Oakland Tribune from Oakland, California on April 10, 1927 · Page 92
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Oakland Tribune from Oakland, California · Page 92

Oakland, California
Issue Date:
Sunday, April 10, 1927
Page 92
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T (0 DEV S ECT OK . VOL. CVI OAKLAND, CALIFORNIA, SUNDAY, APRIL 10, 1927 NO. 100 p mm Enos Tower Corporation to Erect Cooperative Community Apartment-Home; R. G. de Lappe Is Architect Announcement Is made of the Injected construction of a 16-story oooperatlve community apartment home building at 1515 Oak street, fronting: on Lake Merritt. This structure, which Is to be of Class "A" steel and masonry construe tion, is to be erected at a cost of 1,600,000, It is stated, and will constitute a valuable addition to Oakland's skyline. It will occupy a site 90x160 in dimension. The structure will be known as the Enos Tower and will be built by the Enos Tower Corporation. ' Final plans were approved at the banquet held last Thursday night at the Athens Club, at "which were-present the sponsors of the enterprise, including Dr. M. M, Enos, Dr. Joseph Enos, Ralph Fisher, vice-president of the American Trust Company, A. Mathews and Lloyd E. Graybel, also of the American Trust Co. Others present included Russell Guerne De Lappe, architect for the new Enos Tower, and his associates, Francis B. Plant, structural engineer, and - V. Oglou. Others present were Gerald Hagar of Calkins, Hagar, Hall & Llnforth, attorneys for the corporation; Henry Hill and W. B. Mel, of the firm of Mel & Hill Inc., exclusive agents for the project, and Miss G. A. Shaffer 4)f the G. A. Shaffer Co., of San Francisco, oooperatlve specialists. , A description by the architects reads: "In addition to being 16 stories jj height, the new building will Sponsors of New Structure on Lake Merritt Final plan$ for the construction of the Eno Tower, cooperative community apartments at 1515 Oak street, were approved at the banquet held last Thursday night at the Athens Club. Left to right, seated, Dr. M. M. Enos, Andrew Mathews, H. G. Hill, Miss G. A. Shaffer, Francis B. Plant, Vladimir Oglou, Russell Guerne de Lappe, Lloyd E. Grayb iel ; left to right, standing, Gerald H. Hagar, W. B. Mel, Dr. Joseph Enos. M. T. Bettencourt. . - in IVitTrtiMnnifrntilmiiMr t uilltnti.v.- frfa rr irn niiimi ijrdiiiiywril, w,.,.,,,'!! n ini In Estudillo Estates The house that Budget Built" now open to the public in Estudillo. Estates, the .garden subdivision of the Fred T. Wood company in San Leandro. The home has been furnished throughout by Schles- have a basement containing garage space for a hundred cars. The first floor of the structure will contain a spacious lounge, library, lobby, banquet room, dining room .and a beautiful ballroom, The second floor will have guest rooms with private "baths, concession units and servants' quarters. . Then follow twelve floors of apartment homes. The apartments are designed for three, four, five and six rooms, as well as larger size units. On the roof will be a solarium, children's playground and smoking and GASH AND INCOME RANCH CLEAR WANT BUSINESS PROPERTY Prefer East 1 4th Street Part or all of 500 fertile acres of the best sweet potato land in the far-flung Valley of the San Joaquin. "Tickled with a plow, it laughs with a harvest" Rich, sandy loam soil, abundance of water, unexcelled growing climate and adjacent to paved State Highway. Entire tract under crop lease. A real revenue producer, "yesterday, today and forever." Will put in any part or all of this splendid in- ii 4ljn - I r.i-L. ohm tarm, vaiuea at wu per acre, -ausuimciy dear of encumbrance, and will astuma a reason' able fwt mortgsgs, or Will Pay You Cash Sfrerapea for your business property on E. 14th treat or anywhart in Oakland or Berkeley Opportunity Knocks! Open That Door I oJoiiN R Holland CENTRAL BANK BUILDING Gleneourt 7500 lounging sections. The fifteenth and sixteenth floors will contain a private home for the . owner. "The structure will contain many novel features of- convenience such as individual -refrigeration, compact wall safes,, burglar alarms, electric dish washers, electric driers, etc. "Dr. M, M. Enos, well-known Oakland physician, who owns the property on which this structure will be built, Is heading the organ-' ization sponsoring, the project." In commenting upon the architectural features of the new cooperative community apartment structure, Architect It. Q. De Lap pe stated: "Primary consideration has been given toward satisfying the funda mentals of good planning and in the solving, of problems of circula tion, orientation and room ar rangement. " The plan provides for a maximum of useable area, in eluding the introduction of many mechanical features and utllitar lan assets at a minimum of cost to the owners. The retaining of flexibility In plan arrangement has been- thoroughly considered, leaving undisturbed the structural soundness of the building, but not causing extra expense to the owners. "The, great value and strength' of the modern American constructive methods, as "' represented by steel and concrete, has been recognized not only to possess Structural but also beauty and proper development. It has been the aim to develop that powerful - and graceful frame work of steel and embellish it through the use of proper mediums keeping . the or- , iginal structural outline intact, yet giving it an appearance of good taste, dignity and richness suit able to a building of this size and permanency. . ; ,. H I STREET DEAL BY E- I POLLARD FRUIT SALE HELPS RED CROSS. j.ne vauiornia rrmi urowers Exchange recently donated the proceeds from the sale of two oars of lemons and two cars of oranges to the National Red Cross Florida relief fund. - Fruit auction companies waived their charges and the fruit brought $12,(00. CATHEDRAL TO COST 14,000,000. The greatest churoh edifice on the coast, the Episcopal Cathedral at San Francisco, is to take -form. The building when completed will have, coat $4,000,000 and will be surmounted by tall spire and two cathedral towers. , Building Loans '.. Refinancing Loans -.SWIFT ACTION- ... . .. -i - j . i - , Flat or Installments '- OAKLAND MORTGAGE & FINANCE CO. Oakland's Oldest and Largest Mortgage Company Resources over S2J5 00,000 1432 FRANKLIN ST. EXCHANGES OF MERIT Oakland downtown busi ness Heart of Retail Shopping District. Lot worth $200,000. 1st loan $155,000--4 years flat, 6. Income $25,000. Price $$00,000 Will take clear city or tountryv Santa Clara .Valley 900 acres; . pedigreed Holsteins and equipment. Value $250,000, Clear. Will take income, business or apts. that will show reasonable appraisal. Announcement is made of the sale of another large downtown Oakland business block on Frank lln street. The announcement reads: i '; " i "The well-known Galnes-Wal rath building, located on the east side of Franklin street near Seven teenth street, entirely occupied by the Gaines-walrath Furniture company, has Just been sold to Judge T. W. Harris, superior Judge of Alameda county. "The sale of this property is fur ther evidence of the rapid increase of values in Oakland, especially on Franklin Btreet the above prop erty haveing been purchased about six months ago by the Associated Realty Operators. Inc.. a corpora tion formed for the purpose of buying and selling' downtown Im proved real estate. The sale to Judge Harris,-it is understood, is at a figure that shows a handsome profit to the , Associated Realty Operators, Inc. It is reported that Judge Har ris has purchased this property, not as a speculation, but as a permanent investment, showing his faith in Oakland's future. - . "The purchaser was represented by Frank Leavitt of Watson and Klttrelle. and the sellers were rep. resented by Wlllara White of White and Bollard.'' Interior Decoration Contest at B. F. Schlesinger's This Week; Women of Easthay Are Invited to Participate. The complete program for the I interior decorating contest planned by B. F. Schleslnger and Sons this week, is announced. According' to the program the women of the Eastbay are Invited to Inspect the seven rooms made available by Schleslnger s for the contest, and to plan the interior decorating for the individual units, such as the dining room, bedroom, living room. breakfast room or sun parlor. For this purpose Schlesinger's large stock of rugs, draperies, furnishings and furniture will be at their disposal. The contest starts tomorrow I (Monday) when participants are I Invited to commence inspecting the I furnishings and stocks at their dis posal for the purposes of the con- I test. The next day (Tuesday) Mrs. E. J. Guyett, noted Interior deco rating specialist, will deliver the fiwt of three lectures on interior decorating, in the course of which she will also explain the rules of the contest, and .will distribute to contestants tne iipor pians, room measurements, etc. The lectures will be- held at 2:80 P. .. .... ' xzV' 51-,' " "' n ! "Intelligent buying requires m. on Tuesday, Wednesday and I study and planning and more par- Thursday (April li, 13, 14) in the tlcularly so in buying a homesite rear section of the fourth floor at I or a home." says C. F. Swain, sub Schlesinger's. Signs will point the I division manager for the Fred T, way. Each contestant Is to set Wood company and Estudillo forth her ideas on a special plan I estates in San Leandro which will be carried out by the "All successful enterprises are experts of B. F. Schleslnger and I conducted with system. It Is only Sons. All plans contributed by con-I reasonable that a home should be testants must be In the office of I purchased after systematic ac ii. F. Schleslnger and Sons by noon, I counting of expenditure, one ao April 18. Envelopes should be I not buy a home every day, but marked "Interior Decorating Con- usually once In a life time. It- is test, B. F. Schleslnger and Sons." I therefore Important that all the Prize winners will be announced on I values that enter Into a home pur April 20 and the winners will be chase should be earefulljr con- selected by a special Jury consist- sldered." Ing of Mrs. E. J. Guyett, interior "Ws hare called our new model decorating specialist of Chicago home in Estudillo estates "The and San Francisco; Emll Fritsch, House that Budget Built," because president' of the Oakland Real I It Is well planned all the costs are Estate board; Frederick H". Reim- I easily accounted for. The economy ere, architect: Chester Miller, arch-1 m minding ana furnishings IS ex- itect, and J. J. Donovan, president plained to those interested. 1 of the Alameda County Society of J "The architecture of this model Architects, The photograph of a winning I sembllnr of a home of her need room, together with descriptions, of an opportunity to select from a will oe reproaucea in the oakiana I larre stock such as la onen tn the TRIBUNE of April 24. On each contestants for these prises. She succeeding day of the week photo- will touch upon the harmony of the graphs of winning units will ap- approach in relation to landscape pear in this newspaper. The prize winning-rooms are to be exhibited to the general public during April. 25 xo 80. The merchandise order prizes will be allocated as follows: First prize; living, room, $60; second prize, living ' room, $25; third prize, living room, $16, and nine prizes of $6 each, with honor- and architecture, flowers and shrubs, and the consideration of exterior color -schemes.- She will also speak of the impression given forth by the entrance, and the arrangement of living rooms, and will suggest such treatments of handsome Tfurniture and furnish ings as the style-and kind. of room might demand.. The treatment of able mention.. The same twelve walls and woodworks; the windows prizes will be given for the bed- with their draperies; the rugs, the room and the same prizes for the I furniture of earved ornament, or CROP OTJTTjOOII brtght. Following the Abundant early rains the farmers of the delta dis trict. Contra Costa county, sowed approximately 10,000 acres of winter srain. In the hill and val ley section. Barley, principally was sown, but there Is a good showing ot wheat, probably better than In any former year. Indications could not possibly be better for a banner year. GOOD START IX BCTUDIWO, Announcement recently was to- the effect that the Stockton Dry Ooods company, one of the most succesful business firms In the In terior of California has made plans to construct at a cost of $500,600, a five-story home In that city. A theater building adjoining Is to cost $600,000. FOR RENT NEW APARTMENT BUILDING 1. t, S or 4 rooms and bath $25 to $60 a Month ROOF GARDEX SOCIAL HALIj 396 Hawthorne Av. (near Webster St) mum. SB Professional Men of High Standing You will find in the Latbeni Square Building a directory of tensnu i . conforming te the best standards of the profession. A few offices still sellable at turprwingly reasonable rentals. MMrer's 0k f nth flow a Latham Square a Building .. I dining room. There will also be a $25 first prize for the breakfast room or sun room, a $10 second prize and six more prizes of $5 and honorable . mention each. These prizes represent a total of $600. , In connection with the Bchles- lnger contest Mrs. B. J. Guyett will give a series of addresses on April 12, 18 and '14 upon subjects relat ing to decorations of the. house, . Ammr FT..-..., - A 1 - Itt she will disc use the .exterior and approaches, the entrance and the living room. Upon the second day, the dining; room and the breakfast room wnl form the subject and the third day, the bedroom and the sun parlor, tinder these subjects will be listed furniture, run. oaruets. draperies and the smaller details of ornamentation. Mrs. Ouyett will emphasise the latest ability of very woman to create aa expression of Individuality In the as- jL.oans This company is loaning over $800,000. per month, mostly on new construction. This speaks for our service and lending ability. $11.90 per month per thousand for 14 ( months pays Interest and principal. Prompt Service 'Reasonable Costs Established 35 Yean Assets over $18,500,000.00 (Bead Office Salt Lake City. Cub) C. H. McEntyre District Manager 1930 Broadway Oakland. California simplicity of finish; .of marquetry or inlay, or enamel; of the balance of area; or suitability of combinations; -all these will be discussed Further subjects touched . upon will be. The needs of the different fam Hies; dining room furnishings, in eluding floorcovering, window treatment, dining ' Suites, linen glass, china and service; the breakfast nook 'as a Modern' develop ment with ns limited space and unlimited convenience; the bedroom with floor covering, furni ture, bedding, drapes, lighting de tails, dressing table ornaments. both useful and ornamental; the sun parlor with wioker, grass or willow furnishings, cretonne chintz. gauss, voile and such inspirations as the color and texture of ma terials may sunset. ' Included in these lectures will be questions and discussions. home is traditionally Spanish, retaining the severs sub-tropical Unas, which ars k ' characteristic, but adapted to modern standards of comfort and convenience. Rough plastered walls, Spanish casements and sun psrgola, all add to the charm of "The House that Btfdget Built." T.he residence is furnished by SchleslngersV , .'. - "Estudillo estates combines every sensible restriction and modern Improvement for the .builder and home seeker." Each lot- has lt t own fully matured fruit trees' A number of other recently-built homes at Estudfllqsestatee vie with the "Budged Home" in attractiveness. Of these homes it .is said " by "many visitors that the "Peterson Home" on Estudillo avenue is a close rival to the furnished model home. Peterson, the" builder, - has chosen an especially - attractive lot, whiqh at this time is white with cherry blossoms on mature cherry tre.es. . , . BCr Succe:(ul l Mobiaw -1 O Supervision V5s CC If Method t M 9 I OF THE YV ' . fM kVa ,11 3 State Z Jht cPXPIjrn i J Insurance vMV Plant ; f 3n Commissioner SSiKs Equipment ; i . ' ;: ; H 11 FALSE IMPERSONATION I !- 1 mJtli Ynt tint tUe William Smith who mrni el! and Fla t ' I I William Smith may. really be William ;L fimitfi Ytri tint iUe William Smith whn mrni the nronertv you are buyinjf.- M ,,,'',.-,' - .OFFICERS' -' ':..: -A. VORSTBRBR STANLEY . SMITH MARTIN 1. ORBCN s. mfr.-mts, . ssm. satMassa - , : THRRCTOR8 HARRY I. ANDERSON O. D. FORSTBRE I "i W. f. D, BROWN B. I. DB LAVEAUA P. A. DIN8MORB L. D. FAY B. A. PORfTBltm , BOTINM. OTRI D. R. PERKINB STANLEY J. SMITH R. M. TTLDBN LOUIS CLICXMAN MARTIN R. OREBN LESTER W. HINK J. K. LUOMMEDIBU C H. J. TRUMAN R. C LYON C. H. WILCOX c r. MUROOCX i H I 1430 FRANKLIN ST. OAKLAND, CALIF. - - TELEPHONE OAKLAND 7028 . ' '"'' "Am Eastbay InttituHow" rpfn and Flat Installment Construction JAMIESON -TOWLE- 17ILLOUGIIDY CORPORATION 393-17St. OAKLAND HHWMMVBBaBHgAHRfjSsaHBSBmMeBMeHMs A i ; ; i .! STO CK AND BOND COMPANIES- Right in the lieart of Oakland and' in a new tix-st6rjr building to be constructed adjacent to the 'Tribune tower here. You can acquire a new home for your business. The ground floor space 50x100 feet and the Mezzanine may be acquired on 1 0-year lease, with renewal clause, and at nominal rent - Men of action and snap judg ment are keeping abreast of the times in the East Bay . Section. Oakland is growing as never be- fore. Yon can benefit from such a situation. See ns now! FRED E. REED CO. INC. Selling ami Ltmsms Agents .NOTHL'G BUT BUSIMSS PROPERTY UU) Broadway LakesiJe T06 mi 4,K T.I..,. -A f 1

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