Oakland Tribune from Oakland, California • Page 64

OAKLAND, CALIFORNA, SUNDAY, APRIL 1, 1928 BUILD BETTER CAMPAIGN IS ENDORSED BY EXPERTS vol. cvin- Stmger-m-Our-Midst Learns More of Oakland Open to Visitors "Cast dela Vista," Oalc Knoll model home, which has been completely furnished by Whitthorne Swan, it now formally Opened to thc public in its complete character. GO DELI VISTA OPEN LARGE. GROillTII SAN LEAIIDOO BUILD BETTER CAMPAIGN J. ENDORSED i (Editor's Note: The joUouring imaginary conversation between the Strangtr-in4w-Midst and me UpJo-DotOuklandtr is continued from last week and it based on the data wed by the Chamber of Commerce ot Alameda county in their advertising campaign.) XStrsnger-in-Cmr-Midst Last week yon told me about what a fine location Oakland had.

Now what about your manufacturing? Up-to-Date-Oaklander There are 1250 industrial plants In Alameda county, with an annual onptput of $373,000,000. Strsnger-in-Our-Midst That's fine. How -man? industrial workers are there? Up-to-Dae-Oaklandef Forty thousand. They earn $54,000,000 annually. Every week they are paid $1,038,461.

Stranger-in-Our-Midst Well, are your industrial districts growing? Up-to-Date-Oaklander Every third day some new industry begins op-erstions. Since Januaryt107 new industries have located here and 87 have begun operations. I Reading Organizations 6 In i port of Movement. Estudillo Home WU-mJ a--l i Fred QiB Increase in Cherty ii i i Invest In the' path; ot igreat fde- velopment," says-Tred Oakland subdlvlder. In atawer a recent "There is" the bet- ter locality to.buy'or build a horns "Observe the trend tot ibtjlldlrig activity by 'consujtlngvreports ot permit by.

the sfCal1 culatlon of publlo utility-companies, i Such figures wlUsho w-J that 'Bait Leandro Is In the Alead bothf; population, ana. -ui number bullding-'permlts' Issued. "The year ending il927 showi 9an lioandre population to bt lnorease-oc-mqre than 200 percent since 19J, or a steady In- crease of 25 percent each "During i82v, jandro's i gain-in building permits was 67. percent over ,192 5, this the largest percentage -of Increase of any city In the 8tate of California, i according to figures issued by 8. W.

Straus Co- in their National monthly building ,3 T.tWood states: Following a careful investigation of such material as above quoted, our firm purchased several orchard properties close in to Ban Leandro; our belief and that of dlscrlmlnat-lng home buyers proved to be well rounded as shown by the phenomenal suooess ot these tracts since subdivision development has tak- en place, the largest and most beautiful of these properties being Estudillo Estates, which is no selling so-rapidly." Many homes Already grace the winding thoroughfares ot Estudillo Estates. Hundreds of visitors have availed themselves of the oppor- One of the charming homes on the 7- I) In dorsed by 'he leading organ-lsations of Oakland, the "Build Better" campaign weeping In of enthusiasm over the city today. Citlaens of all walks 1 "Of life are putting their shoulders to the. wheel and giving the move went an Impetus which assures suooess-to the Idea originated In this city movement to "Do It the Oakland Way" which undoubtedly will set the pace for the whole United States. Among the recent Indorsements JWett T-Be "BU11T Botlef campaltm are those of the Oakland Chamber of Commerce, the Oakland Central Business district Association and the Uptown Association The chamber of commerce pledge of over the slgna- ture of President B.

Field. reads: "The Oakland Chamber of Com- merce Is Interested in any move ment which Is initiated for the beautlflcatlon of the city and ft Is our belief that the 'Build Oakland Better campaign will help ma-. terlally in making Oakland a more attractive place in which to live." The Uptown Association, Har- vey B. Lyons, president, pledges Its hearty support as follows: "At a special meeting of the Board of Directors, we discussed the question of indorsing the 'Build Better campaign, which your splendid organization is now fostering, and a resolution was animously passed, indorsing your movement. If out association can be of any service to the movement kindly oall on Similar unqualified support Is riven by the Oakland Central Bus-nesa District Association, 6her Swan, president, which adopted a resolution by unanl-mous vote of the declaring: "No other movement inaugurated in Oakland in many years Is of so forward-looking a nature and possessed of the qualities which make for permanent upbuilding of 'V mmmmmmmmmamtmmmmmmmmmmmmmmmmmmammmmmmmmtmmmmmemmmmmmmmmmm I i it iiQa, pn nniini imp tunlty.

to see the Surrey Model House' at Estates, which 'TO PUBLIC Oak Knoll Model Home Furnished by Whitthorne Swan. Beautiful "Casa dela Vista," the attractive model home atop the Oak Knoll hills. has been completely furnished and la now open to the public. Whitthorne Swan, Estudillo Estates at San Leandro. JTs -T through its staff ot decorators, has had charge of the interior furnish ings.

A description reads: "This attractive home is typically Spanish in its architecture. The architect has kept in mind, not alone the requirements of the type, but has built a structure that Is particularly fitting to the location it occupies amidst the rolling hills studded with- oaks and the green ''The interior decoration, like the home itself, is Spanish in all major details. Not only are the drapes of colors that are reminiscent of Spain, but the furniture and wall decorations have been selected because of their Spanish -character in design, "The commodious living room with its gabled celling has a distinct air of simplicity despite the fact that the drapes are of bright red velour. These drapes hang over net curtains in straight lines from wrought iron rods. Ths major central' piece of furniture Is a large chesterfield set, directly in the middle of tbe room facing the simDle Spanish fireplace.

This is of green mohair. The'tmalUons are figured and introduce in addition to the green a harmonious red. An occasional chair, placed near the fireplace, la upholstered in bright green leather. In the rear of this room is a writing desk sur mounted by a tapestry which hangs from a wrought-iron rod. In either corners are occasional chairs upholstered in tapestry to harmonize with the wall hanging.

Tha illumination is furnished by sidewall fixtures and floor lamps, both being of wrought iron. "Something entirely new Is pre sented in the walls of tbe dining room and breakfast room. Both of these rooms are paneled from floor to ceilll.g with white pine which ha been sandblasted and The panels in the dining room are of a rich Drown, Dut tnrougn mem runs a tint ot green which follows the (train ot the wood. The hangings in this dining room are of heavy crash cretonne. The furniture Includes a Spanish type of table, serving cabinet and an un usually attractive, sideboard and china closet, The high back chairs have cushions of deep green velour.

"The Master bedroom is one of the exceedingly attractive rooms, It, like the living room, is simple in its treatment. Both the window II SALES STIFf -m 1UUH iFMJinni BTA n11l. In wg omia tsetter campaign." SPARK RANGES ADVERTISING uuuinu support lor tne move- I ment has been promised by other i III I IIUUUUUIIUIII.ILU I I COLOR HON TRIBUNELAUDED Fred T. Wood rchard subdivision, ts: 1 'Ha4 ECON QMY OF REFRIGERATOR POINTED OUT With the near approach of summer months in the Eastbay' region, methods of food preservation have become of Immediate Importance. According to L.

H. Bennett, local refrigeration engineer and dlstrlb utor of General Electrlo refrigerators, the scientific' cold of electrlo refrigeration kills the bacteria that spell the food It changes the, marketing from an everyday drudgery to. a twice a twice a week adventure. Buying Is much more economical am hours of leisure are granted tha busy housekeeper, Early In the twentieth Bennett "a monk designed a refrigeration machine that was hermetically sealed and It Is said that 'tome of these machines are still running, 'after twenty-five years off service, without having been refilled. The General Electric Company has developed this machine and now manufacture it as the General.

Electric refrigerator. It differs from the first machine only In that it "Is refined and simplified, and has all the beauties of design made possible by, modern cabinet making. "Like the first machines, however, the icing Unit is hermetically sealed and requires no oiling. It works automatically and extremely quiet. It has no' pipes, drains, -belts or fans and it can be Installed in a few minutes without any plumbing dr wiring.

It merely, has to be plugged into any convenient outlet' as one would an electric fan or vacuum cleaner' TO or installment Jainieson-Towle-Willoughby-Cprp. 393 17th Street Mm; 1 In, a recent communication The R. McHenry Company, Realtors, report'to the Oakland TRIBUNE: "We wish to thank you' for the direct sales from our advertising in your paper this month, and also the results we have obtained from your House Beautiful Campaign, having worth- of the Better Built Homes. In the Lake-shore Highlands and1 Piedmont Districts." This refere one house sold for George C. Thomas to Charles M.

Fryer, attorney of San Francisco, at 881 Hillcroft Circle in Lakeshore Highlands for and another sold for Alton R. Lapham to J. K. Lochead, at 924 Larkspur Road in Lakeshore Highlands for New York pays a day and Chicago $600,000 a day for traffic, congestion, according to a recent estimate, by a national authority. Those cities soon will have to "Build Better" like Oakland.

1 LOWER RATE STIMULATES POWER USE That the new rates for electric cooking and heating recently announced by the alectrlo power companies, which rate foes into effect today, have already stimulated the demand for electric cooking and heating appliances to an amazing-extent, Is the statement of J. L. D. Keppy coast representative ot Schleicher manufacturers of the Blyker electric heating system, an advanced development in electric heating. "Over 1000 electrlo eooklng ranges have been sold in the past four weeks," Keppy states.

"Contracts havs been made (or Complete electric heating systems in several large apartment houses and office buildings. Of major Importance is the Frultvale Medical building, an up to the minute seven-story office structure recently completed, which is exclusively electrlo heated," said Keppy. "The public want cleanliness, safety, eoonomy and convenience. All this and more is readily obtained by the use of electricity. Now that electrlo heat Is cheaper, while other fuels are tending to increase In cost, most desirable agent of heat, light and power Is on the verge of a great development in California." Detroit Is now finding out that it failed to "Build Bettejr" in the beginning.

A highway, originally laid out in the pioneer days at 160 feet in width, then cut down to SO feet is. now being widened to its first plattlrjg at a cost of $4,600,. 000, of which $3,000,000 is for land which' formerly belonged to the people. UP I OF VALUE per cent KS9 BO 5 has been' completely furnished by Breuner's of Oakland. This exh 'I.

'll imuvh nuiHQ'. ku uyoa iuj a short time- The. public is cordially invited. Long Term r' Installment For the Purchase, Building Refinancing and Improvement of your property. BERKELEY GUARAI1TEE BUILDING.

LOAN ASSOCIATION 2045 Shattuck Ave. BERKELEY Phone Berkelef 200 -GUARANTEED With the opening of the spring season, W. T. Rawlelgh Company, nationally known food products concern, are doubling their present sales staff for the Pacific coast territories. The sales staff now totals seven thousand with the additions will comprise the largest organisation of its kind in the country, it Is stated.

Due to the long established policy of the company to build from within the organization, the additional personnel will be new men added to the organization from the local offices and warenouses at Third and Adeline atreests. Every Indication points to 112a being a banner year upon the Pacific coast for tbe Rawlelgh com pany in the opinion of C. M. Cooper, Paclflo coast manager. Cooper bases nis opinion upon an extensive survey of Western conditions recently completed by, the company, which clearly Indicates the rapid recovery of business from the temporary depression in the latter part of 1927 throughout the eleven Western states.

"It is now merely a question of time before we build our Western factory in Oakland," Cooper de. clared. "Our relations here have been pleasant and highly gratifying. The future of Oakland is such that a plant located here will be an excellent investment." hangings and the spreads for ths twin beds, and the coverings' tor the chairs are of crash cretonne-of like pattern. The figure in this cretonne is small and regular and Introduces a little of red and green with a tan background.

"One of the very bright spots) of the house is tbe breakfast room. The paneled wood walls are of light green. The Pullman table and seats located in one end are of the same color. Qay cretonne hangings and cushions for the benches have made the room most colorful. "The publlo ia being invited by both builder and decorator to view this model It is open every day of the week, from 10 a.

m. to 6 p. m. and. on three evenings of each week is open until lastltatloa OAKLAND Color will be introduced lnte the kitchens of the' Madison Lake Apartments through the medium of the polished Lid-Top Om Stove enameled in canary yellows, apple greens and delft blues, the newest creations of the Hammer-Bray Company, manufacturers of.

i the well known Spark Range, -it Is announced. According to the Hammer-Bray Company a uniform color scheme will be carried out in the -Madison Lake kitchens, the gas stoves being selected to match the wall en amels used. Automatic heat con trol, almost. Indispensable in scien tific cuisine, will also be a feature of the ranges used. The Madison Lake Apartments will open for inspection sometime in APril, according to.

Leo Lesser, agent for the apartments. W. H. Weeks lsthe architect and designer of the structure, and J. A.

Bryant is the builder. LOANS PLENTY OF MONEY FOR -IMMEDIATE jLjOANS ON NEW CON-v STRUCTION. REASONABLE FLAT PERIOD AND PERMANENT INSTALLMENT LOAN. COMBINED Prompt Sertiica 'Reasonable Coils A 'ueliooer $21,000,000.00 viBAuuauviw, WHICH Will be rmade official as soon as the proper action can be taken by the directors. Home Building Is Urged By Secty Hoove TTERBERT HOOVER, Califor.

nla's presidential candidate, it a "Better Builder," tecordin to despatches from Washington telling qf the meeting of tbe "Better Homes in America" Hoover declared that the "enormous volume of the country's laving can be put to no better pur-poe st this time than home building." Home ownership. Hoover con tinned, not only add to the conn-try' permanent prosperity, bnt "is immensely important factor in the hsppinea and stability of our people." The secretary of commerce was re-elected president of the organi. cation. Second Deeds of Trust Bought Construction Loans v- Quick Action Reasonable Rates Phone Berkeley 200 Shattack Avenue BERKELEY BLUE BIRD of HAPPINESS CANNOT ST AY IN YOUR HOME IF YOU HAVE THE IT? TT? A Tra i "ssssfl ihsB ii i 'r WAV a JHX I ELECTRIC HEATING AND COMMON SENSE! There are two primary -methods i of heattng--one antiqua teV Inefficient and uneconomical, called Radiant Heat Radiant-heat is thrown on a direct line as light from a searchlight on a battle--ah p. If you're out of line you get no light and likewise with hiat you get no heat To obtain any, results from Radiant heat a large amount of heat units must be used to break down the An even temperature cannot be obtained.

The other method Is "CIRCTJLATINQ HEAT" method by-which the cold air is drawn out and Is simultaneously replaced with -pure unimpaired, warm air. Generally only one-half ths heat units required for radiant heaters are neceaaary to Insure. a warm, comfortable atmosphere by the CIRCULATING method, and an even temperature throughout the space to be heated is obtaiaed. The above statements ars proven facts. Therefore, in buying heating, COMMON SENSE directs yo to choose the CIRCUIT'S-INO SLYKER ELECTRIC HEATING, a Circulating System, because of ita ADVANCED SCIENTIFIC CONSTRUCTION, adds electrlo heating to; the COMMON SENSE ECONOMICAL methods.

Visit our. showrooms, you will learn much interest yj- HEAT TOUB R01WB vVTTH ElECTBlfCITr IT IS THE CHEAPEST FUEfc EAHTH FOR THOBB-WH fALUB HEALTH, CLEA1VLIESS, SAITF.TI AND ASK ITS 'ABOUT TUB NEW LOW RATE FOR ELECTRIC HEATING. SLYKER SHOWROOMS THAT YOUR TITLE IS NOT SAFH SAFETY DEMANDS THAT YOU, HAVE YOUR TITLi: ABSOLUTELY Jt. I I I I I I I I I I' P- It- 1 (Bead OHiee, Sob Lake CeHsMcEntyre District Manager 1930 Broadway Oakland 1433 FranMin St, A 'National 132-134 Fourteenth St 662 Mill S. F..