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Oakland Tribune from Oakland, California • Page 58

Publication:
Oakland Tribunei
Location:
Oakland, California
Issue Date:
Page:
58
Extracted Article Text (OCR)

TBOPHEDESTO aftlanti JANUARY 27, 1929 TropHy Goes to Oakland Store Leon M. Lang, manager of Sherman Clay and Company, Oakland, Irecelflng from President Phillip T. Clay the silver trophy awarded for the most successful and progressive showing for. 1 928. Having been won for the third successive year, the trophy now becomes the permanent property of the Oakland Modern Kitchen Display -I 1 Showing one of Breuner's kitchen modernizing demonstration rooms.

SUNDAY MODEL KITCHEN AT BREWS yr, i Vt 1 1 I i'J i r' 4 1 "Beauty may be ths result of many ldea.s or conditions, but some of these are color, proportion, balance, harmony, orderliness, clean-llness simplicity; and these are also essential in satisfactory kitchen planning and furnishing," comments Ray B. Cox, president of tho Home Modernizing Bureau of Oali -land. Accepting theBe facts, and believing that they have permeated every department of the home. 'f To 1he Oakland store' of Slier-; man, Clay Co. was awarded last weekthe "Urcha of its conspicuous success for tha year.

This is ths third successive time that the Oakland atora has won ths cup, which makes It their permanent property Leon M. Lang, manager of' the Oakland stores for Sherman, Clay has been for many years prominent figure in the music Industry. Lang will- leave early In February for a trip. In the course of which he will visit the Sherman, Clay Co. branches on the Pacifio roast.

Commenting on business, prospects -for the- ensuing year, Lang stated: "I look for an excellent year for 3929. Nothing can stop Oakland and the Eastbay, and, as Ions as, through service, we can earn the continued support of the community, nothing can stop the Oakland store of Sherman, Clay Co. In addition to our store at Fourteenth To Be Built in Fruitvale Landscaping Is Urged By Expert Perspective of new $130,000 apartment bouse of 96 rooms to be built In Fruitvale by Theodore Gier, and financed by the Oakland Mortgage and Finance company. even to the kitchen, Breuner's recently installed on tho lower main floor of' the Oakland store, three model rooms featuring the possibilities of modernizing antiquated kitchens. These three rooms demonstrate equipment ior the small or large home and for the apartment and each is the personification of kitchen convenience and beauty.

Tho minutest detail has been considered: everything to make work a pleasure instead of a drudgery has been Installed. With little outlay of money, for Breuner's has Included this do-i partment in the budget plan of uiviuea payments, one can have out-of-date interiors transformed into places of light and cheer. Where once the pantry held sway, there will be a neat built-in cabinet, while gleaming tile will cover the sink, paint of pleasing shades will lighten the walls. The public is invited at all times to visit these rooms where data and designs will be submitted. .1 Clay Product Rate Reduced The traffic department of the chamber of commerce has succeed- Ied in obtaining long standing following recent negotiations between that department and the rail carriers, which will result in the establishment of a long series of reductions in the rates on brick, fire 'blocks and other clay products from Oakland to points in the San Joaquin Valley as far south as I Bakersf leld.

These reductions range from 30 to 90 cents per ton, and will place our local manufacturers in a better position to compete with, the various other clay products producers between Whom competition is exceedingly keen. The new rates will become effective on regular statutory notice and will assist Oakland's clay products manufacturers in augmenting their business in the territory Involved. Will F. Lynn will build a two-story nine-room dwelling and garage costing 11,838 for Art Wong The building will be on the southwest corner of McKInley and Capell streets. ttrj.ir wyrV HfevW City's Sales Again Top List on Coast The dollar volume of merchandise sold over the counters of Oakland stores on December showed a lM'fter- percentage increase than any other city on tho Pacific coast.

When comparing the sales volume with December of last year, Oakland is found leading all cities In the seven Western States by registering an increase of 7.7 per cent. Seattle is next with B.5 per cent. San Francisco third with 5.4 per cent, then comes Spokano with 3.5 per cent, followed by Salt Lak City 1.3 jer cent. I.os Angeles had a gain of one-half of one per cent, whilo Portland showed a Jos sof 2 per cent. Oakland's gain was seven times as much as the average gain throughout the United States.

Tha gain in the Twelfth Federal Reserve district, made up of th seven Western States, was three times the average gain for the United States. Governor Young To Speak in Oakland Governor C. C. Young" will be the guest of the Oakland Civic Center, at its legislative luncheon to be given Saturday, January 26, in the Hotel Oakland, at 12:15 o'clock. An anouncement from the Center follows In part: "We are having as our honored guests the governor of our state; Alameda county senators and assemblymen, and state.dlstrict and county presidents of women's clubs.

Tho governor will talk on the progress of legislation. The senators and assemblymen will have live minutes each to expluin different features of certain new bills affecting women, children and the home. "Anticipating a large attendance, reservations must be attended by check. Tables seat ten; price $12. no per table or 11.25 per plate.

Get In touch with W. L. 424 Sixty-second street, before January 22." Mort Page will build and own five one-story five-room dwellings to be placed on the south side of Trenor street, 40. 75, 105, 140 and 175 feet west of Sixty-ninth avenue. Another will be placed on the west side of Sixty-ninth avenue, 100 feet south of Trenor street.

Each dwelling has a permit value of $8000, making a total of $18,000. 113010 II 1 I i i I i i 1 1 si I I It 7 For Smith Reserve The great searchlight at Idora Park was lowered from its lofty position during the past week and will be installed in Smith Reserve by the Realty Syndicate company. modern highway construction waa destroying tho tree-lined avenues. "But," he said, "in your own garden you can keep green and beautiful things growing, you can bull a peaceful; lovely spot for mo-mentsof leisure and a friendly place take your friends." rTTTTTTTTTTTTTTTTTTTlttTTTTTTTTTTTfl Vacancies! whether single rooms, apartments or houses, are soon filled when advertised to TRIBUNE readers because our readers have learned how very easy it is to find what they want in both location and price. r-rn Have You a Vacancy? TRIBUNE readers Iai6w that the "To -Let" columns are arranged by streets and districts for their convenience, and further, that all vacancies of one kind are and Clay streets, the branches at 420 East Fourteenth street and at Telegraph avenue and Channlng Way, Berkeley, and in Vallejo, It is our intention to open more branch tores for Sherman, Clay Co.

as fast as the needs of our rapidly pro wing community demand it. we Intend to make Sherman, Clay o. service efficient and readily available." PRUDENTIALS BIG DOLE IN NEWARK, N. Jan. part the Prudential Insurance Company of America has taken In the encouragement of individual home builders, of farmers and of those responsible for the erection of business other non-resl-, dentin! properties Is indicated by figures dealing with tWe company's real estate mortgage loans for 1928.

amounting to eleven million dollars ItKexoess of similar loans made "by the uompuny during 1927, when the- total' was $20,917,728.90. Ths Jameson-Towle-Wllloughby have chargo of these loans 1ft Oakland. Ari'ljlbald M. Woodruff, vice-president in charge of this "phase fif the company's iietivitles, said today at the I'rudontial's home office, In this city: field of investment offers hotter opportunity for service 4be.n- that nt tbe'real entate mort-pHge Under proper supervision and with duo regard for the security of funds entrusted to us tiy our policyholders, we have always held to tho principle that there is no better way In which we could, invest our monies than in an effort to. help the worthy American citizen to own his own home.

"An indication of the extent this home building ideal was supported by the IJrudntial Is found in tho part of the loaned during 1928 which went for that purpose. The total loaned on dwellings nnfl apartment hoiiHes was There were dwelling loans and 1346 on apartments, for the accommodation of 44.i;i families. This sum exceeds by rifaily six millions that loaned in 1A27, when tho total was On city properties other than those used for dwelling purposes, the lnirmrTijr''1928 were S40.085.-SiiO. While those for tlie same "piirpoMo in vm wore ortly a gain for tho twelve months jUHt ulrfsed of $12,870. C78.

"Farm loans doe'reased during 10 lu-w prosperity In tlio agricultural districts ot tho country whs do', disclosed In the Prudential's statement. "Tho company's total outstanding real mortgage loans, in-f'luilinK nil ihosu force ns of December 31, aniouuled to STATISTICS ecus: life The Importance of Htatistical data in the economic. life, of tills country in rr-vealcri iii the annual report to the St'ci btary of Cninin ri-) of Director of heOnsiH W. Stcnart which ha just lifi-n made States ranks first or all tia-tiorid as ii compiler of statistics, tlx-su data covering practically every important pliaso of our bul- Iiess rin-1 social existence. The increased use of census drila ng a uiilde (or to rcfM-late Immigration, naturalisation, us well as ln.ln.sl i buelncsH anil oilier sojl.jects, has leil to a inui-kc-il extension of tin: work of the t'erisiis Cure.

hi. Tlie uncial Industrial, and business relations of the the report iU-Clares, arc. now- dcpli-t'-d In the re. ports of the bu'-emi In a much more thurough manner ttian ever before. During the lust fif-enl Kir-Censiw Bureau published nearly three million items, each containing a 'number of figures representing Koine phases of our Hci.t.ti or ufctivii vi' V.

addition, linaiiy facts and figures urnlslitsl in reply to mmp than 45.0(10 letters of Inquiry. To compllo this Information the bn-reiu secured reports from or con-rernintr npjiroxlniately five and a hdlf million Individuals or etUer-Trlsei. The punch oj'ird systein was used wherever possible, over 152 million cards 'passing through the machines. The mosc Important work bv the bureau 1.4 tho census nf oi uhicli. according to law.

Wiu-i be taken every ten years. The lane-' permit was uiven to Chris who-will build and own a three-story twenty-seven-room apartment house, to bts ereoted on the t-Bt side ot Eighth avenue, 400 feet -north of East Twenty-fourth street. The permit vilue for the structure was ---r-- I BUILDING "More and more the real estate sub-diyiHion men are beginning to realize that proper landscaping is a necessary and effective part of subdivision work, making for more arid quicker sales," declared How ard Gilkey, landscape engineer, speaking before the 3 1 i-1 club meeting this past week. Introduced by Ivuvrence F. Moore, president, as "a young man who puts beauty Into homes," Gilkey gave as his topic: "liie Garden, a Lovesomo' Thing" and proceeded to enlarge upon tho methods of treating home gardens.

"The most beautifully arranged garden con bo ruined by its en trance," ha said. "One can find lit tle delight to the spirit or tho eye when you are pushed into a garden through an array of brooms, mops and wash tubs. French doors, leading from the living room or the dining room, should laKe you into tho garden. Gardens give that spot of color, that bit of green, that bit of outdoor beauty wnicn every man and woman craves. It gives that touch of the old-fash- l.tnarf VinirtA n-liflro InvA f.T.IHps Gilkey deprecated- the fact that ibxm to be found in just one place.

This wider choice-seemingly greater competition really attracts greater number of readers. SMITH II IT APARTMENTS FDR FRUITVALE Fruitvale 'as an advantageous location for apartment houses was brought to the attention of tho Investment world during the past week when Theodore Oier awarded contracts for the a 90 -room structure at the corner of Twenty-eighth avenue and East Sixteenth street. The enterprise Involves. and was financed by the Oakland Mortgage and Finance company, it is. stated.

Tho company sots forth the demand for modern apartment facilities as follows: "The past few years, which have witnessed the introduction of auto-matlo refrigerators and other household conveniences, have completely revolutionized the apartment situation. "The location of the Gler apartment in the Fruitvale district is a particularly happy choice. It is only a block from the Montgomery Ward store and is in tho center of a triangle represented by the Fruitvale and East Fourteenth street business section; the Foothill boulevard section and the Twenty-third avenue business section." Farm Relief to Be Discussed The fourteenth district of the California Ileal Kstate association will hold a meeting on Friday evening, February 15, at Riverside, with farm relief tho main topic of discussion. Brokers and salesmen In tho district are asked to offer suggestions as to how the realtors in California can help the present farm situation. Kuch board president has been asked by Frank C.

Nye, regional vice-president, to appoint a. committee to solicit affidavits in his community from owners of small farms containing from one-halt to five acres of land, telling how they are making a living, by raising poultry, vegetables, grain, rabbits, Tho information received at this meeting will show what other disr trlcts are accomplishing und how many farmers are making a success of their small land holdings. Tho total number of building permits for tho week ending Wednesday. December 19. 1S2S, was 75 permits, totaling has long exemplified Fageol trucks Is built into this newest addition to the line.

Its announcement comes after months of experimentation to bring out an addition to the Fageol line which would bo ex ceptionally weld fitted to fill the noods of the light trunk field. -The Fagaol Motors company, according to Baumgartner, has built not only a light truck but! one which will stand up for years under real pay loads." rfs- i' INTRODUCES WffM Your Next Tmdnt is reading The Oakland TRIBUNE'S Classified Rental Columns Today. Does he see your advertisement? NEW TRUCK This week, -over the Faclfic coast, the Kagool Motors company introduces its latest truck, tho Cub, according to T. Buuuigartner, hrniieh manager of the Fageol JIo-tors Sales company. In whoso showrooms, located at 1G40 JEant Twelfth street, the Cub is now un display.

This new model 'is a sturdy, compactly built, one-ton truck designed to supply the need for "a one-ton truck of balanced strength to deliver bigger pay loads tit lower cost per ton "The Fageol Motors company," says ltaumgartner, "has always been a pioneer in new features for motor trucks, and for years has built trucks with a reputation for sturdincss, compactness and dur- 't'lin null la i ontentvia nf years of experience In truck build ing and mo same quality wmcn a 1. Phone Lakeside 6000, Classified Department, and a thoroughly trained member of the Advertising Department will call for your advertising and save you the trouble of coming to the office. There is no extra charge for this service. LIGHT Tho lowering of the largest uearchllght in the world, this week, from the roof of the old theater building at Idora Park, recently, concluded the episode of another land-mark In the famous old park. The removal of tho light was.

a novel font in itself, as it was lowered directly through the building Instead of being swung down over the nldf) of tho theater. Largo square holes were out in tho roof and Hocond floor to the pound equipment. Tiio Idora 1'ark searchlight throws light" ten miles Into the tky and can he etisily ween from a radius of 1 00 miles. The great beacon was originally intended for tlio summit of Jlf. T.nnulplas, but tlio plan was never carried out nml tlio searchlight was bought by tho Idora Fork com pan searchlight Is being to Smith Reserve, a of the Really Syndicate com.

pany where a tower Is being con-strujtod for its accommodation. It 'a series of (signaling and as an aid to night tlvifc, it is titnti.nl. WASHINGTON', D. Tho Department of Commerce announces that according to data collected ot the biennial eonsus of manufactures taken in TP2X. the total production of flavoring extracts, Ri-rups, pastes nud powders, malt ex.

sirups, and food colors in iJ-1 was valued at The principal items making up this total are ns follows, flavoring ex- Ji.c "''avortng sirups, 2'rb1. tlrup.i and extract crushed fruits and fruit Juices, concentrates, "colors, including burn sugar. l.ti93,iian: and llavor-lng powders, Jl, 844, 020. No com-parabls flgure.1 for ltZS ara-arall-ble. New 'Cub' Introduced The new model truck of the Fageol Motors company now on display is a sturdy, compactly built, one-ton truck, designed to supply the need for a one-ton truck of balanced strength to deliver bigger pay loads at a lower cost per ton mile, it is stated.

pwwwsyywMaw jiy wj i Phone Lakeside 6000 Classified Advertising Dept WVlUi my 5.

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Pages Available:
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Years Available:
1874-2016