Oakland Tribune from Oakland, California • Page 70

JIARCH 18, 1928 JILD BETTER' MOVEMENT TO PUT SUNDAY CITY OVER TOP TFII HfllW 1 IMPQfiTflfJCE OFrRUILO BETTER 'Build Better Maid Miai Sylvia Mauerhan, 619 Santa Rey avenue, taking iter ease, in aa attractive booth is tha Builders' Palace exhibit, headquarters ef the "Build Better" campaign. ffi FOB ILLLU MUII I BUILD BETTER fffa m. m. aaa a ass, aas BB aasBk. BBl SJ fa sa CUSHDU IS HAILED AT I LI GOOD BUILDING 616 eaasaBBssBSBsassassaW I'Buad Better" Plans Briefly Told UXRE ia a nutshell are the plana of die "Bond Better eampaipe and the reasons for ttt Sponsored three month ego by Oakland Real Estate Beard, Society I Architects of Alsmede county and Bnllden Exchasge ef Alameda, county to pw Oakland and Alameda coanty is forefront ef the nation as the city beautiful.

Oakland to be educated to ajnifled eenscionsness ef ha natural tranUee. 'V --j Oeldaad newspapers carrying "BaUd Better" saesssfee to be broadcast throughout nation. Eight campaign thi spring, thirteesi weeks next fsQ; thirteen weeks each in spring and fall of 19S9. Every nun, woman and child in Oakland to participate through schools, churches, wemen'a dabs, ehrie organisations, imprevexneat clubs, business sesocistioos, bank, factories, luncheon clubs, rfsnisations of architects, bofldert, contractor snoV. realtors, city planning experts sad other public spirited bodies and individual.

Essay contest for school children, architecture contests, better home eon tests, gardening contests, interior decoretini contest, slogan contest end exhibits en borne city planning, soning, building material and architecture. 4 Civic Leaders Stress Value of Modern Homes, Structures Authority Praise Oakland; St Lotus to Copy Oar Plana. 1 Concerted Community Movement Governed Externally and Internally by Color; i By CHARXjOTTE A. MORTOJf, Interior Decoration Lecturer, mi varsity of California Extension Department. la the great new salesman Continued from Page from tha pulpltas trained speakeraJ before the women' clube, the luncheon elubs and ether civic or -the new business tool.

ganisations. That Oakland's airport la re- i rded at a model for th nation ii shown in a UtUr Jwt reeelved from John Nolen of Cambrldg president in iSSS of the City PUnning conference. writoat "I am keen about aviation and the proper development of airport and io far I havo hoard tbo Oakland program la the boat, "I get more enthusiastic about Oakland' with everything I MO. "The school children win com pete in an easay writing contest. The architects will vie with each other to see who can produce the Not only can one "Build Better" In Oakland, but at a lower eoet now than in many months, according to James H- Fedgrtft, president ef the Builders' Exchange.

He has Just completed a survey of real estate and building material marketing conditions and says: "On an average, my lnveatiga-tlons showed that the cost of ma-. tarlals and' real estate la about twenty-five percent lower than a year ago. "iMdiber is at tlft lowest figure It has been since the war. Also the aupply of skilled labor ia ample, which was not the case few months. since," Wllili 8 WALLACE, realtor, says: Oakland ia coming into her own and Is not going- to stop until over the top.

"The Build Better" campaign will put Oakland arid Alameda county in the of the nation. district, tn Which Oakland Is situated, showed a gain of l.S percent. The Twelfth district Includes eight western states. It is the' stimulant that does not Intoxicate, enhancing, every pleas, ore, Intensifying every mood. It is required in our modern swift lift and la defended by the publlo in every article of utility a as most artist lo home.

Builders will give practical eavice on the uee of .1 tne best building materials at use least cost. We will clean up the city. The bottlee and cans, the rubbish and Vour eltlsene seem so chock full of and tnitiatlva and, back of both, energy to put thing across. Oakland Retail Store 1 Cains Are Shown Oakland's reUll stores must know bow to "Build Better" to the satisfaction of their customers, Judging by recent survey of retail trade Usued by the Oakland Chamber of Commerce. Thle showed an Increase tn January, 18JJ, over January, 1S2T, of 1-S percent.

And this in the face of a 1 percent decrease over the country ae a whole. Also, asven out of the twelve federal reserve districts la (he United State, failed to ahow an increase, whereas the Twelfth weeds in the nei door lot will be "I bavo Just turned evor my rer en 'Alrnorte and Airway; eiearea "The whole city. wlU shine with Properly to carry on the "Build elr Relation to City and Roglonal 1 inning to tha Journal of tha o- beauty, Better" campaign, a number of im "There is noooay this movement won't reach, we build bet. of Automotive engineers, I oend you some copies shortly." tor we will be building better portant eommittee, ydeeigned to blanket all of Oakland, have been decided on by the general campaign oharaeter. better thinking.

And committee, These committees, whose lAgni on lop or tnie Boon mmes letter from 1 George C. inith, director of tbo municipal Industrial bureau of 8(. Louis, vlng the.Mlasourt olty It plan- better thinking gets better action, fame of thle campaign will go all over the nation. The Build -r personnel is now oeing maoe up are as folio wei Wars and means, finance, adver Better' sections of tho. Oakland newspapera will be sent to every ohamber of commerce, every real tising, editorial, iuncheona, speak.

era, eonteats, exnioita, raaio, oo- estaete board, every architects so How to secure better colors, better schemes, to know and use color better for our individual need Is a question that is being aaked now by thousands of people who formerly never save the matter' a thought. i It would be possible with a surprisingly small amount of study to select miich. better color for both the inside and the outside of our city buildings of every kind, for color Is fractional parts of light, which can be accurately and scientifically determined. You will find that, except la rare Inetancea, each person has his decided preferences In color and has held those preferences conslstenly alnce childhood. Each person's reaction to certain colore as pronounced, and usually as unchangeable, a the color of bis eyeaor hair." Today aclonUsta, are these color prefersncea aeriously, believing that since color, Is light and light is life, color preferences must indicate some fundamental peed of eaoh naturet I Manufaoturers are studying color to ascertain which ones appeal to the largest number i of buyers, whether: pure color or modified! Color Sells best, how td mbdlfv color BUILT BETTER" AT ESTUDILLO ESTATES operation, schools, tnsrebanta, er ehitects, churches, builders, worn' ciety, every builders' eaohange and avery manufaoturers association in en's clube and civic and commercial tne united States, fffach week they win read what Oakland is doing to Thus every Oakland resident, no j'bulld i matter wnat nia caiuna or inter run to copy tho local aviation l-mmotton plana- "Your booklet descriptive of tha kitnd municipal airport" Smith i iLet, "will bo of considerable ivunugo to ua during tha Bast tiw month.

"Wo plan to submit a bond ia to tho votera In November for U.guO.ooo or tb development of our port." i r.PH martin, realtor, savsi education forms tbo foundation of aolld and better build -lng. We must educate every man, woman and valid to boost Oakland. The result is obvious. Tha, an tlon's eyes will be on'Oakland, and in ests, will be tied tpto- the citywide Campaign-. "Each eommittee will to paaiana tne people of the country-will j-i nave its eun-eommmeea, charged with the carrying out of particular details; Other eommltteea will be i ii 'i i i ii The British Income tax system ia to be radically revised under the new law which sroes Into tffeot ths appointed from time to time.

coming April, according to a bul NEWS TO MOST PEHSQttii. The cactus aDDls industry la roe. letin py Mitcneu tarroii of the taxes and corporation section of atblv Un to now. tha most unusual the Commerce Department. The orancn of tarn activity in irv unit ed Btatee, At present tne industry Is cantered in Ban Fernando Valley.

Without lowering the pure prlamatio Cactus apples are used for making Tlio Conteat eommittee an-nouncea that the poeter contoat, will elose on Saturday, April T. All pnsters mult be delivered at the Bonders' Exhibit Palace, SSS Hobart street, pyll o'clock' Boon of that day. The post era will be laced on exhibit there and remain there until the cloae of the "Build Better" campaign. Every woman and child upe. uia win ds replaced oy a surtax salaries will be eseeeaad en the buale of receipts during the pree.

ceding year and the scope of the provision to, prevent evasion of supertax through companies will be widened. jeuy, jam, preserves ana a Druiiauce that spectrum colors have; j-. I dellcloua and wholesome can bia: ny Mexicans make an appetising vjiw leminar -ooioriui ar- third prises of 110, II and 13 for each olass, ArohlteotureFor etudents Of architecture In tha publlo and prlvateKsohoola; must submit floor plans, elevation and plot plan. Prlies, first III, second 111. third lid.

Other eonteata for profoaalonal arehltects, covering, the beat business building of the year, the beat fit from the eaetua plant, tiqies lor their homee-wtlling, out in aius, lextureq ooiorea piaster In. side and out. colored enamel In bathrooms -and kitchens color. In Oakland who can uaa a pen or pen oil or wield a brush has the color, riot of colorl 9 nis a a mat win pass? By mall home and tha beat large opportunity of taking an aotive part In the "Build Better" earn no roeanai, it grow and grow HJar of. color la out of our system, until the love of (t will be nome; lur ine oesi duck iu Jarden, the beat vaoant 'lot gar en and the beat all around gar aigar ana or being paid for it.

'he eonteat committee announced Indulged and It will wake tis up, thrill ua, and vitalise as the light itself vital Suburb VBriidsjOMand Betted fcy providing excellent suburban property at reasonahle prices, and accepting payments within thd means ambitiom, workers. Let us txphin heiO easily you can cfctafn your $wn from, 318 Alameda County Title Int. Building, U-OlaivJ, Calif. CUneourt 860 tha following prise Oonteatai Snappy Baying ror the beat ten-word definition of what "Build Better" means to Oakland) SI eaah weak to the readers of this paper; grand prise of it at tha and of the campaign. den! for photographs of tho most Interesting home In Oakland and for Interior decorating, both amateur and professional, are being arranged.

Conditions and prises Wilt be, announced later, CityPlati Conference ises every: uvmg thing. i In selecting the colors foe different uses, some safe rules may be followed that will give each color Blogana For the beat alogan, Blossom Time ue begin to etudy better color SI eaoh week to the readera of thla paper and grand prise of Sll ana io; use it ae "tfuii Better" hoinae 4i "TLatMiititi History (Ths seaon4 amide in this eerlag W. L. Pollard, Chairman 6J thf win appear neat wosit.) at tne ena or -campaign Poatara Divided Into two fitRM-sat (1) Publlo aohoola; () ooU leges, art aohools and profession' ala. First prise in eaoh class, SIS) second in eaoh class, 1Q: third, SS.

Additional crlse of ISO for IOEN DONOVAN, president Ct California Beal Estate assoolatlpp. City --plan committee, has. reoeived encouraging reports from all amotions of California manifesting a' Lbsat In both elaaaes. 1 1 mrt aA B(J(l nine piate Acnueots' society, saysi f'Built for when the people have an appreciation of i community It 4s an-: 'other step In elvljlsatlon. great Interest' la ths third annual ttaeays or uu worae en uwn Tour Own Home and Build Bet ter." Three classes i (1) Grammar a.

PEDURIFT. president City plan cdnference of tha association to be held in Pasadena April; 28, ST and. In a statement made recently, he asserts that this will be tha largest city planning conference ever held In California. aohoola; high (1) open to all. First, second and A 5CENE of wondrous beauty is fa itora ior visitors to this old world orchard eatate at Sunny San Leandrowhexe tb climate is better.

True, indeed, you may see "blossom time" again another fear but probably never again will you havt the opportunity to purchase a home in such surroundings at these low prices and easy terms. Estudfllo Eitatv fully improved; high grade streetwofjri cotnpleted building is going on apace. Prices of the remaining bomcsite are exactly at w' an the property first opened a short tine ago, though East Oakland values are increasing rapidly. eajssasSBsiiaiaasesaeBss MR. BERBIH WOODS fJCSTAF.

pi me Buuaers juxenange, eaya: "Build Better" for Oakland the Other cities make tha desert We have to but 'beautify the oasla. REV. EDO All- AT MWTHEnT First Methodist ohurch, says'; churohes must stand solid- ly behind "Build Better," Tha oan put the capstone 1 on the struoture of auoceas. SON, olub leader, i In tha "Build Better" cam-' paign, the women are sure to. add that little touoh of beauty which will make the whole picture harmonious.

Magnificent Home In one of Oakland most attractive residential', districts. Designed and built by a noted archi- tect.j Spacious living lovely bedrooms and 2 baths. Model kitchen, electrically equipped with range and servel. Ample serv-ant'i Quarters, with bath and separate entrance. Double garage.

Location convenient to schools and S. F. trainr Priced for a forced immediate sale. For permission to inspect, tee MR. COFFMAN.

Maiden, Rittigstein Co. Letter now! paign" just fits St. Jarnes Weod. We started two yean ago tofcuilcl it better than, anysubdivision in northern California. 'hx Detter improvement! were put in auch thing' at underground wirin'a and beautifully landscaped itreets.

Better homes were insured by high building ra strictions, Of course St James" Wood naturally offered the opportunity. for such improvements. It adjoins the. best of Upper Piedmont and the finest place around the Bay in which to live. t- -v 0) That such a fine home section is wanted in the East Bay is shown by its rapid sale and "the.

splendid homes 'now going up. 0 Some choice sites are still for sale on easy terms. Secure one for yourself now while prices are low. J. H.

L'Hommedieu Inc. Owr Developer MITCHELL AUSTIN lm charge of sales SIB 14th htreet Every possible requirement of the home seeker it already established! Fast trans portation, schools, shopping, churches, amusements all arc close at hand. There Caa'be only one opportunity such as this to invest in Greater Oakland's richest ant) moat rapidly growing com munity "East of Lake Merritt." ESTUDILLO ESTATES Never a Dollar Lost to a Buyer of Business Property in 23 Years tEAL ESTATE 420 15th Street Lahttid 4300 FREDT.tyOOD INC. 3 VOUandl KNOW that OAKLAND is the best CITY on EARTH. So let's all tell OUR NEIGHBORS and our friends in less-fortunate cities what WE KNOW about our BEAUTIFUL.

CITY and we will have made A BIGSTEP toward BUILDING BETTER. Sincerely, HARRY C. KNIGHT Builder lilt Franklin Street Oakland 1TIS San Uanjlra Oificai 6)8 E. 14th St. PheweSanLaomiro 1243 DRIVE OUT East I4th Street to Estudillo Avenue, turn left or on Foothill Boulevard to Estudillo a i Thii proud record it the reiult of lingte-minded concentration on one phaie of Real Estate Central Oakland Buiineu Property.

It telli of two thingt-w-that our city it Right; and tjiat our selection of its properties for our clients has been based on careful, conscientious analysis of Oakland's trends of growth, and of its present and future values. We believe in our city. And we believe in the surety of its. Central Business Properties. flsstttssieessssssss "BUILT BETTER AT ESTUDILLO ESTATES MOST HOMES rest en foundation of unnumbered sacrifices savings and selfdenials.

-Only the builder who "builds better" is entitled to build on. that -J' ASK US ABOUT Fred E. Reed inc. 801 Syndicate Bldg. Lakeside 706 OUR TITLE INSURANCE ClltlllllllllllllllllllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIII'll'lllllllllllllllllllllllllllll THAT MAKES 1 BUILD BETTER? PROOF! 41 i you vr as.

NX. SELL VjSsa. SAFETY OAKLAND TITLE INSURANCE AND 15th and Franklin Stav Phone Cltncourt 8300 SEAVEW AVENUE Piedmont's finest residential street. An artistic home of 8 rooms, maid's suite, 4 bedrooms, 2 baths, large living room and dining room; library and reception hall. Mahogany finish downstairs.

Double garage; oil furnace. Convenient to transportation. For further particulars and appointment to view, see 35TH AND HOPKINS 120 ft. ok store frontage on NORTHWEST CORNER At end of car line and bus stop. Have tenants for new building to replace present one.

Street to be widened immediately, assessments paid. PRICE LOW- SEULBERGER-DUNHAM CO. I OAKLAND, Calif. March IS. Construction atarted on five-story concerete building at the Junction of Telegraph and IS hat -tuck Avenues for ths U.

C. Express and Storage Company. The building la the last word In design and conatructlon, and Is being erected by Larsen A Lai-sen and Chas. Stockholm A Sons, contractors. it being a 'Better Built" building the Insurance risk is reduced to the minimum.

The entire transaction, land lease and building was negotiated by the Development Department of The F. F. Porter Company, pioneer Oakland Realtors, who most heartily support the "Build Better and Build Better Now" campaign. I EAST BAYTTTfJ. I THE F.

F. PORTER COMPANY 411 Fifteenth Street I TOR 2 TEARS LAKESIDE 1000 I r.iiiiiiiiuiiiiniiiiiiiiniiiuiHiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii INSURANCE CO. 1430 Franklin Street, Qakland 1 358 17th St. Oakland 1461 ALEXANDER carsaVsOsssL.