Oakland Tribune from Oakland, California • Page 51

SUNDAY OakianB Crlbune "AUGUST 17, 1924 biles in the World." which Is true DEALER RECEIVES II ES pany. and H. II. Basett, prnsldent I of the Ralck Motor Company, were among those wRo wishes and auccess for the errand open ng I night occasion. C.

8. Howard views with pl'eaure i the enlargement of Buick facilities in the Eastbay region. fbrU was under his guidance that flrit I Oakland Howard Automobile Company building was etarted in 1914 on Twelfth street. I Howard saw the possibilities of Oil TOUTIOIIS Buick Executives These men control the destinies of the Howard Company. Charles Howard, president of the company (top), R.

F. Thompson, general manager (center) and Frank San-ford, manager of the Oakland branch (lower). PAST RECALLED SLOGANS PLEM HIGH AND WiVHl AMU SEMENS Thegruellng task of th. Jury ot awards In the Star car slogan con test being lightened In these" lat days by the bobbing up from the stack of 250.000 slogans of many really humorous word combinations. Also some of the sendeea are) well-known figures In Pacific coaat literary circles and "their particular oit'erlngAreastoolahinst the of awards because of the completeness Ami clarify of expression.

ON NEW BUILD Ll BY OPENING in every way. Hack in 1 905 the first Howard company was functioning In San I-'ranciscs. Autonvoblllng ias a "sport," in those days and not necessity of every day life. Howard saw the" possibilities of this new industry and proceeded to make his car. the Buick, a factor in the growth of the entire Pacific Coast.

Gradually he added city after city to his list, and buildings began getting larger and larger. Now tho big four Include Los Angeles, an Francisco, Portland each city boasting a iarsre, modern Buick building. The Oakland bullcJing incorporates ail of the latest features developed during the construction and use of the other three large Howard buildings. An idea of the Immensity "Of the larg automobile concern boaiti. There are executive offices flntahed In pleasing brown combination woodwork on the rear of this display area, while a short leads to the mezzanine.

On the mezzanine there la ample rooms for our large general offices and several other very big: customers' rest rooms and private sportsmen's room decorated with hunting, fishing, and outing paraphernalia. ThlB latter room Is a willing concession to the great number of local nlmrods and anglers who prefer the Buick car for their open air 'Jaunts. Meetings, talks of the best sport country, and other festivities are to be held in this special location. On the main floor In the rear of the new car display section is found the large service department, embracing 21,000 aquare feet of floor space. This srea' Is entered from Twenty-eighth street on a large driveway.

There Is room In It for plenty of new work benches for our service crew and the parking formed without continual moving about of cars. Large columns are so spaced as not to Interfere with turning of machines. A. particular feature of this great service department Is the suction blower which sucks In all gas-filled air within six or eight feet from the floor and so keeps the whole area constantly filled with fresh air, even though a number of machines might be running and their motors shooting exhaust Into the space. The suction tubes are located In various parts of the door ipace and get every possible angle of the 21,000 square feet area, From Twenty-elgth street the large ramp takes the driver up to the roof on an Incline of less than 7 per cent.

On the roof Is a large concrete sidewalk of more than 21, 000 square feet of space where cars may be parked, and later on where a regular garden conservatory Is to be constructed. Skylights which bring lights Into various sections of the service department are barred off with -concrete walls so there Is no chance for a driver to run Info nne. General Manager of Company Tells Great Progress Made in Oakland. Oakland Just as he saw the possibilities of Los Angeles and Portland as the logical centers of distribution for Buick automobiles for territory" which "Irrcludes -southern Washington, and aH of the states of Oregon, California, Nevada and Arizona. This foresight In picking, out strategic location? made him the possessor of greater facilities for automobile and so he obtained greater volume of distribution than any other" motor car magnate In the world.

Thus the slogan at the bottom of the Howard Automobile Company ad vsrtisement reads: "The barc't Distributor of Antonio. Telegrams of congratulation have been received by 8. Howard, president and general manager of all Howard Automobile Company organizations In Pan Francisco, Portland, Los Angeles, and Oakland on the occaslonf the opening of the new Buick building last night at 2735 Broadway, In the heart of Oakland's fast-growing auto row. T. Strong, general sales man- Completely Equipped TOW CARS 1 1 organization can gained when tri Phone OAKLAND 20 ACME is learned that over Ua employees are on the roll at the Ban E'ran-eiico firm alone, 60 at Oakland, almost 200 at Los Angelus, and about 1 Portland.

facilities and pits are so located that efficient work "in he per for the Ro'ck Motor Cnvn Hy FRANK S.VNFORD, (General' Manager of Howard Au-moblle Oakland.) The prand nrmnlng event of our new Buick building at 273j Broadway recalls memories of Uio past 10 years and calls fur -a review of the progress of th1) Howard Automobile Company Oakland unit which been by of this. conuiiiAilty that List tiiylit we wt! nbli. to uJhi'nw open the to n'N (if visitors in mfr ('inn prising uvi t. lit' flour nice cur In, list Hi) i df space SCCIlli 'l I lm ulliillllUj nul f'X p.i ns: un. A lint mj It is In our Inc.

it ion was on Tvvcltili KllCCl. In HilxiiO li'iiibknij wlici'i! Hiilck th.i.t time hud it hi'ii'l'inari' i's ft- now hihI li'-d sfiicfl and repairs. However, tins building tinned Inadequate In a short timo. Local nc i i i more and inure and i new month iine uloni; the jinssurc! pit. Tin ti in III" effort to find a build- int su i' lent I to cure I'or i a pnl -increase, 1 iiuck uunef; l.s VH IIC (Hired le i I 1 1 1 i i n' I In that d.itcilun.

Tl.t ie i was another ui ieiin'V beiueeii I -m von li sin, 1 vv.i and oui building at 1 'I'd in, avium-. 1 i I I'iundin-v nii. i ii mi s. r.i ,1 eli.ns ri on i- ii bin lor a lew cais of ur ei iii. I 'bill HlloU.il US Ollii until at the t.iue ut our v.o'aiiiii; tile ,,1,1 l.llo.nl- lm Id 1 1 1 1 "i ii piinni tuie, tiie )Mei V'cniM: i 1 1 1 i 1 1 I i in i i iii 1 1 1 1 11, 1 I .1 and lioin in, it we huvc tli.iY bli-lioss up uicK' an villi VIVV fEW Howard vLisCTS HilU Automobile Com- Come I i- 111 l-V Ml.i'l; oo iiik v.

needed in mbl.i.i la i i .1 li i i ll Mill ai in, I i. id .1 llils iMU ted 'lit i in in i v-l a ii lie a I pw-'tn i-i' i cd I V- I end 1 I 11 low lie I i I v. I j-pble 1 1 i i. Ill (, til 1 1, ,1 1 I it I ii III lit -cr ileju I A- he da i. i v.

1 any i.i. i. i oe 'a, 1' 1 1 1 I 1 1 lor a y. and for -i I a .,1 I e.it.n s. 'I total r.oei l.H.

I.i, I 1 III lill iiillMi'tH lil'i- iai ill. -play fpioi, iiiiv.z.inniu lloor I'O" .1 li.I.o i -is' '1 II. I' i i 1 'III' I .11 he c.ir (d I he lie'A i i 1 'I S' I i 1 I ,111, shop ivis.oii I. lil. I ou pa I h.i; I I i i of .1 vl "I' li to an'f''iiii'iid-li, reef for .,,1 v.i- Vlu el ii.ii i 'J'h ma ii new i 1 i is a 'Ili'll'V I I vl ll'l'-: al al-i.

1 bain 1 i I he w. i rt ill i ii I Ihein.ltll..; i.i Mo- I'lliox-I'h' li. of ly iir; to the en-, (,. Kf- It in Ilinciirli 'he my "1 Enjoy our hospitality wide w.nlou.s at I'OMp i ll. iy i- ii V.

I own Ihn iliunl.iv floor "Hi This en i ores fret, which is cnnsill- a i ,1, ,1 l' a It i lali'v lariter than the event rand opening buicks gi Congratulations! Opening Week Program: 'Aug. 17 Creator Eastbej Day. 'Aug. 18-Bcrkclcv Night. Aug.

19 Piedmont Night. Aug. 20 Chamber of Commerce Night Aug. 21 FelloV) AuM. -i Dealer Night.

Aug. 22 Improvement Clubs' Night. Aug. 23 Standard Six Night (Many distinct features for, each big night!) "cV. 'I There will be Good Music, Entertainment, Flowers, Lights, Color, Many Big Days and Nights of Carnival Spirit! (Today we celebrate our contribution to the Greater Eastbay.

Trie Howard Automobile Company officially throws open the doors of its massive, beautiful, new building to YOU and bids you come enjoy the carnival spirit of the occasion. Thrilling music (jazz and the good old melodies), banks of blooming flowers, the highest class entertainment' all of the desired Mardi Gras atmosphere is now in evidence at our Grand Opening Event. We would mighty well pleased to have 1 i i in you come As distributors of Exidc Batteries, the battery which for years has equipped every Buick, we congratulate the Howard Automobile Company on their move to their new home. Just as the most modern service will characterize the new automobile establishment, sn do we do our utmost to produce only the highest quality work. 'We suggest that new Buick owners after purchasing their cars immcdiately have their battery-registered with us to assure themselves of regular attention.

This will add considerably to the life of the battery. HP rM-3L I' 1 "ar aak. al aw aur Even an educational standpoint, this unusually large and complete "Buick Headquarters" is worth while inspecting. The Ramp, the Scientific Service Department, the Roof Parking Area, the Beautiful Large Display. Floor are a few features that mark this new building as the finest in Alameda County.

And in addition, for the first time since the announcement July 1 924, a complete showing of the 925 Buick Standard Six and Master Six motor cars is being made. Again we invite you. Come today and surely you will want to be present other days and nights in the Opening Week Program. 1 Hi bsunCo Bring the Kiddles I Automotive Electricians THlffliWAMB AIITOMOBIIE Th 1 argest distributors ol Automobiles in mewo ri a Distributors for Batteries fiyt I 320 23rd St. Lakeside 4335 "Branches in San Jrancisco Torlland.