Oakland Tribune from Oakland, California on February 12, 1928 · Page 32
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Oakland Tribune from Oakland, California · Page 32

Oakland, California
Issue Date:
Sunday, February 12, 1928
Page 32
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4-M SUNDAY Da&IanD Crtfiune FEBRUARY 12, EES ELstudillo Estates Home The "Surry," the model home established by the Fred T. Wood company in the Estudillo Estates tract in San Leandre, has proven popular among the many Eastbay residents who have inspected it. The home may still be viewed. Rockwell Apartments Now Completed At the southwest corner of Foothill and Twenty-sixth avenue. I with gas ranges. Frigidaire electric refrigeration and the Murphy type Rockwell and Nelson have completed this $150,000 improvement, wall . bed have been installed. Financed by First Mortgage Some are electrically equipped apartments, while others are equipped Bond company. COURSE OPENED I FOR WOMEN IT THE HAVENS GO.: 1HUGHES, BEACH INOW BUILDING iM NOIES S 1 t..: n r- "JIome-Makerr ly Wirk-ham Havens. Inc. , w line tu.ines women are no I tj longer a novelty, it is not generally realized that 60 per rent of the money spent in the United Stntes 1 spent by women. Rusiness has long ago learned the necessity of special training' for buyers, vet there lias been apparently but little attention given to instructing and aiding the largest class of purchasers in the country." Thus comments a recent statement by Wick-ham Havens, Inc. It is added that! "It is to meet this need that Mrs. Hattie Jewell Anderson, manager "t the Junior Sales ilepartment of Wickham Havens. Inc., has organized a free course. In the Fundamentals of. Modern Business Practice. 'to be given to women only in the Wickham Havens auditorium this month. In announcing- this course Mrs. Anderson says: "The home-maker as well as the business woman has a definite relation to the business world and it is her duty to honjclf and her family to learn all she can about the laws of business procedure. "e are interested in helping Women to learn enough of the fundamentals of business to protect themselves and to increase their earning and buv-ing power." These courses will be given February 16 and February 17 from 2 to 4 p. m. Well known authorities on modern business have been engaged to address the classes, and all .women are cordially invited to enroll. Registration of all members of the course must be" made at the company's main office on or before February 15. "It Is expressly stated that there is no obligation placed upon those taking advantageof this offer," I -tmm i ' -''' " ' - ,wJwini,im M tl . . A notable development taking place in the block bounded by Sacramento, Virginia, Short and Lincoln atreets in Berkeley, is well underway by Hughes and Beach, Oakland builders of homes and apartments. This enterprise will total 21 five and six room homes, nine of which are already completed. A description reads: "These homes comprise various bungalow types with elevated bedrooms and finishes in buff, brown, white and green stuccos with roof lines trimmed in varied colored Spanish tile. Completely modern in every respect of both decoration and housekeeping facilities their charm appeals to everyone. Noticeable are the large windows of the CMISSIONER WILL ENFORCE BROKERS' ACT ."The State Real Estate Department will vigorously enforce the sections of the act referring to brokers being required to give pub-Ho notice of their places of business and their solicitors or salesmen conspicuously posting their licenses. Particular attention will be given to solicitations from store doorways; also from auto courts, bungalow courts, hotels, apartments, and stores. Frequently managers of such businesses secretly hold salesmen's licenses and as an act of friendship advise newcomers and friends about real estate investments. The law requires that all stationary places of solicitations of this nature be designated as the branch office of- the broker for whom the solicitors are employed, and a large sign conspicuously displayed giving such public notice will now be demanded. The solicitor's license must also be posted on the wall where the public may easily see it. The department has set out to iDELMESl ON DISPLAY IN ESTUDILLO The Fred T. Wood company, report that a number of artistic new homes are how open for Inspection, daily and evenings. These include the Surrey, a home of English architecture, situated In Estudillo Estates. The other is the "Budget Home," situated in Durant Manor. Advanced ideas In architecture and construction are embodied in these two model homes, according to Chester Swain, subdivision manager for the Fred T. Wodd company. Swain said, "The Surrey is furnished throughout by Breuner's. It contains six spacious rooms and its loration. Estudillo Estates, means that it is in an orchard setting. We have transformed the choicest cherry orchards of San Leandro into this fine subdivision and have1 left many of the cherry trees intact. .This fine subdivision is reached by driving out East Fourteenth street to Estudillo avenue." It has all modern advantages, is close to transportation, schools and business district. "The Budget home has five rooms on a site 40x100 feet. It is of Spanish architecture, a credit to Durant Manor, which is a highly improved section of East Oakland. This home has been furnished by Schlesinger's and will be pleasing to families who seek home and comfort at a moderate price. It is reached via East Fourteenth street to the Star auto factory, then east on Durant avenue. Wo invite inspection of 'our tw-o model homes." The first large commercial dairy in California was founded by I. C. Knowles in San Mateo county at Colma in 1853. He was the first man to serve San Francisco with milk in a really commercial way. New Weather-proof Jamb The hew jamb, designed and manufactured by Harry T. Parker, owner of the Parker Lumber & Mill Co. of Oakland, has been de-0 signed to eliminate all rattling and leaking, as well as doing away with the necessity for using weather striping. :':'",: ':'' vX'V'W:'' :::;::l-:::::'v:;: .': :':::::';'':: .viV'V: ;::SS: v:::;:v :::: ;':'.-.'''y'vAo Wi::;:: S:-:::;:;:::::;::::::'. :' ::::V: :' ' '.::: . . :' ; ". : ': ' :;-:' ;. V : ' .::Tv :-:'::' ;'!"': correct this frequent violation, and brokers employing people at their permanent places of other occupations as instanced above, or whose solicitors flit on boxes or at tables in store doorways must give the public, notice in due form that it is a branch office. Continued violations will result in the broker's loss of license in acordance with section 19 of the Real Estate Act. In Berkeley v Gardens rSPWN L J kfjt T 7tl Contact COLONIAL HOI CIPLETED FOR ERVIN HOWELL A whole block of these homes, under construction at Sacra- v jnento, Virginia, Short and Lincoln Streets in Berkeley $6500 to $7500 Close to the University 'T'WEINTY-ONE 5- and 6-room homes, nine already completed. Various bungalow types, in bnff, brown, white and green stuccos. Finished washroom, large storage basement. Entrance to garaga from inside of house. Furnaces, wood, coal or gas. Automatic water heaters. Beautifully designed and finished. Construction guaranteed. S. F. and local transportation at the door. HUGHES & BACH, Builders Cor. Virginia and Sacramento St. Telephone Thomuall 3436 Built-in Cabinets CONCEALO FIXTURE CO. 2009 Livingston St. Andover 1030 : Plumbing J. M. DALE 264 24th St. Olencourt 1613 Hardwood Floors CY. PERKINS 1523 Wellington St. Fruitvale 6203-J Hardware B. SIMOtf HDWE. CO. 639 Broadway Lakeside 7816 Rough Lumber TILDEN LUMBER & MILL CO. 400 High St. -. Andover 1000 Plastering W. A. CROLL 5851 Brann St. . Elmhurst 577 .. Electric Fixtures ... JEWELL ELECTRIC CO. 3915 Telegraph Piedmont 1316 Finish Lumber STANDARD MILL & LUMBER CO. 534 Second St. Oakland 4089 Painting and Decorating GEO. TRACY 3436 Storer St. Fruitvale 5608 Sash and Doors WATERFRONT SASH & DOOR CO. Second and Alice Glencourt 6861 GOLDEN GATE. SHEET METAL WORKS 1515 Fourteenth Avenua FruUvaU 290$ Comiletton of a two-story Colonial home by Ervin Howell In Oakmore Highlands was announced yesterday by Harry E. Lelmert of the Walter H. Lelmert company, owners and developers of the property. The new home represents a new adaptation of the Colonial style In that it faces the side of the building lot rather than the street. This arrangement makes for greater length of the building and does not destroy or hamper the beauty of the design. "We are particularly proud of the type of homes that are now under course of construction in Oak-more Highlands," explained Lelmert. "These homes represent the latest artistic note in the construction of homes. It has been our ambition to make all the Lelmert developments distinctive in the matter of homes which are built upon them. In Lakeshore Highlands we feel that we have achieved one of the residential show placeB of the entire bay district. In Oak- living rooms and the numerous windows In every room of every home. The garages can be entered from Inside the house; there is a large storage basement and a cement floored washroom for each one. Each home Is individual in decoration, some featuring textured plaster walls, others bright patterned wallpapers. Arched doorways are used in many or the dining rooms and living rooms. All have hardwood floors. The bathrooms are tiled, with corner tubs and showers, all fixtures of guaranteed standard porcelain. Furnaces are installed as well as automatic water heaters. Street work, sidewalks, lawns and shrubs are included in the quoted prices. Construction is guaranteed against faults or defects. Special attention is called to the proximity of this house group to the university,- within walking distance so that students can be home for meals and during the longer study periods. Prices are stated at from J6500 to $7500. Transportation is excel lent with San Francisco trains along Sacramento street, and the local lines also convenient. fiPARTMEHTS BY K. ROCKWELL AND R. NELSON more Highlands we are undertaking to make it even more attractive from a residential standpoint than Lakeshore Highlands. This is possible for the reason that there are more attractive homesitcs in Oakmore Highlands; there is a greater diversity of beauty for in Oakmore there are knolls, rolling country, and even ravines that lend themselves to the various types of home construction. Steel Construction Safe, Reliable, Secure, Economical Speedy, Satisfactory The new office building at 3 1 st Ave. and E. 14th Streets represents the last word in Earthquake and Fireproof Construction, at very little more than wood joists. Go out and see it. You will be surprised. Erected complete in less than sixty days time, after signing of contract. Thomas Keenan Jr., Architect; California Builders' Co., General Contractor. (Two buildings). Judson-Pacific Co. Oakland and San Francisco The largeat tteel contracting fabricators in California 1 N. E. Rockwell and Henry Nelson, owners and builders, announce the completion at Twenty-sixth avenue and Foothill boulevard of the Rockwell apartments a three-story brick and stucco building wilh t4 two-room and 15 three-room units. The exterior, of blended buff brick with Spanish tile roof capping and the large selection of shrubbery placed about the building, give an unusually attractive appearance. At the rear of the building provision has been made to install a playground to be equipped with slide, sand box and swing for the children. A descrip tion reads: "The first floor of the building Is floored with hardwood while the second and third floors are car. peted wall to wall. This arrangement Is to accommodate those who wish hardwood floors and to Insure that no disturbance can reach other tenants. Twelve of the apartments are equipped with hot point rapid heating1 electrto stoves, the others with gas ranges. Steam heat, genuine Frigidaire. circulating hot water system and Marshall Stearns wall beds are among the equipment. A laundry yard is adjacent to the basement laundry In which is an electric washer. Individual lockers are also in the basement and an incinerator. Bathrooms are tiled with full recessed Pembroke tubs, kitchens and breakfast rooms have enameled finishes. Tnree-rooni apartments have bedrooms with bedroom suites Instead of the wall beds. Closets are large and commodious. The majority of the apartments have street frontage while those lacing to the rear nave the advantage of afternoon and eve ning sunshine. Hallways are large with ornamental Iron decorations, and additional light supplied from light wells. Wallpaper selections include tapestries rich in old gold, reds and browns; some of blue patterns and others of Japanese grass cloths. "Furnishings and furniture have been selected and arranged by a prominent decorator. The drapes of damask are brightly colored ana hung on ornamental polychromed wood poles. The furniture com prises decorated bedroom sets in gray, green and ivory, with bed, dresser, and chair. The living rooms have Chesterfield sets, combination tables, writing desks, smoking stands, lamps, etc., all in mahogany. An additional decora tion is supplied by the landscaped mantel mirrors of "plate glass. Windsor chairs match the walnut table in the breakfast room. The kitchens are equipped with all utensils and dishes. Frigldaires have metal cabinets." Nelson states: "A low rate for electricity is assured by the installation of a master meter for the entire house. Furnished and un furnished apartments are available with rentals ranging from $34 to J62.60." Conference Held At Fresno Realtors dealing principally in agricultural lands gathered at the Hotel Calif ornian In Fresno on Saturday, February 11, to confer on Important matters relative to marketing form lands of the state, J. Bradley Clayton, chairman of the Farm Lands Division of the California Real Estate association, presided. The conference consisted of a morning and afternoon session. Prominent men from all sections of California appeared on the program. The program consisted of: Introductory remarks, by J, B. Clayton, San Jose; welcome by Ralph H. Andrews, president Fresno realty board; greeting by Ed. G.-Hughson, Fresno, vice-president California Real Estate association; the State association, by Hal G. Hotchkiss, San Diego, state president; Progress of California Real Estate, Glenn D. Willaman, state secretary; Profitable Dairying in the San Joaquin, F. F. Showers, Madera; address by Parker Fris-selle, chairman agricultural com- $ Electric Wiring 3j or the ? Rockwell Apts. I ZARWELL ? 5 r-. mlttee, Fresno Chamber of Commerce; Growing Quality Fruit, R. Nielsen, president Fresno County Farm Bureau, Selma; Cotton, W. E. Camp, director TJ. S. Experimental Farm, Shatter. . t . -A - Aladdin Apts. Rockwell ApU. Fpliraim Field Apts. Wcger Arms Apis. Mazda Apts. USING GENUINE FRIGIDAIRE i The rapid advances and great improvements made during the past year in Frigidaire equipment for Apt. houses, enables the owners c u i i. l;ij;. i. A m Ul U1U apai Lilian k UU11U119 IVV H-.l the demand for this modern con-Ij venience. Less inconvenience, less V expense for installation than ever before. ffitis modern Ictnvm coIkcna-titkFrigidarit' mJflukcjbwdtQS ELECTRICAL CONTRACTOR AND ENGINEER 2622 Central Ave. ALAMEDA S Phone Alamtia 3942W 3 WAVWWawWiWWi'Mi Hardwood Floors p for the Rockwell Apts. 4 by j Rex Floor Co. i Hardwood and Pine Floors. Machine Sanding Satisfaction Guaranteed 2468 65TH AVE. ; ; Elmhurst 1579 : IB OH CO. REPOEtTSMANY HOUSING LOIS ' m T T TV t for the Rockwell Apts. SUPERIOR TILE & J PRODUCTS CO. J 2725 Shattuck ? Berkeley 3048 . J W.V.V.V.WAVV.SW.V.W 5 Painting and 5 . Decorating for the Rockwell Apts. Geo." M. I Goodman H Only genuine Frigidaire offers a complete line of both air and Water cooled condensors. Remarkable economy of operation. Frigidaire Corporation C ' A Product of General Motors $ Telephone for ? inrormationMaRestae wvrw onkinmi, California WAVAVMVWVWVW.VMW.VAViW.VAWV. : . .. ... . .. : rlumbing and Heating Inslaltatwn Vm for the I; QfiQI 1962 Broadway ? JJJ Onkinmi. California C Rockwell Apts. THE SCOTT CONTRACTORS 113 TENTH ST. CO. mm,.W,WW.W.,.WA".VWWAWAW.NVWiV Lakeside 1299 Q NEWARK, N. X, Feb. 11. Investments by the Prudential Insurance company of America during; 1927 again were directed in large part toward real estate mortgage loans, this phase of the company's activity being disclosed In a report issued here today by Archibald M. Woodruff, vice-president under whose supervision it Is carried on. The total loans made In this fields during the rear were 23.39G for the sum of $206,917,728.90. A significant feature is that $159, ll. 896. 08 of this amount was in- housingoans ln the-United States and Canada. These provided 23,944 dwellings and "1345 apartments for the accommodation of 45,480 families. In addition to these, there were 307 loans on city property other than that used for residential pur-nosea. for a total of $27,115,172.50. There also were 3800 farm loans for a total of $20, 89,660.32. The loans made on dwellings and apartments during 1926 totalled $155,500,000, thus 1927 shows a gain In this field of $3,612,896.08. This Is in keeping with the repeated declaration of Edward D. Duf-field, president of the Prudential, that he could conceive no better way in which a company having funds to Invest could place them than in contributing in some way to the effort to enable all American to own their own homes. I PAINTER & DECORATOR 1336 107th St. Elmhunl 3047 Brickwork i .i ;or tne I Rockwell Apis. V R. C. Traylor i MARCUS & MERRICK Dealers In j SUNSET PAINTS 5 The Finest Wallpaper S Showrooms on the . Coast, 14th and Jefferson OAKLAND i V.'.W.,AV.V.V.W.,.".V.".V i Lighting Fixtures ,of Superior Design III IMC b ROCKWELL APTS. ? from jC GREENHOOD ? ELECTRIC CO. J 2088 Broadway 3 (WAVWWWWAVWWW Ornamental Iron and Fire Escapes for the . ROCKWELL APTS. by GEORGE E. ZINSLEN 3130 Cutlibert St. Frultoale75UW '.V.WA'.V.VV.W.'.VVAV.V Oakland 3685 : : t ...V.V.V.V.".V.V.WaV.'.V V AW. 877 33rd Street OAKLAND tlumboldt till ? Xvjwjw ? Cabinet Work of J J All Kinds J for the 5 Rockwell Apts h A. J. KENT 4956 Fairfax Ave. Fruitvale 8090 Builders Hardware for the ROCKWELL APTS. from SMITH HDWE. CO. 929 BROADWAY 5" Cleneourl 6845 W.WAW.Wi'JWWAVM V.VW.WAW.V.V.V.V.V t Window Shades $ for the ROCKWELL APTS. LARSEN v Window Shade Co. S 2277 E. 14th St. 5 Andooer2986 VmWJVMWMWA 1

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