Winston-Salem Journal from Winston-Salem, North Carolina • 41

and now a REAL theater THE I VEUii Wp 'num II ii ip a (t tti ii ii i nil iii ii ii ii i iJ ii ii 11 ii HU i hi i ffinir 11 11 lli rM Again Winston Salem goes to the forefront of Carolina cities As it leads in other lines of civic greatness we are proud to make it the possessor of the finest theatre of the Carolinas Within it portals you will revel in the wonder of its beauty and splendor Comfort too was ever before us in its building and scores of artisans labored to the end that nothing be left undone to add to the safety comfort and pleas ure of you for whom it was builded lamp conjured a fairyland so enchanting And it 'will be our earnest desire to present such a standard of entertainment sa befits this splendid theatre CAROLINA The Opening Program The 100 Vitaphone Talking Picture Willi Bert Lytel Pauline rederick and Lois Wilson Al Vitaphone Vaudeville Eddie Peabody of the Chaz Chase The Ingenues Band Beautiful" ormal Opening Ceremonies at 9:00 Prices: MONTH 1 VESPA WUlMSOIV (hlliirrn 10c halrony 25c lower floor 35c Nlhi: Children Ida bal cony S5e kmer floor SOc THVnsiHV ill lA SATVKIHY VAUDEVILLE Mit Children 10c balcony 2V lower floor 40c Night: Children SSc bale nmy SOc lower floor 3c OPENING NIGHT ALL As befitting such a theatre we have chosen the productions of the world's greatest motion picture producers Paramount amous Lasky Metro Goldwyn Meyer and the special productions of Warner Brothers Also in addition to these feature productions we have contracted for the original talking news reel ox Movie tone News i Giving life to these pictures will be the largest and most expen sive Vitaphone and Movietone installation made and Vitaphone acoustical conditions were made ideal for these instruments and Movietone being realities when this theatre yas planned the Oq Thursdays ridays and Saturdays the theatre will present vaudeville especially selected with the idea of pleasing the tastes of Winston Salem people With Vaudeville will be shown the same high standard of pictures from Paramount Metro or Warn er Brothers a PUBL1X SAENGER Theatres of North Carolina Inc operates the atres in North Carolina In Greens boro Durham Salisbury Chapel Hill Raleigh ayetteville Wilson Hen dersonville and High Point It has no theatres outside of the State of North Caroline The management of the company la in the hand of North Carolina peo ple The company is affiliated with Puhlix Theatres Corporation and Saenger Theatres Inc Puhlix The atres Corporation Is the largest op erator of theatres in America having houses in every State and In almost every large city Saenger Theatres Inc owns theatres through Missis sippi Ixiiiisiana and lorida and is affiliated with other companies opcr ating in the eleven Southern State The North Carolina Company there fore has available to It the resources for securing entertainment and the experience for its presentation truly national organizations yet has it own interests confined to this Stale and its operation in the hands of men of this State The company comes to Winston Salem with a sincere desire to serve to the utmost in it own field and above everything to be good citizens of this good town OPENS MONDAY 6:30 fei" I ii.