Northwest Arkansas Times from Fayetteville, Arkansas on June 30, 1974 · Page 31
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June 30, 1974

Northwest Arkansas Times from Fayetteville, Arkansas · Page 31

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Fayetteville, Arkansas
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Sunday, June 30, 1974
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Page 31
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NM*WM» Arkaittti TIMfS, Sun., JUM 30, 1974 »»V«TTIVIU.«. «HKAN*A* 7 0 1 DISCUSSING CEREBRAL, PALSY FUND DRIVE .. .(I. to r.) Mrs. NogleT, Lmdtey, Andy Tu and Jnhn Lewis Cerebral Palsy Fund Drive Gets Underway The United Cerebral Palsy ·Fund drive for funds to construct a new pre-school facility is continuing this week, with drive workers in Fayetteville seeking contributions from various businesses. - Mrs. Mary'l Nogler is chairman of the business contributions phase of the drive in Fayctleville, and has about 25 workers who are contacting businessmen. Working with Mrs. Nogler are businessmen Jim Lindsey and John Lewis. The drive ends July 15. Goal for the, drive is $11,000, the amnunt needed to match federal and state grants to construct and partially furnish the new pre-school building. The facility will be built adjoining the Washington County School for Trainable Children on the grounds of Woodland Junior High School. FUNCTION The function of the pre-school is 'to aid children with cerebral palsy and other handicaps to regain some degree of normal activity. Four - and - a - half - year - old Andy Tu is an example of the kind of results the pre-school program can produce -- "not through miracles but through hard work," according to An- iniiiiniiiiiiiiiiniiiipiniiiiiiiiiiiiiinn I 'Round About Town! Landscaping of traffic islands' along North College Avenue has keen completed by the contracting nursery, but before the plants have had a chance to settle into their new homes at least one business has placed signs in their midst. Although in clear violation of the city's sign ordinance, signs advertising clean restrooms and "we fix flats" have been placed amid the junipers and trees in front o fa service station in the 1800 block of North College. Only two other incidents of extraneous materials being The landscaping p r o j e c t inanced by the city through revenue sharing funds, cost 113,218 with the city responsible 'or maintenance of the plants after July 24 when the 30-day iveability · promised by the contracting nursery ends. The project, is the first of its kind in the state and as such to see the landscaping practicality the traffic islands were found Thursday area. in a survey of the Near two vacant buildings are "for sale" signs placed by real 'estate firms and next to otic such sale sign is a left over "Pryor For Governor" sign. STANLEY BROWN, .chair- 'man of the city's Community Appearance Committee, said last week tha' it was in front 'the service station where the signs are located that vehicles had broken concrete dividers in the triple Is land. s being watched of other routes through cities, FOR THE MOST part, businesses along the area are cooperating. The North Fayetteville Businessmen's Association has even pledged to raise some J4.000 toward the total cost of the project. One f i r m whose employes damaged some islands and shrubbery offered to make resitution. That is the type of attitude that will make such project successful. It will be loo bad if a few, perhaps unthinking, individual 1 ! danvage not only Fayetteville's l a n d s c a p i n g project, b u t jeopardize future projects both /here and throughout the state. dy's mother, Mrs. Cecilia who is a co chairman of building fund committee, Mrs. Tu says that since And began attending the pre-schoo -- currently housed in the Gooc Shepherd Lutheran Church ·-- he has learned to stand an sit. and will hopefully begin i walk soon. Andy does crawlin exercises and works out on th parallel bars daily under th supervision of physical the apisl Mrs. Gene Anderson. It is hoped that Andy wi be able to walk by age six o seven. A speech therapist is als available at Ihe pre-school help improve the children speech habits. Mrs. Tu Andy was Iwo years old bcfor he said anything .and how expanding his vocabulary ever day. His speech is now at th two to four year old leve according lo his mother. PROGRESS SHOWN Andy has also made progres the areas of soci; evelopmenl -- where he is i le four to five year old stag -- and in early education 'hich teaches the skills tha ·nay later be used in school. Mrs. Tu emphasizes th mportantce of an early exe ise program to keep th luscles limber. Andy has paslic condition in whir nuscles tighten up, preventin ormal movements. "And nust exercise all his life," Mr 'u says. Andy is one of 12 childre vho attends the pre-schoc Tesently, but the new scho vill be able lo serve :hildren. Persons wishing to contrib a (tie drive may send tlu. ontributions or pledges to Mr r loria Taylor, sccretary-tre urer of the building fur committee, at 1400 Oak Man )rive in Fayetteville. John F s chairman of the committee. Fireworks Go On Sale Monday For Five-Day Holiday Period Fireworks may legally go on sale in Fayetteville Monday and Modernization Set For Israeli Air Force WASHINGTON (AP) -- The .Untied Slates has , modernize Isiael's agreed to air force The agreement does not co.Timit .over the next five lo ten years as needed to maintain a balance with Arab air forces, «ov- 'errimcnt sources said Saturday. ' in principle the United Stales !o supply specific typ^s and numbers of advanced fighter planes, it was understood. But the sources said the Israelis probably will get Ihe now F14, F1S. a lightweight and less costly YF16 and YF17 fighter being developed for the U.S. Air Force, or some combination of these planes in Ihe indefinite future. The !(ey to what Israel finally gets in the next generation of warplanes, beyond the current F4 Phantom, will be determined largely by how Arab nir forces develop with Soviet-supplied equipment. The most important of may be sold through friday, according to city ordinance, and hey may be exploded during he same time period. As a result of pending federal regulations, however, this may )e Ihe last year for fire- rackcrs. The Assistant Fayetteville )olice chief, Glen Riggins, ointed out that firecrackers ind other devices may be usec egally only between the hours of 9 a.m. and 11 p.m. on the specified days, or the user may e subject to a fine and court Riggins also said that in the asl the police have receive* :omplaints that children have hrown firecrackers at moving cars, a practice he said is very dangerous. If an explosion occurs in the closed confines of a car, he said, ilcan cause serious )hysical injury to tlie occupants by raising the danger of fire. P e r s o n s using fireworks should exercise great Riggins said, because the Arab air forces is Egypt's, For the time being at least, Russia has stopped sending any new planes to the Cairo govern ment. Nobody knows how lung thai may las',. Meanwhile. Russia is steadily building up Syria's air force The latest U.S. Inlellligence re ports say the Soviet Union has delivered 112 combat jets 'o Syria Ihis year. 24 of them the advanced MIG23. The new agreement to assure that Israel's air force remaps a match for Arab air power came out of a visit here this week by Israeli Defense Minis t*r Shimon Peres. Over-all. Israel is seeking e. massive $1,5 billion a year in U.S. military aid, much of it in grants, for the next five years care mans persons are burned or otherwise njured each year in fireworks related accidents. Nalionwide last year some 6,600 person: were treated in hospitals for i n j u r i e s received from fireworks. The federal government i. considering a regulation which would ban Ihe sale of fire crackers and institule new safety regulations and labeling for other types: of fireworks. The ban was to have gone into effect at midnight Monday However, the U.S. Consume Product Safety Commi»»ior granted a hearing on th proposal to Taiwanese and U.S fireworks firms, postponing thi ban for at least 30 days. Six-Und«f-Par CANDIAC, Que. -- Kath MeMullen of Bradenton, Fla shaved sis strokes off par take a one-stroke edge after th* first round of a 54-hole I-adie Professional Golf Association tournament. DA Researcher Jays PSC Erred In Arkla Case Alligators To Be Moved To New Sites By RICHARD J. MALOY TIMES Washington Bureau WASHINGTON - A massive igator transplant will be dertaken in the South this mmer. Five hundred American alli- dlors are to he caught in Loui- arta where they abound and ansplanted to new locations in rkansas and Mississippi where ley have died out. Similar, but smaller, 'gator ansplants have taken place in e past. But the efforts set for the July Aug. 15 period under sponsor- nip of the National Audubon ocicly is the largest such mdertaking ever planned. The alligators, ranging in size rom three feet to five and one alf feet, are to be caught in vo refuge areas in Iberia and ameron Parishes of Louisiana, hey will be wrapped in burlap acks which will be kept moist nd moved by truck to their ew homes. Two hundred of them are to be freed in a 16-county area f northern' Mississippi. The emaining* 300 are to be turned oose in southern counties of Arkansas. Fish and game officials of each state will handle .distribu- ion of the alligators to areas yhere they are to ^be re estal ished. Announcement of the big gator transplant was made by he Department of the Interior's 7 ish and Wildlife Service. Alligators are on the. endan- !ered species list, and the law ·equires a permit for undertaking such a transplant. The permit is expected to he approved, after public comment is received on the proposal. A Series of 18 Questions and Answers Designed To Explain The TIMES Want Ads So They May Serve You To Better Advantage 1. How Can I Place My Want Ad? There are *t least three different wayr, one of which will surely be convenient for you. (1) Almost all types of classified ads are accepted by telephone. Call 442-6342. (2) Mail in your ad. Indicate the number of times you wish it to run and mail it to: Northwest Arkansas TIMES, P.O. Drawer D, Fayetteville, Arkansas 72701. (3 If you are in the downtown area it may be convenient (or you to drop in at our office. We're certain that one of these methods, will answer your needs. 2- When Can Want Ad? The University of Arkans ndustrial Research and Exle ion Center released a posit! apcr Saturday that exprcs-j concern about the Public Serv- Commission's handling of Arkansas-Louisiana Gas Go's. recent rate increase proposals. Arkla originally asked the SC lor a riile increase thai would bring tlie utility $12.2 nillion in revenues. The PSC cut the proposal almost in half. nd in the end, bar! approved rale increases totaling $7 mil- ion for Arkla. The paper was w r i t t e n by Keith French, senior research specialist. French expressed concern hal the PSC aclion seemed to ndicate a constriclivc rcgu- atory posture which, he said. mighl he unwise during times of encrsy problems. French said utility initiative was riccded lo assure Ihe con .inurxl adequacy of fuel for both consumer nceJs and for main taining Ihe state's economic prosperity. The report raised questions about the tre-ilmenl given Ar kla's application in matle.-s icrlaining lo determination of Is rate base, inveslment credit and income tax expense which, ic .said, are delrimcnlal to the company and depart substantially from conventional regu lalory practice. "By the use of liberalized of tax benefits lo Ihe ratepayer, while deducting deferred income taxes from the rate base," the paper .said, "'he PSC prevented Arkla from re covering costs by procedures generally recognized and ac ccptcd by the accounting pro fcssion and in existing rc^u latory practice." Another objection expressec 1 n the report concerned Ihi method by which the PSC »r rived at income lax expense on the regulate.! porlion of ulilily's operalion. The use of Ihe consolidate income statement, the paper noted, lo arrive at an "effectivt tax rale" for ratemaking w« nol according to recognizer methods for determining t tax for the base-year period. Irish Children Arrive For Summer Of Peace MINNEAPOLIS. Minn. (AP) -- There were grins from ear o ear and scarcely a dry eye when ,120 Irish youngsters arrived in Minnesota to begin a six-week vacation from the vio- ence in Northern Ireland. The children, half of them Catholic and half of them Prol- jstant, are from the most troubled areas of Belfast. Five , r ears of communal fighting have taken more than 1,000 ives ill Ulster. Most of the children have lost relatives and friends in the upheaval. Belfast officials say fathers of three children have been shot since the youngsters were accepted into the summer program. The project, sponsored by the Hibbirtg, Minn., Rotary Club, is the result of a happy summer spent last year by two Belfast children. Sarah Hughes sent her 10-year-old son. David, and Irene Hill, 9, to the United States to escape the violence of their home town. Mrs. Hughes received many letters from American families who wanted to host a child, and when the Hibbing Rotary organization began its project, tlie inquiries were sent to the northern Minnesota town. "America's brilliant," was the observation dt 9-year-old Gerard Nolan as he met his hosts, the Josef Nehrings of Duluth. Minn. The children will spend (he summer in the peaceful Upper Midwest. Most of the host families live in Minnesota, but some reside in the Dakotas, Wisconsin and Iowa. As the children filed into Min- ;apolis-St. Paul International Airport, Pat Thissen of .Tanes- 'ille, Minn., led the crowd of iboul 500 persons in singing When Irish Eyes Are Smi!. rrg." "I'm so pleased everything went well." said Nancy Tim- mermnn, a former social work- r who directs the project. We've been working on this or seven months and it's great o have them here." Torch Enclosed KAIR LAWN, N.J. (AP) No one knows how long Ian- cms have been sheltering! ights, say researchers at the Duro-Lite Home Lighting Institute here. ; Alexis of Thureii, a 2nd cen-! ury Greek, was in the dark when he wrote, "Whoever invented the lantern was certain- y very careful of his hands" -referring to sparks and hot pitch which were hazards of the orch. In the 19th century the kcro- icne chimney lantern was developed, with a fluted cylindrical glass lube that created a liraft from bottom to top, giving more, oxygen for a brighter Name. And today homeowners achieve the welcoming effects of gaslight through electricity, in hurricane light bulbs designed for use outdoors, as post lights and porch lights. I Place A Ebon At Columbia NEW YORK (AP) -- Abba Eban. former foreign minister of Israel, will share his expertise on the Middle East with students at Columbia University this fall. School officials said Friday he will teach only for Ihe fall term because he wants to retain his seal in the Israeli parliament. His courses will include mul- nationalinn and oaee histories cy, currents in Middle Eastern nationalaism and case histories on war and peace in the Mideast. Office hours are 8:00 a.m. 'til 4:00 p.m. Monday through Friday. On Saturdays we're open 8:00 'til noon. Play safe by having your ad in early. 3. When Is the Best Time To Coll In An Ad? Although the time when an ad is placed is not too important, some periods are busier than others, For the quickest service it's advisable to call early in the morning to place an ad for the following day. 4. How Do I Know If Worded Correctly? My Ad Is A good ad tells the complete story. Tells what YOU would like to know if you were the reader. Intelligent, descriptive ads WITH PRICES get best attention and produce quickest results. If you are in doubt as to how to word your ad consult a TIMES Ad-Visor. Point out the best features of the article you are advertising. Always feature price! Remember --the more you TELL--the quicker you SELL! Price is important because Want Ad Shoppers know what they want and how much they plan to spend. A price creates only live responses and eliminates idle inquiries that waste time and usually end or start with the question "HOW MUCH? 5. How Are Want Ad Rates Determined?-- Want Ad rates are based on the circulation of the paper. The TIMES reaches approximately 13,000 homes daily or approximately 45,500 readers. A TIMES Want Ad is actually one of the most Inexpensive services available. A TIMES Classified .Ad costs as little as $1.44 per day and reaches almost 13,000 homes each day. To send a postcard to each of these homes just once would cost over $1000.00. 6. How Fully Should My Proposition? Describe Always describe your proposition as fully as possible. Try to put yourself in the reader's position and answer the questions that might be asked with your ad. If the car you're selling has brand new tires, mention it in your ad. If the job you're offering pays $95 per week--mention it. If your cow ii a top producer--mention it. If the home you're selling has a large yard--mention it. These are things that your prospective customers will want to know. The TIMES Want Ad Is only as effective as the sales presentation your copy contains. The better you TELL IT the quicker you SELL IT. 7. Which Is the Best Day To Advertise? One day Is as good as another. Various agencies and research- era have made painstaking etudies and have come up with very similar conclusions. No one has been able to prove conclusively that any one day is better than another. 8. Why Didn't I Get Results From My Ad? Although, by and large, the results from TIMES Want Ads are remarkable, occasionally yon will find that your ad brings no response. There could be several reasons. It may be wise to reword your ad to make it more attractive. Then again, it may just be that no one was in the market for your particular offer at the time your ad ran. In this case it would be wise to hold your ad for a week or two, then try again. In any event TIMES Classified Ads are read by thousands of people every flay. Make your offer attractive, give it a fair chance by scheduling it for seven days, and if there is a market for what you offer--The TIMES will find it. 9. Do You Accept Any Ad? No, we quite oflen turn down ads. We try to get complete information on any ad that sounds misleading or offers fan- tattic returns on investments. We feel we have an obligation to protect our readers from false or misleading advertising. We edit and reject certain ads each week. Should you experience any misrepresentation or fraud in connection with any advertisement notify the Classified Advertising Manager immediately. 10. What Happens If You Make A Mistake In My Ad? We correct it. But--errors must be reported immediately as we are responsible for only one (1) incorrect iniertion. Typists and printers are human, therefore, mistakes happen now and then. It h customary for newspapers to make good on one insertion. u. When Should Box Number? I Use A Box numbers should be used only when absolutely necessary. Few people will take the time to write » reply to year ad, never knowing whether it will be acknowledged or not A box onmber definitely cuts down on response you an likely to receive. Some people for one reaion or another do not wish to reveaJ their identity and therefor* o*e a box Bomber. 12. Why Can't You Tell Me Who Placed a Box Number Ad? We constantly receive requests to reveal who has placed a blind ad. We will not divulge this information to anyone! Advertisers who use TIMES box numbers are paying for a confidential service. It would be a serious violation of business ethics to divulge their identity. 13. Why Can't 1 Decide Which Classification I Want To Place My Ad Under? Before Want Ads became as important as they *r« today It was possible to lump them all together without headings. As the power of Want Ads increased and they became an important advertising medium it became imperative to separate them in some logical manner. Classification headings were developed to make it easier for the reader to find specific ads. Our readers are accustomed to these headings and deliberate mis-classification would cause annoyance which wouldn't help the advertiser, The TIMES or the reader. 14. You Call Them "Want Ads" and "Classified Ads" Which Is Correct? Both terms are correct. The term "Want Ads" is an older, perhaps more accurate description of our product. Want ad- vertistng is a market in which everyone can express and satisfy their needs and wants. "Classified" is a newer term growing out of the increase in Want Ad« which resulted in more and more classifications. It really doesn't matter what you call them--they still work. 15. How Many People Read My Ad? The TIMES' circulation shows an average daily circulation of 13,000. This means that almost 45,500 people see the paper daily. In recent studies mad* It was found that slightly more than one-half of the newspaper readers regularly refer to the Classified section daily. Of coarse, this is not always the same half. You have a reach of 22,750 readers in each issue or a possible total of 45,500 with two or more insertions. 16. Why Should I Run My Ad Again If It Did Not Produce Results The First Time? The market you reach through Classified ia constantly changing. Just because your ad didn't produce results this week, does not mean that it cannot do so. People who didnt' need a baby buggy yesterday may discover they need one soon. People who had jobs yesterday may not have them today. In the TIMES audience thousands of families' needs and wants are ever cbagning. An offer that produced no results this week may be overwhelmingly successful next week. 17- I Answered An Ad In Your Paper And Found That the Number Published Was Wrong. What Should I Do? Mistakes are occasionally made. Please let ni know immediately if you answer an ad and the phone number printed is incorrect. We can trace back and find the right number for you. By calling us about such a mistake you can help everyone concerned. 18. If I Had A Problem Regarding A Classified What Should I Do? Ad If you feel that you have a problem which hasn't been resolved to your satisfaction be sure to can this to the attention of the Classified Manager. Misunderstandings can develop and we do everything possible to correct them. If you have any questions about the manner in which your ad was handled, be sure to have them answered to your satisfaction. Please Phone 442-6242 if JERRY SMITH, Clossified Advertising Manager if NANCY ROACH if JODI DOWNUM if CAROL FLORER

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