Oakland Tribune from Oakland, California • Page 67

V. SUNDAY OafelanD JUNE 23, 1929 M-3 la handled in smart and simple mo dern decoration, with panelling and reliefs of modern ornamentation on the wide upper moulding. hew inn WORK PLI1ED 2000 INSPECT APARTMENT ON LIGHT DESIGNS STORE MS UNIQUE, CLAIM MANY WINDOWS Edgemere Apartments Lobby The lobby of the newly completed Edgemere Apartments shows the influence Italian architecture. Heavy hand wrought iron doors and window grills, marble floors, iron lighting fixtures of Italian design with colmj, arches and niches in the Lombard style arc the principal features. The Edgemere it located at 2122 Lakeshore boulevard.

R. J. Blanco is the owner and builder. The draperies to be used In the windows of the new H. St.

Cap-well store are now underway having been planned and turned over to the Capwell drapery work-J The design of the electrical and OPENING DAY rooms for making. Chartes ilc- Claughery, window display manager, has directed the finishing of the windows. communication system In the Edgemere Manor apartments was As fitting settings for the merchandise of the new rf. C. Cap.

well store, to be opened early In August, the most modern and beautiful of display windows have a eontsructlon phase requiring in. tensive study on the part of H. J. Blanco and the engineers of tne B. R.

Fritx Electric company. The In excess ef 2000 people inspected Eiigemere Manor on opening day, according to the record of visitors been designed. There will be 44 consideration of the tenants' convenience was primary, the location individual windows, eacn to picture fascinating scenes of fashion. kept by R. J.

Blanco, owner and builder of the apartments. of light switches nad to eliminate furnishings and the varied merch the retracing of steps VALLEJO, June atata highway commission ha old1 to make additional Improvement to the Jamison Canyon road, west ef Cordelia, and has arranged with the contractors to move 400 mora feet of the Gordon Valley plpa line to allow more of the hill toe graded and mere of the curve eliminated. The contractor have about finished with the moving of the old Green Valley main, and water from Wild Horse Valley will be delivered here and on Mare Island before the end of the week The contractors moved a largo section of the Gordon Valley main last spring to make oom for the-new roadway. nndise within the great store of lights, and convenience outlets had five vast selling floors. to be placed so that appliances The windows themselves havo Chicago Woman Is Guest At Lafayette LAFAYETTE, June 22.

Mrs. Marshall Taylor of Mountain View Road, entertained recently in honor of Mrs. Byron T. Cregg of Chicago, who Is on a visit here. The following guests were present at the affair; Mrs.

Frank Leighton, San Francisco: Mrs. Ella and Miss Eva Gregg; Mrs. Ellsworth Adams of Oakland: Mrs. Joe K. Smwthe, Berkeley and Mrs.

Fred Candle of Richmond. every modern means of lighting, could be readily used without disturbing furniture or having cords of excessive length. Regarding the installation Frits states: ft fixtures and other display features which make for show windows which Will attracj passerby. Foot. lights and Indirect lights over head will enhance the beauty and true color of the goods on display.

The background Of the windows "The sub-station located in the building is largo enough to supply a small town and is a model in. stallation. Care was exercised to Insure the tenant on the top floor having the same amount of electric current available as the one on the lower floor. This required an expensive arrangement, owing to the size of the building and the amount of copper necessary. AH wlrea are of such size that the voltage dropped with all lights and ranges on does not exceed 2 per cent.

Several tons of copper, wire, conduit and armored cable were necessary to accomplish this. "The communication system la of special design, the Janitors' an. swering sets being located in two different locations and the tradesmen's set, being near the dumb waiter, so that the tenant does not need to leave the apartment, to get efficient T- 1 If it r-r- w. iAV' v-VX. 2 'C t.

"Even on Monday," Blanco said, "we had over BOO visitors. We did not anticipate the number of people desiring to inspect Edge-mere Manor and for that reason our arrangements to accomodate them were Insufficient. The appointments are again to be thrown open to the public today, and a cordial welcome Is extended. "The complimentary nature of comments on the opening day was indeed surprising. Not one adverse criticism was made to any of our operating staff and practically no feature of the building was overlooked in the appreciation expressed.

The immense size of the rooms with the beautiful views from the wide bay windows, the fully tiled and colored bathrooms, the model kitchens, the large closet space, (more than In the average home), the artistic wall paper, the beautiful roof garden with its covered hammocks, the furnished tea room, the wide hallways, and even the size of the garage and the ease of parking wore continually commented upon. "Naturally, we did not expect to please everyone, but our observation seemed to show that this was" accomplished, Gratifying from the practical standpoint is the fact that mors than 30 per cent of the build, tng was leased before the close of opening day. "Noticeable among the visitors was the representation of gan Francisco people. Comparisons of convenience and values afforded by Kdgemere Manor with San Frsn-eisco apartments were continually expressed, and on last Sunday alone four San Francisco tenants signed leases for suites In Edgemere Manor, our experience has decidedly shown that every advantage Is afforded In the take Merritt section of Oakland for the construction of the strictly exclusive apartment house building." Edgemere Manor Is located at $121 Xakeshore boulevard on the east side of Lake Merrltt. INSTITUTE IS Edgeiher Manor 2 1 22 Lakeshore Blvd.

'Again extends a cordial invitation to accept its hospitality and to inspect its many features. There are 2 3 4 and 5 -room suites, with the ultimate in conveniences, service and furnishings. Rentals-unfurnished, $90 to furnished from $130 Apartments Have Parcel Walter D. Vance president of lh Pacific Elee-trie Motor eompany. II.

S. OFFICIAL APPOINTED FOR Delivery Room Motor Company Plans to Hold House Warming Opening of New Home At Tenth and Oak to Be Ob-erved With Ceremonies 9 in mi ii in No Tradesmen Permitted to WEST COAST Go Directly to Individual Tenant, Continuing in ita desire to afforcf Ont of the special services In surlng greatest privacy in the Edge mere Manor apartments Is a re Pacific coast cities every facility for the increase of business, both domestic and foreign, the United States bureau of Foreign and Do. mestio commerce has appointed Brice M. Mace, former American trade commissioner in London, celving room where all deliveries by tradesmen must be mad. No commercial representatives' of any kind will be permitted to make de.

liveries direct to any individual apartment. A direct phone service, however, from the apartments to the package room enables con as the bureau'a west coast repre. Furniture and furnishings by Brenner's of Oakland Persian rugs and carpets from D.N. F.Walter entative. Mace will hava his headquarters In the bav district and will travel Ml HI.

HI I A isvlL- R. J. BLANCO Owner and Builder HI IT I TO versation between the tenant and the delivery man to, take place. A complete Janitor service with throughout the Pacific ooaet, visit, lug the various offices of the de. partment and supplementlnff the work -which 1 now being carried on by the district and cooperative oTflce managers.

The Oakland cooperative office has arranged for Mace to visit Oak bi-monthly attendance 'to each suite is to he supplied as well as a car cleaning service by a garage man always in attendance at the lEIL ESTATE land and to address manufacturers basement garage. and foreign traders at a luncheon The tearoom on the roof, to be given In his honor at the reached by th elevators, is for the Hotel Oakland. use, exclusively, of tenants and their The following material dealers and contracting firms are deserving of especial commendation for their co-o'p eration in the erection of Edgemere Manor. Genuine Frigidaire Mirrors FRIGID AIRE CORP. BROADWAY Featuring the opening ef its new offices and display room, the Pacific Electrio'- Motor company, located at Tenth and Oak atreets, announces a "house warming" event for Thursday, June 87, to which all executives of the East-bay are invited.

As a demonstra. tlaD of effective methods of displaying machinery and as. an example of modern methods in efficient arrangement of organization personnel and equipment, it is said that this exhibit will be of interest to everyone concerned with the merchandising of any commodity. Visitor are urged to bring their employees and families, according to the announcement. "To keep pace with the Industrial progress of the East hay we are setting up an exhibit of operating electrical equipment which executives, In position to know, assure ua Is not exceeded by any concern west of the Mississippi," states W.

D. Vance, president of Pacific Electric Motor company. "The buyer who visits our plant can see the equtpment In which he is interested under operating conditions. The latest developments in motor control are demonstrated In one exhibit; various light reflectors and lamps are displayed with a device that shows the effect on the volume of illumination when there la a slight rise or fail In voltage; repair parts, wiring supplies and Insulating materials are on dlsplayi and throughout our offices, shops and warehouses will be found a lighting system that Is thoroughly in keeping with the modern standard of Illumination. "Our entire plant will be open for inspection next Thursday from early morning till 10 In the evening.

Everyone will be welcome-friends and strangers men, wom guests. Maid service on call Is Oil Heating System In Apartments Here A unique installation In the 1962 Broadway, Oakland Edgemere Manor Apartments is the heating Bystem placed there by the Scott Company, using Johnson oil burners. Regarding tola. 4a9 Mil tfll'I mm ure R. J.

Blanco i "This Is known sa a double. Lumber also to be available, i u. Turlock Growers to Hear Market Plan TUHLOCK, June mass VtWtnar'ftll tXhed on Wednesday V'tyrkr nthtf Turlock high school auditorium for the purpose of acquainting growers; of this district with the Federal Orape Stabilisation Corporation contracts. This was decided at a meeting of shippers and growers yesterduy afternoon In the chamber of commerce rooms, and the following committee wa named to arrange details: David lane, W. Coljurn Cook and J.

V. Baker. header system and comprises two complete heating units, each one of itself sufficient to heat the build. Ing In the coldest weather. Only SMITH LUMBER CO.

SCOUTS TO IiEAVE. ALLEJO, Jun Th Val-lejo Scouts will leave hera tomorrow for the summer camp at In vernesa, Marin county, Louis Kahn will be In charge of the camp" hi year. He expects at least It Val-lejo boy to attend. one unit Is In operation at any one time. If, for any unldoked for reason, this unit falls, the dupli cate automatically start operating and continues to supply heat to the en and children." Contract Let For Mirror Glass 3 Broadway.

Roofing KAY ROOFING CO. 802 California Oakland Roller Screens HIPOLITO SIMPSON SCREEN CO. 4246 Holden OallanJ Heating Machinery (f CONTRACTORS' MACHINERY EXCH- 1135 57th OaUand Metal Linings SIMPLEX MFG. CO- 2929 Elmwood Oakland Cast Plaster FRANK LUNARDI 1715 E. 12th Oakland Estuary, between 18th and 19th Oakland Tilework SUPERIOR TILE 6c PRODUCTS CO.

3743 'Broadway, Oakland Wall Papers MARCUS MERRICK 1325 Jefferson Oakland Wall Papers M. FRIEDMAN CO. Oakland, Berkeley, Frullvale Mahogany Finish Opn fat iwpe. (WLaW' Ju CompUfly far. tion hom 9 a.

mv ffVtlSfc nhhJ and ready to 9 p. m. every 4 to tfort hou-keip. x'' Ns- Lathing Apartment Contract has been let for the lathing of the Oliver Kehrleln Apartments near the Lake to John Carlton, lathing specialist. "Steel-tex plaster is to be used for this house due to Its reslstence to cracking," Carlton states, "the same material was also applied in the Edgemere Manor Apartments recently completed for the same reason.

Carlton has been engaged in the Eastbay exclusively in the lathing business for the past eight years and estimates that over two hundred contracts have been completed in that period. As well as the Edgemere and the Kehrleln job, the Women's City Club building Is one of the major contracts for lathing that Carlton has handled. BltlDGE VLAYED. KING CITY, June 22. In honor of the birthdays of Mrs.

Oris Boles JSfficlenry experts armed with Jfatistirs, superior knowledge and odern methods, long ago descend-d on business In every field and Aiade It more prosperous, points out Jhe National Association of Real Estate Boards In Us weekly article lor property owners. And now the land economist, the tVflcleney expert for real estate, "Jgo armed with statistics, superior Knowledge and modern methods, has descended on the soil and will make It more prosperous for farmer and city dweller alike, says the association. Few people know ef the existence of the Institute for Research In Land Economic snd Public Utilities, housed in Northwestern University, In Chicago, which has a too academic a- name for its practical purposes. For although this unique organization of scholars Is engaged In research, the results of their studies are not bound In volumes that gather dust In the university library, but are, and will continue to be applied to the flesh and blood problems of the average man with piece of land on his hands. How to make the land more ef.

flclent by Improving the way in which It Is taxed, the way In which It Is financed, the M-ay In which It is subdivided, used, bought, sold and served with heat and light, occupies the attention of soma IS ex. perts who were brought together for this purpose by one of the world's foremost economists, Dr. Richard T. Ely. Dr.

Ely, at whose feet have sat Home of the country's most prominent educators, was for many years professor of political economy at ojhn Hopkins. There writing on taxation, it was natural that he also should become Interested in the allied problems of housing, farming, and the use of the land. Eight rs ago he set up the Institute at the University of Wisconsin. In 325 its work had so developed that it was decided a metropolitan area vould afford its workers better opportunities for research and the Institute moved to Northwestern, Programs set up by Dr. Ely, with an eye to attacking the problems of the moment, are carried on simultaneously by his highly trained staff -of practical professors and star graduates.

In order to show how the Institute's selection of subjects for research works out, take, for example, the tax situation In Chicago. Dr. Ely, an authority on taxation matters, and several of his men, had been gathering mate-rial in this field for many years. The Institute machinery was oiled and ready to go when thousands of taxpayers in Chicago began protesting against the methtods of the property assements used in this area. Charging inequalities and injustices, these people forced the formation of a Commission to study the situation; and the ommisaion immediately turned to the Land Institute as the logical agency to undertake the tremendous task of, getting at the facts.

The Institute set to work and erne month later Chicago had a mss of data concerning real estate valuations such as probably no Other large city In the country ever had. The Institute found that some Bropertles in the Chicago area had been assessed at leas than five per cent of their sales values, others at more than 100 per cent, while the average was 80 per cent. Naturally this information was of great Interest to the property-owners of tha Chicago Public. This is an example of how the Institute -work Is of importance to property owner or prospective property owners throughout the country, for it does not confine its activities to Chicago by any means. ESTUDILLO and Earl Wltten, Mrs.

Wltten entertained a few friends at bridge. They were Mr. and Mrs." Orle Boles, Lathing JOHN CARLTON 3 is Mr. and Mrs. Earl Olds, Mr.

and Mrs. Herbert Bengard and Mr. and Mrs. Earl Witten. 4 A 4 Pure FVod ICEomaHC REFRIGERATION ESTATES has added another architectural gem to its collection of lovely homes, and you are invited to call and go over this Model Home, which i a Ncombination of the finest English and Norman type with true American Comfort and die latest modern conveniences.

Thousands of people have enioied tteing this most delightful home, located in the host section of the East Bat most ellraciivt residential tract. Register for me $200 Radio we are giving awpy. mm Protect healthy, growing bodies from harm by only foods properly protected by refrigeration. LANNOMBROS. MFG.

Inc. Fifth and Magnolia, Oakland Hardwood Floors PARQUET INLAID FLOOR CO. 4044 Oatlind Marble Work JOSEPH MUSTO SONSKEENAN CO. 535 North Point San Francisco Steeltex for Plaster NATIONAL STEEL' FABRIC CO. 35 1 Biyant San Francisco Sheet Metal Fire Doors EDGAR W.

ANDERSON CO. 3103 San Pablo; Ave Oakland Golden Gate Cement Used Exclusively in 1371 81st Oakland Ornamental Iron AS. EAND1 )61 at Oakland Frames and Sash ATKINSON MILO MFG. CO. 2985 Chapman St, Oakland FEDERAL GLUE CO.

2424 Blanding Alameda Passenger Elevators ATLAS ELEVATOR COMPANY 34 Harriet San Francisco Heating SCOTT CO. 11310th Oakland and Empire Plaster Edgemere Manor. Williams Ice-o-Matic employs the coldest known domestic refrigerant has twice the cooling capacity its A pleassat drive ent 14h f. et rahlll Itovlemrd Henaills Arena Traet Ofrfee Foothill Itnalcvnr' aa4 Ba4lll Aveaaa Telephoae )Ht(wood (100 FRED T. WOOD, INC.

Main Office: 1801 Franklin Street, Oakland cabinets demand. Install Now Pay Later Call or Phone Today Estudillo Ittatei is rlaht in the line ef the new and woaderful industrial and residential developments. The great Chrysler-Dodae Plant, which li be started immediately, and other bin proieets, will orestly inereasa values In all home prep, ertv located in this district. New is th time buy, as avaey iwntr will benefit -bv th rite in value that ia bound earn a eaen aa these plants ara ftartad. Walter S.

Leland Co. PION'EER TALKS. LODI, June 22. N. H.

Locke, of Loekeford, seven miles east of here, was one of the speakers at the homecoming' day exercises held at Ban Jose. He was president of the class of 1880 at the San Jose Teachers' Normal school. No other member of Locke's class attended the meeting. 4124 Broadway Phom HUmboldl 10191 9.