Oakland Tribune from Oakland, California • Page 51

SUNDAY afelajnto Crfotmr NOVEMBER 25, 1928 TYPE In Hoover Home The Balkite Symphion, a new development in combination radio and phonograph, which wa installed in Herbert Hoover Palo Alto home t'forc election, to receive return. Ed N. Watlum is the loot! Picardo Arms in Berkeley This reinforced concrete, six -story building located at Dwight Way and Ellsworth has just been completed by George T. Fletcher, owner and builder. They are strictly modern, two and three-room units, available either furnished or unfurnished.

Fature of the building are the Plcard certified steam heating installation, -genuine Frigidaire, maple floors by: Layrite and an Unusual radio installation. The building is open for insoection. H. C. Baumann of San Francisco is the.

architect. 2-M TELEPHONES II APARTMENTS pimidi TT.t'n LA1TE FLOOliS IN PIC Alt 0 ARMS APTS. III HI I LL I TRIBUNE-Schlesinger Model Home to Have Latest Type Telephone Installation. Considerable comment hag been aroused by the decorative treatment of the hardwood floors in the new PIcard.0 Arms apartments, the six-story concrete structure just mA Located at Dwlght way and Ellsworth street In Berkeley are the new Picardo Arms Apartments, a aix-story reinforced concret structure, now ready fpr occupancy. George T.

Fletchar'is the owner and builder. Thar are thirty-nine two-room apartments and ten three-room apartments available, either furnished "or unfurnished. From the standpoint of location, tha Picado Arms Is -admirably sit Convenience is the key note of completed at nwisni Ellsworth streets in Berkeley and the new type telephone installation being made hy The Pacific Telephone and Telegraph company YMifrVk rani --as 1--; iSW uated with Ban Francisco trains on Ellsworth, cross-town line on Dwlght way. and tha Telegraph js rm a i rw s. i pi fa i In tha TRIBUNE -Schlesinger model home.

Each telephone is plaoed so as to obtain fhe great-erf possible comfort and privacy for and Bhattuck afenue ear lines Just two oiocks aistant. states tha users ana, at tne same lime. "The construction of the building to harmonize with the arrangement is inorougniy modern, ana ot a high standard. Entered from a of tha interior. The telephone serV' ice In this home will put the fin cement rearTiourtyard are the jull rlrep ishing touch to an interior which eproor garages, from which in la tha height of modern archive tural design and henuty -By turn Is an entrance into tha main lobby by means of-an elevator.

The heating installation also located on frtlfJl.KffB-.-Jefr-n-n).-- wwhH 1 13 -in in tne new Miiney Walnut and Madera. A description leads: "These 'floors of character' were originated by the Layrita-' Floors corporation, and through their var ied tones permit tenants the choice ot several distinctive settings, each docorativeandportraylng a rich ness not possible in the old type oi hardwood floor. This has been accomplished without the sacrifice of strength, durability or sanita-. tion. The material Is of one Inch tongue-And-groove stock of the hardest wood used for flooring and can be easily cleaned.

The; Floors corporation state that the builders of Picardo Arms are amongst many who have foreseen the new era in flooring and the adj vantage of hardwood 'floors of character Scores of completely finished panels were presented to them In the show-rooms of the Lavrlte Floors corporation at Fifth 1 1 nr- mrnvmrn mmimmimmimmmwm i i fJ hUl .1 means of advanced planning, ail wires are concealed and each' outlet Is situated where it will be most the ground floor conforms to the Mil' ra I HI accessible. TWO MAI LINES Two main lines are provided tha first being for the use of the family and tha second primarily rules of the Heating -and Piping Contractors' Association. Both tieat(ngnd plumbing are by W. H. Plcard, Jnc.

"Also located on the first floor la a special radio In which two master sets have been installed, all electric Fad a model 10s. Each is capable of handling fifty speakers. There Is also a separate antenna for each apartment so that -wia tenant may use hla own set or, through a speaker only, receive the programs from either of the two master "Through the heavily arched main entrance one enters a high lobby capped with a heavily beamed 5 i i- Si hi if 4 11 if" ii I' If if and Iff 1 Hrp mm: "Another Layrlle installation not fa. that of the Shirley apart ments at Walnut and Madera, opened today by the builder. Georae Hillback.

This 'Will be a and richly ornamented celling. The for tha use or tha servants. They are combined by means of wiring plans and switching keys ao that either line is available at three point In the house; downstairs In tha servants' hall. Just off the kitchen; In tha library; and upstairs In the main hallway. When tha family is out, or when tha maid has been so instructed, aha may answer Incoming calls on the first Una by means of a key which la located beneath tha wall telephone In the servants' hall.

If tha call la for a member" of the rttffUIy who is at home, she may i to Inform him or signal by means sf a buzzer which la located In the master bedroom. By throwing the liey to another position, thesec nd Una becomes available for. i ordering household supplies and making the few personal calls tha servants might have. In the upstairs hnll there Is a niirr of inv to every critical eye. wans are beautifully decorated In textured polychrome, set off by and particularly to tenants who will the soft radiance of silver crystal lighting fixtures.

The main floors are completely note mat ine insrawci- nuwin -vastly more attractive as a decorative background than those of the past period. Layrlte floors in the of maple. In color and design selected frpm the display room ot the Layrlta Floors Corporation. liiirni rif ininn-rm Character and dignity are conveyed Shirley apartments not only create a new and charmlngatmoephere, but being of one-Inch tongue-and- ghout the installation. Mrs.

tli-otighot zel lm titn the gram, under whose dlrec groove material they carry lest soubd.and are. much superior In apartment is neing opened. a emphasises the comfort crested by aesK telephone, equipped will a Key permitting aecem to both lines. the facilities, design ana furnish New Retail Jewerry Firm Opens Store The Kay Jewelry company has opened a new retail jewelry etore. A long-term lease on 1900 square feet of floor spaoe at 1308 Broadway, Oakland, hat been secured.

This corporation operate! a chain of ttoret throughout the United States. The Oakiandatare it the only one west of Detroit. Max Heller Is treasurer of the Kay Jewelry company, and will bs the local manager. For several weeks executives of the company toured the coast before a final selection was made. "All ot us sea In Oakland the future Industrial center of the weHt," declares David R.

Trattner, one of the officials, "a city of homes, of thriving factories, and prosperous merchants." COMPLETED lngs ot the structure. Even in to that when one of the family is minor details a to decoration, ex strength and warmth. "Hillback when planning tha apartments months ago originally specified the' old typo customary thin floor, but when the combined advantages were demonstrated in the Layrite. show rooms, the Increased cost wss waved." treme care has been given, in the bathrooms the shower ctirtalna and the window shades have been BALKITE SET INSTALLED III BY M'CORKLE matched In color with tha tiling. In the living rooms the veiour draperies are suspended from wrought-lron rods, and in the wall ising me rirat line arid It 1s urgent for some other member of tha family to use the telephone, he can da ao by merely stepping Into the hall.

Both lines terminate again In the J.brary. Hera a hand telephone Is rovlded with a key box located snder tha desk. It Is presumed that the master will spend most of hla time at home in the library. It Is also probable that this will be in tha evening when the younger members of tha family will ba using tha first line. The second line i therefore available so that he may use it for making his own busl- Open for Inspection Ready for Occupancy paper selections tha note ot richness it also apparent.

Furniture of the living room Is entirely ot walnut; In the spacious dressing D. H. McCorkle announce that the beautiful new Wesley Arms ARMS PICARDO closets are built-in dressers, and heavy plate mirrors. In the efficient kitchens are Frtgldaira and electric ranges, the cost of electricity for all purposes being included In the rentals. There are also laundry facilities operated by electricity, Janitor servioe is Included In tha rentals, which are announced se from $47.

60 to $82.00. ness or personal calls. A Balkite Symphion combination radio and phonograph set, one of tha latest developments In Its line, was inetalled In tha Palo Alto MASTKH Rir.nnnniMf A hand telephone with a key boxl phones with plugs that "may be Inserted in theso outlets. Another outlet has bean Installed near the entrance to the ballroom for the convenience of tha guesta when the family Is entertaining. One portable Instrument has been provldd for this purpose on the first floor and another on tha 'second floor.

GARAGE A wall telaphons connected to tha servants' line it placed In tha garage so. that tha family may call the chauffeur and so that ha may telephone without haying to enter the house. Tha v'hole arrangement was designed provide the maximum of convenience and comfort for the occupanta and has resulted In a telephone service comparable to the high standards set by tha other of this beautiful Mediterranean villa. NEW INDUSTRY. Tha Aircraft KnKi.no corporation, manufacturers ot airplane engines, have taken temporary quarters at Eighth and Parker streets, Berkeley, pending tha erection of their own plant At present they have a floor spaoa of approximately square feet, and persons on their payroll.

The territory covered will Include the entire United filates. Investment 'In equipment is $400,000. W. K. Wilson is president, T.

J. RobiiiKon Is vice-president, and home of President-elect Herbprt Hoover to receive election retuiwSr It la stated by Ed, N. Watkins of 'Among the flritia represented In apartment at Wesley and Merritt avenues will be completed by December 1. Furnishings are now being placed and tha final touches ot the unusual Interior decorations are being applied. The building commands a magnl-flclent view above Lake Merritt and the architect, Douglas Dacre Stone, hat combined old world charm and atmosphere with the modern note and conveniences demanded by present-day housekeep-, ers.

The building comprises four and flvsroom. units available either furnished or unfurnished. The resident manager Js already on the premises as the house it Open for Inspection. the Eleotrlo Supply company, wltli'khe construction are the Mahanay Oakland offices at 870 Eleventh, street, the looal distributor. This Electric responsible for all electrical wiring and radio In in locaiea in tcre waster bedroom between the bells.

By use of the keys, the master or inlslreaa la enabled to cut off tha servants' telephone in the rear hallway which has access to this line, in this way Insuring privacy for their conversations. By depresHlng another key and utilizing the buzzer circuit It Is possible for them to make their wishes known to the servants downstairs. t. DWIGHT WAY AND ELLSWORTH, BERKELEY Really fine apartments at moderate rentals THIS IS A SIX-STORY REINFORCED CON- CRETE STRUCTURE EMBODYING EVERY MODERN CONVENIENCE, AND ENJOYING -Bimmo9 laiooe bns YHY-, ADVANTAGE Floors ot QkmtX- LOCATION, BOTH sot, watkln states, is the first of Its kind on tha Paclflo coast. He adds that the set.

gave such satisfaction that It was placed aboard tha U.SS. Maryland for the President-elect's South American tour. Wat kins states that early shipments of Ba I kfra- HymfMan- ara -epaated. stallations; yoorhees and Maschlo, lighting fixtures; Berkeley Iron and Wirt Works, ornamental iron! Marcus and Merrick, wall papers; Superior Tile, and Products Company, the Layrlta Floors Corporation, Garrett Mill and Lumber Company, and W. H.

Plcard, Inc. Telephone outlets which connecF to tha family's line hsve been placed conveniently in the Walls of the living room, book nook, dining room, as wall as In each of the three smaller bedrooms. fcurh an Installation makes It possible to telephone from any of these rooms by means of portable hand tele TRAINS AND LOCAL CARS, Mrs. T. J.

Robinson is secretary. i i SHOWROOMS of LAYR1TE 5th and Grove" afford a choke of many DISTINCTIVE, CHARMING SETTINGS ALSO These Character Floors 2 and 3 Rooms furnished and Unfurnished $47-50 tp $Q250 including electricity for light and cooking MOT Dual radio installation Frigidaire steam heat elevator garages electric are AH HEAVY, WARM and QUIET Without ranges-electric Uundry, Beautiful walnut furniture veiour Let us inspect your furnace, and help solve HARDWOOD SANITATION your heat problem. We have whatever your need may be. Mo job too large nor too small. drapes silk floss mattresses.

Everything the best. GEO. T. FLETCHER Builder. or LIFELONG WEAR For Information Phone Oak.

1480 vfr Memhar Fui-fxace Dealers Aisn i i i Complete Electric Installation Including Wiring for Ranges, Refrigerators, Power, Suite Telephones and Dual Radio Systems MAHANY' ELECTRIC CO. 2504 SHATTUGK AVE. 22 ISA Shttuck Berk. 4097 Thorn. 6644 The Wide Selection Wall Coverings at our Display Rooms 1 4th and Jefferson made possible the beautiful wall treatments of PICARDO ARMS MARCUS MERRICK ONE MORE PICARD Plumbing At Heating Installation V-SHIRLEY APTS.

PICARDO ARMS APTS. HILL VIEW APTS" Efludillo Elates Where Increasing Values Are Making Money jor Home Owners Increasing Values is not a rosy picture for the future in Estudillo EUtate it it a pleatant fad right now! Values always increase when a jot of money is-investecUn-imrrovementS; $325,000 has already been invested in Estudillo Estates homes and $220,000 in paved sewers, sidewalks, lights and other modern improvements. Estudillo Estates is now established as the fashionable place of residence for professional men and for the executives ot the big plants coming into the San Lcandro-East Oakland district. The coming of the Chryslrr-Dodge and Seiberling plants to San Leandro is but one indication of what is ahead. Thousands of dollars will be 'made by Owners of high-class residential property.

Visit Estudillo Estates and see how attractive it is as" a place to live, besides being a good investment. Five homes thai have just been completed are open for inspection. The lots are large 40 to 80 feet frontage and as deep as 200 feet and covered with full bearing fruit trees. Transportation is in service, and tome fine building sites can be secured for as little as 1 400 and on very easy terms. If you have no means of reaching Estudillo Estates, call Sweetwood 3100, and an automobile will be tent to get you without placing you under any obligation whatever.

Ornamental and Bath Room This is a Certified Heating Installation Estimates given without thtrgt or obligation. "We are as near at your telephone" Ring Piedmont 9004 W. H. PicarrJJnc. 5656 College Ave.

TILING TVee- of the Eastbay's NWesb and Finest Apartment Buildings. USING GENU IN Frigidaire Frigidaire canc easily imlallcd in OLD as iCcit as nem Apt. buildmps FRIGIDAIRE CORP. C63I 1962 BROADWAY. OAKLAND SUPERIOR TILE PRODUCTS CO.

3743 Broadway Pied. 24 6 Ornamental Iron BERKELEY IRON AND-WIRE WORKS 2009 Center St. Berkeley 8539 Lumber Supplied GARRETT MILL LUMBER. CO. Specialists in ApL House Requirements 6801 East 14th St.

Trinidad 1181 Lighting Fixtures Especially by VOORHEES MASCHIO 4121 BROADWAY Piedmont 0115 Company Inc. Ms In Office: 1801 Franklin Street Telephone Ukttid 02it Tract Office: Foothill Boulevard Estudillo Ave. Telephone Suettwood 3100.