Medford Mail Tribune from Medford, Oregon • Page 9

Tharsdar. Julr It. 1134 MttfOHD (OBEftOlO MXIt THIBtTKB HlrTH Average Shopper Described Pair's Tourney Weeks Sewing Buy! In Purvey or Supermarkets rfY.rlr,,. Today's the country an a a i average supermarket shopper the lady with the tote cart loaded with groceries and children makes seven out of ten buying decisions after she enters the store. use a shopping list, and she devotes little more than a minute of her time in buying each item.

These are some of the highlights from Du Font's new consumer shopping study, "Latest Facts About Today's Shopper in Supermarkets," which also disclosed that women still do mdst of the food buying. But dad and the children, the study points also influence food purchases. The seven out of ten buying decisions reported are a definite increase over the two out of three buying 'decisions reported by a Du Pont study in 1949. Also shown is a significant increase in the average "impulse" buying rate for all foods. It is now 48.0 per cent, in comparison to the 38.4 per cent.figure revealed in 1949.

This indicates "store decisions" have expanded with the growth of self-service. In making the survey, the shopping habits of more than 5,000 shoppers were studied during a normal week, Monday through Saturday, including eve mrougn oaiuraay, mciuaing eve- items in 250 supermarkets across I OMEN'S wlnlll UAiia IPH ATO iW Once In A Lifetime Offer POSSIBLY NEVER AGAIN! Gloria Vanderbilt. Stowkowski To Appear in Summer Theater AS LOW AS items for each shopper. Shoppers averaged 17.9 minutes buying these items--little over a minute per item. Shoppers, interviewed when entering stores, were asked what they intended to buy.

All items on the shopper's list (written or mental) were, recorded. Each shopper also was asked what brand, if any, she had in mind for each intended As these shoppers left the stores, all purchases were checked against the original lists. Also recorded was other information appearing in the new study who does the family shopping and how they buy, time spent in shopping lists, frequency of shopping trips, household sizes, etc. The study, first of a new serlp is a continuation of a customer service which Du Pont originated 19 years ago, when self-service was in -its infanpv. T.atpr riu Pont started its famous "im pulse buying studies the first of this tvne ever marlr TIha in the rapid growth of self-service, luriner snopping smaies were conducted in 1945, 1947, and 1949.

Other studies, soon to be released, will include informa tion about different food categories, how they are purchased, gories, now they are purchased, influences. ECTION The beautiful heiress whose hairdos have changed as drastically through the years as her personality has become known as a cooperative, punctual performer from her appearances in charity' fashion shows. "Some of those society models are pretty difficult," one of the directors of the many fashion shows held at charity balls, said. 'But now Mrs. Stokowski.

She shows up when she's supposed to be there and does what you tell her. And she has the tiniest waist I've ever seen!" Her current hair cut, an- extreme jagged version of the Ital ian cut, coincided with her sudden emergence from seven years of staying home with her babies, concentrating on her oil paint ing, which she signs Gloria Stokowska," and dressing like a 40-year-old matron. Birthday Parties Honor Director Mrs. Eve Prentice was honored at two surprise parties given Monday afternoon and evening by members of her bands during rehearsals at the Prentice studio. The two parties observed the band directors birthday anniversary.

The honored guest was presented gifts, and mothers of band members served refreshments. From Iowa Mrs. Ross Steele and son, David, have arrived in Medford from Eldon, and are guests of Mr. and Mrs. Noel Davis, 535 Oakdale drive plan to be in the valley until the middle of August.

To Arrive Mr. and Mrs. Paul Barnes, Chicago, are expected in Medford today to be guests of Col. and Mrs. H.

J. Meiring, 2460 Hill-crcst road. The visitors are to be here about 10 days. MEATS Phone 2-6805 Northern Stamps Protection and Assurance of Only Inspected and U. S.

4 4fc a Planned by Club At Camp White Camp White Camp White Veterans Bridge club announces that a' men and women pairs tournament will be sponsored by the club August 13 and 14 at the camp. Winners for the last regular session of the club have been announced. Mrs. Frank Baker and Mrs. Mary Sander scored 115 points to lead north-south winners, and two pairs tied for second and third with 102V4 points.

They were T. J. Fuson and Frank Hatton, Mrs. Edwin Eggers and John Solheim. Fourth went to Bill Hickey and B.

L. Sanderson for 98 lh points. Mrs. Troy Dean and Sam Kru- ger led east-west winners, scor ing 114V4 points, and another tie occurred in this section. Mr.

and Mrs. William Isaacs tied with Troy Dean and Asa Kimball for second third, each scoring 93 Vi points. Mrs. Yvonne Dalen and Virgil Temple were fourth with Bl points. -4 New Youth Center Plans Open House Asniand Open house is to be held at the Youth Activity center on the Southern Oregon campus Sunday, August 1, from noon to 2:30 p.m., under the sponsorship of the Weslev foun- dation.

Miss Anne Mollis, recent prarl. Uate nf Willnmnttft nniipAroWn and foundation Hi rpplni- cniH that all interested townspeople were inviica io aitena tno open house wnere tne program of the Activ-; ity center will be explained. The i center is located at 568 Roca street, above the college. During tho nnst pimml uiqaId the house has been rehabilitated Dy worK parties from the Meth-dist church, Miss Mollis said. It is expected that thn rnntor will be used by students of all denom inations attending SOC.

An open house for collnee Ktiiripnts will be held this fall, Miss Mollis ex- it. ijiaiucu, unur uie Deginning 01 me iau quarter. Umbrella Hat Now on Market New York (U.R) The men for years have poked fun at the crazmess of women hats. They ain't seen nothin' yet. The newest feminine head gear is an umbrella hat.

It is made exactly like an' umbrella, except for the lack of a handle. An elastic band holds it onto the head. The hat is held open by a catch which snaps onto the ferrule. "Sure It's wild," said Nat Biderman, whose firm usually makes high-style umbrellas. It's Just crazy enough for women to take to it in droves." Biderman said the Idea came from the rattan-framed sun protectors worn by the Japanese.

The first umbrella hats were made of various solid shades of twill. But now, Biderman is i using summer dress fabrics in polka dots, and stripes. He also is planning simi'ar headgear for the children, with nursery rhymes on the fabrics. The umbrella hat, folded, will i fit in a large handbag. "Now I ask you, is there any other big hat which will do 1 Biderman asked.

I CALENDAR Calendar notices and new for the society sccuon of The Mail Tribune must be submitted In writing and deadline for the Sunday edition Is 1 m. Friday. Deadline (or the weekly calendar la 9 a.m. of the day of publication, and or week day news is 5 pjn. the day before publication.

Thursday 6:30 p.m. FL club, Mrs. John Davies, 031 Murray avc. 8 p.m. DAV auxiliary, Camp White music center.

Friday 10:30 a.m. Medford Truth center (Unity), Room 203, Holly Theater building. pineapplTorwaffles New York (U.R) Next time you serve waffles or pancakes, try this syrup. Heat 1 cup of maple-blended syrup to boiling and add 3t cup of drained, canned crushed pineapple. When chilled, this syrup is a good sauce on ice cream and sherbet.

In summer, when dust swirls in through open windows, it's advisable, says the Gas Appliance Manufacturers association, to wipe baseboards every week or two with a cloth wrung out of hot soapy water. NOW AT YOUR FAVORITE GROCER L5fl It Shorts Halter Clam Diggers buckjtahtsv Skirts Skirted Shorts Bermuda Shoi CaWT Skinners Wrap Skirts-O Vrkin Jerkin Seafarer Jackets Bib-ri-Tucker Blouses Cardigan jackets Sheath Dresses Crew Hats Cami'sofe Dresses Bat Boy Caps Sun Burst Jackets Swirl Skirts Carry All Bags. Gloria Vanderbilt has had hrr name In the papers ever since she Has 18 months old. But the least-. publicized aspect of her life has heen her marrlase and apparently a successful one to symphony conductor Leopold Stokowski.

By ELIZABETH TOOMEY United Press Corresondent New York (U.R) Tea time is children's hour at the luxurious 'town house of Mr. and Mrs. Leopold Stokowski. Mrs. Stokowski, who will make her stage debut next month under her maiden name of Gloria Vanderbilt, and the famed symphony conductor try never to schedule anything for late afternoon when they are in New York, so they can spend the time with their two sons, Christopher, 4, and Leopold, 2.

They confounded matchmakers by getting married in the first place nine years ago when the bride was 21 and Stokowski was 63. Now, the same friends who predicted gloomily that the marriage couldn't last a year say the Stokowskis are a "real love match." Becomes Glamor Girl Gloria has blossomed into a svelte glamor girl who dresses like a fashion model. And Stokowski, who was reported to have objected to his young wife's ambition for a movie career early in their marriage, approves her appearance next month in a summer theater production of "The Swan." She's not career bound, Gloria tells her friends, just curious. Since she was 16 she's wanted to try her hand as an actress. Then she was dismissed from a summer theater cast because she was late to rehearsals.

This time she had a head start 'on all others in the cast. She had her part completely memorized before the others even began rehearsals. Formal rehearsals don't begin until August 10. She arranged to get her own costumes specially designed, at her own expense. CLIFF'S 603 East Main St.

9108 10-20 fry tir'ie-iiTrviT Charmine variation of tho Choice-bov vokel Pprfrwt degree days cool as a breeze, Dares your neck, back! Cinch to make see diagram! Cinch to launder! Select rnnl rnttnn. eppr- sucker in gay colors. Make sev eral for fun in the sun! Pattern 9108: Misses' Sizes 10, 12, 14, 16, 18, 20. Size 16 takes 3at yards 35-inch fabric. This easy-to-use pattern gives perfect fit.

Complete, illustrated Sew Chart shows you every step. Send THIRTY-FIVE CENTS in coins for this pattern add 5 cents for each pattern for lst-class mailing. Send to Marian Martin, care of Mail Tribune, Pattern P. O. Box 6740, Chicago, 111.

Print your NAME, ADDRESS, SIZE, STYLE NUMBER. Toaster-Protector! 'U She protects your toaster brightens your kitchen! Every one is sure to fall in love with her on sight. Make her of scraps the gaver the prettier! Send TWENTY-FIVE CENTS in coins for this pattern add 5 cents for each pattern for 1st-class mailing. Send to Mail Tribune, Household Arts P. O.

Box '5640, Chicago 80, 111. Print plainly NAME, ADDRESS with PATTERN NUMBER. BRIMFUL OF IDEAS the 1954 Alice Brooks Needlccraft Catalog. It has the most popular embroidery, crochet, sewing, color-transfer designs to send for. Plus 4 patterns printed in book.

Send 20 cents for your copy. Ideas for gifts, bazaars, fashions. 4-H Club Upptr Rogue Club Upper Rogue Beef and Pig club held their meeting at Ronnie Eastgate's home. Upper Rogue Practice Fair was discussed. This year we wtll have our fair Aug.

8 at Ed Houston's place. Refreshments were served and games were played. Ira Thomas Connor, Reporter. Ruch Club Ruch 4-H club held a meeting at the home of Shirley and Noel Dunlap on July 21. We decided to go on a tour before the com- munlty fair and clip all the 4-H calves that day.

We all decided I to try to go to the state fair. After the meeting, rcfrcsh-I mcnts were served by Mrs. Dun-i lap. I We rode a horse after the meeting was adjourned. Shirley Dunlap, Reporter, A REGULAR SALE ALU PRICE PRICB Hats 1.95 $1.15 Halters 2.95 1.75 Shorts 3.95 2.35 Bermuda Shorts 4.50 2.70 Calf Skinners 5.50 3.30 Deck Pants 5.95 3.55 Skirts and Jackets 6.95 4.15 Skirts and Jackets 7.95 4.75 Sheath Dress 8.95 5.35 Camisole Dress 9.95 5.90 Jackets 13.95 8.35 Open until 6:30 p.m.

Week Days Till 7:00 p.m. Saturdays Closed Sundays and "Holidays We Give mm Sfil' For Your VfeSSl' Quality We Sell Graded Meats. GOLDEN BROAD PAN kehlm It's a. 'Xy-v. ffc'J Remember FACTORY CLOSE-OUT SALE FRESH GROUND EEF.

ZZ 112 Corn Beef 47s, OUR OWN CURE 7HkkHKfcL PLAY CLOTHES i East Main Next Door to Robinson Bros. U.S. CHOICE a Short Ribs 35.