The Decatur Daily Review from Decatur, Illinois • Page 16

SIXTEEN Is This Lady Lucky? She's the lady with the million dollar look. The one that stands out in every crowd. How does she look so poised and perfectly groomed and dress so beautifully on a budget. Every day she paper for tips on She studies them latest fashions. watches the sales.

up an expensive song. reads her family newsbeauty and glamour. to keep up with the She shops the ads, and Many times she picks hat or handbag for a It's not luck that makes this lady so lovely. A few minutes a day with her daily paper has paid big dividends. The Decatur Herald Usa Woman's Section Brings The World of Beauty and Fashion Right to Your Door THE DECATUR REVIEW I'll help you write a GOOD AD Lots of folks aet confused when it comes to writing a classified ad.

Do you? First off, a good ad is just Conversation in print When you're preparing to place an ad just make out like you are talking to your next door neighbor and listen to yourself. Put what you hear on paper. Why leare them quossing? What do you want to sell, or buy? If it's a machine, what's the brand? What's the size or capacity? Model? Year? Any accessories included? Does it need repair, or is it ready to use? Put Yourself in the buyer's shoes If you were reading the ad is there anything else you'd like to know. Price? By all means, put that in. In nearly every ad, price is the most important information.

Anything else missing? If so, fill in those blanks, too. All clear now? O.K., just a few more points. Avoid abbreviations 5 rm brk cott, 2 car gar. Would tions decrease readability. message, make it as easy for No Guessin', by It's smart to edit your ad.

don't contribute to the purpose where the reader may have to you know what this was? Abbrevia You want people to understand your them as you can. Eliminate a word here and there if they of the -but not to the point guess at the meaning. How many days should an ad run? Experience shows that ads run for 7 consecutive days are far more likely to do the joh. At the Herald and Review the lowest rate per day is offered on the 7. day order.

This is to encourage you to place your ad so that it can best serve you. If you get results before the time is up, cancel it and pay for just the number of days your ad was published. Either way you win. Pay cash or just In most instances you can of the few categories where ing for California," or "Notice. you can easily figure the say "charge it" charge your ad if you wish.

If it is one prepayment is required such as "Leave I will he responsible only for debts," cost of the ad. No comptometer needed Just allow 5 average words for the first line, 6 average words for each additional line. The cash rate for 7. days is 26c per line per day. So find the number of lines, multiply by 7, then multiply by 26c.

That's the cost of your ad for a whole week. The heck with it If any of this seems complicated don't lose your grip. You can still place your ad. Just grab your phone and dial 4353. An experienced ad-writer will help you.

Grab the Phone and Dial 4353 The Decatur Review RATES BY MAIL In Trading Area Daily and Sunday Daily except Sunday 1 year $14.00 1 year $12.00 6 months 7.50 months 6.50 3 months 4.00 3 months 3.50 1 month 1.50 month 1 20 1 week .40 week .30 Sunday Onty-1 Year $8.00 Outside of Trading Area Daily and Sunday Daily except Sunday 1 year $22.00 1 year $17.00 6 months 11.75 6 months 9.25 3 months 6.25 3 months 5.00 1 month 2.50 1 month 2.00 1 week .70 week .55 Sunday Only-1 Year $8.00, Carrier rates apply on subscriptions by mail in any town or territory having carrier service. Remittance should be made by check or money order. The Review cannot assume responsibility for currency or stamps. RATES BY CARRIER Per Week Review daily only except holidays 30c Review and Sunday 45c Sunday and Herald and Review 75c Classified Advertising Decatur, Illinois, Office hours: 8:30 a. m.

to 5 p. m. week days. Sundays and holidays, by phone only 4 to 6 p. m.

Dial 4353. Classified rates, for set solid ads originating in Coles, Clay, Cumberland, Christian, Dewitt, Douglas, Effingham, Fayette, Jasper, Logan, Macon, Moultrie, Piatt, Richland and Shelby Counties and in Illiopolis township of Sangamon County. 7 days Consecutive day 9 words, 2 lines $3.64 .56 14 words, 3 lines 5.46 .84 19 words, 4 lines 7.28 1.12 Each additional 5 words 1.82 .23 Rates cover publication in both The Herald and The Review, week days. Rates are the same for Sundays and holidays. Cash rates apply only for payment within ten days of first publication.

Charge rates 5c per line per day higher. For advertising from outside above named counties. 36c per line per day and cash with order except where credit has been es.ablished. Salesmen, Agents, Business Opportunity advertising, 36c per line per day. Please report errors promptly.

This newspaper can only be responsible for one incorrect insertion. For contract rates, and other classified information: call 4253; write The Herald and Review Classified or inquire in person at the classified counter, 365 N. Main, Decatur, Ill. Fire Calls Sunday 11:58 p.m.-1300 W. King Scotch Wash Laundry, $50 damage to clothes in clothes dryer.

Monday 12:30 p.m. --2000 N. Union bonfire, no damage. Emergency Ambulance Calls Monday 11:17 a.m.-Manor Court, house call, one to 2:20 p.m. --1200 Lake Shore house call, che to 3:38 p.m.

-Packard St. and Edward sick call, one to Traffic Arrests BROWN, Arthur Lee, 544 N. Illinois pleaded innocent to a charge of driving a car with only one license plate and posted $200 bond pending tria! July 13 before Police Magistrate Maurice Leonaid. TATE, Willie Lee, 1129 E. Orchard pleaded innocent to charges of failing to transfer his license plates and allowing an improperly licensed car to be operated and posted $400 bond pending trials July 13 before Police Magistrate Maurice Leonard.

SCHARNETT. James Walter, 1261 E. Leafland $16, speeding 1300 E. Grand Ave. Born To BECKER.

Mr. and Mrs. Larry 1495 S. 37th, boy, July 3, BILLINGTON. Mr.

and Mrs. Ralph 963 N. Monroe, girl, July 2, St. Mary's BOTTOMS, Mr. and Mrs.

James, Edinburg, boy, July 2, St. Vincent, Taylorville. BRAUNECKER, Mr. and Mrs. Russell, Effingham, boy, June 29, St.

Anthony's, Effingham. BUHRMANN, Mr. and Mrs. Henry, Edgewood, girl, July 2, St. Anthony's, Eifingham.

BUSHUE. Mr. and Mrs. Leroy, Effing. ham, boy, June 28, St.

Anthony's, Effingham. CALVERT, Mr. and Mrs. Ralph, Taylorville, girl, July 3, St. Vincent, Taylorville.

CONDER, Mr. and Mrs. Darrell, War-4 rensburg, girl, July 4, St. Mary's CORSO, Mr. and Mrs.

John, Taylorville, girl, July 2, St. Vincent, Taylorville. COVENTRY, Mr. and Mrs. Earl.

900 E. Riverside, boy, July 4, St. Mary's DAVIS, Mr. and Mrs. Donald, Mason, girl, June 28, St.

Anthony's, Effingham. DURBIN, Mr. and Mrs. Leo, Taylorville, girl, July 2, St. Vincent, Taylorville.

EKISS. Mr. and Mrs. David, Macon, boy, July 2, St. Mary's ELDER.

Mr. and Mrs. Stanley Rural Route 1, girl, July 3, EVERETT, Mr. and Mrs. Charles, Effingham, boy, June 29, St.

Anthony's, Effingham. GILPIN, Mr. and Mrs. Virgil, Taylorville, boy, June 30, St. Vincent, Taylorville.

GINDER, Mr. and Mrs. Alvin 1196 E. Clay, girl, July 2, GROTH, Mr. and Mrs.

Frank Wheeler, boy, July 1, St. Anthony's, Effingham. HEMPSTEAD, Mr. and Mrs. Barney 1018 W.

Sunset, girl, July 3, HETZLER, Mr. and Mrs. Loren 1097 W. Decatur, girl, July 3, and Mrs. Seibert, Loogootee, girl, July 1, St.

Anthony's, Effingham. HORTON, Mr. and Mrs. Earl 3185 N. Brett, boy, July 4, HUNTER, Mr.

and Mrs. Roger, Sullivan, boy, July 2, St. Mary's JACKSON, Mr. and Mrs. Manly 11 Higdon, boy, July 5, St.

Mary's KRAFT, Mr. and Mrs. Burnell, 366 S. Woodale, girl, July 3, LYLES, Mr. and Mrs.

James 630 S. New, girl, July 4, MCCLEVE, Mr. and Mrs. Don 1633 Home Park, boy, July 2, Tuesday, July 5, 1960. Born To MAHAN.

Mr. and Mrs. Wayne, Taylor. ville, girl, July 2. St.

Vincent, Taylorville. MCKINNEY, Mr. and Mcs. Jack Forsyth, boy, July 4, MEINHART. Mr.

and Mrs. Franklin, Montrose, girl, June 28, St. Anthony's, Effingham. MONSON, Mr. and Mrs.

William 1001 N. Oak Crest, boy, July 3, MORSE, Mr. and Mrs. Jack, 5464 North Fork, girl, July 3, NANCE, Mr. and Mrs.

John 547 W. Leafland, girl, July 4, St. Mary's OAKLEY. Mr. and Mrs.

Maurice Monticello, boy, July 3, ORTMAN, Mr. and Mrs. Edwin, Taylorville, girl, July 3, St. Vincent, Taylorville. OUIMET, Mr.

and Mrs. Edward, 2266 N. Oakland, girl, July 3, St. Mary's PETERS, Mr. and Mrs.

Charles, Edgewood, boy, June 29, St. Anthony's, Effingham. RUDOW, Mr. and Mrs. Paul Pana, girl, July 2, SHEFFIELD, Mr.

and Mrs. LeRoy, 1517. 44th, girl, July 3, SMITH. Mr. and Mrs.

William, Taylorville, boy, July 3, St. Vincent, Taylorville. SNELSON, Mr. and Mrs. Robert 2237 N.

Edward, girl, July 3, St. Mary's SUTMAN. Mr. and Mrs. William 2134 E.

Lawrence, girl, July 2, TARRANT, Mr. and Mrs. Donald, Taylorville, boy, July 3, St. Vincent, Taylorville. TILLEY, Mr.

and Mrs. Edwin E. Whitmer, girl, July 2, WILLIAMS, Mr. and Mrs. Alfred Warrensburg, girl, July 2, Central Illinois Deaths BARKER, Mrs.

Anna 57, Assumption, died 5:35 p.m. Monday in home: leaves mother, Mrs. Mary McElroy, Beecher City; husband, Lancelot; daughters, Mrs. Etta Tucker, Donovan, Mrs. Irene Rector, Valley Park, Mrs.

Lulabelle Malden Air Base, Miss Orlean Barker, Baroda, sons, Bruce and Lloyd, Moweaqua, Tony Leroy, Assumption, and Lawrence David; brothers, Roscoe McElroy, Taylorville, James, Hammond, Rollie, Beecher City, and William, Vandalia; a sister, Mrs. Norman Bledsoe, Morrisonville; 14 grandchildren and two great grandchildren; services 3 p.m. Wed nesday, Spring Hill Church, Beecher City; burial Spring Hill Cemetery; call at the Sherwood Funeral Home, Assumption. DOWNS, George 84, Westervelt, died 6 a.m. Monday in Shelby County Memorial Hospital, Shelbyville; leaves daughters, Mrs.

Mabel Sprague, Shelbyville; Mrs. Fern Dagen, Westervelt; sons, Floyd, California; Orville, Roscoe; services 2 p.m. Wednesday in Lockart Son Funeral Home, Shelbyville; burial in Henton Cemetery; call after 4 p.m. Tuesday in funeral home. FUITEN, William, 72, Lake Fork, died 2:20 p.m.

Monday in Decatur and Macon County Hospital; leaves daughters, Mrs. Dorothy Peterson, Elkhart; Mrs. Doris Duncan, Holly Springs, Mrs. Mabel Manley, Lake Fork; Mrs. Ethel McCain, Mount Pulaski: Mrs.

Wilma Moore, Lake Fork; son, Charles, Mechanicsburg; sisters, Mrs. Carrie Robinson, Lincoln: Mrs. Lena Stultz, Hartsburg; Mrs. Alta Lercher, Lincoln; brothers, Fred, Lake Fork; Russell, Lincoln; arrangements incomplete; Schahl Funeral Home, Mount Pulaski, in charge. MANNAN, Mrs.

Maude 87, Tuscola, died 12:30 p.m. Monday in Jarman Hospital, Tuscola; leaves foster son, Albert Shields, Tuscola; services 1:30 p. m. Wednesday, Waddington Funeral Home, Tuscola; burial Tuscola Cemetery; call from 7 p.m. to 8:30 p.m.

today. POTTER, Ben 87, Greenup, died Sunday; services 2 p. m. Tuesday in Hiles Funeral Home, Greenup; burial in Greenup Cemetery; call in funeral home. ROBINSON, Harry Ward, 71, Lincoln, died 5:40 p.m.

Monday in St. Clara's Hospital, Lincoln; leaves sons, Harry, Earl, Charles, Fred, all of Lincoln; James, Norfolk, Donald, Phoenix, Ray, St. Petersburg, daughters, Mrs. Robert Faith, Mount Pulaski; Mrs. Donald Harper, Hudson; Helen Robinson, LaGrange; Dorothy Robinson, Baltimore, Edith Robinson, Blormington; Florence Robinson, Clinton; brother, Paul, Alameda, halfbrother, Joseph Taylor, Chicago; sister, Mrs.

Fred Frantz, Lincoln; half-sister, Mrs. Edna Ackerson, Kenney; arrangements incomplete; Holland and Barry Funeral Home, Lincoln, in charge. WOODARD, Frank, 73, formerly of Dewitt, died at 6:30 p.m. Sunday; leaves wife, Ida; sons. Medford, Hoopeston and Victor, Redding, brother, Roy, Clinton; four sisters, Mrs.

Annis Meadows and Mrs. Mae Maurer, Kenney, Mrs. Rennie Robinson, Yale; Mrs. Ruth Richardson, Ste. Marie; serv.

ices 2 p.m. Wednesday, Cumberland Presbyterian Church, Dewitt; burial in Dewitt Cemetery; friends call today at Knapp Funeral Home, Cissna Park. golly Funerals-Decatur 1A -1A-07- Albers, Andrew O. Service time Monson Funeral Home Chapel, 1:30 p. m.

Thursday. Interment Zion Cemetery. Friends may call at the funeral home after noon time Wednesday. MONSON'S 239 WEST PRAIRIE -1A-07- Hines, William Services 10 a. m.

Thursday, Chapel. Interment Graceland Cemetery. Friends may call at the funeral home after 7 p. m. Tuesday.

J. J. Moran Sons -1A-07- Lentfoehr, Henry B. (Hank) Services 9:00 a. m.

Thursday, chapel. Interment Sesser, Illinois Cemetery. Friends may call at the funeral home after 1:00 p. m. Wednesday.

J. J. Moran Sons Don't pass the bucky GIVE YOUR BUCKS to the Party of your choice! DIG DOWN! Contribute DIG IN! Work for your Party and VOTE! Published as a public service in cooperation with The Advertising Council and the Newspaper Advertising Executives Association A60l 2164 The Payoff Use Classified.