Northwest Arkansas Times from Fayetteville, Arkansas on April 29, 1974 · Page 13
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Northwest Arkansas Times from Fayetteville, Arkansas · Page 13

Fayetteville, Arkansas
Issue Date:
Monday, April 29, 1974
Page 13
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Page 13 article text (OCR)

A riot-equipped policeman escorted an arrested youth from (lie scene of a melee which broke out between rock con- Rioter Arrested cert fans and uulliui-ilk's in Richmond, Va., Saturday nlglil. The car in the rear Is mi unmarked city vehicle which had Its windows smashed during the disturbance. (AP Wirciilioto) Mid-Atlantic Stales Hard Hit By Rising Electricity Rates Residents of the Mid-Atlanti states and New England have been hardest hit by rising electricity rates, an Associated Press survey shows. Consumers in the Midwest were least affected. The AP asked public service commissions and utilities in the 50 states for the average monthly electric bill, now and in 1973, paid by a consumer who uses the standard appliances, hut does not heat his home with electricity. Public or company officials in 39 states provided specific figures that could be used for comparisons. Spokesmen in the remaining states said they could not provide the figures asked or offered incomplete information. The survey found the Mid-Atlantic slates -- where utilities rely heavily on imported crude oil to fuel their generators ·-- experienced the sharpest rise. The average electric hill in the five-state region went from $20.19 in the early months of 1973 to $24.84 this year -- an increase of 23 per cent. Residents of the six New England states paid ;in average sf 17 per cent more each month. The average b i l l in the AP survey was $17.24 in 107,1 and 520.19 in 1971 Consumers in the Midwest seem to be faring best, Theii average bill has risen only 3 per cent in the past year, from $14.33 to $14.81. The AP survey showed residents of the Southwest are paying 14 per cent more .than a year ago, those in the West and Northwest are paying 6 per cent more and those in the South are paying 8 per cent more. NOT UNIFORM The statistics provided were not uniform. People in different states used different amounts of electricity. Some officials took an average number of kilowatts -- 500 for example -and figured out what the bill would be for that amount of electricity in 1973 and 1974. Other utilities provided specific consumption figures -- 528 kilowatts in 1973, for example, vs. 516 in 1974 -- and exact bills for each amount. The AP survey broke the 39 responding states into six regions and figured out the average bill in each region. The survey docs riot attempt lo dc- lermine where electricity is most expensive; simply where it lias gone up the most. Because of the diverse types of information provided by the utilities, it was difficult to m a k e comparions. Some companies included taxes -- which varied from area to area; others excluded such levies. Fuel adjustment charges -- rate changes reflecting higher or lower costs for crude oil and other fuels -- are not figured uniformly; some 1 utilities are allowed to pass ( h e i r charges on to customers a u t o m a t i c a l l y ; others must apply to state commissions. An earlier AP survey showed kilowatt - per - hour charges ranged from just over a penny in Nevada and Oregon lo seven cents in New York City. In addition, electricity usngc varied widely from area to area. In Florida, for example, where warm weather means heavy use of air conditioners, Ihc average monthly bill for a Florida Power Light Co. customer in the Miami /irca covered 1,022 kilowatts. The monthly charge for that amount of electricity was $22.58 as of A p r i l 1, 197.3 and was $27.93 as of Ihis A p r i l 1 -- tip 24 per cent. The percentage increase in Rhode Island was similar. The average March 1974 bill was 28 per cent higher lhan (he average March !«?:! hi!!. Kal con' sumcrs used only haif the elet:- Iricity --· about 500 kilowatts, according lo the state Public Utilities Commission. SOMB CONCLUSIONS Despite the differences, sov- crnl conclusions cnn ho drawn: -- K i i o l " iidjustrncnt charges rather Hum general rule hikes arc to blame for most of Ihc boost In electricity bills. Tlio price of imported crude oil has Quadrupled in recent months and bills have soared in areas that depend on this product. --The situation is not likely to improve. Rate hike requests are pending in virtually every state The utilities say costs for things like construction and labor have risen, along with the price of supplies, making rate increases necessary. They also say that conservation efforts have reduced electricity usage and cut revenues. They claim they have to up prices because people are using fewer kilowatts. --People are lulling back electricity usage everywhere except in the Midwest. Utilities reporting specific consumption figures in the New England, the Mid-Atlantic stales, the South Ihc Southwest and the West anc Northwest, reported usage was down, generally by somewhere between 1 and 10 per cent. Util Hies generally expect an annual growth rate of about 7 or 8 per cent in over-all usage. --There are moves towarc more regulation of electricity rates and drives to organize c o n s u m e r s against rising prices. In Connecticut, for example, pending legislation would require utilities now automatically adding fuel ad justiiient charges to get new approval to continue. They also would have to document in creased fuel cosls with the state Public Utilities Commis sion. A committee killed a pro posal to limit the amount that could be added for fuel adjustment charges. South because of climate. West and Northwest; Alaska Oregon, California, Colorado Montana. Nevada, Wyoming Idaho, Utah. Southwest: Arkansas, Oklahoma, Texas, Arizona. Midwest: Indiana, Iowa Kansas, Michigan, Nebraska, Wisconsin. Figures from the remaining states were incomplete or not Hawaii was included with specific enough. the Before you roast a chicken, remove the wing tips. They tend to hum in the oven, but arc useful for soup. Make mint ice cuhea far punch or juleps, start wilh mint "lea", steeping two Iable«po6nt ol mint leave! In two cups of boiling water, stir, drain and frcc/e. When makine croutoni. always "s* Hale bread rather hai. freih, to they don'l absorb loo much fat. · · A British author niKgeit, (hat history Is really Influenced and directed hy man tearchlni; for more and better food. What do you suppose history tvlll s*y about us? Hiilory It ture to record that the best rood In town is at SUZIE WONG'S RICE BOWL For a delicious dinner, It'i th« place lo go. BOM. 442-222] Highway 112 North Closed Sunday Monday 5 to 9:30 p.m. Two Ex-Bankers On Trial Today In Hot Springs HOT SP1UNGS, A r k . (AI) - '.firry Ball and Truman Al- '.cnljuumcr, . both of liol Springs, will go on trlnl tocliiy In U.S. District Court on ....irges of misapplying loans ai two 1'iko County banks. T|io two nre charged In a to- .n\ of nine indictments returned by a grand Jury In January. The' Indictments also numcd .,0 defendants former state Sen. Q. Byi'iim Hurst of Hot Srpfngs and Hllmon Duke of Glenwood. All four nerved as director. 1 , or officers of cither the Bank 01 Glenwood or the Pike County Bank of Murfrceslxjro from early 1071 into 1972. During tha time, the government alleged bank records were falsified ant funds were misapplied. The indictment charged tha Hurst was Ihc chief beneficiary of the alleged misapplication it t h a t the money was made available cither lo him or to Downtown Properties, whicl: he owned. Ball was accused of con spiracy and falsifying records. Altenbaumer. a legislativi aide to the lale Gov. WInthro] Rockefeller, was charged will misapplying a Pike Couty Ban! loan of $19,609 for the benefit o Hurst. Hurst pleaded guilty at Kan sas City in February to five federal charges that he illegal.y had converted to his own use $210,417 in loans from three banks he controlled. · North*** AtkcmMt TIMES, Mon., April 29, 1974 f AVimVII.1.1, ARKANIAl IJ C O U P O N FOR THE FAMILY . . Ken's Pizza Parlor 409 WEST DICKSON · I · 3 F ° R 2 Order Three Pizzas - Pay For Only Two! This Coupon Redeemable at KEN'S in Fayetteville I 1^ Starr Recording Studio We have facilities to record Rock 'n Roll, Church Groups, Country, or Individual Talent. Also Dubbing,, Editing, and Mixing. Contact Joey or David Starr HUT DELIVERS! CALL 521-3O11 Now Open at 11:00 a.m. K tfZZA, ml CATERING by the Colonel -~^~-- TM . - kVLiiX^^SY ~ -""'S'^ri" 3 T'S/J55^~' The Colonel will cator your £J£ parjy, banquet, meeting, or function for a surprisingly low price. f. Phone 442-5481 or 443-4751 Don Carrs' fried £U CATERING SERVICE A Series of 18 Questions and Answers Designed To Explain The TIMES Want Ads So They May Serve You To Better Advantage 1. How Can I Place My Want Ad? There are at least three different ways, one o£ which will surely bo convenient for you. (1) Almost all typos of classified ads are accepted by telephone. Call 442-6242. (2) Mall in your ad. Indicate Uic number of limes you winh it to run and mail It to: Northwest Arkansas TIMES, P.O. Drawer D, Fayettcville, Arkansas 72701. (3) If you are in the downtown area it may be convenient for you to drop in at our office. We're certain that one of these methods will answer your needs. 2. When Con Want Ad? Place A Office hours arc 8:00 a.m. 'til 4:00 p.m. Monday through Friday. On Saturdays we're open 8:00 'til noon. Play safe by having your ad in early. 3. When Is the Best Time To Call In An Ad? Although the time when an ad is placed Is not too important, some periods aro busier than others. For the quickest service it's advisable to call early in the morning to place an ad for the following day. 4. How Do 1 Know If My Ad Is Worded Correctly? A good ad tells the complete story. Tells what YOU-would like to know if you were the reader. Intelligent, descriptive ads WITH PRICES get hest attention and produce quickest results. If you are in doubt as to how to word your ad consult a.TIMES Ad-Visor. Point out the best features of the article you are advertising. Always feature price! Remember --the more you TELL--the quicker you SELL! Price is important because Want Ad Shoppers know what they want and how much they plan to spend. A price creates only live responses and eliminates idle inquiries that waste time and usually end or start with the question "HOW MUCH? 5. How Are Want Ad Rates Determined?-- Want Ad rates are hased on the circulation of the paper. The TIMES reaches approximately 13,000 homes daily or approximately 45,500 readers. A TIMES Want Ad is actually one of the most inexpensive services available. A TIMES Classified Ad costs as little as $1.44 per day and reaches almost 13,000 homes each day. To send a postcard to each of these homes just once would cost over $1000.00. 6. How Fully Should I Describe My Proposition? i Always describe your proposition as fully as possible. Try to put yourself in the reader's position and answer the questions that might he asked with your ad. If the car you're selling has brand new tires, mention it in your ad. If the job you're offering pays $95 per week--mention it. if your cow is a top producer--mention it. If the home you're selling has a large yard--mention it. These are things that your prospective customers will want to know. The TIMES Want Ad is only as effective as the sales presentation your cony contains. The better you TELL IT the quicker you SELL IT. 7. Which Is the Best Day To Advertise? One day is as good as another. Various agencies and researchers have made painstaking studies and have come up with very similar conclusions. No one has been able to prove conclusively that any one day is better than another. 8. Why Didn't I Get Results From My Ad? Although, by and large, the results from TIMES Want Ads are rcmarkabfr, occasionally you will find that your ad brings no response. There could be several reasons. It may be wise lo reword your ad to make it more attractive. Then again, It may just be that no one was in the market for your particular offer at the time your ad ran. In this case it would be wise to hold your ad for a week or two, then try again. In any event TIMES Classified Ads are read by thousands of peoole every jay. Make ynur offer attractive, give it a fair chance by scheduling it for seven days, and if there is a market for what you offer--The TIMES will find it. 9. Do You Accept Any Ad? No, we quite often turn down ads. We try to get complete informalion on any ad that sounds misleading or offers fantastic returns on investments. We feel we have an obligation lo protect our readers from false or misleading advertising. We edit and reject certain ads each week. Should you experience any misrepresentation or fraud in connection wllh any advertisement notify the Classified Advertising Manager immediately. 10. What Happens If You Make A Mistake In My Ad? We correct It. But--errors must be reported immediately a* wo arc responsible for only one (1) incorrect insertion. Typists and printers are human, therefore, mistakes happen now and then. 11 is customary for newspapers to make good on one Insertion. 11. When Should 1 Use A Box Number? Box numbers should be used only when absolutely necessary. Few people will tnko tha time to write a reply to your ad never knowing whether it will be acknowledged or not. A box number definitely cuts down on response you arc likely to receive. Some people for one reason or another do not wlih to reveal their identity and therefore use a box number. 12. Why Can't You Tell Me Wfio : Placed a Box Number Ad? We constantly receive requests to reveal who has placed » blind ad. We will not divulge this information to anyone! Advertisers who use TIMES box numbers are paying for « confidential service. It would be a serious violation of bu«l- ness ethics to divulge their identity. 13. Why Can't I Decide Which Classification I Want To Place My Ad Under? Before Want Ads became as'important as they are today It was possible to lump them all together without headings. As the power of Want Ads increased and they became an important advertising medium It became imperative to separate them in some logical manner. Classification headings were developed to make it easier for the reader to find specific ads. Our readers are accustomed to these headings and deliberate mis-classification would , cause annoyance which wouldn't help the advertiser. The TIMES or the reader. 14. You Call Them "Want Ads" and "Classified Ads" Which Is Correct? Both terms are correct. The term "Want Ads" is an older perhaps more accurate description of our product. Want advertising is a market in which everyone can express and satisfy their needs and wants. "Classified" is a newer term gromng out of the increase in Want Ads which resulted In more ana more classifications. It really doesn't matter what you call them-they still work. 15. How Many People Read My Ad? . . *«ulatton shows a n average dally circulation of 13,000. This means that almost 45,500 people see the paper daily. In recent studies made it was found that slightly mor« than one-half of the newspaper readers regularly refer to the Classified section daily. Of course, this Is not always the same half. You have a reach of 22,750 readers in each Issue or * possible total of 45,500 with two or more insertions. 16. Why Should I Run My Ad Again If It Did Not Produce Results The First Time? The market you reach through Classified is constantly chang. ing. Just because your ad didn't produce results this week, does not mean that it cannot do so. People who didnf need a baby buggy yesterday may discover they need one soon People who had jobs yesterday may not have them today. In the TIMES audience thousands of families' needs and wants are ever chagning. An offer that produced no results this week may be overwhelmingly successful next week. !?· I Answered An Ad In Your Paper And Found That the Number Published Was Wrong. What Should I Do? Mistakes are occasionally made. Please let us know immediately if you answer an ad and the phone number printed it incorrect. We can trace back and find the right number for you. By calling us about ^uch a mistake you can help everyone concerned. 18. If I Had A Problem Regarding A Classified Ad What Should I Do? If you feel that you have a problem which hasn't been re- «olved to your satisfaction be sure to call this to the attention of the Classified Manager. Misunderstandings can develop and we dt everything possible to correct them If you hays any questions about the manner in which your ad was handled, be sure to have them answered to your satisfaction. J^ortijtoest Please Phone 442-6242 * JERRY SMITH, Classified Advertising Manager * NANCY ROACH . * JODI DOWNUM ·k CAROL, FLORER

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