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Oakland Tribune from Oakland, California • Page 92

Publication:
Oakland Tribunei
Location:
Oakland, California
Issue Date:
Page:
92
Extracted Article Text (OCR)

(0 OK ECT DEV NO. 100 VOL. CVI OAKLAND, CALIFORNIA, SUNDAY, APRIL 10, 1927 In Estudillo Estates Sponsors of New Structure on Lake Merritt Final for the construction of the Eno Tower, cooperative community apartments at 1515 Oak street, were approved at the banquet held last Thursday night at the Athens Club. Left to right, seated, Dr. M.

M. Enos, Andrew Mathews, H. G. Hill, Miss G. A.

Shaffer, Francis B. Plant, Vladimir Oglou, Russell Guerne de Lappe, Lloyd E. Grayb iel left to right, standing, Gerald H. Hagar, W. B.

Mel, Dr. Joseph Enos. M. T. Bettencourt.

The house that Budget Built" now open to the public in Estudillo. Estates, the subdivision of the Fred T. Wood company in San Leandro. The home has been furnished throughout by Schles- mm in IVitTrtiMnnifrntilmiiMr uilltnti.v.- frfa rr irn niiimi ijrdiiiiywril, ini Interior Decoration Contest Enos Tower Corporation to Erect Cooperative Community Apartment-Home; R. G.

de Lappe Is Architect at B. F. Schlesinger's This Week; Women of Easthay Are Invited to Participate. Announcement Is made of the The complete program for the I Injected construction of a 16-story oooperatlve community apartment interior decorating contest planned by B. F.

Schleslnger and Sons this week, is announced. According' to the program the women of the Eastbay are Invited to Inspect the home building at 1515 Oak street, fronting: on Lake Merritt. This seven rooms made available by structure, which Is to be of Class Schleslnger for the contest, and to plan the interior decorating for steel and masonry construe tion, is to be erected at a cost of the individual units, such as the dining room, bedroom, living room. breakfast room or sun parlor. For this purpose Schlesinger's large stock of rugs, draperies, furnishings and furniture will be at their xzV' disposal.

The contest starts tomorrow I (Monday) when participants are I 1,600,000, It is stated, and will constitute a valuable addition to Oakland's skyline. It will occupy a site 90x160 in dimension. The structure will be known as the Enos Tower and will be built by the Enos Tower Corporation. Final plans were approved at the banquet held last Thursday night at the Athens Club, at "which were-present the sponsors of the enterprise, including Dr. M.

Enos, Dr. Joseph Enos, Ralph Fisher, vice-president of the American Invited to commence inspecting the I furnishings and stocks at their dis posal for the purposes of the con- I test. The next day (Tuesday) Mrs. E. J.

Guyett, noted Interior deco rating specialist, will deliver the fiwt of three lectures on interior decorating, in the course of which she will also explain the rules of the contest, and distribute to contestants tne iipor pians, room measurements, etc. The lectures will be- held at 2:80 "Intelligent buying requires home seeker." Each lot- has lt own fully matured fruit trees' A number of other recently-built homes at Estudfllqsestatee vie with the "Budged Home" in attractiveness. Of these homes it said by "many visitors that the "Peterson Home" on Estudillo avenue is a close rival to the furnished model home. Peterson, the" builder, has chosen an especially attractive lot, whiqh at this time is white with cherry blossoms on mature cherry tre.es. home is traditionally Spanish, retaining the severs sub-tropical Unas, which ars characteristic, but adapted to modern standards of comfort and convenience.

Rough plastered walls, Spanish casements and sun psrgola, all add to the charm of "The House that Btfdget Built." T.he residence is furnished by SchleslngersV "Estudillo estates combines every sensible restriction and modern Improvement for the and m. on Tuesday, Wednesday and I study and planning and more par- P. I Thursday (April li, 13, 14) in the tlcularly so in buying a homesite rear section of the fourth floor at I or a home." says C. F. Swain, sub Schlesinger's.

Signs will point the I division manager for the Fred way. Each contestant Is to set Wood company and Estudillo Trust Company, A. Mathews and Lloyd E. Graybel, also of the American Trust Co. Others present included Russell Guerne De Lappe, architect for the new Enos Tower, and his associates, Francis B.

Plant, structural engineer, and V. Oglou. Others present were Gerald Hagar of Calkins, Hagar, Hall Llnforth, attorneys for the corporation; Henry Hill and W. B. Mel, of the firm of Mel Hill exclusive agents for the project, and Miss G.

A. Shaffer 4)f the G. A. Shaffer of San Francisco, oooperatlve specialists. A description by the architects reads: "In addition to being 16 stories jj height, the new building will forth her ideas on a special plan I estates in San Leandro STREET DEAL BY have a basement containing garage space for a hundred cars.

The first floor of the structure will contain a spacious lounge, library, lobby, banquet room, dining room a beautiful ballroom, The second floor will have guest rooms with private "baths, concession units and servants' quarters. Then follow twelve floors of apartment homes. The apartments are designed for three, four, five and six rooms, as well as larger size units. On the roof will be a solarium, children's playground and smoking and which will be carried out by the "All successful enterprises are experts of B. F.

Schleslnger and I conducted with system. It Is only Sons. All plans contributed by con-I reasonable that a home should be lounging sections. The fifteenth and sixteenth floors will contain a private home for the owner. "The structure will contain many novel features of- convenience such as individual -refrigeration, compact wall burglar alarms, electric dish washers, electric driers, etc.

"Dr. M. Enos, well-known Oakland physician, who owns the property on which this structure will be built, Is heading the organ-' ization sponsoring, the project." In commenting upon the architectural features of the new cooperative community apartment testants must be In the office of I purchased after systematic ac ii. F. Schleslnger and Sons by noon, I counting of expenditure, one ao April 18.

Envelopes should be I not buy a home every day, but I E- POLLARD marked "Interior Decorating Con- usually once In a life time. It- is test, B. F. Schleslnger and Sons." I therefore Important that all the Prize winners will be announced on I values that enter Into a home pur April 20 and the winners will be chase should be earefulljr con- selected by a special Jury consist- sldered." structure, Architect It. Q.

De Lap Ing of Mrs. E. J. Guyett, interior "Ws hare called our new model Announcement is made of the sale of another large downtown pe stated: "Primary consideration has been decorating specialist of Chicago home in Estudillo estates "The and San Francisco; Emll Fritsch, House that Budget Built," because Oakland business block on Frank given toward satisfying the funda mentals of good planning and in president' of the Oakland Real I It Is well planned all the costs are Estate board; Frederick Reim- I easily accounted for. The economy lln street.

The announcement the solving, of problems of circula ere, architect: Chester Miller, arch-1 minding ana furnishings IS ex- reads: i i "The well-known Galnes-Wal tion, orientation and room ar itect, and J. J. Donovan, president plained to those interested. 1 of the Alameda County Society of "The architecture of this model rangement. The plan provides for rath building, located on the east a maximum of useable area, in Architects, side of Franklin street near Seven eluding the introduction of many The photograph of a winning I sembllnr of a home of her need teenth street, entirely occupied by BCr Mobiaw -1 Supervision V5s CC If Method 9 I OF THE YV fM kVa ,11 3 State Jht cPXPIjrn i Insurance vMV Plant 3n Commissioner SSiKs Equipment i 11 FALSE IMPERSONATION I 1 mechanical features and utllitar room, together with descriptions, of an opportunity to select from a the Gaines-walrath Furniture lan assets at a minimum of cost to will oe reproaucea in the oakiana I larre stock such as la onen tn the company, has Just been sold to Judge T.

W. Harris, superior Judge the owners. The retaining of flexibility In plan arrangement has GASH AND INCOME RANCH CLEAR WANT BUSINESS PROPERTY Prefer East 1 4th Street TRIBUNE of April 24. On each contestants for these prises. She succeeding day of the week photo- will touch upon the harmony of the graphs of winning units will ap- approach in relation to landscape of Alameda county.

"The sale of this property is fur been- thoroughly considered, leaving undisturbed the structural pear in this newspaper. and architecture, flowers and shrubs, and the consideration of The prize winning-rooms are to ther evidence of the rapid increase of values in Oakland, especially on Franklin Btreet the above prop be exhibited to the general public exterior color She will also speak of the impression given erty haveing been purchased about during April. 25 xo 80. The merchandise order prizes will be allocated as follows: six months ago by the Associated forth by the entrance, and the arrangement of living rooms, and will suggest such treatments of Realty Operators. a corpora First prize; living, room, $60; William Smith may.

really be William tion formed for the purpose of buying and selling' downtown Im handsome Tfurniture and furnish soundness of the building, but not causing extra expense to the owners. "The, great value and strength' of the modern American constructive methods, as represented by steel and concrete, has been recognized not only to possess Structural but also beauty and proper development. It has been the aim to develop that powerful and graceful frame work of steel and embellish it through the use of proper mediums keeping the or- iginal structural outline intact, yet second prize, living room, $25; third prize, living room, $16, and mJtli Ynt tint tUe William Smith who mrni el! fimitfi Ytri tint iUe William Smith whn mrni ings as the style-and kind. of room proved real estate. The sale to Judge is understood, is nine prizes of $6 each, with honor- might The treatment of the nronertv you are able The same twelve walls and woodworks; the windows at a figure that shows a handsome prizes will be given for the bed- with their draperies; the rugs, the profit to the Associated Realty room and the same prizes for the I furniture of earved ornament, or Operators, Inc.

dining room. There will also be a simplicity of finish; marquetry It is reported that Judge Har Part or all of 500 fertile acres of the best sweet potato land in the far-flung Valley of the San Joaquin. "Tickled with a plow, it laughs with a harvest" Rich, sandy loam soil, abundance of water, unexcelled growing climate and adjacent to paved State Highway. Entire tract under crop lease. A real revenue producer, "yesterday, today and forever." Will put in any part or all of this splendid in- ii 4ljn I r.i-L.

$25 first prize for the breakfast or inlay, or enamel; of the balance ris has purchased this property, giving it an appearance of good of area; or suitability of combinations; -all these will be discussed not as a speculation, but as a permanent investment, showing his taste, dignity and richness suit room or sun room, a $10 second prize and six more prizes of $5 and honorable mention each. These prizes represent a total of $600. Further subjects touched upon faith in Oakland's future. able to a building of this size and will be. "The purchaser was represented permanency.

The needs of the different fam In connection with the Bchles- by Frank Leavitt of Watson and Hies; dining room furnishings, in FRUIT SALE HELPS RED CROSS. Klttrelle. and the sellers were rep. lnger contest Mrs. B.

J. Guyett will give a series of addresses on April ohm tarm, vaiuea at wu per acre, -ausuimciy eluding floorcovering, window resented by Wlllara White of White treatment, dining Suites, linen 12, 18 and '14 upon subjects relat dear of encumbrance, and will astuma a reason' and ing to decorations of the. house, Ammr A 1 Itt j.ne vauiornia rrmi urowers Exchange recently donated the proceeds from the sale of two oars of lemons and two cars of oranges to the National Red Cross Florida glass, china and service; the breakfast nook 'as a Modern' develop CROP OTJTTjOOII brtght. VORSTBRBR STANLEY SMITH MARTIN 1. ORBCN ment with ns limited space and Following the Abundant early she will disc use the and approaches, the entrance and the rains the farmers of the delta dis unlimited convenience; the bedroom with floor covering, furni s.

ssm. satMassa living room. Upon the second day, relief fund. Fruit auction companies waived their charges and the fruit brought trict. Contra Costa county, sowed the dining; room and the breakfast ture, bedding, drapes, lighting de approximately 10,000 acres of THRRCTOR8 tails, dressing table ornaments.

winter srain. In the hill and val CATHEDRAL TO COST 14,000,000. HARRY I. ANDERSON O. D.

FORSTBRE room wnl form the subject and the third day, the bedroom and the sun parlor, tinder these subjects will ley section. Barley, principally was both useful and ornamental; the sun parlor with wioker, grass or The greatest churoh edifice on I "i W. f. BROWN LOUIS CLICXMAN BOTINM. OTRI D.

R. PERKINB STANLEY J. SMITH R. M. TTLDBN the coast, the Episcopal Cathedral sown, but there Is a good showing ot wheat, probably better than In be listed furniture, run.

oaruets. willow furnishings, cretonne chintz. i able fwt mortgsgs, or Will Pay You Cash Sfrerapea for your business property on E. 14th treat or anywhart in Oakland or Berkeley Opportunity Knocks! Open That Door I oJoiiN Holland CENTRAL BANK BUILDING Gleneourt 7500 MARTIN R. OREBN LESTER W.

HINK draperies and the smaller details any former year. Indications could gauss, voile and such inspirations as the color and texture of ma of ornamentation. Mrs. Ouyett will B. I.

DB LAVEAUA P. A. DIN8MORB L. D. FAY B.

A. PORfTBltm not possibly be better for a banner at San Francisco, is to take -form. The building when completed will have, coat $4,000,000 and will be surmounted by tall spire and two cathedral towers. emphasise the latest ability of J. K.

LUOMMEDIBU H. J. TRUMAN R. LYON C. H.

WILCOX r. MUROOCX terials may sunset. Included in these lectures will be questions and discussions. year. GOOD START IX BCTUDIWO, very woman to create aa expression of Individuality In the as- Announcement recently was to- the effect that the Stockton Dry 1430 FRANKLIN ST.

OAKLAND, CALIF. TELEPHONE OAKLAND 7028 Ooods company, one of the most succesful business firms In the In I terior of California has made plans "Am Eastbay InttituHow" jL.oans to construct at a cost of $500,600, a five-story home In that city. A theater building adjoining Is to rpfn cost $600,000. EXCHANGES OF MERIT Oakland downtown busi This company is loaning over $800,000. per month, mostly on new ness Heart of Retail construction.

Shopping District. Lot worth $200,000. 1st loan FOR RENT NEW APARTMENT BUILDING 1. or 4 rooms and bath $25 to $60 a Month ROOF GARDEX SOCIAL HALIj 396 Hawthorne Av. (near Webster St) This speaks for our service and lending ability.

A i i $11.90 per month per thousand for 14 months pays Interest and Fla I and Flat STO CK AND BOND COMPANIES- Right in the lieart of Oakland and' in a new tix-st6rjr building to be constructed adjacent to the 'Tribune tower here. You can acquire a new home for your business. The ground floor space 50x100 feet and the Mezzanine may be acquired on 1 0-year lease, with renewal clause, and at nominal rent Men of action and snap judg ment are keeping abreast of the times in the East Bay Section. Oakland is growing as never be- fore. Yon can benefit from such a situation.

See ns now! and principal. Prompt Service 'Reasonable Costs Established 35 Yean Professional years flat, 6. Income $25,000. Price Will take clear city or tountryv Santa Clara 900 acres; pedigreed Holsteins and equipment. Value $250,000, Clear.

Will take income, business or apts. that will show reasonable appraisal. Men of I Assets over Building Loans Refinancing Loans ACTION- -i i Flat or Installments OAKLAND MORTGAGE FINANCE CO. Installment Construction JAMIESON $18,500,000.00 High Standing You will find in the Latbeni Square Building a directory of tensnu i conforming te the best standards of the profession. A few offices still sellable at turprwingly reasonable rentals.

MMrer's 0k (Bead Office Salt Lake City. Cub) C. H. McEntyre District Manager 1930 Broadway Oakland. California -TOWLE- 17ILLOUGIIDY CORPORATION 393-17St.

OAKLAND HHWMMVBBaBHgAHRfjSsaHBSBmMeBMeHMs FRED E. REED CO. INC. Selling ami Ltmsms Agents BUT BUSIMSS PROPERTY UU) Broadway LakesiJe T06 nth flow a Latham Square a Building I Resources over S2J5 00,000 SB Oakland's Oldest and Largest Mortgage Company mum. 1432 FRANKLIN ST.

T.I..,. -A 1 mi.

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About Oakland Tribune Archive

Pages Available:
2,392,182
Years Available:
1874-2016