR TRAVEL MAKES BIG INCREASE IN SWEDEN Air passengers between Sweden and Finland have increased 60 per cent this year, and the flight between Stockholm and Helsingfors now takes but two hours, compared to four six years ago, reports Capt. Carl norma chief of Sweden's civilian flighting.

The trip to Paris or London from Malmoe. Sweden's most southerly airport, has been cut from 11 to seven hours, and next year it may be made in five. The average increase in the traffic this year, despitp the depression, has been 60 per cent. COVENTRY, Kng, Sept. 3-Day-lona Speedway.

Florida, will in February and ifarch next be the scene of the most inflaming motor battle the world has known, a duel for the world land speed record between two Britishers. Capt. Sir Malcolm Campbell, the present holder of the record of 254 m. p. an old man of 49 years of age.

and Capt. Sir Henry Birkin, a youngster of 32, Britain's leading car road racer, whose father was the multi-millionaire lace maker. Campbell will be driving his reconditioned Bluebeard, now fitted with a Rolls Rovce Schneider aero trophy 12-cylinder engine of 2,200 h. p. with a maximum theoretical speed of 300 m.

p. and Birkin will be in a new 125,000 dollar 375 m. p. mnchine with a written guarantee to average 325 miles an hour over the otlicial mile at Daytona. This auto has been designed by Capt.

J. S. Irving, the creator of the Golden Arrow wonder car, which, driven by the CAMritFXL late Sir Henry Segrave, without a minute's running in and without traveling a mile under its own power before going to Daytona In 1929, gained the record with an average of 231 miles an hour. The duel is the outcome of an engineer's Idolatrous reverence of the late Sir Henry Segrave and his car, the Golden Arrow, and an implacable hatred of Campbell. Patriotism and hatred are mixed up in the plans in a most strange way.

Capt. Irving, angered at Lord Wakefield putting the Golden Arrow on the shelf though Its life had existed only 40 miles and it could have attained 275 miles an of nnf fannlt'inir num. i i.l.iru knighthood lor nis engineering i feat in 1929, and terribly embit tered by Campbell taking the rec- UNIT SALES GAIN FOR STUDEBAKER Excellent Showing I Made by Dealers in 1932 "The Studebaker notwithstanding the depression, is getting a larger share of the total available business today than at any time in the past decade." states I. L. Fun-ston, manager of the Detroit Studebaker Branch at 12345 Woodward Ave.

"This Is indicated by a comparative study of total car and truck production in the United States just completed. "In the first four months of this year, the report indicates Studebaker and its affiliates obtained more than twice as big a slice of the total amount of business available as it did in 1931 and nearly three times as large a share as in either 1929 or 1930. "Unit sales for the first four months of 1932 were 26.419 compared with a total of 57,424 for the entire year of 1931. "This excellent showing emphasizes the courageous and enterprising manner in which the Studebaker group is challenging prevail-i economic conditions. Accepting as inevitable a material reduction in the total volume of business available to the industry due to the business recession.

The Studebaker Corp. concentrated every effort with outstanding success as results show in capturing as large a portion of the market as possible." DATES FOR BUS GROUP MEETING ARE CHANGED Conventions of the National Association of Bus Operators and of the American Electric Railway which previously were to have been held simultaneously in Chicago on Sept. 22 and 23 are now to be staggered, so that members may attend the session meetings of both groups. The A. E.

R. A. will meet Sept. 27 and 28 while the A. B.

O. will meet Sept. 29 and 30. BOOKLET GUIDE A booklet showing wavs for mo- toring in and out of the maze of New York City and environs has I been Issued by the New York A'lto- i mobile Club. i I 1 ord from the dead Segrave though there was no American challenge to Justify him going out, swore he would design a car which, would smash by 75 m.

p. h. any record made by any car handled by Campbell until Campbell finished with records and his cars would be un- capslzable, safe to the last degree. Mussolini Turned Down In 1930 he had designed a car and was waiting for a British backer, Campbell and all associated with him barred. Mussolini, burning to put Italy on top of the auto world while America was paralyzed by world trade depression, through an intermediary offered Irving 10,000 sterling in cash for the design and a further sum to supervise the building of the machine with Fiat engines in Italy.

Irving refused the offer. The Duke of Gloucester, the King of Kngland's third son, like all the British Royal Family, an auto and air speed "fan," heard of this, and also that the Standard Motor Car of Coventry, Kngland, would put up the money if it could get a Rolls Schneider aero engine, which Rolls had refused them owing to a contract, to supply this engine to Lord Wakefield, the British lubricating oil millionaire, for water speed records in Miss F.ngland III and to Campbell (through Wakefield) for land speed record work. Secret moves resulted In Lady Houston, the multi-millionaire widow of a former British shipowner, offering one of the three Schneider Rolls engines which she bought out of her gift fund of $1,000,000 to build the three waterplanes to win the Schneider trophy outright after the British Labor Government had refused to spend the money. Bolls Pulls Strings Rolls pulled the Air Ministry strings (as they did to stop a second challenge for the Detroit speedboat trophy) to stop the engine being used. Lady Houston told them and the Air Ministry that the en- glnes were bought for cash by her ana line an ner nronortv do with it as she liked.

As for the 1 1 ss Air Ministry who would not defend the Schneider poof! The car, which will be called the Standard Irving Special, will be a replica of the Golden Arrow except in so far as departure in detail is necessary by the 100 m. p. h. BIRKIN' greater speed 375 Instead of 275 m. p.

h. It will be so aerodynam-ically stable that if it jumps clear of the ground, an easy matter going over a slight sand ridge at 200 m. p. it will retain a straight ahead position and land on its rear wheels first. The center of gravity is for ward of the center of pressure and is the virtual pivot point.

At maximum speed the air pressure will exert a force of 145 pounds on the front axle and 450 pounds on the rear axle. At speeds of over 150 m. p. h. it will be almost impos sible to capsize it, and the car abounds with "secrets" to this end.

Capt. Alastair Miller, the heir to a Scottish baronetcy, is being spoken of as the driver of the new machine and not Birkin, but all British racing experts say that this is only a way to mask the real choice of driver, Sir Henry Birkin. Birkin is another man who reverences the late Segrave and deeply resented the honor being taken away from Segrave before there was any vital need through an American challenge. The plan of campaign is to let Campbell bent the record if he averages 275 m. p.

h. with his Bluebird all Britain will be amazed and then let the Standard-Irving go all out for the guaranteed minimum of 325 m. p. h. Birkin, a man with no nerves when in a car, rather like Segrave in his ways, a real good sort, is now almost the nntural successor to Segrave.

the British schoolboy's idol. Unlike Segrave, Campbell never was and is not a National idol. NEW MEXICO HARD HIT BY GAS BOOTLEGGERS Gasoline bootlegging is depriving New Mexico of large sums in taxes, according to State Senator Hughes. ollections have declined every month this year from collections a year ago. he said, despite a greater automobile registration this year.

Only 10 Down to Join the A. A. A. and Secure Full Insurance CAREFUL motorists may join the Automobile Club of Michigan and insure their cars fully with the payment of only $10 down the balance to be paid in small monthly payments. Immediately upon this $10 payment, they become full paid-up members of the Club, and the insurance they apply for Is put In full force.

The cost of insurance now for mem bers, neu or old, it the lowest in tia insurance history of America Phona the dub office. Detroit Automobile Inter-Insurance Exchange JOHN J. RAMSEY, Manage Sidnty D. Waldon, Edward iV. Hinet, and John C.

Burkhardt, Attorney! -in -Fact At Automobile Club of Michigan 139 BAGLEY AVENUE, DETROIT Phone CHerry 2911 AND IN TWENTY MICHIGAN CITIES.