Oakland Tribune from Oakland, California on January 8, 1928 · Page 54
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Oakland Tribune from Oakland, California · Page 54

Oakland, California
Issue Date:
Sunday, January 8, 1928
Page 54
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-5t. 2-M SUNDAY Oafelanu Cri&uhe JANUARY 8, 1928 PARK mi APARTMENTS (TOMPLETED Pacific Coast-Building Co. Opens Motlel Structure; . Visitors Invited. Announcing the completion of the Park Lane' apartments at 413 Perkins street, just off Grand avenue, Leo Schn ortzreiih. president of the Pacific Coast Building company, its builder and designer, is already planning his next development, a reinforced concrete seven tory apartment building in the Lake dietricr. Regarding the structure just completed and the future construction contemplated, Schwor-tsreleh states:.- "The Park Lane is the most artistic of the many houses already completed in the Eastbay by our company and was designed to he notable even among the many already excellent apartments of the Lake Merritt section; The exterior of the building is fashioned from old Roman architecture and pre-ents a front of golden brown face-brick with broad ovt--hanging dlas of imitation stone flanking a highly ornamental marquis' and wrought irbn fire escape. Column and arch effects are introduced along the automobile entrance and" side of the structure. Passing below the marquis with its amber stained glass and through a wide brick arch one enters a vestibule of marble floors in black and white and with wall decorations of ornamental castings. Through the mahogany French door of beveled plate glass flanked with side windows in keeping a lobby treated with Roman columns, arch effects, artistic castings " is reached. Facing the arches are large Belgian plate mirrors with the walls themselves carried out in block effects to blend with the rest of the decoration. In point of decoration the Park Lane is much superior to our other well known properties such as the Chancellor Arms and the Celilia Apartments. The Park Lane ballroom in its fin-ish and decoration is worthy of any hotel and is only one of, the privileges extended to ' tenants of the house. It will be found particularly convenient and in constant demand for bridge games and various other private entertainments. "Throughout the house the finish and decoration are of an equal high Order and many innovations gained First Deals Of New Year Are Recorded The John P. Holland organization recorded probably the first real "estate deals q.f the new year in three different counties. All papers were recorded simultaneously in Alameda, Sonoma and Santa Clara counties at 8 o'clock Tuesday morning, January 2. Holland states: "The properties consisted of a large business block and apartment building midway between Lake Merritt and the new Oakland high school on Park boulevard, which was purchased by Jlrs. Marie F. Kabe. Involved in the exchange were a residence and hotel site in Mountain View, Santa Clara county, and valuable holdings in Lakeshore Highlands. Piedmont. "Another transaction involved the corner of College avenue and Beaver street, Santa Rosa, the former home of E. C. Hunt, secretary-treasurer of the Western Title Insurance company of San Francisco, and regarded as one of the show places of the City of Roses. The new owner, who is already occupying the home, is L. E. Roof. An apartment-residence located at 1001 Spring street, Santa. Rosa, was accepted "as part payment. "These transactions,, first recorded deals of the new year in three counties, approximated 1100,-000." in my experience as a decorator in New York have been introduced. Though stress has been made particularly on these decorative features those which provide convenience and comfort for the guests have by no means been overlooked. Frigi-daire electric refrigeration, steam heat, hot water, plenty Of buHt-ins, large closet spaces, Murphy type beds, including all the proven requisites for the apartment house dweller have been incorporated in the design and construction. Public inspection of the building at any time is invited. ''Our building program for this year is the largest for our company since starting its operations in the Eastbay. Aside from the seven story structure which will be unexcelled by any strictly commercial apartment house Jn Oakland several other buildings are tentatively being planned. The 'grand feature of our major project will be an enlargement of our present ballroom ideas into an immense and beautiful Italian garden. Details for the decoration conforming to classic architecture are now being developed and we feel justified in stating that this next structure will be one to be pointed out aag show place in this community." oooooeooeco60soseoooQooooooo6coseooecoooooor ,f rsooc : PARK LANE I APARTMENTS I !; 4 1 5 Perkins St. 8 Off Grand Ave. - b I Ready for Occupancy fi ' Comprising the latest and most mod- & - 9k -J a A X i em a 8 x &CSGGCCGGOGC partment Frigidaire, Ballroom, Roof Garden, Large Tapestry Paneled Living Rooms, Unusual Closet Space. Completely equipped kitchens and breakfast nooks. Radio equipment. RATES $60 to $90 Furnished & Unfurnished Call Manager Grencourt 9110. .8 oooeoooeooseeooooooeooooooeoeoooood&j sc. t Perfect Concealment The Primary Consideration Possible only with the Murphy type wall bed See them in the Park Lane Apis. MARSHALL & STEARNS CO. 411 19th Street 8 iooeooececoQ - a x . Fixtures and materials of Q Artistic Tiling X Park Lane Apts. ft SUPERIOR TILE and 8 PRODUCTS CO. 8 2725 Shattuck Ave. fi Berkeley 3048 X SOGCGGGOGGGGOGGCGeOC Fixtures and materials of standard quality are combined again in the PARK LANE APTS. with PICARD master craftsmanship. Whenever you have plumbing or heating to be done repair work, remodelling or installations you can depend on Picard for a good job at the right price. No job too large. None too small. ESTIMATES GIVEN WITHOUT CHARGE OR OBLIGATION. .II ST TELEPHONE PIEDMONT 9004 W. H. Picard, Inc. 5656 College Ave. & Oakland, Cal. ark Lane Apartments - This ornate structure Mkl 5 Perkins street near Grand avenue, were designed and built by Leo Schwortireich. It is Frigidaire equipped.. An elaborate ballroom is among the many conveniences provided for the guests of these fW. three and four-room apartments. Inspection is invited. Li . -All I'tlll New Mardoni a Apartments Just completed by Henry Tweed at 3749 Emerson street. Thse apartments afford many con-veniences. including Fripidaire, Murphy beds, etc. They are of one, two and three-room units. j-r ft 'I " MAR DO N I A SPIRTS. OPEN 10 VISITORS Henry Twqed Completes Up-to-date Structure Off Park" Boulevard. Lorated on a eminence commanding a view across San Fran cisco Bay. the Oakland wkyline, and a sweppine panorama of the foot hills, the Jiardonia apartmenw at 3749 Emerson street, just off Park houlevard, has heen completed by Henry Tweed, local builder. The structure is owned by Chris Tweed, rancher, of Orland. California, who has been ideifTlfied with several other Oakland apartments. The buildintr, of three stories and basement, contains 27 apartments arranged as bachelor, two and three-room units. The exterior is of light stucco trimmed with face brick of diverse brown shades with an entrance flanked by cast columns and graceful lighting fixtures and floored with colored tile. Interior decoration and finish Is of mahogany with textured plastered walls jf wSrm buff shade. Mrs. J. li. Ingram has charge' of the building during its opening while Mr. and Mrs. P. T. Reed will be the resident managers. Mrs. Ingram states: . "The Mardonia w'ith its complete installations of Frigidaire in white steel cabinets, with both electric and gas ranges, its steam heat and hot water systems, its incinerator facilities and other conveniences such as basement laundry, fireproof garages, social hall, radio equipment, will be appreciated by tenants seeking apartments ranging in rentals from $35 to $65. The furnishings are In Spanish style with chesterfield sets of American HARDWARE $ for the $ $ Mardonia Apis. ! 55 from S B. SIMON I Hardware Co. $ WHOLESALE and RETAIL I 639 Broadway $ Lakeside 7816 4 In Mardonia Apts. '4 '4 $ GAS STOVES K . : I Made in Oakland 8 $ 5 $ In Mardonia Apls. '4' , J' MOCOQSeCCOSOOOOOCOSCOQC You are invited io inspect X the decoration in the N I PARK LANE I APTS. ft You will be pleased with N 9 treatments of walls 8"V woodwork. 6 or information methods and cost ilar decorations fi I 1 Ingebrigtsen . & Son 1222 E. 28th St. Merritt 3551 nQooecoeeoGGcacccaeccact The beautiful WALL COVERINGS for the Park Lane Apis, from MARCUS 6-MERRICK Imported and Domestic Wallpapert and Sunset Paints, I4TH & JEFFERSON Oakland 468 9 scQOQooooooooooeoeoooeef rtarawood Jloors constructed by DILLEY & PEARCE. 8 now operating the Golden 8 Oak rloor Co. Materials X furnished by H. R. Cinna- 0 mond Hardwood Co. and O Friedman Paint Co. 8 GOLDEN OAK a FLOOR CO. 3718 Randolph Ave. Fruitoale 712W and S 8 8 as to 9 of sim- Q call 8 8 Sooooooooeooaoccosoooasi SoooeoceoeogcccooooeoocV Window Shades J! Brass Curtain Rods o in the beautiful ft 8 PARK LANE APTS 8 8 1 8 CHARLES F. 8 OSGOOD 8 565 16TH ST. JJ . . . o K Ualiland , 0 fieeoeooccooooeosoooociecS California Highway Commission and Southern Pacific Company have, been authorized by the Railroad Commission to construct a subway carrying the highway under the tracks of- Southern Pacific Company near Mossdale, San Joaquin county, in order, to eliminate an existing inadequate and unsafe grade separation. What kind of loan is on your property ? LJAVE you considered the advantage of a long-term loan (procured at minimum cost) on your residence, court, flat, apartment or business building? Long-term loans made by this company are redeemable in easy semi-annual installments a very important feature for the average borrower and are subject to prepayment privileges. An initial flat period can frequently be arranged. Long-term loans eliminate all the expense and worry incidental to the renewal of short-term loans, and yet are procurable through this company at 6 interest. Mortgage Guarantee Co. ' Telephone Clencourl 7241 1404 FRANKLIN -STREET, OAKLAND 5. F. Office.' 242 Mills Bldg. Doug. 6300 -Capital, folly paid $5,000,000-Resources $50,000,000 'St 'it $ :i SB WALLBEDS or the MARDONIA from Marshall & Stearns Co. (MURPHY TYPE) 411 19th St. Oakland 1236 Walnut, desks, and tables, smok ing stands, floor lamps, mirrors, etc. in keeping. In the breakfast nooks the breakfast sets are also of American walnut. The kitchens are completely equipped to care .for as many as six people. The bath rooms are floored with a new rub ber tile and are equipped with showers. This is the first instance in which this new rubber flooring has been used in Oakland, according to Kenyon & Reidy, dealers in floor coverings. Sound proofing has been thoroughly cared for in the construction while carpets from wall to wall emphasize this feature. The steam heating plant is full automatic with individual con trols in each apartment, the most satisfactory system. This is the second,, installation of this kind made by SchreiDer Bros., in house constructed by-Tweed." Transportation facilities to San Francisco by way of Trestle Glen are three blocks distant, while ahe local Park boulevard "K" cars are a scant half-block distant. MA.AGKS VIXEYAKDIST ASSOCIATION Donald D. Conn, until June of this year head of the service department of the American Railway Association, has been made manager of .the California Vineyardists" Association. In an announcement Conn stated that California produces 94 per cent of all grapes grown in the United States. Of a total pi eduction last year of 2,-157,000 tons in the entire country, 2,040,000 tons were produced in this state. 1ULEI NOW HI COMPLETION With the opening of the new- . mr , o n year, sunset aiausoieuin raiui f-proaches the final stages of con- 4, struetion. according to Kred A. Pur- ner, general manager: i ne iai Paonazzetto marble which is to be . used liberally throughout the mausoleum is being placed.' said Purner. "A section of the ' couch crypts now in place shows the rich-' ness and dignitv of this beautiful marble imported from Italy. Pep- nazzetto marble is cream white in , color with a brache design' that is matched in the setting. The border and base is Italian Levant and the floor Is Italian Travertino. "All walls of Sunset Mausoleum will be finished in Paonazzetto marble. The concrete ceiling will be of mosaic design with the Indirect lighting system. A soft, even light will be thrown over the en- tire surface and bring about a dignified effect in keeping with a monumental building of this character," concluded Purner. THE GENUINE FRIGIDAIRE a product of General Motors - modern Ice mm" calboncc-mtkFrigidaiK' Was Selected for the PARK LANE AND THE MARDONIA APARTMENTS BECAUSE Frigidaire gives longer life, at lower operating cost, with highest efficiency, and offers greater value per dollar than any oilier electrical refrigerator on the market. Frigidaire Corporation Telephone ojoi 1962 Broadway .&; J X Oakland. California STEAM HEAT is the UINLY Will. 1 riUlJ of MtiAlliNU THAT GIVES lT00 SATISFACTION Equally efficient in the home, apartment building, office structure or other commercial buildings. SCHREIBER BROS, Over 20 Years' -Experience as Specialists in Steam Heating Exclusively 2941 Elmwood Street Fruitvale 4450 8 HARDWOOD LUMBER 2 '$ n ad nY7Ann riMi'cu 8 7 ' AND I OAK FLOORING ? . In the Mardonia Apartments jjjj f furnished by 1 STRABLE HARDWOOD CO. A nvi Arr .. .. .. CM IFHRMT S3 O i 4 '4 X: I " - Tiling for the $ Mardonia Apts. 1 I RIGNEY TILE CO. f. 3012 Harrison St. '$ . Clencourl 1514 ' I ..." Plumbing for - The Mardonia ; by. v. I FRANK A. I I GOTTSTEIN I ? 226 8th Street Lakeside 575 LINOLEUMS CyaTS RUBBER TILE 'in the Mardonia Apts from ' KENYON & R1EDY 960 Mission St, San Francisco ?? 4 4 4 4 PAINTING '4 53 for the MARDONIA APTS. by I Geo. F. Koehler & Son $ Painting & Pqperhanging Interior Decorator ' O 4027 Greenwood Ave. I U Oakland Merritt 3349 U ismmemimmmmm'mgm 4 53 in the M MARDONIA APTS. 'if Architectural Sheet Metal, & I"? Cornices, Skylight's, $ ijS Marquee, by j 1 C. & R. Sheet S 1 Metal Works 3908 Telegraph M to bey Phrlstioneon Pied. 3997 Frederick . RoehriK 55 , . p Artistic Lighting Fixtures 1s Mardonia Apts. 8 Manufactured and : Installed By J 1 DIMOND 1 Electric Company 2 100 Hopkins St. 3 Fruitvale 6161 U 4 4 , Oriental Iron I for the - I Mardonia Apts. from 1 Berkeley Iron & I I Wire Worlds 1 I 2009 Center St. $ Berey 8539 & V 4 ROOFING I i for the $ . Mardonia Apts. ' G: L. Tyler ,M .RoQfing Contractor U- I 354HOBART ST. Clencort 7400 . 4 ) 4

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