Oakland Tribune from Oakland, California • Page 41

VOL. CIV- OAKLAND, CALIFORNIA, SUNDAY, MAY 2, 1926 NO. 132 Scenes in 'El Portal the New East-of-theLake Subdivision C. P. Murdock Inc: today open El Portal, the former ranch of Captain Webb, which reaches from East Fourteenth street across Foothill boulevard and up the slopes.

Above, steam shovels at work on the tract, and highway. Center, a scene on the playground in the tract, and below, one of the orchards in the tAct, which is to be converted into garden homes, and a scene showing street construction. Electrical Products Corporation Expanding; Is Enlarging Plants 'EL POHTflL WILL OPEN HEBE TODAY manu-atlon owns the land and buildings This city's prestige as a facturing center has attracted the attention of the Electrical Products Corporation, which is adding to Oakland's ever-incresing list of industries one of the largest electrical enterprises in the west. A recent survey reads: jfiast-of- New Subdivision in Lake Area Is in Path of Business, Direct Indus trial and Home Grow "The Electrical Products Corporation represents a consolidation recently consummated between the National Electric Sign company, of Oakland, and the Electrical Products corporation, of Los Angeles, where large plants areal ready in occupieu uy na liiuiuuiiij tiiuuci electric sign factory, which represents a considerable investment In "Developments in the manufacture of, electrical signs during the past two years have brought out new ideas, and our factory is now being equipped with the most modern machinery and appliances. Within a short time we will employ twenty glass blowers for the manufacture of the new Neon signs, a new process representing the latest development in electrical advertising.

Hi this we anticipate a large volume, as this type of illumination is particularly adapted to electric; signs and outline lighting. The Eos Angeles plant, which started production of Neon eleiOrii; siuliistj.uimthoii a large scale is already ninety days" be- hind in deliveries, so popular has beenthe recejiliun of tljiis product The Claude Neon Eights. with which we are affiliated in New operation. At the present time, botli of these plants are being enlarged, and plans are in process for a third plant to be opened in Seattle this year, and a fourth plant in Denver early in 1 927. The pro-g-t-ju-juiiv'- in pi.acc'ii.

providesfor an investment of SOU, 000 on the Pacific Coast within the year. "Tiie- 101 eel rica Products -cor The opening of El I'ortal. eiiNt. of Lake Merrill, on wlmt was roriirer-ly the ram-li of I'upMii, Webb, i.s announced this week by ('. I'.

Incorporated. Alioui one hundred acres are included in Ihi.s subdivision. Iron, Kast Fourteenth street, across "TTirit hill boulevard and up the slopes beyond to a point where the officials of the company slate a fine view is to be TjbtTrtnerl" over East kland" and San Francisco bay. One of most unusual anil 9 L-m. poration is the sole, licensee ot the popular Flexitime raised glass let- Luir flprtrlfi Bltrntt, tnLUlifi new York, nnd which" is manufacturing i 4K5a 1 these signs for the East Coast is in Claude Neon illumination, a recent French invention.

In addition, it controls patents covering various o'ther types of electrical advertising and theater equipment. "The progress of the firms in a similar position. In the Oakland plant, the Nedn laboratory has just been completed, and the first display will appear on Oakland's "White Way" in about two. weeks. Taiil D.

Howse. president of the Electrical l'roduvts corporation; spent last week in Oakland, in connection with the uew plant and cluded in the" consolidation has been pleasing features of I his new suK-division is a fine old family chard which covers a large portion and includes a fine big fig tre apricots, prunes 'and cherries'. Eucalyptus trees grow in groves and small clumps here and there over the remainder of the property, and with the variety of lee a stuping lots, offer a practically' limitless field for imlivid u.i lity in home construct ion. The popularity and success of El Portal are assured, according to officials of the company, by its splen rapid. The Los Angeles plant has been doubled in capacity during the past year, and the Oakland plant, formerly that of the Na tional Electric Sign corn pa ny at Thirtieth and San Pablo avenue, has just completed a new addition which gives it an area of 27, .100 square feet, and which -will bring its payroll up to approximately 100 employees.

New machinery and equipment is being installed at this time to facilitate manufacturing Neon development. The directors of the corporation are: John D. Miller, president Southern California Helicon company; William D. Stuart, president Union Oil company; George I. Cochran, president l'acific Mutual Life ln- surance company; W.

1. Hollings-worth, W. T. T. Hollings-wdrth of Paris, France; M.

M. Kauffman. Otto L. Little. did climate, the I ra nsporia I ior which is already in service, and the rapid development of the adjoining jiness and residential territory.

Extensive improvements have already been made in El I'ortal by the Murdock company. During the lime that the property will be on nnd to meet the rapidly increasing demands for its products. "The personnel of the Oakland executives will remain as before. The officers of the National Elec Auditor, sale, a large, level parking space will be maintained by the company for the convenience of motorists, and children will be provided with a free playground, filled with the latest recreational facilities. tric Sign company were William E.

Joost. president: Robert Johnston, vice-prtfsident. and Harold It. Oliver secretary and treasurer. Joost, vice-president of the new corpora by itself.

I'iiii can look out Credit Accountant Former assistant treasurer of large Atlantic coast factory desires local connection; highest references; wide acquaintance as traveling auditor on this coast. Box M56895 Tribune 'CULL OF HILLS' over San Francisco bay and down over the industrial and residential districts of East Oakland to Hie city hull and sec new development In Electrical Products Corporation Plant (Above) Sheet metal and electric department, showing signs in course of construction. (Below) Showing paint shop, Duco department. Neon dark room and laboratory, also signs in Course of construction. tion, will remain in charge of activities in the Oakland plant.

"Vice-president Joost said yesterday: 'The Electrical Products corporation is a dominant factor in the electric sign field In the entire west, and we feel honored at having one of its largest factories located in Oakland. Investigation of the manufacturing conditions, as well as transportation facilities, disclosed the advantages of Oakland to the directors. The corpnr- mem nn him; rn 1 mi nil mi coming your way. In the rection lie the beautiful aild farms of llayward, great Sacramento, San and the nininrnfiiMiMi.il i wiwiiMiw nimwuumiiiiiji ill ilimimw "The ranch of Captain Webb has been the abjective of Easlbay sub-dividers for many years," slates I'. Murdock, president of ('.

I. Incorporated. "We foel that we are very fortunate In have sc-ruved it. for its value is unmis-akable and w'-itl offer to investors opportunities for profit, as well as sites for "particularly attractive homes, "Standing nn the slopes of this new subdivision, you can see above the traffic of East Kourteenth street and Foothill boulevard the rapid advance of Hast Oakland's growth in a bee-line for 101 Portal. The location is riuhl the transportation is rjght the time is right for Investors to buy both for profit nnd for a homesite of which to be proud.

EI Portal i.s the gateway to Oakland and it is more than Ilimti innn i.i-nr- Wfei? ira valleys, i unending and luisi-scrving 101 Livermore and Santa CI which are pouring- in a stream of development ncss over the highways i'ortal. "Ilotnesites close to Kourteenth street are open to people who want full-grown, fruit-bearing trees right ill 'their own yards. It is a splendid old family orchard one of the finest in the East-bay and offers exceptionally favorable op-nortunities for liie development of "The c. of the 1,,,. even Fixture, of 4 A 1 thaiilheapp.aof the bay.

jV2l this baboon, jg Sffl ling's famous pnem about the hill- i i Ml 'I' lit ftf4 VWlW 4 I Xt" uthkUi, Jifef easy payment III I IVf El that. It is the gateway to opportunity for every investor in its hundred acres of business property and horaesltes. "For view, this property is in a beatlt li on I i lid i vid lla lit is carried JMiaHHBS ijp' -tflMtfi 11 1 I sites here." K.d,- SFfSrt SgW Hf 'f4P I I fij I I I i cr, Warwick, gci, FOd 1.11 4 I Vf TXJ-WM I lesire the sea and I A ftrtStiZk llffer I if Ii I I I If I LI iWA 1 TH I ill I I sigh, of sa.t water unbounded may I W'ZL liAWCJf 4 I I TFTS R'LS TT rrhl 'rY lia mi Ihc Ka a and the miiui Urn I 'aci fie. (,, Hi), other 1 hill lovers who respond to the of forested slop, and a of. i .11 i -siii VAYrtfWl 1 VSrt I I horion.

ohoo-e th across the foot hiHs. "Kvcry site has its beautiful vi, and its ra igi a i.t piios and encalptus. The trees were planted by the thousands some fifty years i ago. Today they offer a striking i background for charming deuces. Within a few yeais this entile tract will be dotted with ar-U-tio.

dwellings and luxuriant Its location on the Tunnel WATCH FOR OUR OPENING ANNOUNCEMENT NEXT SUNDAY We will present tlie most favorable opportunity ever offered the East Bay public To Own Their Own Home A New Tract of; I 7 Honvs Practically Complete Prices From $4750 to $5500 L. B. MATHEYER CO. Phone Merritt 3292 road, between the exclusive districts of Piedmont and Claremont, makes it certain center for residential development of the higher pe." The Fred T. Wood who are developing this subdivision, announce that sales are progressing rapidly, but that desirable site air i 1 t' I MODERNIZE your kitchen or A il bath on our Easy PaynW plan 414TJ; V(' I iir Si a iWISi numbine Riteratlonw.

nw fixtures, automatic water heaters i 'vt; v''t 'k I heatins systems for homes or apartments are now available I fh-i iV-tsi''" r- -ET tn vou on cnnvftiimt rrpdit. We accept a small i nrst Pynent nd the balance in easy monthly 'i i -j K- Ut YJri'- I 9irU installments. Onlyguaranteed materials used. U-iii'fej-ii li 1 1 mirf Jatii illnimd 7T- K-X Telephone Piedmont 9001 Mill numerous. The tract conforms to tlfe policy of iHiefnl reslrictiiuis which marks all the properties of this company.

I'lans fo all buibl-inuM must pasi the supervising architect, fven In- Hit1 M-etion set aside for a part mcnis and struciiircs. All ini nts will be paid for by lie i t. it is Mated. InU rest Power Co. To Issue JIO.iMHi.ona of 11 amounting to I AlftfrJ pemllturen umounliiiK to l), per -nt firnt and re 4 which the commis And Sell Bonds sion had authorized the issuance of W.

PICARD Plum bing and Hunting. 5656 COLLEGE AVE. --y sin bonds, notes or other evl-dV-nei-n of ind' from which Pacific and Kb-itric In been authorized (he the company ha rcilized, or will I I I aaf I 1 I realize. 3 7 1 1 r.et. fundmc bonds, due June 1.

and to U'f the proceeds derived from the mile thereof to finance additions, extension and improveioenis to its faciliti.a nnd thoie Mount Shat.i Power oi -potation. I is stated that a. of September T.n. applicant had actual and rtimale-1 capital ex- I Railroad to lue and jigmncani Leadership sell The National f'ity cniniry of New not lb. I'I'j per cent value, plu c- 3 HE present-day buines viorld demand-.

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