Oakland Tribune from Oakland, California • Page 29

I DaklanO SEPTEMBER 17, 1927 29 II FETE In Davidson Licht Jewelry Store A "Diamond Fete," coinciding with the Diamond Jubilee of the'city of Oakland is being observed by this prominent firm of Oakland jewelers. Above, in the Davidson and Licht store at 1318 Broadway, and, below, a corner in the Davidson and Licht factory. Note Large Growth A large and ever-increasing volume bf business is noted by Uprights Department store at I hirteenth and Washington, below Samuel Upright, president and sole owner. A LA NO Klatt Tells of Great Value of Antioch and Carquinez Structures to Oakland. Samuel Upright Affirms HU Faith in Brilliant Future of City.

SATURDAY EVENING CliblT BR1DEESI mi mi UPRIGHTS -HAS GROWN WITH Diamond Anni- If 1 "1 Symbolized by Dia- 1 II JV' 1 1 Tf I Sales Event j-4 1 I Jvf Oakland's versary mond Keeping pace with the great growth- and expansion of th--clty of Oakland during the past decade, is the large volume of busines noted' by Upright's department store, one of Oakland's best know business establishments, located Thirteenth and Washington streets. Highway bridges which have broken the water barriers between Oakland and the Eastbay district and Northern California and opened up new delights of mountain, valley, river, lake and stream to the thousands of motorists harking to the call of the open road, contribute greatly to the jubilee spirit of Oakland's seventy-fifth birthday. As the steam railroads succeeded An Interesting and unusual con-coption of the merchant's obligation to the community that supports him, rests hack ct the diamond an lea event being staged by Davidson and Licht Jewelry company, coincident with Oakland's Diamond Anniversary celebration. "We believe that the merchant ores to the community he serves, ihe community that supports him, frequent and tangible recognition of ihe support that makes his business, possible," says Arthur H. Licht.

"The Offering of quality merchandise, the maintaining of a well-appointed shop, the giving of good service, the upholding of ethical practices the things that go with modern business conduct these things, we feel are not enough. We SiiBHlil. the pony express and stage coaches, the automobile the carts and phae It is now twelve years ago mac inm business, thpn known as Abraham-son Broi hers, was purchased by Samuel Upright and J. Marymont. For another five years the firm was then known under the name of Marymont Upright.

Seven year ago Samuel Upright bought out the interest of J. Marymont and Is. to day the sole head and owner of this progressive enterprise. Sine 'Upright acquired the business from the original owners th establishment has been completely TveA it a further debuto put z'fZJ iSSk 111 i -J vI Iffr '7 EDSON ADAMS, foundei MLM 1 M' 5 lt1 ill -i high-speed elevators were installed, new hardwood floors were laid throughout the five-story and basement building, varioua feature such as bay windows, wer taken out and replaced, a complete battery of 25 cash register was installed for service, and system of most attractive window display arranged. Commenting oa the great progress of the store, Samuel Upright stated: "It always has been -and alway will be the policy of Uprights live up to all that the name lm plies.

I am a firm believer in th metrbpollten destiny of Oakland. After all, Oakland is only just eno promising that is Just beginning to. walk. A splendid future is ahead" for our city and for the entire Eastbay." Upright gives full credit to hid sales force, and particularly to hi department heads, fqr much of thi successful achievement. He frequently is accompanied on hit trips East by his staff of buyer.

FOR BUSINESS MENT. city farm center to be known as the Business Men's Farm Cen. ter recently has been organized at Santa Ana, with' regular businee meetings each month. A program of agricultural interest is arranged for the members who are farm and orchard owners as well as busines men. i SATISFACTORY SHOWING.

tons and buggies; paved highways the rocky, rough and haphazard roads of the '70s; so "the giant concrete and steel spans, have conquered the waters of Carqulnet Straits from Crockett to Vallejo and the San Joaquin river at Antioch. And all development within the past seventy-eve years. And Oakland and her sister cities in the Eastbay district in celebrating the sevmty-fifth anniversary of the metropolis on the continental side of San Francisco bay pay-tribute to the pioneers who have bridged the waters of upper San Francisco bay and the San Joaquin river, bringing closer the playgrounds of Central and Northern California and the historic monuments marking the march of the pioneers of '49 who blazed the name of California throughout the The two outstanding bridge structures strictly highway conveniences are the Carquinez Bridge, the world's largest highway structure and the Antioch Bridge, both built and operated by the American Toll Bridge Company, of which Oscar H. Klatt is president and George J. Calder, vice-president and general manager.

What these bridges mean to Oakland her sister cities today, and in the days to come, is aptly described by Kkitt, who says: "Since, time- Immemorial the northern arm of San Francisco bay and the confluence of the Sacramento and San Joaquin rivers have formed natural barrier to peoples moving northward. The Indians in their crude canoes, the Spaniards and the Mxicans at a later date in rough-hewn boats, the Argonuats in stern-wheel river craft, navigated the treacherous waters of Carquinez Strait? and the muddy tides of the Sacramento and San Joaquin. But these methods of transportation were not only slow and tedious but limited the number of passengers that could be safely transported. "The Carquinez and the Antioch bridges, costing many millions of dollars to construct, have not only broken down the water barriers but have spanned the years and placed in the lap of Oakland and Eastbay residents tlie picturesque, II i 1 the Moon, in Sonoma county, the. Geyser out of Calistoga, the Petrified Forest, the Redwood empire, along the Northern California coast is a matter of hours.

"Splendid paved highways all the way to British Columbia lure the motorist north 1 from bay cities. The grief bf ferry delays hag been eliminated. Time tables have been cast aside. It's a straight shoot across Carquinez Bridge into Vallejo and points north. "The Antioch Bridge provides a new and improved motor' route to Sacramento, the state capital, Tahoe, Reno, and the foothills of the Sierra made famous by Bret Harte.

It is the route of the Victory Highway one of the three great transcontinental motor highways from California. For fifty miles north of Antioch the fine paved highway leads through the Netherlands of California, following the course of the Sacramento river. "Oakland motorists are discovering parts of California they had read about but never visited. And to my mind the biggest asset to the Eastbay in these new routes of travel is the opening up of a winter playground as well as as spring and summer vacationland. I sal ii I II i i 1 We- i II I l1 1 1 Li LiL back into the comrmrrmy out of our business something more.

It may be something looking to betterment of the standing of our trade; it may be something to improve popular understanding of the fine things In cur line; it may be an out and contribution to the development of the community through extension it our activities but it must be something extra, something more than is called for by the everyday needs of 'getting Benjamin, Davidson points to the present sale as being In line with the policy. "It is not a Bale in the ordinary sense of the word, nor is it being' held for any of the usual reasons. We have no time-worn stock to dispose of, even lit a sacrifice. We do not need to raise a large sum of money quickly. We simply observe the act that Oakland's seventy-fifth birthday, Its Diamond Anniversary, Is one worthy of general celebration for the progress that Oakland has made In this time, which In "brief is the life of a great city, mid for the opportunities" that lie Hhead.

Our business revolves nbout diamonds and so lends itself to a special event In the observance of Oakland's Diamond Anniversary. In this instance, we feel that we paWour obligation to our patrons by stimulating interest In our city's most important birthday." recent events of the name natures in the store's history, Davidson points to the firm's opening of its present store in September, 1924, when a stream of people poured through the shop for 1" hours from a-waiting line that was never less than a block long; to the million dollar jewelry show in the Hotel Oakland in September, when the firm entertained 0,000 guests at the first exposition of its kind in the country; to the opening of its local jewefty manufacturing plant In September, the first and only one of the sort' in the "Such things as these," vhe states, "we believe to be beyond the requirements of modern business, we consider as payments on the obligation that we as merchants owe the community. Our patrons have responded to these events in the spirit which we have offered them to the point where some similar endeavor will be always a part of our annual program." STKAXGLEK HANGED. LIVERPOOL. Samuel Porter was hanged here for strangling Mrs, Frances Moore to death on her birthday.

who settled in New Haven, Connecticut, in ItilO, and on the maternal side of Edward Nash, who settled 111 Norwalk, Connecticut, in l(b4, these acestors being among the pioneers of Isew Engaged in trade until the gold fever of 1S49 struck the Kew England coast; Adams sailed for California, arriving at San Francisco in July, 1849. Alter spending a few months the mines, he returned to San Francisco in- March, 1850. Shortly after his return he drove around employed Junius Kellersberger to lay out the town site, which, at fhat time covered the property bounded' by First, Fourteenth, Market and Fallon Streets. Kel-lcrsberger's map is still used and referred to in deeds transfering title in this district, The want of proper -ferry communication between Oakland and San Francisco was a great drawback to the building up of the town, but eventually a company Aitnougii the sugar beet acreage this year is not mnch greater than, it was in 1926, the 4rop itself will surpass tht of 1926 by approximately 20.00ft Inns. HcmrAin im was induced to establish daily fer- the Bay of San Francisco, final comniiimcatlon, which greatly lv arriving at the point now known officials of the Santa Ana Sugar as the foot of Broadway, Oakland company.

This year's crop, it in expected, 'will bring mor thfta M.uuu.otiu to tne growers. stimulated Us growth. On Mav 3, 1855. Adams was married to Hannah J. Javne.

their issue being Julia P. Edson and John C. Adams. He was engaged In various enterprises on the Pacific coast. He was elected to fill several political officer, and until 1 which place he decided was a good location of a town site, although the country was wild and there were no inhabitants in the vicinity.

On May 1G, 1850 he located permanently at this point and shortly afterwards interested Horace Carpentic-r and Andrew Moon in his project of the building, of a town. Others soon were attracted to this new locality. In 1851 Adams, with Cnrpentler and Moon, historic and interesting back country to the north, and northeast. "Distances are no longer measured in miles but in minutes and hours. What was.

a week's trip for our grandfathers to the Valley of his death In 1887, remained a moving spirit in Oakland, where he had had the vision to locate and start the city on its pareer of usefulness and prosperity. EBSlOBlS WAS PIONEER $500,000 California Pottery Company A CALIFORNIA CORPORATION of Oakland Edson Adams was born in Fairfield county, Connecticut, May 18, 1824. He was a descendant, on the paternal side, of Edward Adams, COMMON STOCK Contributing to Oakland's 75 years of phenomenal progress When H. C. Capwell opened the "doors of the little Lace House on Tenth and Washington that later became The H.

C. Capwell Company, his customers drove up to his door in phaetons and buggies then a little later, they came in automobiles, and now The Greater H. C. Capwell Company is planning for the new store to be built in Oakland's new business center atOth and Broadway, a landing place for aircraft. The OP yTS.

i- Exempt from California Personal Property Tax No Funded Debt No Preferred Stock BUSINESS: Continously in operation since 1873 and reorganized in 1924, the business is today one of foremost in the clay products manufacturing industry. Its products include roofing tile, sewer pipe, chimney pipe, flue lining, drain tile, hollow tile, floor and wall tile, arid vitrified clay septic tanks. Mounting popularity of clay products, notably roofing tile and floor tile, enhancing artistic effects of residences and public buildings, points to an assuredly expanded business. PROPERTIES: Head office and plant 1.3 acres Tn Oakland. fronting 160 feet on East Twelfth Street and 244 feet on -Twenty-third Avenue Place, equipped with eight kilns; 70 interest in terra cotta roofing tile and floor tile plant on 50-apre site just outside of Merced, containing" valuable xlay deposits, on which modern 8-kiln, low-cost production plant was built in 1922; 63-acre site in Niles Canyon containing clay and shale deposits of exceptional quality, on.

which a modern plant of large capacity is in process of construction." Distributing yards are maintained in San Francisco, Oakland, Fresno and Merced. Additional clay and shale deposits are owned on 258 acres at Valley Springs, Calaveras County, giving the Company supplies of the required raw materials estimated to be sufficient for 150 years. ASSETS: As of -'July 31, 1927, Current Assets of $221,333 compared with Current Liabilities of $92,843.44, a ratio of 2.38 to I. Net Assets of $125.74 fofevery $100 share to be presently outstanding are Surplus was in excess of $150,000. ODAY Carquinez Bridge Plates Oakland on the Pacific Highway, the one direct overland route from Mexico to.

Canada Moves in a literal sense the magnificent resources of Napa valley right up to Oakland's docks to add to Oakland prosperity. Brings the splendid playgrounds of Northern California within convenient and comfortable access for- Oakland's pleasure. A Oakland's 75 th Jubilee Day The City Welcomes the A ir Pioneer of the A tlantic Colonel Charles A. Lindbergh Who will dedicate our new airport. This modest youth, bravest ef the brave, comes in the interest of aviation and with the endeavor to make the daring feat which won him personal fame rebound to the benefit of his country.

May success crown his efforts. May; America lead in the development of air transportation and use to the 24-HOUR SERVICE OPEN DAY AND NIGHT DIVIDENDS: Quarterly dividends at the annual rate of 8 have been paid uninterruptedly since the issuance of this stock, the fifteenth day of January, April, July, and PURPOSE OF ISSUE: Chiefly to complete the construction and equipment of the plant at Niles, this financing will also permit installation of additional new machinery for the manufacture of new high-grade lines for which profitable outlets are already best interest of all mankind its mighty power such eadership will bring. v- THE AMERICAN TOLL-BRIDGE CO. Underwood Building SAN FRANCISCO Oscar Klatt, President George Calder, Vice-Pret. 1 7 1 Price $100 per share and accrued dividend, to yield 8 JU Capwell Company lf I Pleane send me details regarding the 8 Capital JllQE'fJU I OttCr vO St0ck Calilornia Co- of Oakland Aome 2265 Eat 12th Street OAKLAND San Francisco Fresno Merced Xilcs City OAKLAND REMEMBER THE ANTIOCH BRIDGE on the Highway provides a concrete highway between Oakland and Sacramento.

)03 iiotp 1307 1908 O'O lYli' CI ii.