Winston-Salem Journal from Winston-Salem, North Carolina • 16

fTZTTQT KStteia Interior of Winston Theatre looking from center toward stage Drawing of the new Winston Theatre fl plctare selectee with ealurttlu Children 9c TELEPHONE 3 4585 OPEN DAILY 12:45 EXCEPT SUNDAY IStatf PtoW quent appearance she was most gracious to a small audience Mctfem IU rcomc as 4 pne carpets ADMISSION PRICES A corner of ladles lounge at the Winston Theatre LATTIT WOULD NIWS IVtMTl Prince Aly and Rita Arrive at His Villa ITZPATRICK TRAVIL TALK "NIGHT LIE IN CHICAGO" Naturally there was no such Then there was the sell out per illing as sound pictures Music formance of Amelita Galli Curci A 9 IMM ml AM aw a WWW A A A 1 a nlr the great Metropolitan soprano who a a splendid perform ance and told me that it was the finest audience she had ever known in her career It would be amiss to leave out Will Rog ers who appeared here on two occasions and caustically com plained about dressing room fa cilities but thoroughly enjoyed his engagement The theatre has come a long way locally since the building of irst Ban Policy Extensive plans have been made fa formulating the policy and pro gram of the Winston irst run productions from the fin est studios have been contracted for or are in the process of nego tiation Twin City Thdatre Corporation ft jointly owned by North Caro lina Theatres Inc of which Kincey of Charlotte is general manager and the Sams interests of Winston Salem These latter in terests are represented by Bon ner Sams and Judge Leroy Sams and A Sams of Statesville Deal who has managed a number cf theatres for this company will be resident manager of ths Win ston under the supervision of Rice city manager 1 MERRIf MELODY CARTOON "HOBO GADGT BAND" and helped write the treaty with the Indians Later he left the House and fought in the batties of Alamance Kings Momtain and Guilford At Kings Mountain learning at an error in position he rode across the battlefield and made the correction which resulted later in the defeat of the enemy or his bravery In this battle the assembly awarded him an elegant sword and Thomas Jef ferson wrote a letter of praise and commendation After the war he served in Congress in 1793 and 1803 A presidential elector in 1800 he voted for Jefferson and 12 years later for Madison or three terms he served in the State Senate from Surry and beh Stokes County was created he represented it as senator for five terms until the year 1812 General Winston died at his home near Germanton April 21 1815 He left three sons one of whom became a judge another a major general and the third Lieutenant Governor of Mis sissippi In Raleigh when the big Am bassador theatre was construct ed it was a fitting tribute to Ambassador Josephus Daniels at that time Ambassador of Mexico The Cabarrus in Con cord the orsyth here the Ala mance in Burlington and numer ous others were named from their respective counties i How many times have you at tended church or the theatre and right in the middle of an inter esting sermon or an exciting picture a power failure oc curred? Often this was caused during storms of some magnitude at others it happened from condi tions beyond the average citizens knowledge To say the least the condition was indeed disturbing In the complete electrical sys tem ot the new Winston Theatre there is included a unique emer gency lighting system not man ually operated but absolutely auto matic mechanically controlled Im mediately following a power fail ure a series of lights light up with splendid brilliancy and continue to burn until the trouble is located by the utilities company Just auto matically when power is resumed these temporary lights cease to burnThe system Is infallible and is one ot the new things included TONIGHT at 6:15 RESERVATIONS best theatre The instru mentation was not in present day values well balanced or pleasing to the ear In the all of 1922 Keith Vaudeville was installed in the Auditorium and many present day radio and screen stars ap peared before Winston Salem au diences Perhaps some of the older the atre goers will remember some of those tried and true acts There were The Jordans (ibber McGee Molly) Lulu McCon nell now nationally known on the "People Are unny" pro gram Moran Mack later fa mous as the Black The Ritz Brothers well known on stage and screen Space limits so many to be mentioned It was not unusual for three road shows to play Winston Sa lem in one week I recall Blanche Bates Richard Carle Atl'S TN SR Wrtlo IlAnnnw vv vaav AAVaAAt Charlie Grapewin Dustin ar num at least two of the Barry mores Harry Lauder Henry Dixie and a host of others There comes to my mind those grand old minstrels Al ields Lasses White Ministrels and all oft the fine George Cohan and Shubert musicals Then too we had our share of operatic celebreties There was Martinelli at that time the star of the Metropolitan who leaned at the new theatre The large heating and cooling plant of the Winston is housed on our and One Half Street ad joining the building proper The system itself is so planned that average temperatures can be stabilized during the Summer as well as the Winter months Air circulated throughout the building is changed completely every two and a halt minutes after having been thoroughly cooled to the proper temperature necessary for healthful conditions During the Summer months the large cooling plant assures perfect comfort with the proper degree of cooling depending upon the outside humidity and temperature The conditioning system is so automatic in operation that regardless of the number of patrons in the thea tre the plant will carry to every' nook and cranny a clean supply of pure air No draft ven tilation is possible by the ar rangement of the system of ducts and outlets A crew of en gineers from the Air Condition ing Corporation has completed the intricate installation and the plant is ready for the heat of the coming Summer No plant of kind is more modem than this most important feature of new Winston matinees (Tex 38a NIGHTS 42c (Tax 30a Winston newest the atre is named for a cousin of Patrick Henry He was General Joseph Win ston a Revolutionary War hero whose name was used last cen tury when the town of Winston came into being He was bora in Louisa County Va in 1746 the son of a dis tinguished family which came to America from Winston Hall Yorkshire England He was edu cated by private tutors but seek ing adventure he joined the army at the age of 17 to fight Indians In September 1763 his com pany was ambushed and he was severely wounded However he concealed himself and was later rescued by a comrade One of two bullets which entered him remained in his body until his death Later in 1769 he settled in what is now orsyth County where he became a leader for independence and democratic government At Hillsboro in 1775 he established the basis for the North Carolina provisional gov ernment A year later he was in a battie at Cross Creek and was made a major in the militia and ranger of Surry County He took part in several battles against Cherokee Indians In 1777 he represented Surry County In the House of Commons SHOWS AT 7 and 9 PM Dedicated to a Policy Of Superb Entertainment Gadget Prevents Power ailure rom the laboratory science has produced a new theatre sound system which now pro jects motion picture sound into every seat with such lifelike quality thatthe actors appear to actually live and breathe on the screen This new sound equipment called reverse names "Motio graph has been in stalled in the new Winston The atre It is custom built and is de signed to faithfully reproduce the lifelike quality that was originally recorded on the film itself Mirro phonic Motiograph sound estab lishes a new standard of excellence within the act of talking motion pictures The name Mirrophonic symbolizes the exact reproduction of original sound in the same man ner that a mirror reflects an exact image All of the craftsmanship and careful attention to detail ex pended in the construction ot a fine musical instrument have been devoted to the special new equipment With it the faintest whisper becomes clear ahd in telligibly audible even in ex treme rear seats yet its unusual ly wide power permits the life like and massive reproduction of a mighty symphony orchestra without the slighest trace of dis tortion! Designers of the equipment have anticipated future advance in the art and have incorporat ed super power amplifiers man ufactured by Motiograph to gether with massive new speak ers which are called of The Every protective feature to assure continuous operation and every design which promotes ex cellence of sound reproduction has been built into the equip ment and insures a continuous performance without break downs or interruptions common with older equipments Made with tiie precision of a fine watch it Is sufficiently rugged to withstand the sound of heavy artillery gun fire Yet both heavy bass and overtones are projected without boominess of tinniness so that every type of picture can be enjoyed without ear strain All of the crisp clear ness brilliance and originality of the living spoken word has been preserved Violent spectacular se quences earthquakes battle scenes volcanic action take on a new dramatic realism yet so perfect are its automatic cir cuits controlled that the record ed tones of soft stirring leaves are distinctly heard and utter silence prevails between record ed passages Latest Type Ecpiipment Aids Voices Cannes rance (UP) Indian Prince Aly Khan and Rita Hay worth his bride to be arrived at the Riviera Villa yester day after motoring 600 miles from Paris Rita and Aly planned to visit the father the Aga Khan at his nearby chateau Outstanding eatures Unsaal altra Baaftara Rice Reminisces on Movies And Vaudeville of the Past Ona ot tlia matt brilliant and beautlfal theatre franta in the Sootheaat Latest dealcaed chairs aiacearei perfect vtaiaa Perfect aeeoastteal praprrur Latest praleetiaa a ttind eaiiamBai wl Hearinf Ald astleti la the aadltertem Carrier Alr Condltlealnf Winston new first run theatre the Winston will hold its grand opening on West ourth Street at :15 pm today The modern theatre built by the Twin City Theatre Corporation has a seating capacity of 1000 The opening attraction will be rniiemv nwtra winner jane Wy mill's latest picture? "Kiss in thi Dark" Plans to show only first run pictures many of which have al ready been contracted for were announced yesterday The fireproof building con structed of concrete masonry and steel features controlled weather equipment modern sound facili ties well spaced seals and a color ful interior Theatre Is Different The New Winston is just a little bit different from the usual con cept of a motion picture house It Is not just another theatre nor is it gaudy ornate or Startling in its simplici ty it strikes one immediately with the tasteful design and graceful lines Built to supply the ever grow ing needs of a discriminating pub lie the Twin City Theatre Corpo ration is presenting a structure truly unusual in the amusement world While it is ultra modern there are included in it all of the usually known appointments of the average playhouse together with innovations that are Instant ly noticeable rom its graceful exterior and brilliantly lighted marquee and fan shaped entrance the patron passes through stainless steel por tals with sidewalls of fluted satin aluminum to be greeted with a flood of light in soft shades and harmonious color from the in terior The public space immediately beyond the entrance lobby is a least for the eyes of the most ex acting All public rooms and lounges are located so conveniently that it is only a step out of the way after entering the foyer to anjoy the lovely accommodations The simple lines of construction In the ultra modern interior have been embellished with applied or namentation and accented in at tractive colors the basic idea be hind the entire decorative scheme being contrast the right propor tion of highly ornate and hand wrought detail contrasting with a background of simple modern structural lines This basic idea of contrast Is characteristic of the over all color scheme throughout the theatre and is reflected in the use ot a relatively few basic colors which emphasizes large pattern areas by attractive and compli mentary color Contrast Richly Carpeted Auditorium Leaving the public space the theatre goer is ushered into an auditorium richly carpeted and so carefully designed with lighting that one instantly feels he is en tering into an atmosphere of com fort dignity and complete relaxa tion With a seating capacity of 1000 the Winston offers unaltered vision of its perform ances without posts or columns caving no balconies out every patron seated on the same floor The seats are so arranged that anywhere in the auditorium no one is directly behind the one in front The slope of the floor is such that there is complete vision without obstruction at all times Built of concrete masonry and steel the theatre Is as fireproof as ft Is possible to make any build ing The wide aisles and spacious exits together with Its complete design make It possible to clear the auditorium In a few minutes Of great Importance is the con trolled weather equipment that is ot the latest design and almost hu mnnly automatic Healthful tem peratures are achieved with such precision that neither weather conditions nor the number of peo ple occupying the theatre at any given time will cause discomfort The builders and operators of this fine theatre are of the opinion that every convenience has been considered for the benefit of the Approximately one year ago excavation work was begun on the Winston Theatre on West ourth Street or many months prior to that time Earle archi tect of Hendersonville and his staff were drawing plans in readiness for the actual building Mr Stillwell has possibly de signed more theatres in the South than anyone in his pro fession Stewart Son of High Point were the general contrac tors and with their sub contrac tors have given our city a mod ern structure unique in design and planning To the Wil Kin Theatre Supply Company of Atlanta went the huge job of furnishing the Win ston with highly technical equip ment seating carpets furniture and the other necessities of a modem theatre Geiss ler of that company personally supervised the planning of all decoration draperies and mod ern color treatment Mr Nash Weil of Atlanta directed the in stallation of all equipment and supplies Latest type Motiograph pro jectors and Mirrophonic Sound Equipment Including Hard of Hearlng Equipment ire fea tured The auditorium haj been designed for the best in sound reception and special attention has been given to ac coustical properties that include the plastering and other sound absorbtion details The new Winston will be op erated strictly as a first run theatre by the Twin Citv The atre Corporation and win offer the theatre going public the last word in comfort and attractive surroundings to meet with the most discriminating taste Doors Open or Public At 6:15 PM By UREY RICE back in a chair in the new Rob in 1922 when I took over the Lee with too much hair management of the piedmont 011 on his head necessitating the Amusement Company theatres ropapering ot one of the rooms which comprised the old Broad Geraldine arrar who failed to way The Pilot Auditorium and appear and 1500 admissions the Elqsont our industry was inwere refunded Later in a subse iis swap dung clothes Temperature Control Plant Keeps Air Even Twin Newest Theatre Named for Colonial War Hero Doors will Open promptly at 8:15 pm vritii the first showin it 7 pm Second show win be Jane Wyman Plays Romantic Comedy The management of the Win ston Theatre selected a new pic ture starring the Academy Award winning star of "Johnny Jane Wyman for its Inaugural film The picture "Kiea in the is a sparkling romantic comedy with David Niven in the supporting lead Victor Moore and Wayne Morris round out a fine cast "Kiss in the unlike Miss Wyman's recent pictures gives her an opportunity to ap pear in something other than a dramatic film The change should be acceptable to her many fans The supporting program will include the latest world news a itzpatrick Traveltalk in techni color and a new Merrie Melody cartoon WINSTON ULTRA MODERN THEATRE BRILLIANT DIERENT ATTRACTIVE! DESIGNED AND PLANNED OR COMORTI ABOUNDING IN NEW INNOVATIONS! A BELIE IN OUR UTURE! Work Started On Theatre One Year Allo WIIBIOH SMEM (M JtfjSSAl WtDNEWAY HOMING APPtl 11 190 15 inston Theatre ill Have Grand Opening Tonight was furnished by what we called in the trade the Seeburg organs located in the front foyer of each theatre or in the outer lobby This mode of entertainment was supposed to serve two pur poses irst a direct ballyhoo to the passing patrons and second something to break the complete monotony of silence in the the atre At the Auditorium however tabloid shows on the stage were the vogue with second run films the Carolina 20 years ago I feel being shown during the interim that in the opening of the New A six piece orchestra of doubtful Winston that we are in pace quality occupied the pit of the with the times that as we con tmue to look forward to that which makes our industry great we will 'continue to make our amusement facilities sec ond to none 111 Ml 'qa i jrWIf Sffl i A jfi ft' Illi I WL MMT TjaBBy I ry H5C 1 Ik IH 4 Pwl I lr 1 i a i A i laiajfe'' If A tg i i ji 11 EK '7 7 2s 3Z Kft I fcL" I I VIJIIUW UUIIII lUWWWMWWMRERMWpMpWl ar sf 4 ur iB 1S i 1 I 1 vl A' A PZ 1 ft VI i a a 'V 'Si era wi a JeT1 1 AV' dJ' hMii i "i mi fc a vcw' cmmu jur Kox SHI AjM I BK MO1 Vt BOM twr vs JM3r WfeWiSX: i a A js 'i A i KTJiw xm su: 'wait wsr jot a as bii'i i a 7 a wai awiirr tr i i rrr noam ir 'imti rx Az Lui js a a i i care rf 5' I Wfe ST A yJi sh AfcXzV 11 MHManSMI jJt A 4 I I.