Anderson Herald from Anderson, Indiana • 13

The Anderson Herald LARGEST PAID CIRCULATION ANY MADISON COUNTY NEWSPAPER VOL 101 NO 363 ANDERSON INDIANA TUESDAY MORNING AUGUST 20 1929 PR1CE THREE CENTS NEW ANDERSON PARAMOUNT OPENS TODAY SURVEY SHOWS New Amusement Place Directors Of Big Amusement Enterprise New Paramount Opening Bill PUBLIX ASSET of Big Publix Chain IN HOME CITY inest In Indiana NEW BUILDING MAKES HOMES from a close OR BUSINESS of the the the in and iiiiieis evuiy uay cji me aii cciii i evuiy uoiidi A total equivalent to one fourth of I that docs go out of the community a ic entire population of these Publix1 large share goes for material and' Publix theaters the community thr in Anderson Theaters Lo in which they that the has cs contact by sens rooins and is one of headquar Busch an the the Thus cx the community as compared to a locally owned and operated theater? Do not the figures quoted above apply equally well to the independent theater? Strong Enough to Help The advent of sound pictures with the comparatively prohibitory costs of installation the high expense of serv icing and upkeep and the extremely high rate of depreciation on the New York office Walter district manager of Chicago Esby city manager of the theaters in Indianapolis Skouras of the Skouras Pub of the Lloyd Reeves Publix Spyros lix theaters in St Louis A Bala ban of the Publix Balaban and Katz organization in Chicago and Per kins of the Publix construction de partment Resident Manager of Anderson Paramount Theater Theater Enterprise Is actor In Building and Support ing Local Causes compHCt display contact with Enterprising irms Lease Rooms for Retail Stores and Service Air Sam Katz Address "These Timos" Paramount Sound News News of the World in Sound and Motion "Sidewalks of New Novelty Song Cartoon our Marx Brothers in Musical Com edy "The With Mary Eaton and Oscar Shaw Three and a half tons of equipment services needed in operation while in of every 36 of small communities the same causes attend Publix bring the figures down to 3794 cents Designed and constructed throughout for the presenta tion of Now Era audible screen ent a i ent i he Paramount theater is one of the first theaters in the United States to bring into use the newly devised accoustically treated plastering in the inner wall construction of the large auditorium for the proper de flection of sound waves With the rnmine of th? whole show ion the living screen the problem nf jroprrly proportioning sound through out a large theater auditorium was mat pcrpicxea accoui ucai perl It was only recently that this solution war worked out by th? usein theater construction of what is i technically known a "sound plaster ing" This composition is a regular imix'niT of ordinary plaster in which i small round metallic transmitters ar? inserted approximately 4 inches apartthroughout the entire auditorium Theater Officials to Attend Opening Many officials of Publix Theaters arc expected to attend the oening in are neecs: ary lo produce even smallest and faintest sound by film phoiocraphic process which bo 'Mi bv tho New Paramount hiter Yet minute black mark I less than a fourth of an meh long and no wider than the faintest nencil mark forms the agency for produc ing sound volume which will carry throughout th? entire theater Latest Sound Equipment The sound equipment is of lhp lat cm type manufactured by the West ern Electric company and embodies all processor for reprodutcion of sound ynchronizcd with motion pic Thc projection machines dif 1 four theater' His ambition to have hir own fhmtnr vsts rnnlirnd uhmi from inefficient 1 up carne to Anderson in 1918 and Mrs Muller arc musicians and their artistic talent has con tributed in no mall measure to the success of the amusement enterprises with which they have boon connect ed Both studied music in Europe Mr Muller has been active public enterprises member of the Kiwanis club Mr Muller has directed the policy of the Crystal on the theory public must be served He tabluhed intimate personal with his theater patrons and llnrtlcy is Chief' Of Theater Operators Charles Hartley of Anderson ill be chief tthe three operators at new Paramount theater which opens frolll (tins? heretofore installed for in Anderson today Mr Hartley hats pictures in that the projcc been a resident of Anderson for sev tjon machine and the sound reproduc ers! lears an dhe is recognized as fj011 1S buili in one unit in place of one of the most capable motion pic separately as in the past lure machine operators in the conn Viewing the Paramount both in try He was one of th? first tn pre pare for the projection of sound films (Continued on page ten part two) By RALPH KOHN Treasurer Paramount amous Lasky Corporation A complete and elaborately com prehensive survey has been just fin ished by the statictislans of Publix Theaters with a view to chocking the contribution of Publix wards the communities operate This survey macle studkv of a large number of representa tive Publix theaters of all types and in all sections of the country reveals that out of every dollar a Publix theater takes in in its community 434 per cent of that dollar remains in the town where it was collected The survey is one never before at tmptCd by a theater chain and only times by any 'other line of in dustry The comparison of the amount of money left in a town by a Publix Theater operation is so much higher than any other industry chain that the facts are compelling and should prove of tremendous interest to local chambers of commerce business executives banks etc in every town where Publix operates acts About Publix Nearly 50 cents of every dollar taken in in any Publix Theater remains in the community whore the Publix theater is located Two million five hundred thousand people go into Publix theaters every day within the corporate limits of Publix theaters are 70745000 people Publix provides for these millions 2000000 seats this means that a com fortable seat in a cclan well ven tilated theater has been provided for each one out of every 36 persons who reside in the community where the jit fails Lo hav? some nf the goods or incaiti is icicdLuu Actually on? out these persons do theaters everv daw Completion of the new Paramount theater block is a further demon stration in Anderson of the building genius of Leslie Colvin and his asso i 3 1 A fi Ant A Ct 1 viciuv ovtiurtS (IJJU 'p craftsmen and provides in addition to the home of the finest theater in Indiana attractive quarters for An (aersons rapidly expanding retail 'business and service It contributes I a generous addition to Anderson's best lighted business street in the world The retail establishments ready to j' erve the public are now ready for eouinment and carlv onenlne in clude jewelry news VI 4 140 1 lit 14 I 4 14 1 1 1 adcouate store snace I Holland's Reliable Jewelers is first store to be ready to serve i public Joseph Holland formerly connected with a large independent ijewelry concern in Chicago has tn Anderson and personallydirected th? installation and equip ment of Ins store This is a per sonally owned and managed businesswith no connection with chain or i syndicate Bob McElwain an aggressive young (business man of Anderson has leasedthe room directly south of the theater entrance for his news store Mr Mc Elwain has for several years been 'With the sales department of the 'Hunter Motor Company The Me Elwain store will handle a complete line of news papers magazines cigars (tobaccos stationery and suppliesnovelties and sporting goods He (installing fixtures and equipment for the most convenient display and 'handling of (he stork hr has pcr isonally selected to serve a discrim inating public Hartmanns furniture store which the entire nonulation communities visit the each The survey credits only with amounts paid to individuals living in the community or to con cerns whose business is purely local Among the items not allowed for local expenditures are telephone telegraph freight and parcel post insurance and depreciation some of which money undoubtedly is spent locally the 433 cents figured for local penditures is rock bottom Home Market avored Likewise the survey shows that it is clear that the community is allowed to furnish all the goods and services it possibly can This is shown by the fact that in cases of deluxe house op eration where more money can be spent locally by reason of larger local ooerating personnel th? figure goes up to 4996 cents The medium sized town receives 3104 cents back because lie Extending Ins business last year he planned the new theater now under construction at Thirteenth and Me ridian streets and entered into an alliance with the Publix which leased the Crystal and the new Muller theater to add with the new Ander son Paramount to its growing chain I of amusement places Mr Muller equipment that must be assumed the indispensable need of trained opcr i ators and an increased exhibition 'rnnni1 hn? thn tmirw pvi Of the 577 cents of every dollar tromcly difficult for the independently I I continues a directing head Crystal while assuming Hi? city man agement of th? Publix interest' i Ibrlv in ThraGr Work Mr Muller whs born in L'tica Oil I 5 fi rstr theater connection was I uir rtu ui io riuiii a musician 1 in thn Ihnainr nrrhntru around Boston he engaged in more OP PdbliX ambitious theater enterprises Dur ing nir uioairr connection ne was in I and managed his first theater in Saranac Lake rom there he went to Knoxville Tenn (IIis next undertaking was in Wins City Managor Keeps Pace With I imes I Harry Muller city manager for th? Publix Theater' Corporation cam? to Anderson 1918 when ac iquired the theater rom a 'not outlook took (he theater that had suffered community ncglcclcr The community Anderson of the $809000 Para managemcn' and won success II? theater inount tneater invitations nave neon Kept pace wnn me cnanging innc) conditions of Hie amusement HARRY MUIlER City Manager of Publix Theaters Corner Operating Parainount and Crystal Theaters Artistry and Invention Combine to Build and Equip House of Rare Beautyor Happy Enter! ainmenf Scores of skilled artisans have been busily engaged day ar night for the past few weeks placing everything in readiness I for the inaugural opening of the lavishly appointd Paramount theater latest and most magnificent amusement palace Last minute touches are being completed In the mas sive $800000 playhouse and it will tie in readiness for the criti cal inspection of Anderson's initial audience of theater goers at 3 o'clock this afternoon or sheer beauty exquisite design and unique appoint I ments no theater in the midest states surpasses the new Ander I son Paramount theater It represents the last word in atmos pheric theater construction and contains in addition to the reg jular theater equipment more thorouirhlv worthwhile features 4pfjnebt tbaikaiiX tQl ithnitheixist I will be one ol the largest establish ments in Anderson has entrances in Meridian street and in Twelfth street The entire second floor south of the (theater also has been leased by Hart manns for additional sales 1111b blUiU I a nation wide chain with iters in Chicago Manager nounces that the equipment and in I stallation will be complete ready for (formal opening of th? Anderson store next Saturday I Tlie Twelfth and Meridian corner has been leased by the GoldsmithDrug Company and is being equipped i for opening Sept 1 as th' first of a 'chain nf 23 to be established bv the company The owners of the big jon i concern arc three brothers Juhus They an nounce their purpose to buy in An derson every item of equipment and stock that is available On? of features of tha new store wiil be 1 fountain 49 feet long Mr Colvin announces he is nego I liatlng with several individuals and 'concerns that are prospective I ants of the third floor rooms He is 'anxious that th 1 leases made to such concerns as will contribute to i the high class business and profes isional activity of Anderson The new Paramount block is nne i of architectural beauty utility and i convenience It is a fine permanent Ij addition to the retail shopping sre iition and typical of the healthy de 'velopment of th5 enterprises lurnilur? and made possible dtlvlUdiV MOI I Spate 1U1 Sdlt SlOUIHS and service for large establishments I nnd Sol Goldsmith i as well as for rooms for business that ibest serve through and more intimate public labor that could not be obtained: locally under any circumstances More than 35 cents goes for the film rentals production of stag? acts: special imported talent or lor special programs and performances I It seems entirely reasonable there fore to conclude that Publix is not i 1 1 TinftkiAlAt 'Din nnminiinitv allnunri in furnish th? ahmiL nil thn cmnd? and sorvirns it ir extended to Sam Katz nrosident nf I and capable of furnishing Publix Theatres Corporation: Arthur I field made his house attractive and But what about value to'Mayer mid west division manager: provided amusement and entertain Sacthcr division director allmcnt that wpn approal of pub rrmiiiririr nnri Mini ii i i i i a i JSr flHHMI 1 'runil ACKO'ROURKE B8SI I I mull VIEWS INTERIOR REVEAL BEAUTY AND GOOD TASTE IN NEW PARAMOUNT THEATER Ku "lift 7 fflr Jrr Bp wU I zCL i '1 MS 'wj I Br 'V Bl Ly ft 4 i iWH I I jtJ I i i'i' vs fit I a Ku 'I Hi 'T ifl Acre of SeaU Paramount Theater Inviting Corridor on Paramount Mezzanine loor I 4.