Waco Tribune-Herald from Waco, Texas • 31

Tribune-Herald SECTION SUNDAY 3 Classified 7C ek in Business 20C Dec. 17, 1989 mm mmm A weekend to forget remembered A Lorena woman and her daughter operate a firm that makes clpthes for a very special group of people babies. f-M t- By ALAN NELSON of baby Tribune-Herald business editor -i ou wont find models walking down the midway wearing Carolyn's Fashr ions, because the people who don these clothes cant walk yet Carolyn McKeska, 43, and her daughter Sheila 23, run an infant apparel manufacturing operation in the Lorena Industri- al District. The firms main market is Clothesioenewborn. old babies and a few larger sizes, -XThe first business venture for both, the mother-daughter team has made an impressive start in business.

the clothing 1 However, being a mother and daughter as well as business part; ners has had ups and downs. She gets mad at me because I'm too negative, McKeska But basically we get along. Shes more of a friendT Chap-. man said. We have a very open is been relationship I think that has 1 i ''--i .5 -a-' an advantage McKeska has sewn for the pub-7 lie since she was I made all Sheila's clothes since she was bom and all my clothes too, she said.

I made dresses for Baylor Rush and Sheila's wedding dress. It's the only talent I hare except talking. She found herself pulled into the business by a salesman. A woman that formerly had a line of baby clothes went out of business. McKeska assumed some of the line and added several 11 ems of her own.

Her first year, she had about $30,000 in gross revenues. Last year, she had $60,000, and this year she projects $115,000 in sales. When one considers that the Carolyn McKeska (left) and her apparel manufacturer. daughter, Shelia Chapman, run Staff photo Statin D. I Carolyn's Fashions, an Infant Supermarket near Houston boasts Space Age proportions Remember weekend? Many prefer not to remem-; ber that campaign, but it was the brainchild of Neal Spelce Associates Inc.

a few yean. -t jv- A board appointed by the Waco City Council awarded the citys tourism advertising contract to the Austin firm after seeing several presentations. The award sparked a tempest among the local adver-. Using community that ened into a full hurricane when Spelce began using boards across the state to. people (Tom DallasrA tin and San Antonio to spends ''the Weekend in Waco.

The Waco Weekend became the subject of derisive comments from media across Texas. The firm was pushed into bankruptcy week before last when five of its major went out of business, leaving the advertising firm with more than (400,000 in unpaid erf un bills. It filed for Chapter der the Federal Bankruptcy It also experienced severe economic pressure when it lost its state advertising contract with the Texas Tourist Development Agency in early 1988. Edye Grant Former KXXV news an-1 chor Edye Grant, now known as Edye Tarbox, will begin working for CBS Morning News in January with a daily business report She worked at KDLH-TV in Duluth. Mtnn- fQ before KXXV-TV News Director Don Marion hired her.

She worked 1 years in Waco before leaving for a vee-jay spot on VH1 in 1986. From there, she went to WPXI in Pittsburgh as a news anchor. WPXI is a television station by Cox Enterprises, which also owns the. Tribune-Jierald She won a Golden -Quill Award for news reporting Jast year. At CBS Morning News, she Will be working with Charles Osgood and faith Daniels.

It from 5 a.m. to 5:30 a.m. CST. Central Freight The CaUans and Braswells of Wacos Central Freight Lines were featured In the Dec. 11 issue of Forbes mag-.

azine. They were one of several family-controlled businesses featured in in article entitled Family Affairs. The story features a quote from Frances Callanythe 28- year-old granddaughter of the late W.W. Callan Sr. who founded the nation's largest-: intrastate trucking firm in 1925.

A personnel represents--five, she earned a commercial license to drive an 18-wheeler and. has hauled -freight throughout the state. The article also carries a photograph of the Callans and Braswells in front of one of Central Freight Lines and an antique Model Ford truck. Christmas weirdness Every yuletlde brings a few strange products that marketersnqpe will take bn fadpropartians. -This yeu two ear two particularly weird ones have crossed my desk.

Frosty Paws and Stealth Condoms. FrostyJaws is a JTrozen treat is not ice cream, and the firm warns that dog owners, should not --gjyethebr dogs ice cream dairy products can up- set the canine stomach. However, Frosty Paws is cold and creamy like lcer. cream. Jt is sold in the ire cream-eectton-o markets.

Xhe Stealth Condoms -eflme from a Tayior-based iqanufacturer. The firm sens and blue condoms ht a package shaped like the Stealth Bomber. 1 .1: -r S' rl U'Z, Vf- r-r-: They basically are inexpen-y gifts," McKeska said. sive baby gifts, Its the low end of the market. Chapman does the bookkeeping, invoicing and shipping of the 40 separate lines of drawstrings, footies, wraps, diaper shirts, dresses and various other infant wear.

She joined her mother full time (his year as the' business volume continued to grow. Two other full-' time-workers and oncpart-Umo 7 employee also work at the One praluct surprise has been. the firms entry into preemie" leforprem sizes clothes made for premature babies; 5 are doing extremely well, McKeska sakLTts hud to keep them in stock salesman that sparked the Carolyn's Fashions business was from Dallas. Since then, salespeople. have been added in Atlanta; Tennessee; Charlotte, S.C.; Philadelphia; California; Boston; SL Louis; and Phoenix, Aril 4-.

The products are sold in nine rr distinct markets covering 27 different states. In all, the Lorena firm has between 500 and 600 accounts andcarries its own fi- nancing. The firm has added three salespeople since June, and McKeska has found that creates planning problems. You just dont know how well the salesmen are going to do or what theyre going to sell," she "Said. she has not set a definite Im up here six days a week, sometimes until 8:30 at night," McKeska I do most of the McKeska is coifiidering 1 catch-up work and all the cutting.

in 1 1, 1 1 Marfa hydroponic garden, tends security. But. in the aftermath of passengers, the -Lockerbie disaster, the airline industry has started making securi- ty a subtle part of its marketing campaign to attract and reassure For exampte, extensive publicity hasbeenivaitotliBsoailedthsBC mal neutron anatysis explosive de- lectors that the FAA has required Pan Am and Trans World Airlines have been the first to Install the The company that makes them. Science Applications International. Corp, said they win be an import Please see AIRLINE, Page 2C It's got to be clean.

We're dealing In a world of perception, and facte often are -nowhere near as important as perception. Store Manager Greg Smith As many as 200,000 visitors a week descend on Webster, southeast of Houston, to visit the store. On weekends, the traffic snarls al- -ready-jammed roads around the Space Center, the regions Urn tourist spoL i The centerpiece and chief attraction is a hydroponic garden where plants grow in a nutrient solution instead of soil which takes up much of an entire wall of the building. The garden growing area is about 10,000 square feet, all behind an 80-foot-wide, 35-foot-tall plate glass window. It includes seven levels for growing with another wholesale price of her products is between $3.90 and $6.85 thats a Reno Garda, director of Fiesta Iran Air jetliner But terrorists sneaked a sophisticated explosive through Fan Ams security system six months later.

After the Pan. airlines again strengthened securi- After the Pan. Am bombing, the Tty. Then, last September, a UTA French Airline bvefT'figerTAfricaTin a subjected bombing that killed 174 people in- eluding seven Americans, Ih November, an Avtanca Air-' lines fja, Colbmfla, in what authorities called a suspected bombing by drug traffickers retaliathig, tor a government crackdown. gVvgilUIKIU yiBLAUVlfUt Airlines once declined to discuss By MICHAEL GRACZYK The Associated Press WEBSTER The hottest new tourist attraction around Houston isn't at Astroworld amusement park or the Johnson Space Center.

Its a grocery store. This Fiesta Mart Inc. store, however; is no ordinary grocery. At square fgeVifs the largest in Texas, with some supermarket J85.000 squarejeet devoted to gro-, ceries alone. Shoppers can pick from 1,630 grocery carts.

Four-hundred-sixty peo-' pie work there, including eight ustodians who toil from midnight to 8 a.m. each day -to keep the floors shiny. Clean means fresh, dirty means spoiled, store Manager Greg. Smith says. Its got to he clean Were dealing in a world of percej tkm, and facta often are nowhere near as important as perception A computerized machine will put an image of your face on a birthday cake.

Theres a sushi bar and some 200 varieties of fish and seafood, many of them swimming in a large tank. You, can't say it wasn't fresh when you take it home, Smith, says, It was moving around when you bought iL By MARCY GORDON The Associated Press NEW YORK Airlines world- have tightened security since the Pan Am jumbo jet terrorist ex-: plosion over Lockerbie, Scotland, qjending large amounts of money on defenses that range from bomb- But two more big passenger planes have crashed in the year since then in presumed terrorist and experts warn that another Lockerbie could happen to-morrow. yv-. The Flight 103 bombing that killed 259'peo in midair Dec.21, s' 2,000 square feet for seedlings. This is the first indoor hydroponic garden anywhere in the retail environment in the.

world, says Rene Garcia, a horticulturalist who manages the garden. I've had a lot of fun here. Its also a learning experience. You meet people from all over the world. You discover every, type of produce." Garcia grows lettuce, herbs, jspinach ami tomatoes, with lettuce, and spinach by far the best sellers.

The lettuce in particular grows so well and so quick that store managers are having trouble finding a vendor to supply them with containers large enough to hold the product. From seeding to harvest for some lettuce takes as little as 16 I experiment with a whole line of he says. I can grow kind of leaf product thats grown above ground. Theres nothing I havent tried in there that I havent been able to grow." Nearly 300 light bulbs burn 16 hours a day, and a special 300-ton air conditioner, keeps the temperature at 75 degrees with carbon -dioxide added to the air to replace oxygen used by the grow-. Sm SUPERMARKET, Pag 20C sures for inspecting baggage and screening passengers.

For. exam- pie, the FAA has ordered installs-- tion of sophisticated explostve-de- tection gear in 40 airports by next, i The aviation industry has taken steps to ensure better gnntrotk," saki-DonTIfrWalkeiTpresidenn)! Busihess Risks International, a consuming firm. BuL he said, ter-' rorism is escalating worldwide; the terrorists are. generally one step ahead of what airlines are able da" In July 1988, the airlines intensified -anti-terrorist defenses in re- IKU BIWIClIVlIiBi UClvlUCa 111 I sponse to the Navs downing of ah secimty may not-stop terrorists. "-j1 aszw'-- A 'P' has made terrorism a sober lng and expensive fact of life for the airlines; especially the carriers that overseas.

Sophisticated bombs timed to ex- plode during flight have replaced hijacr a eking as terrorists favored mode of operation. oearches, bomb detectors and dogs trained to smell hidden explosives have become increasingly'famlliar staples of air travel, heqng to drive ticket prices higher. The. Federal Aviation Administration sent a key directive to US. airlines a month after the Locker- mea- miuiscb mviim NWi bie crash, requiring specific mea-.