Waco Tribune-Herald from Waco, Texas • 88

PAGE 14 SUNDAY, JUTC 25, 1989 KWTX tops, KXXV moves up in news ratings By CARL HOOVER Trttxjne-Heraki entertairarwnt editor he said. KCEN ami its NBC programming continued its command of weekday prime time, followed by KWTX, KXXV and KWKT. KXXVfc weekday afternoon line up of The Oprah. Winfrey Show and Gerakkr cor continued to lead teenagers during We afternoon a selling point for advertisers wishing to attract young buyers and noted Fox Network programs like 21 Jump Street, With Children" and Americas Most Wanted" are showing strong viewership. Waco-area station managers also noted in passing that viewer-ship was stronger than usual far a month that usually sees a fall-off in viewer numbers due to warmer weather and outdoor activities.

network-affiliated stations during the news born and prime time but demonstrating surprising late-night strength due to The Arsenio Hall Show Its strong with women and with young people; said station manger Tom Matthews. In fact, while the overall ratings put us in second place. 'Arsenio Hair is the No. 1 show for women in that time period." Matthews noted his stations programming draws large numbers of programs on competing stations, with Oprah garnering a 21 percent share of the viewing audience. Far new independent KWKT-TV, Channel 44, the May ratings showed the station lagging behind the three Arbitral measures of viewership are broken down into ratings, points, which show what percentage of households with television sets are watching a particular program, and shares, which show what percentage of viewers are watching a particular program Ray Deaver.

KWTX station manager, said the May ratings book offered good reading for his station. We felt really pleased, about how well our news programs he said. But frankly, I wished CBS prime time would have done better." KCEN station manager Dan Lesmeister admitted the May ratings for Channel Ss news program-ming disappointed him, but he gave credit to the competition. I congratulate the other two stations for doing such a good job," he said. Lesmeister pointed out his station had recently hired a new news director, Ron Wolfe; a 10-year veteran who served more than three years as news director with WVH-TV in Bangor.

Maine. Wolfe characterised the Central After years of slow growth in its news programs rating, KXXV-TV, Channel 25; moved up from its underdog status to take the Na 2 spot in local news programming in the May Artitron ratings. In the ratings hook released last week, KWTX-TV, Channel 10, continued its dominance of local news programming by leading aH stations in the 5 pm, I pm and 10 pjn. weekday dots. For the first time since it I broadcasting four years KXXV-TV edged KCEN-TV, nel 6, in those same time While the margin was a ratings point in each of the 30-ri ute periods, Station Manager Bob Good was delighted with second place.

We figured it would take that long," he said. You've got to get to No. 2 before you get to No.l The latest Arbitron sweeps monitored area television viewing during the period April 26 to May 21 Overall, the three network-affiliates continued to run neck-and-neck in the ratings. KWTX had a 5 rating and 18 share than signon to sign-off, KCEN had a 5 rating and 1Z share. KXXV a 4 rating and a 15 shareandKWKTairatiiiigandaC share.

Plaid Advertising Tens market as very competi-emphasis in live" and pledged an i Channel coverage on hews that viewers can use. We will be getting many more stories throughout Central Texas. What we want to show is how news affects people; Hwy.84.East 799-3773 FAMILY BUFFET MmIwSo. IWtoSkyo nnioNlpo Love Boat to set sail again 1116 Wondad Rena 176-7065 (Next to Montgomery Wards) Saturday Buffet The Associated Press Trupito' Comedor Canlina and Shanna Reed. The ship will visit Barbados, Antique, St Thomas, St Croix and the Bahamas.

The story focuses on a group of jewel thieves, headed by Shackelford, whd use The Love Boat" as a means of getting their loot out of the country. The Love Boat is setting sail again, this time on CBS far a special two-hour movie about a Valentines Day cruise. Gavin McLeod, Bemie Kopell and Jill Whelan will return. Special guest stars include Steve Bond, Tom Bosley, Julia Duffy. Joe Regalbuto, Ted Shackelford Sunday Buffet 11GMGO 4 adults 2Mchfldran includM Uralt A salad bar Daily Ragular Dbmar Specials 2 UlnylUt OitaMMstliMiOOMiik OpSSwifti'U FICCMKILY CAFETERIAS Serving 1 1 AAA to 8:30 PA.

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