Oakland Tribune from Oakland, California • Page 27

ahlanu Ctftune OCTOBER 26, 1928 27 NEW OAKLAND THEATER OPENS AT NOON TOMORROW Largest Theater On Pacific Coast Opens in Oakland Tomorrow THEATER The new Oakland Theater, largest show house on the Pacific Coast, opens its doors tomorrow noon. Five performances between the hours of 1 2 noon to 1 2 midnight will be given, no reserved seats being sold. Inserts from left to right (above), WM. FOX. as- Lower right, HAROLD FRANKLIN, president and general "jociated with the West Coast theaters, and WINFIELD SHEE- manager of the West Coast Theaters.

The building carries a huge HAN, general manager of the Wm. Fox studios in Los Angeles. Neon sign, furnished by the Electrical Products Corporation. GALA OPENING MASTERPIECE OF ARCHITECT: Playhouse Styled One Finest in the West. New West Coast Oakland Theater Hailed Largest On Coast.

fftrDAt "Brnriviwc' NEW THEATER IN NOON SATURDAY -ammsSwm lommwim iiuimu mtj, --mmmmmmmmtmtmtmMmmimmmm nnn mmm mm immmmammmmmmmmmmammmmmmt The new Oakland Thea.tr. signed by Weeks and Day, the well known architectural firm. Is on of the finest picture palaces west of Chicago. Weeks and Day wer associated In this work with Maury Digge, noted Oakland architect. It was the aim of' the architect to produce a theatre different In fvr from the usual.

The far west The largest theater oh the Pacific coast opens Its doors to the theater-goers of Oakland and the East-bay, tomorrow at noon. The new West Coast Oakland theater represents an investment cost of more than three and one-half million dollars. For more than one year the Eastbay residents have watched this huge building rising slowly on the corner of Nineteenth street and Telegraph avenue. In selecting the location for this great theater, the West Coast management kept In mind the central location which Is easily reached by motor thoroughfares and street oars from all outlying sections of the great East-bay district. In speaking of the gala opening of the new West Coast Oakland theater, Frank Newman, manager, points with pride to the most extraordinary appointments In East Indian interior decorating.

He said "The New Oakland theater is not only the largest theater on the Pacific Coast, but it ranks foremost among the most unique and most beautifully decorated theaters on the coast." Newman also points out that there will be no reserved seats. 11 mm 11 11 mm 1 mi 'dm mm wmmm-Wi-iHiii-ft i'i 1 mfssx a x. ern country of India was resorted to with a novel and more or less mystic result. The exterior, with its nign ana graceful dome is typical of th Brahamanical Temple of northern Iridla. The colored tile miays on the face of the main facade and in the dome give a richnesa of color and beauty.

The large vestibule is flanked on either side with rich imported marble walls, which form a base for a gold frieze of figures and animals typical ot the JrJast Indian aremtec-ture. The vestibule Is crowned with a huge dome about 100 feet above the floor. The dome is sup ported by huge pink stone col umns. Leavlne the vestibule, the mass foyer of me auditorium is reached through mahogany doors. A pleasing impression is created by ths beautifully colored and decorated ceiling of the foyer, which has ths effect of woven tapestry.

On either side of the entrance doors to the foyer there is an elevator, serving the balcony, and making the balcony seats as desirable as any others in the house. From either side of the foyer a grand stairway leads to the mezzanine foyer. Ths. floors are covered with a deep richly figured red carpet upon which is Bet well designed and.se-. lected furnishings.

The walls are textured and form a beautiful background for the tapestries. On entering: the main auditorium from either the upper or lower foyer there is presented to the view the deoorative organ screens at ths base of each of which is a symbolic figured colored with gold and stud ded with Jewels. The upper portion of the screen Is In silver, gold and green, from which there extends a graceful mass of carved architecture resembling the Temple of Chawmukh at Falltana In India. The main curtain has a gold background upon which has been placed two figures studded with jewels. The side walls of the auditorium are relieved with decorative open ings back of which are hung blue draperies and colorful tapestries.

main auditorium celling is one of the most Impressive parts of the structure. It Is finished. In wood and rich colors. Inlaid with scintillating The lighting fixtures are gold, set with colored jewels. Mi a l3Hlf 1MB HMS1 1 EEWi.Bf HaW ml i-'s fM 81 mWmi- tm.

mnriJiSMWistmamivar: ml mi wmsmmm sy mm mm rr rjM MT'jL CH mmMrl At 1 MmW This decision was made by the management so as to give everyone attending the opening performances, an opportunity to examine this beautiful structure which stands as a monument erected in honor of Eastbay theater-goers. Five de luxe performances, starting at twelve noon and continuing through until twelve midnight, will be given. A few of the outstanding features of the new house are the new and unique lighting system for the stage as well as the spacious aifdltorlum, the fire-proof projection room, and new cooling and ventilating system which circulates fresh aix throughout the house continually. EVERY CONVENIENCE. There has been very little left for theater-goers to wish for in the way of convenience.

Every minute detail has been worked out by the architect and builders of this beautiful new structure. Wide and spacious corridors through which one can walk for almost a half hour without' doubling back over his steps, new and unique lighting effects enhance the beauty of the overhead view. Four massive chandeliers of East Indian design In keeping with the other Interior decorations hang from 'the celling of the main auditorium. Over 3800 leather and plush upholstered-opera-ehairs of which 700 are loges, make up the seating accommodations for the new house. Welcome OAKLAND THEATER W.

I. MacDonald FLORIST DECORATOR 453 1 7th St. Oakland Congratulations West Coast Oakland Theater May Oak land and the East Bay realize that you have given us a real shrine of entertainment and Frank Newman success to the new house and your endeavors. We are grateful for the opportunity to use our equipment in lighting this gala opening we hope that our motion picture service will be a credit to your screen and give you the same satisfaction that all other West Coast Theaters enjoy. Commercial Film Laboratories at present 1018 Oak Street soon to be in our new studio where we will operate the finest motion picture laboratory north of Hollywood.

YES we will be equipt for 16 m.m. work! The House of Service. Signs Progress The Oakland Theatre opens tomorrow, bringing to Oakland the distine-Hon of possessing the largest and most, magnificent theatre in Northern Call fornia cinema palace that takes rank with the world's. greatest homes of entertainment. true sign of civic progress! Into its construction have gone the best efforts of only of its planners, its builders, its owners, bnt of others whose handiwork is represented in many of its features.

Our own part has been the manufacture and installation of the genuine Claude Neon tubes which provide illumination for the program signs on the marquee, the huge vertical sign on the face of the building, and theglow-ing beacon atop the dome. Modern signs! Signs, too, of progress! It was significant that West Coast Theatres, desirous of the best in lighting, chose Claude Neon. FLECTRICAL PRODUCTS rORPORATION SAN FRANCISCO OAKLAND LOS ANGELES PORTLAND SEATTLE DENVER MEXICO CITY Sole mtd exclusive licensed manufacturert of Claude Neon equipment in (he eleven western ttalet. CLAUDE SIGNS 950-30th Sl at San Pablo Ave. OA KLAN HUmboldt 9300 255 Golden Gate Avenue San Francisco Hemlock 7220.