Detroit Free Press from Detroit, Michigan on July 23, 1994 · Page 12
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Detroit Free Press from Detroit, Michigan · Page 12

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Detroit, Michigan
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Saturday, July 23, 1994
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Page 12
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12A DETROIT FREE PRESS SATURDAY, JULY 23, 1994 Saturn did best and Volkswagen worst in a new study of auto company performance under California's lemon law. The law urges companies to set up arbitration programs for new-car owners who don't believe a car dealer is promptly replacing a vehicle with recurring defects (a lemon). While Honda, Mazda and other major firms do not have arbitration programs, the study by several consumer groups found varying rates of arbitration requests for the companies with the programs: Saturn had one arbitration dispute filed for every 2,623 cars sold in California last year, while VW had a dispute filed for every 37 cars. Motor Voters, California Public Interest Research Group and Consumer Action did the study. WORLDWIDE SALES of Mercedes-Benz luxury cars jumped 37 percent in the first half of 1994. Mercedes Chairman Helmut Werner said the company, a unit of Daimler-Benz AG, would show significantly improved profits for the year. He did not elaborate. Mercedes had an operating loss of $803 million in 1993. Werner said Mercedes sold 302,300 vehicles in the first six months of '94, driven by demand for the new C-class compact sedan. In the United States, sales jumped 28 percent to 35,700 units. Werner predicted U.S. sales of more than 72,000 vehicles this year, which he said would "bring us into the range of the good years of the 1980s." FORD MOTOR CO, the only Big Three automaker to build a vehicle for a Japanese car company, will probably not supply Mazda with a 1995 Navajo sport-utility vehicle, Mazda dealers said Friday. They said it was unclear whether the sport-utility vehicle nearly identical to the popular Ford Explorer will ever return to Mazda showrooms. The Navajo was hailed as a symbol of Ford and Mazda's cooperative relationship when it was introduced in 1991. Ford owns nearly 25 percent of Mazda, and in the past year has moved to strengthen its influence at the struggling Japanese automaker. But Ford is redesigning its Explorer for the 1995 model year and does not want to complicate the new vehicle's production launch by starting up a Mazda version at the same time, dealers and industry analysts said. Retooling marketing GM looks first for the leader with vision GM, from Page 11A like now shopping competitors Acura, Lexus and Infiniti. "Actually the divisions are getting better at knowing where their customers differ from each other," Mertz said. "How far along are we? Some days it seems there's a long way to go." Due to Smale's history as a former CEO of Procter & Gamble, speculation has focused on a range of P&G alums who have moved on to other jobs. Among the names mentioned: Charles Lieppe (pronounced Lip-py), now president and CEO of Berol Corp., a Nashville-based marketer of pens, pencils and school supplies. Mike French, vice president of fountain marketing for Coca-Cola Co. 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S69 12ft- '4 1 46 574 29 1.14 111 33ft- ft 13(1 10 ft 14! 5 ti 774 lift- ft IK! 5- ft 1.00 312! 21-2 1.(9 23( 25ft- 1ft W 3 Vu 1130 5- ft 111 14ft u 2917 27- 704 !( ft 221 22 - (50 4ft 1(01) 3(-35) 2'li-151 IS 131 5ft-1411 15 (la 161 14 149 3 779 15ft- 427 134 -(151 41 101 1 66 11- 275 5114- Vu 2043 I- Vu 111 6". ft 131 l ft 30 666 15 - I 1,00a 657 50 1,31 165 25 2057 51 i 4 47M 51 4 1404 1) ft M0 9 ft 216 9ft 570 4ft ft 241 2 - Vu .14 727 91 ft 270 4 ft 1141 3ft- ft 1904 24".- n 3234 15 ft 133 14- ft 113 3- ft JOe U3 21ft- Vu 321 9 ft 1926 17'u 4 J4 779 34 ft 173 I- ft 294 14 ft 173 )- ft .50 165 10". ft 170 Ift- ft 926 13 ft .72 234 3) - I 141 5ft- ft .6) 3407 13 ft ft Vu ft ft ft ft ft ft ft ft PeopCTp! 4.25 150 1ft PeoBkIN PeopChc Peootlrl PSBBrc PeopTel! Peopstl PerSply Perigos PersriMg PeiFood PeicoAn Pe'rocp PtnGeoi Pe'sMart Pe'siud PtiarmAB PhrmMg Pharmos PhilCon PrtnkTc 64 104 II- I 119 22- It .Me 1(2 12ft 1(7 ( ft 1999 I ft 161! 34". 1 ' 2063 11- 3SI9 l'u u 114 9 ft 509 5 175 11 ft 117 I! 3(5 1(4 ft 970 31 - ft 111 9 - ft 155 15- ft 194 10". ft 135 4 111 10 445 4 ft SeeNASDAQ, Pagel3A Business News in an Instant CALL 1-900-884-WDFP; Press 3; 85 CENTS A MINUTE The divisions I .are getting better at knowing where their customers differ from each other. How far along are we? Some days it seems there's a long way to go.?? Ed Mertz, general manager, Buick division In 1988, then-chairman Roger Smith brought in Shirley Young from Grey Advertising Inc. in New York as vice president for consumer market development. Young was never given much of a staff, however, and her influence over GM's marketing strategy has slipped noticeably since the 1992 shake-up. Even Guarascio is a relative newcomer. He came to GM in October 1985 from the New York ad agency of Benton & Bowles Inc. As keeper of GM's awesome $1.3 billion annual advertising budget, Guarascio is widely respected for his advertising savvy and his ability to bargain effectively with television networks and agencies. Smith and Smale clearly want him on board. They talked him out of an enticing offer from Turner Broadcasting last March. They just want him to keep doing what he's doing. So what is missing in GM's inbred culture that is the key criteria in filling this one job? "They just have not been consumer-oriented. That's one reason to go outside," said John Thomas, a former Procter & Gamble executive who is now managing director at Ward Howell International, a Chicago executive search firm. "They focus so much on research, development, finance and engineering. Then they load up the world with advertising," Thomas said. "What they don't seem to think much about is what happens after you buy a car. The management of an auto company never goes through what you and I go through when we buy a car." When Thomas took his first job in a Procter & Gamble factory in Cincinnati, workers were prohibited from taking any soap fragments home. At first he thought it was just a strict cost-cutting measure. Then he took his first white-collar job at corporate headquarters downtown. Again, the same policy applied, and there were no special discounts for employees. "They wanted us to have the same experience the consumer has buying our products," Thomas said. "I don't want to pick on GM alone. The fact is if you're a mid-level manager at any auto company you get a free car and if it turns out to be a lemon you ask your secretary to call the garage and ask them to get another car. The consumer doesn't have that option." Any newcomer, especially coming into one of GM's seven highest-ranking jobs, will confront resistance. After all, this is a business where even sales experts are expected to understand torque curves, 0-60 acceleration and turning ratios. "Sure there will be some hostility, but that's the only way this company is going to change," said analyst John Casesa of Wertheim Schroder & Co. "It's going to be a tough job." FOREIGN EXCHANGE FGN. CURRENCY IN DOLLARS DOLLAR IN FCN. CURRENCY Fri. Thu. Fit Thu. Australia .7382 .7363 1.3546 1.3581 Austria .0890 .0894 11.235 11.181 c-Belgium .0304 .0311 32.88 32.12 Brazil 1.0753 1.0753 .9300 .9300 Britain 1.5250 1.5285 .6557 .6542 Canada .7265 .7267 1.3765 1.3760 c-Cih .0356 .0354 28.09 28.22 ECU 1.20220 1.22210 .8318 .8183 France .1835 .1835 5.4510 5.4495 Germany .6259 .6329 1.5976 1.5800 Greece .004143 .004163 241.40 240.20 Hong Kong .1294 .1295 7.7255 7.7240 Hungary .0099 .0099 100.57 101.17 Ireland 1.5052 1.5038 .6644 .6650 Israel .3298 .3298 3.0320 3.0320 Italy .000632 .000636 1582.00 1572.00 Japan .010116 .010081 98.85 99.20 i-Mexico .293772 .293789 3.4O40 3.4038 Nethrlnd .5577 .5727 1.7930 1.7461 Norway .1435 .1470 6.9705 6.8047 Poland .000044 .000045 22663 22451 a-Russia .000492 .000492 2031.00 2031.00 Singapore .6616 .6620 1.5115 1.5105 SlovakRep .0317 .0317 31.53 31.53 So. Africa .2706 .2723 3.6955 3.6720 f-So.Africa .2193 .2212 4.5600 4.5200 So. Korea .001247 .001243 802.00 804.40 Spain .007590 .007642 131.75 130.85 Sweden .1272 .1281 7.8590 7.8060 Switzerlnd .7396 .7465 1.3520 1.3395 Taiwan .0375 .0375 26.66 26.64 ECU: European Currency Unit, a basket of European currencies. The Federal Reserve Board's index of the value of the dollar against I O other currencies weighted on the basis of trade yyas 90.23 Friday . up 0.30 points or 0.33 percent from Thursday' 89.93. A year ago the Inden was 94.33. a fixing, Moscow Interbank Currency Exchange, c-conv merciai rate, d-free market rate, (-financial rate, y-ofllcial rate, .floating rate. Michigan Memo MUNCHIES MERGER: Two Michigan potato chip makers have merged in an effort to survive competition with the snack-food industry's giants. Detroit-based Better Made Potato Chips and Bay City-based Made-Rite Chip Co. will consolidate production but do not expect to cut jobs, said Mort Zieve, a spokesman for the companies. Each company is to retain its own label and management team. Financial details of the merger were not disclosed. Sam Cipriano, vice president of Better Made, said national companies such as Frito-Lay and Anheuser-Busch have acquired or forced out nearly all of the Detroit area's potato chip makers. Cereal Profits: Keiiogg Co. posted second-quarter profits that were up 6 percent. The Battle Creek-based cereal maker credited higher sales and streamlined operations. The company earned $151.5 million, up from $142.7 rnillion in the same period a year ago. Sales rose to $1.62 billion from $1.54 billion. Kellogg Chairman Arnold Langbo said he expects profits to continue to rise on gains from new products, such as Healthy Choice and Pop-Tarts Crunch cereals. Drug Approvals: Upjohn Co. has received U.S. clearance to market a cholesterol-lowering medication. The Kalamazoo-based drug maker said its Colestid tablets will be available in pharmacies in December. The tablets are a prescription medication used in addition to diet to lower high total cholesterol and low-density lipoprotein cholesterol. Upjohn also has received U.S. clearance to market Naxcel Sterile Powder for treatment of respiratory disease in horses. Naxcel is an antibiotic now used to treat beef and dairy cattle, swine and day-old chicks. STOCK OFFER: Somanetics Corp., a Troy-based medical equipment maker, plans to offer up to $5 million in new common shares at 80 cents each. But the shares will nt be registered or offered in the United States. Somanetics, which : has struggled since losing permis-' sion in November to market its main product in the United States, ; said the proceeds would be used to sustain its operations, buy equip- ment and inventory, fund its losses, and for other purposes. ; i European Expansion: ExideCorp., : a Bloomfield Hills-based maker of auto batteries and accessories, said ; it has agreed to buy all the stock of ; the Spanish battery maker Sociedad " Espanola del Acumulador Tudor SA for about $230 million. The agree-; ment is with the Madrid-based com-; pany's majority shareholder, the: Spanish bank Corporacion Industrial y Financiera de Banesto SA. If Spanish regulators approve, Exide will launch a tender offer for the shares. Sociedad Espanola has annual sales of about $500 million, mostly in Spain and Portugal. SUPPLIER PLANT: Automotive Industries Inc., a Troy-based auto supplier, has broken ground on a new plant in Madisonville, Ky. The 100,000-square-foot facility, which will supply blow-molded auto interior products, is to be completed late this year. The plant eventually is to employ 300 workers. BUY-BACK PLAN: Ionia-based Independent Bank Corp. plans to buy back up $5 million of its common shares. The shares are to be used for incentive and stock option plans. EARNINGS: Empire Banc Corp., Traverse City, quarter ended June 30. Net income, $886,000 (63 cents) vs. $820,000 (60 cents). Margate Industries, Yale, quarter ended June 30. Net income, $1,165,211 (24 cents) vs. $593,631 (12 cents). Revenue, $3,932,760 vs. $3,913,233. Source One Mortgage Services Corp., Farmington Hills, quarter ended June 30. Net income, $1,800,000 vs. $6,500,000. Tubby's Inc., Sterling Heights, quarter ended May 31. Net loss, $198,408 (1 cent) vs. net income, $55,982 (0.3 cent). Revenue, $1,307,061 vs. $617,540. Philip Guarascio, vice president of marketing and advertising for General Motors North American Operations, has beeh elected president of the Adcraft Club of Detroit. Other 1994-95 officers are: first vice president, S.M. Roberts, director of strategic planning, Ayer Detroit; second vice president, Richard Scott, director of automotive marketing, Business Week magazine; treasurer, Jan Starr, senior vice president and general manager, Ogilvy & Mather, Detroit; and corporate secretary, Arthur Liebler, vice president, marketing and communications, Chrysler Corp. Jean Redfield has joined Detroit Edison as a manager and will be part of a new corporate strategy team formed to maximize existing businesses and explore new busi-. ness opportunities. She was a manager with consulting firm McKinsey & Co. Inc. Also Appointed: Neil Paolella to vice president, finance, mergers and acquisitions, at Kelly Services, Troy. Stephen Pyett and Harvey Gree-mann to principal shareholders, Proctor & Associates, a Bloomfield Hills-based mortgage banking institution. Kin win -V 1 tmUm.im;,iitr.ii Philip Guarascio Jean Redfield Ronald Ging to branch manager of Technalysis Corp.'s Southfield. Cynthia Reynolds to account executive, small business and chamber of commerce groups, Care Choices HMO, Farmington Hills. Edward Miller to project manager, Perini Building Co., Central U.S. Division, Southfield. CORRECTION: An item in Friday's People Making News column should have said Eric Mittelstadt, president and chief executive officer of Fanuc Robotics North America, was elected chairman of the Oakland County Chamber Division of the Greater Detroit Chamber of Commerce. Compiled by Harriet Monticello Find a pet Puppy or kitten, a bird or some fish, classified has them, whatever the wish. CALL 977-7500. Mortgage SOURCE Lenders Update Mortgage Rates Daily 313-343-6400 10 Rock Financial 30 Capital Mortgage Funding 12 First of America, Southeast 32 Mutual Saving Bank, fob 13 MCA Mortgage Corp. 19 D ft N Bank, fab 21NBD 22 First Federal of Michigan 23 Countrywide S3 PNC Mort, fka Sears Mortgage 40 Standard Federal 41 Comerica 42 Credit Union ONE 43 GMAC Mortgage 60 Economic Update Line Follow the voice prompt and enter the Lender I.D. codes on your touch tone phone. MORTGAGE RATES BY FAX 1-900-370-RATE For a 4 page listing of over 40 local lenders' rates, lock policies and phone numbers, updated every Monday at 2KK) p.m. ($7.95 per call) Paid idnrtbloc pmfcUd bj WDDS mtd Um Dtroit Knqipm i

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