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Â·B Â· Northwmt Arkansas TIMES, Sunday, Oct. 6, 1974 rAYlTTIVlLLI, ARKANSAS Upcoming British Election Billed As Most Crucial In This Century most will form the government, 'arliaments have a five-year ife unless the prime minister nooses to go Tor a stronger nandale sooner or some politi- LONDON (AP -- The British election next Thursday is being billed as the nation's most cru- tial of the century. Pollsters, pundits and many politicians see Harold Wilson and his Labor party as runaway favorites to win. But the forecasters did so . loo in mid 1970, only to see Wilson's Con servative party challenger, Edward Heath, snatch a stunning victory. Stakes are high tor the British people and also for Wilson and Heath personally. The lose is likely out of politics for good Nationally a malaise hangs over the land, a sense of fail ure. Successive trading, money and industrial crises sine World War II have made Britain's economy one of the .vea- kest in Western Europe. Inflation has been nearing 20 per cent. That has yielded forebodings that it could tear apart the country's social and political structures. The declining stale of the nation has undercut popular faith in the capacity of Laborites or Conservatives to cope. In England this has led to a massive swing toward Jeremy Thorpe's middle-way Liberals and in Scotland, Wales and Northern Ireland to an upsurge of nationalist separation. Wilson, Heath and Thorpe all have acknowledged that the inflation has given Britain its most dangerous crisis since World War II. Yet the battle is being fought largely to the sound of rival statistics with little discussion about the deep- seated causes of the country's woes. Wilson's government has been in office since March hut without an over-all majority in [he 635-member House of Commons even though Labor is the strongest single party. Now, the Laborites are asking 40 million voters for a new mandate to rule for five years without having to count on power-balancing factions for support. Three leading opinion polls published Thursday gave Labor a lead over the Tories ranging from TA to 9 per cent. This would he enough to give Wilson a landslide victory. But the surveys also showed that many voters have not made up their minds. Thus the possibility of some kind of upset exists. More than 2,200 candidates will be seeking seats in the ommons. The party that winsical or other crisis upsets his administration's control of Parliament. Other candidates range from Communists to fascists. The central issue in the cam- paign is, of course, how to beat inflation and get Britain on the rails again. Wilson's remedy lies in n social contract" entered into by his government and the labor unions representing 10 million workers. It would fundamentally shift the nation's wealth and power to working people and their families. Taxes on the wealthy would go up and unions would restrain their demands for more wages. Heath has said the war on inflation demands that party differences must be transcended. Laborites, without locking tho door, have served notice they | to Britain's two-party system \yould not join n Heath-led national government. Thorpe does not foresee the rise of a Liberal party government now. But he wants an end with its weighted voting that has kept the Liberals in the cold since World War I. Only the Liberals favor both wagÂ« and price controls. Inflation Ouldales Money Language CENTRALTA, 111. (AP) - Inflation is devaluing the language as well as the dollar. For instance, when you want to point out a ridiculously low price you might say, "It's dirt cheap." But dirt's not so cheap anymore. Illinois highway officials building Interstate 64 say they paid 72 cents a cubic yard for dirt Jill in 1972, $1.30 last year and $1.55 this month. Chicken feed, another synonym for cheapness, has doubled in price in two years. A 100- pound sack, about as much as a chicken eats in its life, now costs $9.50. That's $7 more than the purchase price of a chicken. Then there's the American expression: "Not worth a Continental." Inflation spawned that one when the Continental Congress issued so much unsecured currency it wasn't worth the paper it was printed on. But inflation has pushed the worth of a 1776 vintage Continental in good condition to $40, compared to about $15 two years ago. The paper it's printed on? Well, the paper you have in your hand, standard grade newsprint, costs about $11 a hundred weight. Fifteen months ago it was about $8,50. If you're angry at something you might say: "It's not worth the powder it takes to blow it up." Gunpowder prices have shot up 22 to 40 per cent, depending on grade, since last year. A pound will cost you $2.03, or 58 cents more than a year ago. Hay Article Is Published Dr. Robert D. Hay, professor of management in the College of Business Administration at the University of Arkansas, has published an article entitled "A Â· Brief History of Internal Organization Communication Through the I940's" in the latest issue of the Journal of Business Communication. Dr. Hay stated that during the 1930's and 1940's the theory and practice of internal organization communication were getting started. This article deals with some of the pioneers in this field and their contributions, "The science of sematics was started in this era and written communications 'courses in business schools were introduced," Dr. Hay said. Research in communications was initiated during the war, and readability formulas were initiated and communication Â· models were just getting off the ground, he added. , Dr. Hay presented a paper on Die subject at a recent A c a d e m y of Management meeting in Boston. .Northwest XXrK. 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