Northwest Arkansas Times from Fayetteville, Arkansas on July 11, 1974 · Page 6
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Northwest Arkansas Times from Fayetteville, Arkansas · Page 6

Fayetteville, Arkansas
Issue Date:
Thursday, July 11, 1974
Page 6
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Page 6 article text (OCR)

Nohiiwe»i AikuiiMii JiiVtci, liiuri., July 11, 1V/4 FAYIYYIVILLI, ARKANSAS C. W. Serenades Mavis New Pop Song Comes From Bread Commercial By MARY CAMPBELL ! ol The Assoclaled Press Where is the country's next hit record coming from? Would you believe a bread commercial from Omaha? This litlle sample of 19V4 so- phislioalion has a driver of a Open in Missouri miles away.' Valley, 20 "The bread company started to get fan letters and their sales went up 200 per cent, which was one of the neat things about it." Also, in June, Fries won a Clio for the best over-all TV McCall describing truck stop waitress Mavis as "buill like a burlap bag full of bobcats" and "she's got it TO-gether." ' People in parts of Ihe Midwest -- next week the world? -- are going around greeting each oth- ' er on the street with those Iwo · phrases. "Old Home Filler-up an' Keep-on-a-Truckin' Cafe" was ' wrilten and sung by 45-year-old ' Bill Fries of Oniaba, who never wrote, a song before and last '. sang a solo in a high school "Messiah." Fries, listed as C.W. McCall on the record, looks like an older brother of John Denver. He works for an advertising agency in Omaha and much as he loves Omaha and thinks it could become a recording center like Memphis, just might Join John Denver in the Rocky Mountains if he. too. becomes rich and famous from his music. Fries was born in Audiibon, Iowa, and used to travel around to little lawns in Iowa with his parents while they played piano and violin for silent movies. Classical music was bis first love and he went to the University of Iowa, majoring in reed instruments, but , dropped out beflause the road ahead looked too difficult. He went lo art school, then the Army, then back to Omaha. He and a photographer friend talked a TV station into hiring an art director and photographer, at $35 a week each, in the early 1950s. GREAT SCHOOL "That was the greatest school I ever attended. We had to try everything from scratch -learn to do producing, set building, everything. In the late '50s local TV became so network oriented that all the fun was going out of it. I got some offers to leave Omaha but I'd gotten to like it. The ad business looked like the place for. me, so in 1962 I joined Bozell Jacobs Inc. and I've been with them ever since. "I didn't plan on ever doing the voice for these things. I wanted somebody to do a dry, matter of fact delivery like · Woody Gulhrie. Everybody that tried was overdoing the part. I Made a demo to show what 1 meant and they liked that, I naid, 'But that's me.' They said. 'Well, okay." Fries's project was lo do a TV commercial for the Met?, Baking Co. of Sioux City, which sold bread in 10 stales, with Ihe commercial for Iowa, Soulh Dakota, Nebraska and Southern Minnesota. "My premise was that these bread trucks are driving over the area. Let's have an Old ' Home Bread truck driver going lo deliver lo the Old Home Cafe and seeing a waitress he kind' of digs. He unloads the product. orders his own product -- I got ' : the name of the client in there , 1 0 limes, without being obnox- · ions. The client was a sweet 1 ' / h e a r t ; they didn't change a single word of cony. '·' SOUNDED COUNTRY C "Mavis was a .country-sound, ; ing name I'd always thought ·',. I'd use someday. Somebody ; told me he used to know a one- · armed truck driver in Missouri named C. W. so I used that and '··' I thought McCall sounded mas- . culine, so I put that with it. I wrote tlie lyrics in a Woody 1 Guthrie walking, talking blues, · lhat are spoken, not sung, with country rhythm behind It. :. "We shot it with Jeanie Capps from Dallas and Jim · Finlayson from Tyler. Tex. - : They both had the kind of char. acier in their faces that everyone has seen before at a truck ; stop. We shot three TV spots in Irving. Tex., at an out-of-the. way cafe, not a truck stop, Just a two-Dumper. It's mv voice all through, and sometimes they lin synch lo il. Keep-on-a-tru- ckin' was kind of in then and ; the name of the cafe has a lyrical, bouncy feel. P e o p l e . grabbed on to it. "It started airing about a ' year and a half a?o and it started a wave of Mavic-C. W. hvsteria. Fan clubs sprang up and people started calling every truck driver and waitress C. W. and Mavis. "A TV station in Des Moines did a half hour special on how the commercials were created. A slalion in Omaha did a shaw on a day in the life of Pisgah, Iowa. That's the place where C. W. lakes Mavis and her mnlher to the drive-in lo see 'True Grit.' Pisgah has 250 people and no drive-in movie. People are driving there to see it There's a sign outside of town now: Tjrive-in theater closed. campaign in the United Stales. "One of my friends, Don Sears, who owns a studio in Omaha suggested making a record, taking out Ihe selling parts of the commercial. Chip Davis wrote the music -- Bob Jenkins of Minneapolis hac written the music for (he com mercial. So we did it on Ameri cuU Our goal nvas 30,000 records and witlu'n two weeks we had sold Ihem. It got to No. 1 on K01L. a big rock slalion --, it made a little, noise out there in the sticks. Bill Gavin said it ivas a record to watch and we started getting offers from record comoanies. That shows what the grassroots ' can do. Don Had a friend, Mike Post, who had something lo do with Classical Gas' and we asked his advice. We didn't know what offers were good and bad. "We took MGM's offer and they started shipping records June 12. Jimmy Bowen, the president of MGM Records heard the other side. !01d 30.' E Highway, U.S. 30. 1 really sing on Ihal and he said he liked my voice, which turned me on." MGM also is allowing Fries lo continue lo record in Omaha and not rushing him too much o make an LP. Fries says, "I'm working on Wolf Creek Pass' about a runa- ivay semi (truck) and fooling around with a couplu of things Ihal could be very pretly about the Rockies and the San Juan Mountains of southwestern Colorado. I've gol one done about C. W.'s dog, Sloan. That's the name of a lown near Sioux City, where C. W. supposedly found him. 'Sloan' is a country waltz--thrcc-ouai'tcr lime " tamey indicted for Fund-Raising Efforts JACKSONVILLE, Fla. (AP) -- Sen. Edward J. Gurney has been indicted by a federal irand jury in connection with a $233,000 fund-raising effort involving contractors and dcvel opers seeking U.S. housing con- ,ract influence. The Florida Republican was charged with bribery, · conspiracy, -taking part in a cover up and lying to the special grand jury. The panel relumed the indictment Wednesday after a 10-month investigation. Conviction on all-counts could bring up to a 42-year prison No arraignment dale was set L.E. Thomas said the In- · ! - diclment "dealt a mortal blow . o Gurney's re-election bid. The grand jury probe began after The Miami Herald reported lhat a Gurney aide obtained unds in · Gurney's name from juilders hoping to win h i s - i n - luence with the Federal Hous- rig Administration. or Gurney or six other men indicted. Gurney, the first U.S. senator in 50 years to lie indicted while in office, said he is innocent:' " I - h a v e an abiding faith in the American syslerh of justice and firmly believe that I will ae proved innocent of ' any wrongdoing in this affair." Gurney, 60, of Winter Park, a member of the Senate Watergate committee and a staunch supporter of President. Nixor both on the committee and off is up for re-election this year Florida Republican Chainn The TIMES Is Orj Top of Tho News Seven Days a Weefcl Use Your Kmart Charge Card COMPLETE LINE BUILDING MATERIALS QUALITY MATERIALS at DISCOUNT PRICES SANKAMERICARD - MASTER CHARGE WELCOME PELIVERY SERVICE ALSO NEW HOMES AVAILABLE IN SEVERAL LOCATIONS 7KELLEY BROTHERS LUMBER kCO. 2401 NORTH GREGG ON Wen Towndiip North Gregg Phone 442-2351 Open 9 a.m.-10 p.m. Daily; Closed Sunday FRI., SAT. SALE No. 342 Insulated Vinyl Picnic 8 Pak or 10 Pak Freezer Container? Pints or V/2 Prs. Your _ Choice H Each Plastic Arm Lawn Furniture Chair.. -... 3.76 Chaise.... Rocker.... 160-Count Charmin Napkins Hot Dog Wheel Regular 1.47 Beach Towels 5-Ft. Diameter Swim Pool Regular 7.97 97 K-Mart Brand Dry Roasted Peanuts Regular 77? 3 Pak Cracker' Jacks 1-Gallon Picnic Jug Lawn Mower 8-8-8 Vertigreen Fertilizer Regular 3.17 97 4 PC. Plastic Mixing Bow! Set Regular 1.67 37 Twin-Pak Plastic Ice Cube Tray All Purpose Storage Chest Regular 1,97 Men's Long Sleeve 5-Gallon Plastic Water Can Decorative Plastic Waste Basket Picnic Baskets Regular 4.50 3" 4 Qt. Hand Crank Ice Cream Freezer Regular 6.97 37 Whistling Tea Kettle

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