Detroit Free Press from Detroit, Michigan • Page 157

A Celebrity In Detroit SUEPHERD MEAD are even more sensitive than Americans about government control over their basic freedoms." Meads wants this country to venture into programs similar to those offered by the BBC "I know the big networks will oppose any such thing but this country can do anything it wants. I don't mean to extend the so-called 'educational' stations the kind on which a man with a pointer stands and writes on a blackboard. I mean big programs that cost lots of money but that have real 'cultural' value. I'm tired of seeing today what was deemed to be the public's taste yesterday. I'm sick of having to see and hear the stuff that pollsters determine to be what the public wants.

Usually it's the lowest common denominator that prevails." He cited the BBCs practice of offering full scale productions of opera, ballet, symphony, and theater. "And it's using the best talent in England to do it. No compromise in quality at all," he said. It's not that he's against advertising on TV' all, I spent most of my life in but he does resent agency domination of programming. BORN IN ST.

LOUIS and educated in Wash- The Big Ball of Wax. "Don't get the idea that I'm turning my back on humor, which is the whole basis of my success. I'm not at alL I just want to go a step beyond. I think I've got a few things to say that need saying." SOME OF THE THINGS he feels need saying are contained in a lecture he calls "Mass Culture Who Needs It?" which lie gave recently at the University of Michigan. In this talk he has some pungent comments on the level of culture in this country particularly as reflected by television.

Mead, his wife and three children have been living in a "typical English country house" in Surrey about 50 miles from London. One of the reasons he's become, temporarily at least, an expatriate, is the British Broadcasting to which he has become addicted. "For the equivalent of 25 cents a week what you'd pay to check your hat," he said, "a whole family gets the BBC and their marvelous programs. "There's a popular misconception over here that the BBC is government-controlled. It is in the sense that it's government-subsidized.

But it definitely is not politically controlled. The British How to Get an Interview Without Really Trying If you want to interview Shepherd Mead, the voluble and ingratiating author of "How to Succeed in Business Without Really Trying," all you have to do is call him. He's more than happy to discuss his long series of "How to Succeed" books particularly his most recent, "How to Ijve Like a Lord Without Even Trying" (Simon anil Schuster), which was published in this country in February and is already a best seller. But Mead, a husky man of 50 with a crew cut, horn-rimmed glasses and a ready smile, is obsessed with the ambition of becoming a serious writer instead of merely a fantastically successful humorist. "I suppose I'm a classic example of the shov business dictum that all clowns eventually want to play he said at a recent interview in the Park Shelton Hotel "But I'm working on a new novel, still untitled, which I regard as 'philosophical and satirical social commentary' somewhat along the order of my Advortisamant Participating in I a a World Studio r.

loft to right. Soooy Saadors. Musical Director: Phil Caiti odala. Dm Bonnie, John Dean, Toay Mi-cala. Tho national recording artists; and "Popcorn" WyBa.

Detroit Sounds Golden ized service combines the most advanced principles in sound recording, studio design and acoustical treatment to be found anywhere. The new Golden World Sound of Detroit extends an invitation to our prospective artists of rhythm and song to visit our studios and become personally acquainted. Look for the newest releases from Golden World Records, going on sale in record shops this week. Records you will enjoy hearing, recently made at Golden World Studios, are "HEY" by Barbra Mercer and "MEMORIES LINGER" by Ronnie Savoy. The Golden World Sound is one more reason why the ears of the world wil remain tuned in on Detroit.

The vibrant tones of the Motor City's anvil chorus which has long since-proclaimed Detroit as the automotive capital of the world is now echoing new sensation: THE NEW SOUND OF THE RECORDING INDUSTRY Golden World Studios now ottering the newest sound-fines of our city's growing industry is proud to announce its entry into Detroit's new world of rhythm and melody. Thanks to the remarkable efforts of "Hitsvitle, the Detroit Sound has become a national theme to the record world. Golden World Studios is located at 3246 Davison West, offering the finest facilities, to. its prospective artists-cBetrrs. Our superb sound and personal- 30 The Detroit Free Press, May 2, 1965.