Oakland Tribune from Oakland, California on September 13, 1928 · Page 23
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Oakland Tribune from Oakland, California · Page 23

Oakland, California
Issue Date:
Thursday, September 13, 1928
Page 23
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a&IanB Crftiuttc SEPTEMBER 13, 1928 GREAT WESTERN POWER CO. IN ENLARGED QUARTERS THURSDAY EVENING FBI fi CO. EXPANSION IS TOLD ' Great Western Power Furnishes Electricity for Homes, Industries. m i . By F. H. WOODWART), '(Oakland Division Manager of the Great Western Power Company of California.) The Great Western Power company of California Is now greeting Its Oakland consumers In enlarged quarter in the Great Western Power building. After sixty dya of construction, the local offices are back at the former location In a. building which provides greater improvements tor the convenience of Great Western customers and for efficiency of aervice, as well as making an addition to the beauty . of Oakland, In which the company takes pride. Expansion of Great Western headquarters In Oakland Is part of the general construction program which has been necessitated by the rapid and consistent growth characterising the Eastbay region dur-. in& the past few yaars. New Industries, bringing new residents for the city, mean new consumers added to Great Western Power lines for all types of eleetrlo service. Constant " Improvements are being made to Great Western facilities to assure excellent service In this growing territory, and to keep well ahead of new demands. Among the important new Industries and buildings connected To Great Western Power servioe during the past few months are uch varied consumers as the new home of the Mutual Stores, Inc., 7J6 East Fourteenth, where 2000 loaves of bread are baked electrically every hour; the Highland hospital, which occupies three square blocks, on Fourteenth avenue; the new Century market, nsarlng completion, between Jefferson and Grove and Thirteenth and Fourteenth Streets, which will be one of the brightest spots In Oakland; the new West Coast theater at Nineteenth and Telegraph, and St. Mary's College. Industrial Oakland is responsible for a great part of the demand for Great Western Power service. Seven major Industrial consumers In the Oakland division consume F more than 11,000,000 worth of electric power each year. Among-the larger concerns served in this territory may be mentioned the Albers billing company, Califor-' nia Cotton Mills, the Parafflne Products, the Vegetable Oil, the Durant Motors, the Key System, Mutual Stores, Certain-teed Products, Giant Powder company, Shell Oil refinery, Union Oil refinery, Sacramento Short Line, Palm-Olive Pest company, Pioneer rubber works, city of Alameda, Oakland dredger and Coast Tire and Rubber company. Electricity Is being used In office and store buildings for an Increasing number of uses, as demonstrated In the new Great Western Power offices, where every possible use has been made of this clean and efficient fuel for heating, ventilation and refrigeration. Among the first major office build-a Ings on the west coast to be all " lectrto, Including heat, - light, water heating and power, served by the Great Western Power company, is the Fruitvale Medical building. Included among other Important customers on this company's lines are the Athens JUhletio club, Hotel Oakland, Leamington hotel, Montgomery Ward & Co., g. H. Kress stores, Idora Park, Or-pheum theater, T. & D. theater, Grand-Lake theater, Olympic theater and Piedmont theater. Increased demand for electricity la the residential sections IS the result not alone of growing population, but also of a greatly increased use of electricity In each horn, a tendency which has been very evident all over the United States during the laat few years. Low rates and the advantages of electricity for household tasks formerly accomplished by substitute fuels or by hand power, have combined to bring about this universal acceptance of electricity. Domestio rates in California are ttow lower than they have ever been, decreasing while all other commodities have Increased In price. Big Program a Of Improvements Back of the electric lines which carry power to the homes and factories of the Eastbay is a great development which provides for the sTsneratlon of this electricity. To supply the future needs of the Kan Francisco Bay region, the Great Western Power Company is constantly working on new generating projects. The principal project now under way Is construction f a new IS, 000 horsepower steam plsnt on the shores of San Francisco, involving an Investment of 13,600.000. One of the latest additions to the generating facilities of the company Is the (7,000-horsepower hydro plant built on Bucks Creek by the Feather River Power Company, which has recently been taken over by the Great Western Power company. This power plant materially augments the company's hydro system on the Feather River. Lake Almanor In Plumas county Is the primary source of power. This artificial lake, with a storage capacity ef 1,300,000 acre feet, is the 'largest power company reservoir In twe country, equal In capacity t all other power reservoirs in California. It makes possible the . eventual generation of 1.000,000 horsepower, in ten plants, two of which. Caribou and Las Plumas, develop 178,000 horsepower, are w in operation. Walnut Creek Star . Chapter Maps Ball WALNUT CREEK, Sept. 1J. The annual grand ball riven by the Almona chapter of the Eastern Star of Walnut Creek will be held Saturday. October 1J. at Fraternal hall, Danville. The committees in charge will be headed by Mrs. Ellen etraiht, worthy matron, Frank Straight, worthy patron; Mrs. Lisa Hook, Chester Hook, Mrs. Irene Bpencer. Guy Spencer, Mr. Eelma Janet and i. Korgaa Jones . , Power Building The building of the Great Western Power Company at 1 70C Broadway, Oakland, which has just been enlarged and reiriodelec ind which houses a large display bf electrical appliances. (Insert) F. H. WOODWARD, Oakland division manager of the ,Greal Western Power Company. LARGER OFFICES OCCUPIED BY ' ifl t??t r ll fkrtfM 4, 'sy3i(iSif'J GREAT WESTERN Power Company's Quarters Reconstructed to Provide Better Facilities. iii n m. K u .. Ml .-m.. m. m m a win, I 19 K:,l Electrical TaMe Appliances Studio - decorated, H eat - proof China With Highest-grade Electrical Units v Trie chinais guaranteed against heat breakage in fact, to strongly that it is insured by Lloyds. Royal Rochester comes in. several decorations. The Golden Pheasant Pattern (il Iu t r a t d) matches a number of imported dinner sets and is exquisite in color and design. Percolators, urns, teapots, casseroles, pie servers, waffle irons, handled plates, etc., etc. the newest item being a waffle iron having a china disc in pheasant decoration placed in the top, Urn Sets complete with sugar, creamer and tray, $49.50; Casseroles.. $10.50 to $11.75; Pie Servers. $7.75., . Urn Sets in varied decorations range from $39.50 to $53.00 "Modernistic" a new pattern with decorations in present-day color vogue. Urn Set, $53.00; Perco-. later. $27.50; Teapot, $11.50; Casseroles, $12.00; Pie Server. $3.75. Adding another fine new store front to the business district of Oakland, local offices of the Great Western Power company of California were opened the first of this week in their new quarters in the Great Western Power building at 1700 Broadway. Reconstruction of the main floor and basement of the building to provide larger and more convenient facilities for the Oakland district office has been under way since the early part of July and repre sents an investment of approximately $50,000, it is said. A description of the enlarged offices reads: "The entire first story frontage of the building, which occupies one of the most prominent corners of the downtown district, facing on both Broadway and Seventeenth, has been decorated with ornamental iron work. Brilliant ceiling designs carry out the Italian Renaissance style in the large general' office on the ground floor, which is given over to the consumers' department. Show windows which display the latest tyres of electrical appliances afford an open view of the interior from both street fronts. Elaborate lighting effects designed for the beautiful interior and window displays make this one of the most brilliant buildings in the city at night. Almost all the Illumination is indirect, coming from coves high in the room, flooding the celling designs with white light and pouring down on the window features In many colors. Main display rooms In the new quarters are located on the basement floor. A model kitchen Is featured, equipped with the most modern electrical household equipment .n the market. Electric ranges of many types, electric refrigerators, water heaters, air heaters, dish waehers, and all the other electric kitchen aids are demonstrated here. Additional offices for appliance sales, power sales, and auditing departments are provided on the basement floor and on a large mezzanine floor. Electric Installations throughout the new offices make this one of the most modern electrical buildings in Oakland. The most complete lighting system which could be devised floods the offices and display rooms with light from lamps totaling almost 60,000 watts. Heating is taken care of entirely by electricity, portable heaters installed through the offices having a total capacity of 68,000 watts. A mechanical ventilation system keeps the air In constant motion, drinking water is cooled electri cally, provision is made for dem onstration cooking, and every building facility possible la served by electricity. Convenience outlets have been installed wherever electricity may be needed for light, heaters, or office appliances of any type, an average of one base plug to every ten square feet of floor space. ' With this new building, the Oakland division boasts one of the finest offices in the system of the Great Western Power company, whose territory includes virtually the entire region of the Fan Francisco bay, Napa valley, and a large part of the Sacramento valley, extending up along the Feather river into the Sierra Nevada mountains. Great Western and its affiliated company, the San Joaquin Light and Power corporation, together serve a territory which extends down to the southern limits of the San Joaquin valley and Into Santa Barbara county, covering more than half the length of the state. F. H. Woodward is manager of the Oakland division of the company. Reed and Corlett were the architects in charge of reconstruction on the new Oakland building. Builders who advertise In ' The TRIBUNE Classified Section get lots more worlc 1 tVATEEt HEATER h fiti i If sifts! w (ELECTRIC) COMPLETE UNITS DESIGNED TO SERVE THOSE WHO REQUIRE THE BEST EFFICIENCY LONG LIFE MANUFACTURED BY 4401 East Tenth St. r OAKLAND,' Calif. The economy and value of the electric range has proven itself Put a "STANDARD" In your home and prove for yourself that Electric Cooking is economical. See our display at Great Wettern Power Co. C. C. SMOOT CO. . i Howden Bid. 1628 Webster SUM Oak. 1984 Universal ExJUbits M onadnock Blag., S. F. Sutter BOOS OAKLAND Clay at 15th Phone OAK. 0400. Now NEW FACILITIES FOR GREAT WESTERN CUSTOMERS! WE are back home again, in our own building at 1 700 Broadway, in rebuilt and refurnished quarters that are in keeping with the general attractiveness of growing, and progressive Oakland. It is the old location, but a spick-and-span new Home. Make this your invitation to visit it. We have new accommodations for patron increased comfort and convenience. New and attractive salesrooms displaying the latest models of electric ranges, water heaters and air heaters and other appliances going into making th complete Electrical Home!, Cooking, heating, ironing, washing, sweeping, freezing these are just a few ofuhe labori that electricity might now be doing for you- Come and.visit with us, and let us tell you of the economy of our NEW DOMESTIC RATES. Electricity U Cheap Use More of It Meet Mr. Televox, the Electrical Man at our office today and tomorrow. Demonstrations Friday at 4 o'clock and 8 o'clock GREAT "WESTERN POWER COMPANY cf California Strvtnr Bay Cities end North Centrtl Calif omi. Oakland Offjce- -1700 Broadway ' i I -i i A ff TTT ji4ty,uu wans 1 TJhtini. Flood j ii . . - n or ffi t J nr J t JL.lgiumg, vYiiiuuw jungmiug, Air Heater and Ranges, in-stalled for the GREAT WESTERN POWER CO. 1 in their new offices. 0 " i v Put this power your home - JM I B. R. FRITZ ELECTRICAL CO. Merchants are especially invited to examine ibis 100 installation. Estimates cheerfully given. REED & CORLETT Architects and Engineers. - as . '5? -y- J a vr Since 1922 - The simplest electric refrigerator' COMMERCIAL ELECTRIC REFRIGERATION p f. i m ..,.. "' ' .-"ft Ice-Makers Tor restaurants, hospitals, etc. Three slses. Hake II, 24 or Sf pounds of ice cubes in not to exceed i hours. Cooler and case operated from one machino ' - '"" Outlay for a h.arjr machine la not f- quired. Electro-Koid is adaptable to cool. 1 era, cases, bis; refrigerators. Hundreds ' are in operation. Economically priced. Designed to refrigerate space that is hatd.; to cool. Saves shelf space, too. Caa ' adapted for any size requirement. 3V 3Q Refrigerating pipe units r A nsw Electro-Kold development.- Top ' step-In coolers and display eases. Seieial sires. Require but small amount ex Electre Kold also makes a complete electrie refrigeration Una for homes and apartments. Multiple control pr self -con- . talued Unit models can also be Installed In your present refrigerator. Refrigerating sections In a case the section may be used as a ' shelf. Is placed horixontally, thus farina; apace that as lost by is of regular trot tanks. Or in a step-in cooter you will aot miss the apace taken by Installation -of aections along- the wall, er overhead. Several sections can be fastened together to handle any slxe job. , . : Scott-Buttner Electric Co. 19 Grand Avenue

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