The Algona Upper Des Moines from Algona, Iowa on November 7, 1957 · Page 15
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The Algona Upper Des Moines from Algona, Iowa · Page 15

Algona, Iowa
Issue Date:
Thursday, November 7, 1957
Page 15
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' e) TV III Anniversary 40 Years in the Automobile Business 27 Years in Mis Own Business 10 Year Anniversary for Wm. Dau, Jr. 37 Years in Algona for Daus. niiniiiitiiiinii lilHllllulllltllll 1 iiwiirawjm^ Oldsmobile's 60th Anniversary 50 Year Anniversary for General Motors 20 Year Anniversary for Auto. Trans. 10 Year Anniversary for Rocket Engine WILLIAM C, DAU, SR. Sales Department WILLIAM P. DAU, JR. Service Department WILLIAM L. DAU, JR.-JR. Sales* Service (1970??) Dau's and Oldsmobile's 'Anniversary' Celebration You are all invited ... Come in and Visit us on this very special occasion. Free Coffee and Doughnuts, AH Day, Both Days. FRIDAY and SATURDAY, NOV. 8 and BILL RIDGE . Body Man Bill li the oldest employee of the Dau'j Gatagc—having begun work hero back In 1945. He has built up a terrific reputation for precision body repairs and has been told many times by customers that his paint |obs look more beautiful than on new cars themselves. FRANK MITTLEIDER Mechanic Frank has been closely associated with automobiles, dicsel tractors and heavy duty farm equipment since 1942, At Dau's he Is a top man on hydramatlc, pcvrcrglidcs, and rocket engines. He has had factory training by Oldsmobile and can ably overhaul any General Motors transmission, or engine. An all-around lop service mechanic. AUGUST SCHMIDT Mechanic "Augie" has boon associated with Soren- scn and Brandt Buick and was their ex- putt DynaHow and engine man. If you drop In at Pau's, you are apt to find him overhauling a Dynaflow transmission with its rrunifold parti scattered all over the bench. But they get back In place expertly and "Aujle" is ilso 9 top 0. M. mechanic. D.WIGHT FRAWBACH Mochwilc, Dwight has been a member of the Pau'i itaff since 1950 and Is ene pf the very 'beYt factory'trlinsU bydr4««tij «nd tUUP- UP experts around. He ha« attended «U ,t the Oldsmeblle product lehoplt «MD year and "nowr the Oldimobllo frem It's "Anniversary Weekend" at Dau's Garage as we are set to celebrate many anniversaries including Dau's 40th in the garage business and Oldsmobile's 60th in the car industry. It was back in 1917 when William C. Dau be- ban his career, in the automobile business, at the Lucksinger Ford Garage at Whiitemore. Engines in those days were limited to one, two and occasionally four cylinders as was the famous "Model T" Ford. "Bill" loved to make these old cars and engines run like new. Later, he was employed at the Auto Inn owned by Merle Rossen; the Johnson Garage and Implement; and the Elbert $c Piorot Garage, all at Whittemore. During the months when most people jacked up •their cars and gc.t out the horse and sleigh, he constantly improved himself in the automotive field and attended Dunwoodie Institute at Minneapolis, where he look courses in automobile engineering, automotive electricity and machinist courses. After completing these courses, "Bill" moved to Milwaukee where he worked for the Nash Company in their engineering department and then in several garages representing rhapy different makes of cars. All the time, he Was gaining diversified knowledge that helped him Immensely later on. , . • In 1923, he canWback *o Iowa and went to work in the old Kohlhaai Bros, .garage in Algona. The firm handled Bulcks and. .Chevrolet cars at that time. Bill worked for this firm for 8 years and gained a large customer following* In 1924, he was the first person in North Iowa to own and operate a spray painting gun and he consequently had a large repainting business. • . ' • . . "Bill" started his>wn business in 1931 next to the Advance Publishing;.Co., naming it the Wm. C. Dau Garage and Body Shop. Business went well and in 1935, he built a new ; garage at the present location on Dodge and Nebraska streets. Up until the war years, the garage did brie cf Algeria's largest repair and body businesses. \ '-,i During the war years, William F. Dau, began working part time after school and on Saturdays for his father. He decided he liked the car business, went to business college in 1946-47 and in the fall of 1947, came home to begin assisting in the operating of the business. The name was changed to the Dau's Garage and the Oldsmobile franchise was taken on at the same time. William F. Dau in due time worked the customers into coming to him instead of the "old man," and began operating the service department himself, letting dad take care of the sales department. That is the story of the Dau's Garage with one notable exception—the garage staff. These faithful men—whom are pictured on this page—have done a terrific job and all of their work is thoroughly and competently done. They are the heart of any garage and particularly of Dau's—where top service is always guaranteed. See the Wonderful New "Oldsmobile for 195 • • •. ^ ! . * •> ] . (t -" PRESENTING AN ENTIRELY NEW WAY Otf GK)IW PLACES IN THE ROCKET AGE . . . OLDSMOBILITY NEW-MATIC RIDE Bli^ MOBILE-LOOK STYLING ... a true air suspension. New-Malic Ride suspends you on four .buoyant air cushions. It is the greatest improvement in ride since they first put air in tires. It compensates for every load, every change in weight • distribution . . . you ride at true "design level" ALL THE TIME! advanced features ... * Olds' Trans-Portable radio . . . the ingenious new "Take-it-with-you" car radio. * Modern Four-Beam Headlamps. . . . Olds for '58 is the epitome of good taste.'Majestic, with an unmistakable look of luxury .. . yet displaying fleetness in every smooth, sleek line. With new Four-beam headlamps, recess- styled grille, flowing twin blades. Choose from three great series, sixteen stunning models, advanced features ... * Olds introduces the new Rocket Engines. . • * New advanced performance and FUEL ECONOMY. IT'S THE GREATEST OLDSMOBILE IN 60 YEARS ... SEE IT FRIDAY OR SATURDAY AT DAU'S GARAGE, ALGONA! IIBllllllIlllllllBlfflllllll •::^r!^soci^ ,. sBtPt>fltBtf11WWiWiBHPi^^ 60 YEARS Of -.OLDS-MOB I Li PROGRESS *41 'rt A "7 ' • L - '—' ' •' . —;..' '^- —:—•—" : ;—"~" T ~7~~ ' I U Hi / <-«<w.*^arJS8«8»»^«MP?WWia»i TOM FRANKL Salesman lorn It one of those talesmen who would rather tell than eat. He has hid a vast Amount of marketing experience and hat always told according to the "Qoldnn Rule." He also has a fine working knowledge of the Oldsmobile car due to the rnany years spent by him operating various service itaHons. Whether It be a new or used car, ask for "Tom." EDWARD RUHNKE Mechanic Ed has been a regular at Dau's Garage for ' six yean, > doing fine work In the front end, wheel balancing and tune up departments. He It also a factory-trained Oldsmobile tune-up man, having spent a great deal of time at the Omaha General Motors training center. He loves to overhaul carburetors—the more barrels they have, the better he likes them. GEORGE COQJC i - Bookkeeper & Parts Man George If one of the old hands at Dau's, serving at bookkeeper and parts manager. Thj» I* bis 8th year on the job at Dau's. He is the m«n that take* care of the .finance bwiiness, car transfer! and Is also a notary public, Small wonder they say •round the garage—"Ut George Po It." OY 44144 OLDSMOBILE SALES ft SERVICE ALGONA (Sen* if th« UUew utu«Uy buiy » Ml the 8l89W wk and fiu VMn yww whteliv unwerj^i ^ OiMf HI4l|lt|MI#HIM) ItjBWf tttf4 Hi w*»y* h«*,Mi *v« ««MA l<& t «t My vbitt iloD «f djogd I «»v wv* yeiyur Uf« e« the i dn»ws wbjt y«ur tar ef owner ««r« Mid ha ssd »g(J M« $i»

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