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20 Â· Northwest Arkansas TIMES, Thurs., Aug. 15, 1974 FAVETTKVILLI, ARKANSAS APL Files Testimony On Rale Increase LITTLE nOCK(AP).--^Addi- tional testimony was filed,.by Arkansas Power Light Co. on Tuesday \yith the .state Public Service Commission on the utility's application for a general rate Increase. In March, APL asked for new rates calculated to produce J8 million more in revenues -an increase of about 21 per cent. The utility said Tuesday however, updated studies show that the new rales would not increase billings to customers as much as first projected. "For a brief interim period prior to commercial operation of Unit One of Arkansas Nucle ar One, the increase for the av erage residential customers will approximate 10 per cent t 5 per cent," an APK news re- ease said. "However, when the nuclear ' plant comes on line, he difference between present and proposed rates, considering present fuel cost levels, will be even smaller or disappear entirely." APL said testimony filed on behalf of Reeves Ritchie, APL president, reflected the utility's "dilemma of meeting rapidly increasing demands for electric energy at a time when fuel costs and construction costs-are also rising." The company also filed testl- mpny. of five APL expert witnesses and two outside consultants. KEN'S PIZZA RESERVE NOTE $1.00 OFF WITH PURCHASE OF ANY 15" PIZZA Not Good On Delivery Or Carry Out UMMABUAT 409 West Dickson VOID WITH ANY OTHnt PROMOTION KEN'S PIZZA DOLLAR Pork Power Fremont, as easy to train as a dog In made wagon around the fair, matched" spite of their weight. T h e Gurlner plans to drive h i s team of Duroc hogs down the lead hog Â»a the left, " B i g team around county fairs John Gurtner of Inrt. drives his midway of the Seneca County fairgrounds in Tiffin, Ohio. Gurtner claims the hogs are Red," .a 560-pounder, a n d Jerry, who only tips the scales at 480 pull, the special throughout the midwest t h i s summer. (AP Wirepholo) Evel Knievel Hopes To Net $25 Million NEW YORK (AP) -- Merchandisers and promoters are busy cashing in on Evel Knievel's Snake River Canyon motorcycle jump. They say millions will pour in whether Knievel lives through it or not. Knievel says the launch will catapult him 2,500 feat in the air at 350 m.p.h. across the 1 500-foot wide Idaho canyon Sept. 8. He says his chances of making it alive are 50-50. : "Consumers react to the image Evel projects--the daredevil, the reckless adventurer, but a man who is truthful to his word," said Stewart Sims, division manager of ideal Toy Co. in New York. "He will jump and the 'image of the honest m a n remains--and sells--whether he'lives or dies." Ideal Toy Co. hopes to sell about S18 million worth of Evel Knievel items this year-, including a new model nf, the Sky Cycle that is supposed to rocket Knievel across the canyon. The Knievel Stunt Cycle, complete with E v e l Knievel loll, was Ideal's best selling toy lasl year. "Kids think Evel is great anc he's going to oe great for our sales," said Nabisco's Jack Welch. He lined up Bobby Riggs with Sugar Daddy Slickers for the much her.ilded ten nis match with Billie Jean King. Now, for an undisclosed sum. Welch has made an ar rangement with Knievel to pro mote Chuckles candies. Knieve will have the Chuckles logo on his white uniform, helmet anc Sky Cycle as he blasts off into the air. Knievel products--including T-shirts, watches, posters, com memoraHv'e coins--will matte as much as $200 million fo more than a dozen companies according to Jeffrey Breslow o Marvin Glass and Associates who bought the rights to Knip vel's name. Even the state of Idaho see its pie in the Sky Cycle. The State Land Board wa going to charge Knievel S50 for permission to land on th other side of the canyon whic is state and federally ownec But the fee was raised to S5 00 to match the amount the Bu reau of Land Management i getting. The permit, issued o Aug. 13, was number 1313. Top Rank Inc. will he broad asting the two-hour closed-eir uit production and says it ex- ects to make about J.15 million rom ticket receipts at 350 the- ters, foreign, rights and romdtional items. Robert irum of Top Rank, who is also resenting the Muhaninied Ali- 2eorge Foreman fight in 'Zaire ept. 25, calls.Evel Knievel his great white hope." Promoters say 50,000 people .'ho have paid $25 a ticket will ratch the Snake River show I'hich includes-other daredevil vents. Circus star Karl Wall- nda is supposed to balance on a tight rope at the edge of the canyon to test the wind before e launch. Knievel himself says he lopes to earn at least $10 mil- ion and possibly as much as 25 million from the .lump, bil ed as "the event of the centu y." Auto Makers Are Criticized For Pricing Plans KALAMAZOO, Mich. (AP) Inspired by President Ford's attack on a record price crease planned by General Motors, a millionaire Republican who owns a Pontiac dealership las asked GM to reconsider. In a letter to GM 'President Edward. Cole . "on Wednesday, lames S. ; Gilmore Jr. said: "You ' are recognized as a leader and others feel comfortable following your example. I strongly recommend that that example be one of a concerned second to the national interest." Gilmore said the major price hike could contribute to a continuation of the slump in auto sales that have cut his gross by 30 .per cent since last winter. Until then, he said sales at bis dealership totaled $10 million a year. GM reserved comment on the letter, saying it had not yet been received. ENJOY OUR DELICIOUS BUFFET Both Noon and Evening Bring the family! Child's Plate Only $1.35. We have three private dining rooms thai will accommodate up to 350 people. Buffet Noon and Evening HIGHWAY 71 NORTH FEG.US.PAT.OFF. Call AMIE STONE For Reservations 443-4323 443-4323 WHAT IS FIRST FEDERAL UP TO? Up to 7 1 /2 /g Interest on Four Year Certificates of Deposit. Penalties assessed on premature withdrawals of certificates. 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