Oakland Tribune from Oakland, California • 59

4 ifOTOHBER 7 1926 SUNDAY OaklattD Crfftuttc 1 New Gibson Terminal of the Lawrence Warehouse Company Is Completed Designed and arranged so as to constitute the last word in modem warehousing and distributing A $500000 investment (Inset) AI Gibson president Huge $500000 Structure to Play Important Role in Making Oakland Distributing Center of the West The Lawrence Warehouse pany which started in few years ago has grown to of the outstanding warehouse in the United States the management of Al its president it has gone from to San Francisco to Los Coni Oakland a be one businesses Undet Gibson Oakland Angeles to Chicago and Waukesha Wisconsin At the present time the Lawrence organization is operating four warehouses in San Francisco and eleven in Oakland Besides the merchandise lVhre-houses which are operated by the Lawrence Company Gibson has developed the Lawrence system of field warehousing under which the company is opertaing over one hundred warehouses A statement describing this particular phase reads: "Field warehousing differs from the public warehouse in that the warehouse is brought to the storer instead of the storer bringing his merchandise to the warehouse In other words if a manufacturer say a canner is carrying a large inventory which is freezing ur a great deal of his working capital he leases part of his factory space to the Lawrence Warehouse Company and stores his surplus merchandise therein Tlie warehouse company then issues a warehouse receipt upon which the manufacturer borrows from his banker "While field warehousing was little known five years ago it has become extremely popular among manufacturers all over the country and this method of warehousing under the Lawrence system has come to be considered one of the greatest advances in finance that has come about in many years "Few companies have grown faster thajt the Lawrence Warehouse Company The new Gibson Terminal of the Lawrence Warehouse Company is one of the most important developments in Oakland for the past few years A statement commenting on this notable expansion com-ntienu i "No matter howr ideally located a city may be gegruphically as a distributing center it cannot be developed as such without the private facilities that go hand in hand with the standard methods of distribution This is doubly true of Oakland because of its proximity to San Francisco which for generations has been the distributing center of the Pacific coast "While Oakland offers a perfect situation for Pacific coast distribution its position as regards San Francisco pilus the fact that transportation fates from Oakland and 8an Francisco to interior points ara a stand-off has of course proved an obstacle in the development of Oakland as the distributing point for the western part of the United States "Location alone Is not enough make Oakland Location must be accompanied by private enterprise The population the manufacturer the merchant transportation facilities the terminal warehouse operators are the things that will make Oakland the real distributing center of the Pacific Coast Population and manufacturing of course head the list for when an eastern manufacturer finds that a large percentage of marehandlse or raw material that ha la now sending to San Francisco must in turn be reshipped to Oakland he then decides to add Oakland to his list of distributing polnta Although it may be somewhat difficult to get him to start In Oakland there is no doubt that once started he will stay for he finds that he has a tremendous advantage over competitors who carry their stock in San Francisco Ha can give much better service and much quicker service and that la what his outlets are most interested In providing he can produce merchandise of the desired quality "The Lawrence Warehous Company's new $500000 Gibson Terminal provides Oakland with an Instrument of distribution which is considered the best of its kind on the Pacific Coast- It is modern to the last degree and affords very thing necessary to the most approved methods of distribution In this terminal shipping and re-eaiving may be conducted by water rail or truck location of the Gibson Terminal Is such that tenants may well conduct their offices and their merchandise in the same building for Water and Wpb-ster streets are hi the heart of wholesale district "On the main floor of the Gibson Terminal thebe are eleven stores Additional offices will be provided on the second floor extending all the way around the Webster Watr and Franklin street sides of this1 A Pfeiffer Oakland manager of the Lawrence Warehouse Company Huge Lights Aid In Sports It kes electric energy as well as human energy to operate a great sports field The Yankee Stadium in New York City seat- ini! 050UIJ for various athletic excompany and the Brikson Naviga- hibitions during summer and fall tion company uses lamps equivalent to 2000 of Gibson is a member of the Oak- 1 50-watt size not to mention 30 has been the Bay Cities Transportation Company The slogan of this company "Twice a Day We Bridge the Bay" tells the story of fast delivery of merchandise from San Francisco to the Oakland merchant and manufacturer Gibson is president of this company as well as the Lawrence Warehouse floodlight on the roof rim each of 2000-watt capacity The plant uses 50 horsepower in small motors for various duties Nearly 1000000 telephone calls are made every day in the city of Pittsburgh Pa land Rotary Club the American Association the Pacific Coast Association and is also vice-presid'ent of National Warehousing Inc a chain of warehouses which cover the principal points of the United States ALL SHEETMETAL WORK AND INSTALLATION OF DOORS In the Lawrence Warehouse DONE BY MORRISON CO 74 Duboce San Francisco ALT CEMENT FLOORS of the new dimme Lawrence Warehouse CHEMICALLY HARDENED to withstand unusual traffic by the Horn Products Co Builders Exchange Bldg Oakland 7400 mu figure in American warehousing has not been the only one to profit through the growth of the Lawrence Warehouse Company The future of Oakland as the distributing center of the Pacific coast has depended and is depending a great deal upon the vision and the ability of her warehousemen and terminal operators company is now operating upwards of ten merchandise warehouses in Oakland A further contribution of efforts toward the transportation development of the bay cities Glencourt are the active business men either side of Ban Francisco Bay who are not familiar with Al Gibson president and general manager of the Lawrence Warehouse Com pany Gibson whe is an outstanding CONGRATULATIONS to the Lawrence Warehouse Co from NEWMAN CO Plumbing and Heating Contractor 2004 TELEGRAPH Oakland 3329 Congratulations to Lawrence Warehouse Co BRICKLEY fc'VJSin- WHITEWASHING DAMP PROOFING WATER PAINTING with machine and brush 180 JESSIE STREET SAN FRANCISCO 3515 6700 An i I triql sanitation tan must be both efficient and economical Our experience in this connection can prove of value to you fU ST JAMES WOOD IS IN UPPER PIEDMONT! Sutter on easier terms than you will ever buy again While improvements are in progress prices are unusually low sites as low as $2000 Drive out this very day and see what St James Wood holds for you To the Lawrence Warehouse Company 7 IF you want a home in Piedmont St James Wood offers you the best you can buy Do you realize why? First because residential lots of any kind are very scarce in and rapidly getting so scarce that there will soon be none at all Second because St James Wood will be better built than any other portion of the entire East Bay Better improvements better beautifications! Over $300000 is being spent on this work! We extend the hand of good fellowship with a wish for your continued growth and expansion which is always in keeping with the development of City Oakland" where rail and water meet Your new magnificent warehouse is a monument to the men who are building the Industrial Center of the West SUCCESS to the Lawrence Warehouse Co on the completion of their new warehouse at Webster and Water Streets FROM COCHRAN CELU Oldest Chevrolet Dealers and Truck Body Builders Distributors for GOODYEAR SOLID TIRES 22 YEARS IN BUSINESS 417-23 SIXTH STREET 414-32 FIFTH STREET 123 TWELFTH STREET Oakland 55 56 57 or Lakeside 2549 You can buy now in St James Wood at the low opening prices and ST Morse Distributor Gar ford Truck AluiUi Co Mir Cnu CoMMilr Truck Co 8th and Howard Sts Factory Branch San FrancUco Calif CO 'INC JIJ FOURTEENTH STREET OAKLAND CALIFORNIA TELEPHONE LAKESIDE 97OO.